AirDog Team:

Connor WieckRyan McCrink Shanise Lukie

Emery Montelibano

What is AirDog?AirDog Drone• GoPro Accessory• Auto-follow drone • Great for any sport and outdoor activityAirLeash• Wrist sensor bracelet• Range: up to 300 metersAirDog App• Follow Me, Circle Around, Preset Sportshttps://www.youtube.com/watch?v=GOKW6PdHIp0

Series

Asking: $7,500,000 for 15%

Raised $1,368,000 in 40 days

Goal: $200,000

Demand / CompetitionDEMAND• 1,357 backers• Over $1.1M raised• RedBull early supporter for Surf Science ProjectCOMPETITION• DJI Phantom Quadcopter

o Priced between $700 - $1300o Remote control operated

Assembly of the AirDog at DC in Palo Alto

Supply Chain DesignStratasysULTEM

thermoplastic ordered,

MN

Electronics Manufactur

es

Software Developmen

t

App Developmen

tAirLeash

Components

HansaMatrixManufactorin

g, Latvia

Injection molds

manufactured

Retail costumers

Commercial costumers

Kickstarter buyers

Action sports

enthusiast RedbullGoPro

Finance

Business Plan:

-Costs

-Income

-Profits

Inventory• Located in Palo Alto, California• Electrical Components: Latvia• Thermoplastic Components: Massachusetts• HansaMatrix – Nordic and Baltic Company that

specializes in electronics, transportation, etc.• Currently, 1000 additional units of AirDog

electrical components are being ordered from Latvia

• Stratsys, a 3D printing company that specializes in thermoplastics

Risk AnalysisRisk Analysis Plan:1) Identify the risk2) Evaluate impacts (Understand the costs vs. benefits of the risks)3) Identify ramifications (identify the consequences of your risks)4) Assign risk ratings (Scaled between 1.00 to 5.00) 5) Compute and rank all of the risk6) Develop mitigation strategies (contingent upon different scenarios)Possible Risks:

- AirDog Drone not sensing possible obstacles and which may lead to collision (ex. Trees, jumps, buildings)

- Market risk (ex. Decrease in market share)- Technological Risks (ex. App malfunction)- Legal Risks (ex. Privacy issues)- Product Team Capability (ex. Small group, large

demand)

Location Decision• Possible Locations:• Palo Alto, CA*• San Diego, CA - GoPro• Edina, MA - Stratsys• Orge, Latvia – HansaMatrix

• Palo Alto scored the highest on the location martrix, though Massachusetts could also be a great location

• Priorities:• Close to Market• Quality of Life• Cheap Land • Climate

Location Decision

Sales and Operations

Corporate Responsibility to the

Consumer• Minimal risks of causing injury or hazardous

failure

• Safety features to protect itself and others from harm

• manual alerts the user of proper safety precautions

Corporate Responsibilities as a

Global CitizenEnvironmental• Hazardous waste• Wastewater• Stormwater• Air emissions• Boundary Noise• Green, biodegradeable

packaging

Social• Eradicating unethical

hiring and the exploitation of workers

• International Labor Organization

• United Nations• Electronic Industry

Citizenship Coalition• Fair Labor Association