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Air Cargo Market Intelligence

René Portal

Make decisions on solid

market fundamentals

Reporting PerformanceWhen supporting evidence isn’t available

“If you can’t measure, you can’t

manage it…”

“If you can’t measure, you can’tmanage it…”

…if you can’t manage,

you can’t control it.

“If you can’t measure, you can’tmanage it…”

…if you can’t manage, you can’t control it.

And if you can’t control,

you won’t manage to

IMPROVE it

Air

Cargo &

its intelligent

solution

"Making Visions a Reality"

35%

World’s

trade value

is flown

120K airport-to

airport trade lanes

Breaking the code of DNA helped

Science gain better understanding

of the make up of who we are

Product

Content & its

Imperatives

Agent

Origin

Destination

Weight (Chargeable)

Weight CHARGES

Fuel + Security

SURCHARGES

Execution date

Airline

Analytics vs. Data Mining

Because Data Ages

Must Be Actionable

ImperativesRequired to Market Intelligence Work

"Making Visions a Reality"

Market

Entry

Before entering

new markets!

Assess how much

volumes to expect,

and particularly

how competitive

those Markets are

going to be

"Making Visions a Reality"

Network

Planning

Because air cargo

is a one-way

business

Outbound and

inbound flows must

be well balanced

"Making Visions a Reality"

Tap into Markets

beyond the reach of

your network

Stitch “off-line

stations” to your

flight schedule

Interlining

"Making Visions a Reality"

Key

Accounts

&

Preferred

Carrier

Management

Encourage loyalty &

partnership

And reward the

results the Two

achieve together

"Making Visions a Reality"

Pricing

&

Procurement

of Airfreight

Capacity

Fact-based

negotiations remove

uncertainty

And Yield

Management

optimizes the bottom

line

Like many things in life,

good performance can be relative

COMPETITION

PERFORMANCE

19Breaking the Code of The Air Cargo Business

René Portal

Market Intelligence Solutions

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