Ahmed KamelVilla D109, Stone Park, Katamiya, Cairo, EgyptMobile No: (+2012) 22188005Landline: (+202) 22717198 E-mail: ahmedkamel@me.com

Marketing Director19+ years of experience in delivering optimal results and business value in high growth environments

Insightful and performance oriented professional with experience of clinching mega deals while architecting business development strategies for maximizing revenue, growth and profitability. Catalyst-incubating new business opportunities and growing it to stable and well established positions in conformance with regulations, organizational procedures and established industry practices.

Drives large sales operations while empowering teams to achieve beyond target across assigned territories. Proficient in servicing critical accounts by leveraging strong relationships with key decision makers. Initiate PR programs to enhance the brand image of the organization. Team player with exceptional communication, problem solving, planning, presentation, decision making and interpersonal skills.

AREAS OF PROFICIENCY

Marketing-Operations Budget Product Positioning Strategies

Maximize Profitability

Market Research Competitor Assessment Monitor Competitor Activity Products Development Brand Building Strategic Planning

PROFESSIONAL WORK EXPERIENCE

AGM, Head of Marketing, Piraeus Bank, Egypt, January 2014 to Present

Assume responsibility for translating business-objective strategies into brand portfolio objectives to enhance business unit growth.

Execute robust sales and marketing strategies. Evaluate product profitability. Identify market opportunities.

Oversee PBE customer experience journey encompassing various touch points. Create strategies for multiple department. Act as a board member in PBE corporate strategy committee.

Take ownership for PBE brand awareness and PR programs. Support business department in accomplishing objectives. Formulate promotional materials.

Facilitate the launch of customer experience programs. Oversee a complete ATM strategy and allocation plan. Launch products new packages by segments.

Senior Marketing Manager, Ooreedoo Kuwait, May 2009 to November 2013

Managed the organization’s communication functions.. Provided POS merchandising assistance for marketing and branding materials. Spearheaded a completely operating digital department for handling online and social media functions for Wataniya in Kuwait. Initiated PR measures to enhance brand image.

Instrumental in enhancing the customer base by 305 in 3 years. Interfaced with cross functional communications personnel to manage a complete branding program.

Launched then following: first time in ME a dedicated branded seasonal entertainment TV for the first time in Kuwait WINK a full youth program Wataniya loyalty program in cooperation with marketing different teams

Marketing Manager, Zain Sudan, August 2006 to April 2009

As a marketing team member, contributed to the development of an encompassing marketing strategy and advertising/campaign plan.

Liaised with marketing personnel to ensure the Zain brand image advertising campaigns reflect the established brand values throughout the product/service range and product positioning strategies to optimize productivity.

Instrumental in increasing the customer base by 50% in 3 years. Managed a full Rebranding exercise from Mobitel to Zain. Developed a pioneering Lametna youth program in Sudan.

Planned Zain shops full renovation. Acted as the Project Owner for all prices plans restructuring. Convinced consumers to choose the plan that fits their needs instead of selecting the original prepaid/postpaid plan.

Ahmed Kamel Page Two

Marketing Officer, Piraeus Bank Egypt, December 2004 to July 2006

Managed the bank’s advertising functions. Provided POS merchandising support for marketing/branding materials. Allocated ATMs. Managed both intranet and website. Oversaw brand management - Egyptian commercial bank to Piraeus

Launched the following: platinum master card for the first time in Egypt mobile bank services (Auto bank van) Piraeus cafe in 2005

OTHER WORK EXPERIENCE

Senior Media Planner, MindShare, Egypt, September 2001 to September 2004. Media Manager, EFG-Hermes, Egypt, June 1996 to August 2001.

TRAINING PROGRAMS ATTENDED

Telecoms mini MBA (Informa telecoms & Media - Kuwait 2010). Growth leadership program (Wilson – Kuwait 2010). Cannes lions advertising (France 2010). Leadership program (Louis Allen – Sudan 2008). Rebranding workshops (Piraeus Bank - Greece 2005, Bucharest 2006). Channel support work shop (Future brand – Bahrain 2007). Brand clinic workshops (Zain Group – Kuwait 2007, Dubai 2007, Oman 2008, Bahrain 2007, Jordan

2007).

ACADEMIC CREDENTIALS

Bachelor of Commerce, Modern Academy, 2000.