aiim conference - calgary
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Slides from AIIM Western CanadaTRANSCRIPT
AIIM Western Canada “Social Web: Cutting Through the
Clutter” September 25, 2209
If you’re a little confused…you’re not alone…
The Social Media Landscape…YIKES!
Why it’s Important?
In Theory…
"Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another. Companies cannot use social tools with their customers and not also allow their employees to utilize them."
Jakob Neilsen
In Practice?…
"Social media is like teen sex.
Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better.
Avinash Kashick, Analytics Evangilist, Google
Intranet 2.0 Tools
Intranet 2.0 Global Survey, Precisent Digital Media, 2009 n= 561 organizations
Interesting…
Interesting…
Interesting…
Ooops…
Ooops…
Ooops…
How does it fit together?
ECM, E 2.0 and Social Networking…
Key Drivers
Technology Populism…
E 2.0 and Cloud Computing
Enterprise 2.0 Success Pattern:
When Bottom - up Meets Top - Down
From: www.blogs.zdnet.com/Hinchcliffe
Look before you leap…
Look before you leap…
‘Notifications and ‘tweets’ assume more connectivity is better
Interruptions sap information worker productivity
Professional Capital needs Identity, Reputation and Objectivity
14 Reasons Why Enterprise 2.0 Fails
Starts in a single department and never escapes
Selecting the tool first Selecting the wrong tools and sticking with
them No resources for adoption and training Purely an IT initiative Effort Excludes IT Engaging HR, legal, branding, compliance
too soon
14 Reasons Why Enterprise 2.0 Fails
Pushing E 2.0 as a generic toolbox instead of a solution to a specific problem
Lack of Executive sponsor Lack of effective participants: everything is
empty No LT plan or budget for governance,
management, upgrades and maintenance Failure to draw in key influencers Building it all as self-contained, top – down Not waiting for critical mass
If? Which Model are you?
People
Objectives
Strategies
Technology
We have no Clue!
The Corporate Representative
Employees Blessed for Social
Everyone is Encouraged
Shut it Down!
How?
Organizational Context…
POST!
People
Objectives
Strategies
Technology
Checklist
Look for ‘rogue installations’ and see how and if they are working
Involve Regulatory, Legal and Privacy Early
Do a POST Analysis Optimize your Intranet and Email
utilization Get Identity Management Working Start Small – A Social Media Sandbox
Thank You
[email protected]/john_hutchingswww.consultconiferous.ca
Questions