air asia mohit
DESCRIPTION
this presentation is given in MBA (marketing Management) just as shortly introduction of Air AsiaTRANSCRIPT
NOW EVERY ONE CAN FLY
Presented by: Mohit Sub: Marketing Management
welc
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•Introduction•Advantages•Disadvantages• Subsidiaries• Destination of Air Asia•Question and answers sessions•Conclusion
Content
Founded 2001Commenced Operation 18 Nov. 1996Hubs Kuala Lumpur
Penang Kuching
Fleet Size 140Destination 88+Slogan Now Everyone Can FlyKey People Tony FermadesAwards Best Low Fare Airline(2012)Web. www.airasia.com
Introduction
Key Strategies
• Safety First
•High Aircraft Utilization
•Low Fare, No Frills
•Streamline Operations
•Lean Distribution System
•Point to Point Network
Why Air Asia interested amongst us
To be the largest low cost airline in Asia and serving the 3 billion people who are currentlyunderserved with poor connectivity and high fares.
Mission
•Low cost per average seat kilometer•Low distribution cost•Attractive ticket pries•Good management team•Single type of fleet
Advantages
Limited service Charge every thingsA lot of competitorBrand position lower than other brandUnable to handle irregular situation
Disadvantages
Air Asia IndiaAir Asia JapanAir Asia PhilippinesAir Asia XIndonesia Air AsiaThai Air Asia
Subsidiaries Of Air Asia
Operate more than 142 routes
78 Destination
Covering Indonesia, Malaysia, Thailand,
Australia, Brunei, Cambodia, Nepal….
Destination of Air Asia
Destination
AA management was providing a suitable business environment, its employees demonstrated a highly productive and efficient performance in running the business and reducing cost. It emphasized the principle of economies of scale and also it will eventually reduce learning curve. However, AA actual main strength was based in its innovative ways to keep the cost low which was hard to imitate.
Conclusion
http://www.airasia.comhttp://en.wikipedia.org/wiki/AirAsiahttp://www.slideshare.net/Gezim69/air-asia-12783251http://www.dailyexpress.com.my/news.cfm?NewsID=76792 http://www.tradingeconomics.com/malaysia/gdp-growth-annual http://www.centreforaviation.com/
References
Questions & Answers Sessions
Q U E T I O N
A N S WE R
&
S S
S
T H A N K Y O U