airfree air purifier
TRANSCRIPT
Airfree®: the World’s Safest and Most Tested Air Purifier System
The air we breathe is more importantthan the water we drink
General Presentation
Take a breath...
The average person can hold their breath for no more than approx. 45 seconds
Yet we rarely think about the quality of the air we breathe every day...
The average adult breathes in approx. 10,800 litres of air everyday – air is therefore >99.9% of the body’s total daily intake in terms of food, water and air
Indoor Air Quality
Indoor air quality can be up to 100 times worse than outdoor air because of the lack of airflow (Source: US EPA)
Americans spend more than 90% of their time indoors
Coughs, colds, sneezing, watery eyes and nasal congestion are commonly caused by airborne allergens – sufferers are usually entirely unaware that these are allergies
The majority of breathing-related problems are preventable by destroying non-visible contaminants and micro-organisms in indoor air
Beyond every day hazards, airborne viruses can be deadly. Outbreaks of Swine Flu, Avian Flu and SARS are a global risk and the likelihood of infection can be drastically reduced by sterilizing the air
IAQ – the Pollutants
Major airborne pollutants affecting Adults, Infants & Children
in the region:
Pollen
Dust Mite allergens
Mould spores
Particulate Matter (PM)
Ozone
Second hand smoke
Cockroach and other pest allergens
Pet dander
IAQ – other factors
Children are more likely to develop allergies if one or both parents have allergies and/or asthmaPeople of Arab origin have a greater predisposition to breathing allergies and asthmaGirls have a greater tendency to breathing allergies and asthmaHigher education levels are associated with increased tendency
Other factors: Climate HVAC system High rise buildings Age of building Socio-economic group Urbanisation and ‘greenification’
Current Health Facts
Indoor and outdoor air pollution accounts for 1 in 10 deaths (WHO)
Asthma & breathing allergies affect more than 30% of the global population, and is increasing (according to the World Health Organisation)
Residents of the Gulf suffer a disproportionately higher rate of breathing allergies and asthma with a financial cost of $4.5Bn
Allergies to affect 1 in 4 people in the MENA region by 2050
70% increase in allergy sufferers forecast (MEAAIC Dubai, 2009)
According to research by the UAE University (1994), School Children between 6 and 14 years old have a high prevalence of diagnosed asthma (13.9%), allergic rhinitis (22.9%), breathlessness or tightness in the chest (9.7%) and nocturnal coughing (8.9%), which increases with age
Latest UAE research (2009) says 40% of children and one third of adults in the UAE suffer from Allergic Rhinitis – the cause is increase in greenery
Infants & Children
Children are “more susceptible” to the harmful effects of airborne pollution
because:
infants & children breathe more rapidly which increases exposure
tend to breathe through mouth, bypassing filtering effect in the nose
immune systems and organs are still not mature
tend to breathe air at a lower level as toddlers crawl and children are smaller which is more highly polluted as contaminants stagnate at lower levels in the room
narrower airways means inflammation or irritation caused by airborne pollutants is much more dangerous
takes less exposure to trigger asthma or a breathing allergy due to sensitivity of a child’s developing respiratory system
airborne contaminants could affect development of respiratory, nervous, immune and endocrine systems which has repercussions in adulthood
- American Lung Association/ California EPA
Dubai Municipality is on an Indoor Air Quality (IAQ) Drive
Fronted by Head of Clinic & Community Health, Zohoor Hussain Al Sabbagh
Dubai Health Authority has launched The Dubai Respiratory Centre of Excellence, & The Asthma Management Partnership Initiative with GSK
Aim to establish Dubai and the UAE as a global centre of excellence for respiratory care – Dr. Ahmad Al Kalban, CEO Primary Healthcare, DHA
Dubai Government
HAAD 2009 policy on standards for Occupational & IAQ
EAD Strategy for Abu Dhabi, 2008 – 2012
National Strategy & Action Plan for Environmental Health, 2010 - for implementation by 2015
DM Public Health & Safety – Green Building regulations:“between 1/4 to 1/3 of the 79 points relate to Indoor Air Quality”
DM new Building Inspection system launched Jan. 2011
DM HACCP and Food Safety standards
Standards
Dr. Bassam Mahboub
Consultant in Pulmonary Medicine Asst. Professor, Sharjah University Head of Respiratory Medicine – Dubai Health Authority Director, Dubai Respiratory Centre for Excellence Head of Allergy and Respiratory Dept., Dubai Hospital Head of Respiratory Dept., Rashid Hospital Vice Chair, Emirates Allergy & Respiratory Society Director, Asthma Management Partnership Initiative Consultant at Dr Sulaiman Al Habib – Dubai Medical Centre the only Allergy and Asthma specialist at DHCC Co-Chair, Organising Committee Gulf Thoracic, MEAAAIC,
etc.
