AIMING FOR WORLD DOMINIATION

AIMING FOR WORLD DOMINIATION

Bienvenue sur le champ de bataille d’affaires

Nom: Koppenol Prénom: Dries Formation: Marketing

Lieu de naissance: Louvain Date de naissance: 14/12/1990 Nationalité: Belge

Dries Koppenol

• Attentif • Exigeant

• Ambitieux • Arrogant

• Dévoué • Incertain

Caractéristiques

• Code activiteit: GC10114 Gastcollege Wim van Dievoort {NL}

• Code activiteit: GC10112 Gastcollege Emerging markets of China: Stefanie Chen {E}

• Code activiteit: GC10213 Gastcollege Annick Annaert {NL}

• Code activiteit: GC10235 Gastcollege IBM: Yves van Seters {NL}

• Code activiteit: GC10313 Gastcollege De Filharmonie {NL}

• Code activiteit: GC10422 Gastcollege Guava: Tom Bellens {NL}

• Code activiteit: GC10313 Gastcollege Microsoft: Patrick Viaene {NL}

• Code activiteit: GC11113 Gastcollege Ministry of World domination {E}

• Code activiteit: GC11122 Gastcollege C-Change {NL}

• Code activiteit: GC11231 Gastcollege Squaremelon {NL}

• Code activiteit: GC11241 Gastcollege Oona {NL}

• Code activiteit: GC11312 Gastcollege Proximity BBDO {NL}

• Code activiteit: GC11321 Gastcollege Getty Images {NL}

• Code activiteit: GC11332 Gastcollege Netlash-bSeen {NL}

• Code activiteit: GC11344 Gastcollege Heaven Can Wait {NL}

• Code activiteit: GC11411 Gastcollege C.B.G {NL}

• Code activiteit: GC11425 China: Impact of Growth on the Business Environment and Long-Term Implications {E}

• Code activiteit: GC11434 Gastcollege IDEA Consult {NL}

• Code activiteit: GC11512 Gastcollege Studio Spark {NL}

• Code activiteit: GC11524 Gastcollege Antenno {NL}

• Code activiteit: GC11531 Filmvoorstelling The Corporation {E}

• Code activiteit: GC12112 Gastcollege Proximity BBDO {NL}

• Code activiteit: GC12124 Gastcollege Purina {NL}

• Code activiteit: GC12134 Gatscollege World Outgames {NL}

• Code activiteit: GC12224 Gastcollege Voralities {NL}

• Code activiteit: GC12241 Gastcollege Global Image {NL}

• Code activiteit: GC12321 Gastcollege Brandhome {NL}

• Code activiteit: GC12331 Gastcollege Microsoft Cloud Computing {NL}

• Code activiteit: GC12342 Gastcollege OgilvyOne NY {E}

• Code activiteit: GC12412 Gastcollege Queromedia {NL}

• Code activiteit: GC12424 Gastcollege TCCGlobal {Nl}

• Code activiteit: GC12513 Gastenllege Ipsos {NL}

• Code activiteit: GC12531 Gastcollege Film Inside Job {E}

TOTAAL MA TA

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• Code activiteit: GC10114 Gastcollege Wim van Dievoort {NL}

• Code activiteit: GC10112 Gastcollege Emerging markets of China: Stefanie Chen {E}

• Code activiteit: GC10213 Gastcollege Annick Annaert {NL}

• Code activiteit: GC10235 Gastcollege IBM: Yves van Seters {NL}

• Code activiteit: GC10313 Gastcollege De Filharmonie {NL}

• Code activiteit: GC10422 Gastcollege Guava: Tom Bellens {NL}

• Code activiteit: GC10313 Gastcollege Microsoft: Patrick Viaene {NL}

• Code activiteit: GC11113 Gastcollege Ministry of World domination {E}

• Code activiteit: GC11122 Gastcollege C-Change {NL}

• Code activiteit: GC11231 Gastcollege Squaremelon {NL}

• Code activiteit: GC11241 Gastcollege Oona {NL}

• Code activiteit: GC11312 Gastcollege Proximity BBDO {NL}

• Code activiteit: GC11321 Gastcollege Getty Images {NL}

• Code activiteit: GC11332 Gastcollege Netlash-bSeen {NL}

• Code activiteit: GC11344 Gastcollege Heaven Can Wait {NL}

• Code activiteit: GC11411 Gastcollege C.B.G {NL}

• Code activiteit: GC11425 China: Impact of Growth on the Business Environment and Long-Term Implications {E}

