agwaplan results from the evaluation of the integrated advice in the agwaplan project mads...

AGWAPLAN

Results from the evaluation of the integrated advice in the AGWAPLAN project

Mads Lægdsgaard Madsen

Faculty of Agricultural Sciences

University of Aarhus

AGWAPLAN

Background for this presentation

Barrier report II. -an evaluation of the integrated advice in the AGWAPLAN project (Evaluering af den integrerede rådgivning i AGWAPLAN, see www.agwaplan.dk)

Method: - a sociological interview research.

Interviewpersons:Representatives from:-Farmers-Agricultural advisers-Municipalities-Environment Center

AGWAPLAN

Main results from the evaluation report

1. Most farmers are positive about working in a cooperative proces in the integrated advice concept in the AGWAPLAN project.

2. Farmers’ motivation to more environmental friendly behaviour can be based on both change in attitudes but also through strategic and production economic issues.

3. But there is a lack of integration inside the organisations involved in the integrated advice.

4. There is a lack of integration between local authorities and Environment Center.

AGWAPLAN

1: Integrated Advice

Stakeholders: Subjects:

Environ-mental

authoritiesConsultant

Farmer

IA

ProductionEconomy

Environment

Environmentallyfriendly

production

IA

AGWAPLAN

1: Results from the integrated advice

Farmers changed attitude to cooperation about environmental issues.

Farmers changed attitude to possible integration of initiatives in their production.

The more precise formulation of the problem the better results in the cooperative proces.

It provides understanding of the problem and between the parties involved.

Farmers can integrate their contribution in their management strategy.

AGWAPLAN

2: Motivation for changing behaviour

Integrated advice in AGWAPLAN:

Farmers found their own economic or strategic motivation for changing behaviour through integrated advice.

AGWAPLAN

2: Economic and strategic motivation to cooperative approaches

Short term: More nutrients stay in the fields.

Medium term: Positive relations to local authorities and local society ensure agricultural production possibilities for the farm.

Long term: Farmers want to give a cooperative image of an environmental friendly business to ensure future farming in Denmark.

AGWAPLAN

2: Farmers’ motivations for changing behaviour:

In AGWAPLAN farmers changed behaviour on basis of production economic and strategic motivations.

These motivations were supported by integrated advice.

AGWAPLAN

3: Internal integration in organisations

Individuals have been comitted to AGWAPLAN as a project.

Cooperation builds on personal relations in the project

Relations between organisations is limited to relations between individual staff members

Relations between organisations is very vulnerable if e.g. a staff member changes field of responsebility

AGWAPLAN

Integrated advice – backing and organisation

Environ-mental worker

Environ-mental

Consultant

Farmer

IA

AGWAPLAN

Integrated advice – backing and organisation

Farmer

IR

Environ-mental

Consultant

ProductionConsultant

Agricultural Advisory


Planningworker

Local Authority

Lack ofCommuni-cation

Farmer

I

Environ-mental

Consultant




Planningworker

Local Authority


Farmer

I

Environ-mental

Consultant




Planningworker

Local Authority



Farmer

Environ-mental

Consultant




Planningworker

Local Authority



AGWAPLAN

3: Internal integration in organisations

Lack of integration between production consultants and environmental consultants - to provide proper long term integrated advice.

Lack of of integration between local agronomic knowledge and the planning proces regarding WFD.

Environ-mental

Consultant




Planningworker

Local Authority



AGWAPLAN

4: External intregration across organisations

Farmer

IA

Environ-mental

Consultant




Planningworker

Local Authority

Environment Centre



AGWAPLAN

4: External intregration across organisations

Environment Centres have biological and hydrogeological expert knowledge.

Local authorities have local farm related kvowledge.

Dependent on each others knowledge. Integration between organisations is needed.

AGWAPLAN

Main results from the evaluation report

1. Most farmers are positive about working in a cooperative proces in the integrated advice concept in the AGWAPLAN project.

2. Farmer’s motivation to more environmental friendly behaviour can be based on strategic and production economic issues.

3. But there is a lack of integration inside the organisations of the advisory service and local authorities which is needed to ensure long term effect.

4. There is a lack of integration between local authorities and Environment Center concerning expert knowledge and competences.

agwaplan results from the evaluation of the integrated advice in the agwaplan project mads...

Documents