Primary Colours

Colour is a vital element of our brand and consistent use of colour will greatly increase recognition and credibility.

AIESEC Orange and AIESEC Blue supplement each other well and give AIESEC a young and vibrant feel. Primary colours should be displayed prominently on all colour-marketing materials.

Blue Orange

PMS 286C PMS 1235C

CMYK

C 100 M 76 Y 0 K 18

RGB

R 0 G 51 B 153

#003399

CMYK

C 0 M 40 Y 90 K 0

RGB

R 255 G 153 B 51

#FF9933

Print - Use PMS or CMYK Screen - Use RGB

Web - Use HEX code

You will notice, the colours specified with the Pantone code (PMS) the CMYK, RGB and the HEX values will look slightly different when viewed on screen. For printed materials, you should use the PMS code or the CMYK values. For screen, use the RGB codes. For the web to make sure the colour appears correctly, use the websafe HEX code.

Colour Highlights (Stakeholder, General)

Stakeholder highlights provide additional feel and consistency to materials developed for particular stakeholders - alumni, student, or organizations.

Stakeholder highlights should be the first colour after the primary colours used in stakeholder specific materials. If there is no need for a third colour, it is okay not to use a stakeholder highlight.

Alumni Organisations Students

PMS 484C PMS 313C PMS 382C

CMYK

C 0 M 100 Y 100 K 30

RGB

R 151 G 0 B 10

#97000A

CMYK

C 100 M 0 Y 5 K 10

RGB

R 0 G 152 B 208

#0098D0

CMYK

C 40 M 0 Y 100 K 0

RGB

R 182 G 200 B 39

#B6C827

50%

CMYK

C 0 M 50 Y 50 K 15

RGB

R 203 G 128 B 133

#CB8085

CMYK

C 50 M 0 Y 2,5 K 5

RGB

R 128 G 204 B 232

#80CCE8

CMYK

C 20 M 0 Y 50 K 0

RGB

R 219 G 228 B 147

#DBE493

20%

CMYK

C 0 M 20 Y 20 K 6

RGB

R 235 G 205 B 207

#EBCDCF

CMYK

C 20 M 0 Y 1 K 2

RGB

R 205 G 235 B 246

#CDEBF6

CMYK

C 8 M 0 Y 20 K 0

RGB

R 241 G 244 B 213

#F1F4D5

15%

CMYK

C 0 M 15 Y 15 K 4,5

RGB

R 240 G 218 B 219

#F0DADB

CMYK

C 15 M 0 Y 0 K 1,5

RGB

R 218 G 240 B 248

#DAF0F8

CMYK

C 6 M 0 Y 15 K 0

RGB

R 244 G 247 B 224

#F4F7E0

General highlights are transparent versions (50%, 20%, 15%) of our primary colours and offer additional versatility to our palette while still maintaining a consistent look and feel.

General highlights should be used as the first colour after the primary colour in non-stakeholder specific materials.

For stakeholder specific materials, accents can be used after the stakeholder highlight and/or in small portions to add additional colour.

Blue Orange

PMS 286C PMS 1235C

50%

CMYK

C 15 M 11,4 Y 0 K 2,5

RGB

R 134 G 138 B 186

#868ABA

CMYK

C 0 M 20 Y 45 K 0

RGB

R 239 G 209 B 150

#EFD196

20%

CMYK

C 20 M 15,2 Y 0 K 3,6

RGB

R 205 G 207 B 228

#CDCFE4

CMYK

C 0 M 8 Y 18 K 0

RGB

R 249 G 238 B 215

#F9EED7

15%

CMYK

C 15 M 11,4 Y 0 K 2,7

RGB

R 218 G 219 B 235

#DADBEB

CMYK

C 0 M 6 Y 13,5 K 0

RGB

R 250 G 242 B 225

#FAF2E1

Print - Use PMS or CMYK Screen - Use RGB

Web - Use HEX code

You will notice, the colours specified with the Pantone code (PMS) the CMYK, RGB and the HEX values will look slightly different when viewed on screen. For printed materials, you should use the PMS code or the CMYK values. For screen, use the RGB codes. For the web to make sure the colour appears correctly, use the websafe HEX code.

Typography

Typography is an important element of our brand. By controlling the type styles we use, we can strengthen the visual recognition of our brand.

The recommended typeface is Arial. Arial is Sans Serif typeface that is clear, highly legible, and available on all computers. The professional print version of Arial is Helvetica. Use it for print and general materials. Titles and subtitles can use Arial Black or Arial bold. Use the Arial italic and Arial bold only for highlightning plaintext. Do not use underlined text. Optimally plaintext should have 8.5 pnt.

For web-based applications, use Arial in graphics and use Verdana for all HTML text. Verdana is font designed specifically for on-screen reading such as web.