• Code activiteit: GC11434 Gastcollege IDEA Consult {NL}

• Code activiteit: GC11512 Gastcollege Studio Spark {NL}

• Code activiteit: GC11524 Gastcollege Antenno {NL}

• Code activiteit: GC11531 Filmvoorstelling The Corporation {E}

• Code activiteit: GC12112 Gastcollege Proximity BBDO {NL}

• Code activiteit: GC12124 Gastcollege Purina {NL}

• Code activiteit: GC12134 Gatscollege World Outgames {NL}

• Code activiteit: GC12224 Gastcollege Voralities {NL}

• Code activiteit: GC12241 Gastcollege Global Image {NL}

• Code activiteit: GC12321 Gastcollege Brandhome {NL}

• Code activiteit: GC12331 Gastcollege Microsoft Cloud Computing {NL}

• Code activiteit: GC12342 Gastcollege OgilvyOne NY {E}

• Code activiteit: GC12412 Gastcollege Queromedia {NL}

• Code activiteit: GC12424 Gastcollege TCCGlobal {Nl}

• Code activiteit: GC12513 Gastenllege Ipsos {NL}

• Code activiteit: GC12531 Gastcollege Film Inside Job {E}

TOTAAL MA TA

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+28 +44 -16

Arsenal

Alliés

Stratégie

L’im

age

Champ de bataille d'affaires

• Armoury: Product development

• Strategy: Selling products

• Allies: One to many Relation

• Identity: Empty transaction

Marketing 1.0 - PRODUCTS

A DYNAMIC BATTLEGROUND

• Armoury: Product differentiation

• Strategy: Brand loyalty / Consumer

• Allies: One to one

• Identity: Community transaction

Marketing 2.0 - CONSUMERS

A DYNAMIC BATTLEGROUND

A DYNAMIC BATTLEGROUND

• Armoury: Product/Brand/Consumer values

• Strategy:Make the world a better place

• Allies: Collaboration

• Identify: Global transaction

Marketing 3.0 – SUSTAINABLE DEVELOPMENT

• Armoury: ?

• Strategy: ?

• Allies: ?

• Identify: ?

Marketing …

The NEXT BATTLEGROUND

• Armoury: ?

• Strategy: ?

• Allies: ?

• Identify: ?

GOAL: MAKING PROFIT

The NEXT BATTLEGROUND

WORLD domination TOOLKIT

INTEL IMPACT

INTERACT

IMAGE

Armoury

Allies Strategy

Identity

SEXY LITTLE SOURCES

• Numbers (Mind)

• Big Data

• Real-time Data (web-Analytics, A/B testing, …)

• Market Research

• …

• Insights in (Soul)

• Trend watching

• Cultures / Religions

• …

• Roots (Heart)

• Past (History and experience)

• Development (How things changed)

#1 Knowledge

ARSENAL

RALLY THE HERD

• Connect• Consumers

• Brand Ambassadors

• …

• Collaborate• Networks

• Partnerships

#2 Interaction

ALLIES

MAKING IMPACT

• Combination• On & -Offline world

• Knowledge & Interaction

• Communication

• Consumers

• Stakeholders

• Social Media / Web / Print

• Choices• Choosing battleground

• Taking Risks

#3 Impact

STRATEGY

REPUTATION AS CURRENCYOF THE 21TH CENTURY

#4 Identity

IMAGE

MOST IMPORTANT ASSET = REPUTATION

THE BATTLE HAS ALREADY BEGUN

TODAY YOU ARE YOUR OWN BRAND

AND YOUR OWN TICKET TO …

WORLD DOMINATION