airbus - financial analysis (introduction part 1/2)
TRANSCRIPT
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Alexis Revue2014
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Index
1. Company Description2. Organization History3. Mission Statement &
Objectives4. Major products5. Major markets6. Management team7. Competitors8. Recommendation
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1. Company Overview•European public company•European flagship which
unites: ▫Airbus▫Airbus Defence and Space▫Airbus Helicopters
•144,000 employees•130 nationalities•170 locations
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2. Organization History
• 60’s: Fragmented European Market• 1970: Formation of Airbus Industrie (Economic Interest Group )
Aérospatiale + Deutsche Airbus• 1972: A300 1st flight, Boeing 90% of Market Share• 2000: Airbus Market share = 50% of Commercial Aircraft• 2000: EADS = merger of Ger. DASA + Fr. Aérospatiale + Sp. CASA• 2005: A380 1st flight • 2013: EADS becomes Airbus Group
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3. Mission Statement & Objectives
Leading commercial aircraft manufacturer, offering the most modern family of airliners
European leader in space programs and solutions for armed forces and civil security
•Reduce Dependence on States •Strengthen Defence Segment•Centralization•Going local with tailored customer support
strategy
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4. Major Products
• Passenger Aircraft• Airbus Corporate Jets• Freighter Aircraft• Military Aircraft
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5. Major Markets
Revenue2012 $56.5 billion
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6. Management Team
Thomas Enders CEO, 53
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7. Competitors
Net Orders
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8. Recommendations
•Increase the Margin
▫Reorganization & Centralization
▫Internationalization & Tailored customer support