SUZIANA IZZAIDA BT SAZALI

NUR ZAHIRAH BT ZAHIR

NUR SHAHIRAH BT ZULKEPLY

NUR AIN FARHANA BT AZMI

WADI BIN MINGGU

NUR AMALYNA BT ZAINAL

NURUL SYAZANA LIYANA BT MOHD NAJIB

FATIN NORISMALIZA BT ISMAIL

INTRODUCTION

Corporate entrepreneurship is defined as the process

whereby an individual or a group of individuals,

venturing with an existing organization, create a new

organization or innovation within that organization or

their product.

Students can analyse the innovation culture in large

firms.

To realize the corporate entrepreneurship practices that

support high performance work systems.

PART 1 AirAsia established in 1993, commenced operations in 1996.

In 2001, Tune Air Sdn Bhd purchased this airline from DRB-Hicom.

AirAsia’s first and main base is the Low Cost Carrier Terminal (LCCT) at

Kuala Lumpur International Airport

claims ‘No Admin Fee’, but has some fees for services which are free on

other airlines and the airasia slogan is ‘Now Everyone Can Fly’

AirAsia is set to take low-cost flying to an all new high with our belief,

"Now Everyone Can Fly".

For the competitors, mas and malindo

as a airasia company their provide a lot of strategi and attract more

opportunity to give an discount or make low cost to provide and attract

more customer.

THE VISION

THE MISSION

THE VALUE

SAFETY

VALUING OUR

PEOPLE

CUSTOMER FOCUSED

INTEGRITY

(a)How the organizations encourage

employees to act ethically, to engage in

corporate entrepreneurship culture, to go

above and beyond the call of duty to exhibit

exceptional performance?

Creates a dynamic corporate

culture

Does not have the

call center

Follow the ethics Law

Effective in touch with

the stakeholder to go above

never stops

cheating its

customers

continues to promote its

misleading and fraud

deals to the public.

never try telling

lies to the

shareholders

shake those who

rejected his

proposal and

initiatives

penetrating

airlines

business

market

How does the organization build trust in

teams and how does team

building occur.

Treat team

as a big

family

Creating a

positive

environment

Avoid

conflict of

interest

Use duty

and

declaration

Confidentially

and disclosure

of information.

CONFLICT IN AIRASIA

TYPES OF CONFLICT

Want to get a permission to

Landing in Singapore.

Acceptance of Malaysian business community which is cynical to his plan.

His planning to make Subang

Airport as hub of low cost fare in Asian.

Suppose that the manager want

to change the organization’s

corporate culture. What sort of

resistance would he/she expect

from employees? How would

he/she deal with this resistance?

CE

STRATEGIES

No Frills

High Aircraft

Utilisation

Streamline Operations

Cost Optimization Operations

Basic Amenities

Point to Point

Network

Lean Distribution

System

CONCLUSION

Air Asia create a globally recognized ASEAN brand

and took risk of giving the low-cost flying so that

everyone can fly.

Maintain the highest SERQUAL, embracing

technology to reduce cost.

Entrepreneur always think positive and did not

show egoism.

REFERENCE

Sponsorship: Caterham Moto Racing Team.