Let fresh air out

Air PurifierBreathe freely

030406 08101214

Meet Blue Fits your healthy lifestyle Good for you High performance Adjustable and sustainable Low noise level Easy to use/low maintenance

Hello!

The biggest breath of fresh air you can get.Indoors.

Welcome to the clean air generation

* Sources: World Health Organization and the U.S. Environmental Protection Agency.

Welcome the newest health-conscious member of your family into your home

Fresher air indoors does you good. Not only does it ease allergy and asthma symptoms, it also brings an overall sense of well-being into your home, making you feel more alert and alive. Breathe freely.

Meet Blue, your room air’s best friend. The air purifier Blue filters your room air so it is free of pollen, dust, pet dander and smog. Because indoor air is about five times – and sometimes up to 100 times – more polluted than the air outside. And when you spend 21.5 hours every day inside, every breath you take counts.*

Cleans room air of irritants and pollutantsAdapts to the style of your home

No-hassle maintenanceEnergy-efficient design

Easy to use

MEET BLUE

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What’s inside

Blue® is good for you

FITS YOUR HEALTHY LIFESTYLEFITS YOUR HEALTHY LIFESTYLE PAGE 04 PAGE 05

Fresh-air enthusiasts feel right at home

*Blue removes virtually all airborne contaminants including smoke, dust and pollen from a standard 50-square-meter or 540-square-foot room at a rate of 590 cubic meters per hour or 350 cubic feet per min-ute. This is also known as the Clean Air Delivery Rate (CADR). www.cadr.org

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or paints and carpets, re-lease contaminants into the air. So you can’t alwayslet fresh air in.

Let fresh air out indoors with Blue. Every 12 minutes, Blue replaces the entire volume of air in the room with air that’s virtually contaminant-free.* It’s that simple.

Love fresh air? Take comfort in knowing that Blue will make a big difference in improving your indoor air quality.

Like it or not, outdoor air pollution constantly finds its way into your home. Plus common household items are no longer made of nat-ural materials but synthetic substances made artificially by chemical reactions. And these man-made substanc-es, whether cleaning agents

In with Blue, and out comes fresh air.

Blue removes airborne pollen and allergy triggers and significantly reduces hay-fever symptoms.

Blue removes airborne contaminants like smog and traffic exhaust that seep into your home.

Almost all airborne particles adhere to Blue’s main filter, so less sticks to the surfaces of your furniture and floors.

Blue purifies the air before you and your loved ones breathe it in.

Blue removes airborne pet dander and odors.

What Blue can do for you

Sneeze less

Breathe freely

Clean less

A healthier start

Let your pets play

GOOD FOR YOU

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Bring a little extra freshness into your life

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Unclutter your air

With a little work, it’s easy to unclutter the mess you can see at home. By re-moving tiny and potentially harmful airborne particles from the air you breathe, Blue now makes it easy to unclutter what you can’t see, too.

Blue has a Clean Air Del-ivery Rate (CADR) of 350. This number means that Blue removes smoke, dust and pollen from your room air at the rate of 350 cubic feet per minute or 590 m3/h.* That’s faster and more efficiently than any other room air purifier.

How is that possible? The secret lies in Blue tech-nology that combines me-chanical and electrostatic filtration with a powerful energy-efficient fan. So Blue captures more airborne particles that are smaller in size, faster than almost all other air purifiers.

*The higher the CADR number, the more efficiently the removal of airborne contaminants.

HIGH PERFORMANCE

Color your worldColor me blue. Or pink. Or yellow. Or go oh-so-subtle dark grey. Choose a Blue personality to liven up a room with color, or blend in effortlessly into any décor or living environment.

But don’t let good looks fool you. These stylish fabric covers function as pre-filters, trapping large airborne cont-aminants. Plus they’re wash-able and easy to clean.

Whatever you choose, you can count on the unpara-lleled combination of sleek form, unmatched perform-ance and super quiet operation.

Take care of our world. Energy-efficient Blue uses not more electricity than a light bulb. It’s completely recyclable, too. At the end of its useful life, the main filter goes to plastic recycling so it can be made into something new. The same is true of the top portion of the unit, which goes to electronics recycling.

PAGE 10 PAGE 11ADJUSTABLE & SUSTAINABLE

And take care of it, too

Never sleeps so you can

LOW NOISE LEVELPAGE 12

Blue runs all night to make sure the air you breathe is clean. Yet its hushed operation goes unnoticed. Set Blue to low speed before you sleep. After 15 seconds, the blue diode lights indicating highly efficient operation dim to a soft glow.

*Blue sound levels vary from 31 to 56 dB(A) depending on the operating speed.

The quiet overachiever

Blue works constantly to deliver cleaner air into the rooms in your home. But unlike most Type A personalities, Blue doesn’t need to be told to be quiet. It just keeps working, never making more noise than a soft whisper.*

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Good night. Sleep right.

Easy to use: One touch does it all

No-hassle maintenance

Make sure you always breathe the purest possi-ble air. When it’s time to change the filter, the Blue indicator light turns red. Simply click the side but-tons to lift off the top, then put the top onto the new filter until it clicks. Done!

Just plug it in and turn it on. With one touch, you automatically set Blue to the recommended energy-efficiency operating speed. Then let Blue run 24/7 to provide you and yours with clean air.

Touch it again for medium speed. And again for high speed for high pollution or high pollen days. Time to turn it off? Just touch the button again.

EASY TO USE

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Blue enhances the well-being of people who care about their health and only want to breathe the best quality indoor air possible.

Eye-catching, performance-driven products from Blue improve the quality of your indoor air and make you feel more alert and alive, today and tomorrow.

Breathe freely

Blue HQDanderydsgatan 11SE-11426 StockholmSweden

T: +46 8 679 45 00E: info@pure.blue

www.pure.blue