Air Arabia

story

Sharjah based start-up owned by the government

It operates in middle east and north africa

Started with only two leased air bus A320’s

Now it has a fleet of 39 own air bus A320’s

Air Arabia

strategy

“Pay less fly more”

Plan was to target

Potential regional

customers who cannot

afford normal flying

expenses

Air Arabia

sustainability

New planes = low fuel consumption

A320 = More passengers + Best legroom

SHARKLET TECHNOLOGY

Air Arabia

success

No Competitor can provide such low fares

Best Service

DISCLAIMERCreated by Appili Vishnusai, SASTRAUniversityduring a marketing internship by Prof. Sameer

Mathur, IIM Lucknow