M.B.B.S., FRCP (C) American Board of Internal Medicine, Pulmonology & Immunology Fellow of the Royal College of Allergy and Clinical Immunology, Canada Member of the Royal College of Physicians & Surgeons, Canada
“Numbers are definitely going up...studies show it [Allergic rhinitis] can be as damaging to a person’s quality of life as diabetes or high cholesterol”
– Dr Bassam on allergies in the UAE
Our Patented Technology
Airfree ® uses a unique, patented heat sterilisation technology to destroy micro-organisms rather than collecting them as with conventional air purifiers
The ceramic core incinerates at 400F and protects against deadly airborne viruses like Avian Flu and SARS
As a result of incineration there are no harmful emissions nor maintence issues
Airfree®
is non-toxic, non-invasive, and non-
controversial technology
Heat sterilisation
“It’s like boiling the air”
Non toxic, non-invasive, and non-controversial technology
No Chemicals, Ions, nor Ozone
Natural
Just like your grandmother used to do with water, Airfree ® ‘boils’ the air, destroying all micro-organisms
• Exclusive, patented TSS® Technology
• Up to 99% reduction in airborne allergens and micro-organisms
• Internationally tested & approved, 2 year warranty
• Low electricity consumption e.g. AED6/month
• Entirely maintenance-free
• Completely silent operation
• Awarded-winning design
• Discreet and low-cost
• Does not generate harmful Ozone or emissions
Airfree® provides the solution
Airfree® as a source of ‘Sensible Heat’ in rooms thus having a de-humidifying effect → control mould and airborne spores through TSS™ heat sterilisation
“Green” Credentials
"the problem stems from poor HVAC design, over sizing of cooling loads, the over estimation of the sensible heat in the rooms and the lack of treated fresh air supply to the room. This is further compounded by setting the thermostat too cold in the rooms” – Mario Seneviratne, MD, Green Technologies FZCO
Facility/Lab Test Area Reduction of Micro organisms
Mould & Fungus Bacteria
SGS Natec Institute Office 99% 99%
Technical Micronics Office upto98% upto100%
Campana Labs Room 100% 83%
RTP AV Archive 98% 96.4%
University of Madrid Room 71% 99%
D. Estefania Hospital Hospital – Obs 88% 98%
INETI* Office 98% 87%
Portuguese National Archive 93% 94%
Archive
INETI Hotel rooms 92% 82%
San Juan De Dios Hospital >77%
Organic Foods Fruit Chiller 98%
Barakat Group Juicing Room 96% 93%
Airfree®’s Results
The Benefits...
Airfree® improves Indoor Air Quality for a better quality of life:
Better Health
Better Sleep – even helps stop snoring!
Improved Productivity
Improved Comfort
Reduce unnecessary illness
Reduction in asthma attacks & allergy outbreaks
IAQ and Productivity
Research shows that improved IAQ results in improved productivity in a working environment , with a 4 month payback period in hot climates.
The same productivity benefits from IAQ measures also apply to schools and universities – resulting in up to 35% improvement in reading, comprehension and mental arithmetic
Research from:International Centre for Indoor Environment & Energy, Technical University of Denmark
http://www.ie.dtu.dk/
1% awareness of what an air purifier does in UAE
UAE market for air purifiers = 60,000
Mature market awareness = 20-25%
Inferior or ‘old’ technologies, poor design, onerous maintenance
Un-maintained air purifier is worse for your health than having none!
Dissatisfaction with air purifier after purchase
Poor PoS and marketing
Misleading information & claims
Airfree is different because: No maintenance, high quality device Product for specific needs Committed to raising IAQ awareness Well-planned PoS, marketing and PR
Why other brands fail
Brand Foundations
What do we do?
Airfree improves IAQ and thus improves quality of life
What makes us different?No filters, no maintenance, completely safe & natural
Target audience?Custodians of health – e.g. Government, Employers, Parents
Typical customerInformed, intelligent, aware of the latest innovations...
What do we fight for?To make Indoor Air Quality a mainstream issue
Campaign highlights
Campaign objectives: to raise awareness of the implications of poor IAQ on health and to promote Airfree as a solution
Roadmap:
Point of Sale materials – display, posters & leaflets Sales staff – training PR – editorial coverage, brand awareness events, etc. Shows – one off events, trade shows and in-store Media campaign – print adverts, radio and leafleting
Award-winning campaign
Airfree’s UAE Media campaign has won 3 Silver Awards at Dubai Lynx 2010 – the prestigious MENA region Advertising Industry annual awards and has been given a Merit award by The One Show, New York
Our Partners - SGS
SGS is the world’s leading inspection, verification, testing and certification company.
Recognized as the global benchmark for quality and integrity, SGS is a publicly quoted company headquartered in Switzerland that was established in 1878 and now employs 59,000 people and operates a network of more than 1,000 offices and laboratories around the world.
“A paradigm shift from rather mediocre to excellent indoor environments is foreseen in the 21st century.
Based on existing information and new research results, five principals are suggested as elements behind a new philosophy of excellence:
(1)Better IAQ increases productivity and decreases Sick Building Syndrome symptoms;(2)Unnecessary indoor pollution sources should be avoided;(3)Air should be served cooled & dry to occupants;(4)“personalized air” i.e. A small amount of clean air should be served gently and close to the breathing zone of each individual;(5)Individual control of the thermal environment should be provided.
These principals of excellence are compatible with energy efficiency and sustainability”
– Prof. P. Ole Fanger, Director of ICIEE and member of the ASHRAE Hall of Fame
IAQ in the future
Thank you for considering Airfree® www.airfree.ae
www.airfree.com
Exclusive Regional Distributor:
P.O. Box 117512, Dubai, U.A.E
Tel.: +9714-342 4440 Fax: +9714-342 4442
24 hour Customer Care: 800-AIRFREE (247 3733)
E-mail: [email protected]