aha utr v5
TRANSCRIPT
© 2009 Aha Mobile, Inc. All rights reserved.
Robert Acker
President & CEO
safely connecting drivers to the world around them
© 2009 Aha Mobile, Inc. All rights reserved.
Mission
Safely connecting drivers
to the world around them
© 2009 Aha Mobile, Inc. All rights reserved.
Vision
• People want customized information while driving:
• Aha has created an audio publishing platform that:
• Filters and optimizes Web content
• Enables the first driver-to-driver network
© 2009 Aha Mobile, Inc. All rights reserved.
Problem
• Driver distraction
• Current options are deadly
“Did you mean…?”
© 2009 Aha Mobile, Inc. All rights reserved.
Solution: Custom Audio Channels
• Customized, interactive content from the Web and
fellow drivers
• The only safe solution in a car
Nearby Traffic
Car-aoke
Driver Rants
FB Wall
Caffeine
Football Chatter Bathrooms
Hungry
© 2009 Aha Mobile, Inc. All rights reserved.
Enabled by Aha’s backend platform
Aha Audio Publishing Platform
Web, other content
Fun, informed, distraction-free driving
Individual preferencesLocation-based optimizationDriver-to-Driver Voice Network
© 2009 Aha Mobile, Inc. All rights reserved.
Based on unique IP
1. User-generated notes integrated with location-
based application
2. Predictive search
© 2009 Aha Mobile, Inc. All rights reserved.
Target Market
• Time-starved commuters and household chauffeurs
• 25-54 years old, 60/40 M/F
• Comfortable with new technology, products
• Spend >1 hour per day in their cars
• Roll-out
2009 | 2010 | 2011 | 2012
© 2009 Aha Mobile, Inc. All rights reserved.
Market Opportunity: Revolutionizing
Driver Advertising
• Yet this market is dying to be reinvented• No ROI metrics, accountability—major advertisers asking for proof
• No geographic targeting
• Americans spend nearly 20 hrs/wk in their cars
• Advertising to these consumers is a $16B/yr market
Radio = $9.84B (70% of total radio adv)
Outdoor = $6.08B
© 2009 Aha Mobile, Inc. All rights reserved.
Business Model
• Low cost/flexible: OS maps, cloud-based servers
• Consumer revenue models
• 10 sec audio ads
• Proven model in cars
• High CPM’s: $10-$40
• Premium channels
• Channel sponsorships and paid placements
• Business revenue model
• License fees
• Crowd-sourced traffic data
© 2009 Aha Mobile, Inc. All rights reserved.
Traction
• Backend platform created, core IP developed,
patents filed
• Launched initial app nationally on iPhone Sept 30th
• Tens of thousands of users
helping to optimize platform
• Launching Shout Room audio/voice app in Dec
• Targeting Android in early 2010
• In discussion with automotive and CE companies
about integrating with products in 2010-11
© 2009 Aha Mobile, Inc. All rights reserved.
Experienced Team
• Robert Acker, President & CEO
• SVP, Marketing at Dash Navigation (acquired by RIM)
• VP of Rhapsody Music Services at RealNetworks
• XM Satellite Radio founder (first employee) and VP of Marketing
and Product Development
• Max Massimilo, VP of Engineering
• GM of eBay's mobile commerce business
• Started Kijiji, eBay's global classifieds business
• President and CEO of Consumer Review
• Rafael Saavedra, VP of Technology
• Motorola Navigation SW Architect
• Navigation, mapping consultant to deCarta, Qualcomm, Dash
© 2009 Aha Mobile, Inc. All rights reserved.
Ask
• Carriers interested in launching a uniquely safe driver
experience
• Handset manufacturers interested in creating a best-
in-class, integrated experience
• Advertisers/agencies that want to directly target
drivers with intent and send them to your businesses
• Strategic and/or financial investors that want to get in
early with a major platform that will fundamentally
change how drivers interact
© 2009 Aha Mobile, Inc. All rights reserved.
safely connecting drivers to the world around them
www.ahamobile.com