airbiquity david jumpa
TRANSCRIPT
11/28/2011 1 Airbiquity Confidential & Proprietary © 2011
DELIVERING THE VEHICLE
TO YOUR CONNECTED WORLD
David Jumpa Senior Vice President Business Development
11/28/2011 2 Airbiquity Confidential & Proprietary © 2011
AIRBIQUITY ENABLES THE CONNECTED VEHICLE
Combines advances in SOFTWARE, COMMUNICATIONS AND WIRELESS technologies
Enables an OPEN AND FLEXIBLE service delivery platform for vehicle manufacturers and corporate and commercial fleets
Operates a LIFECYCLE SERVICE DELIVERY PLATFORM for comprehensive OEM management of the ecosystem of providers that comprise their connected services
Success is built on SOLID INTELLECTUAL PROPERTY and many YEARS OF FIELD-PROVEN EXECUTION with the worlds largest companies
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2011
2013–2015
2012
SEATTLE, USA 47.6046, -122.3378
LEGEND
Expansive Service Footprint Global service delivery platform for connected vehicles
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Let’s talk about China
► Passenger sales market growth remains buoyant
Despite tax incentives being withdrawn, 4%-10% YoY growth
Mercedes 36+%, GM 10+%
2012 may slow down, but relatively, still the fastest growing market
Maturing market
► Chinese consumer market
Nascent, maturing
Mix of national and regional content
High desire for technology and mobile
Brands are fleeting
Word of mouth essential
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Recent Survey on Chinese Consumer
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What It Means for Connected Vehicles
Opportunity for global platform with local flavor
Consumer adoption of technology will explode
Vehicle sensor data pertinent to local markets
“Family” accounts, with personalization to Driver
Smartphone integration a must
Assistance with travel
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Demographics Point to Increasing Tech
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Demographics Point to Increasing Tech
Young market Technology-focused Auto purchasers
Disposable income Maturing interests Leisure, travel
Expanding market Millions of consumers High referenceability
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Sign of Fast Evolving Markets
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Still Mainly a Local Initiative
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Similar Market for Connected Vehicle Services
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With Similar Data Flow Requirements
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Choreo Ecosystem Management Adaptive connected vehicle program design
Vehicles Data Transport GSM, CDMA, 3G, 4G, LTE
Packet Data, DOV, SMS
App Stores
Mobile Device ODMs
MNO
Content Providers
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Connected Vehicle Solutions
► Solutions for each OEM, so they can customize and adapt to their own market objectives
► Prepackaged services and infrastructure bundles accelerate service introduction
► Built for rapid partner integration, based on OEM market and strategic objectives
► Cost-optimized private connected vehicle cloud, Airbiquity Choreo
► Global scale
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High Level Mobile Integration Integrate device and cloud apps into the vehicle experience
Content, Services &
Apps
Command & Control
Brought In Built In Head Unit
HMI Display
Speaker
& Mic
Function
s
WEB PORTALS BILLING MANAGEMENT
ANALYTICS BUSINESS LOGIC
SERVICE MANAGEMENT TELEMATICS
PROTOCOL SUBSCRIBER
MANAGEMENT
POLICY MANAGEMENT
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Airbiquity’s Advantages
Proven OEM Experience
► Successful program development and execution for OEMs with MORE THAN 16 MILLION PRODUCTION VEHICLES
► EXTENSIVE EXPERIENCE with automotive Tier 1 suppliers
► UNPARALLELED KNOWLEDGE AND EXPERTISE in connected vehicle service delivery
Proven Solution
► Connection and content agnostic, INFRASTRUCTURE FOCUS
► Global private cloud for CONNECTED VEHICLE SERVICE DELIVERY
► TOTAL CONTROL over application access and behavior
Service For All OEM Customers
► Uniquely able to ensure MAXIMUM MARKET ADDRESSABILITY with future-proof flexibility to accommodate fickle consumer preferences
Rapid Development Cycle
► Track record of successful, on-time project delivery and service management
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DELIVERING THE VEHICLE
TO YOUR CONNECTED WORLD
David Jumpa SVP Business Development e: [email protected] t: +1 206 219 2700