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SCHEME OF EXAMINATION

AND

SYLLABUS OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

For

First to Fourth Semester

(With Effect from 2018–2020 Academic Sessions)

SHIMLA UNIVERSITYSHOGHI MEHLI BY PASS, SHIMLA – 171009

1


Criteria for Assessment

All courses shall be evaluated for 100 marks, of which 40 marks shall be for Internal Assessment

and 60 for Comprehensive End Term Examination. Internal Assessment for 40 marks shall be as

per the criteria given below:

Criteria Marks

Class Test I 10

Class Test II 10

Internship/Training, class participation and

discussion

15

Assignments 5

Total Internal Assessment 40

All students are expected to maintain 100% attendance criteria in all subjects.

Credits

The MBA Program has a total of 101 credits and students are required to complete all courses.

On completion of all courses, the students shall earn 101 credits and would be eligible for award

of the MBA Degree.

Summer Internship Project (MBA303)

Each student shall undergo practical training of six weeks during the vacations after the second

semester. The students are required to prepare three copies of their project reports, of which two

have to be submitted to the school. The reports shall be submitted within two weeks of

commencement of the third semester. The report shall carry 100 marks and evaluated by Board

of internal examiners appointed by the Dean/HOD, School of Management. The Board of

Internal Examiners shall consist of a minimum of two Internal Faculty Members appointed by

the Dean/HOD. The Summer Internship Project shall be evaluated in the following manner.

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Criteria Total

Project report 50

Viva-voce/Presentation 50

Total 100

The award list for the summer internship project report to be submitted to the Controller of

Examinations within one week of completion of the viva-voce and the consolidated marks card

for the third semester shall be handed over to the students by the end of the first month of

commencement of the fourth semester.

Winter Internship/Training

Each student shall undergo practical training/Internship of minimum 21 days during the months

of January & February after the first and third semester. On successful completion of

training/internship 5 marks will be awarded to the students in the internal assessment.

Final Year Research Project Report (MBA403)

During the fourth semester, each student shall undertake a project to be pursued by him / her

under the supervision of a guide / supervisor. The guide / supervisor shall be allotted by the

Head/Dean, School of Management. The subject and name of the supervisor shall be

approved by the Dean/HOD. The project report, in triplicate, along with one soft copy on a

CD shall be submitted at least four weeks prior to the commencement of the End Term

Examination of the Fourth Semester. The project report shall carry 200 marks and shall be

evaluated by External examiner, appointed by the Dean/HOD. The major project report shall

be evaluated in the following manner.

Criteria Internal External Total

Project Report 50 50 100

Viva Voce 50 50 100

Total 200

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Calculation of Grade Point and Grade Point Average

Relative grading shall be adopted at the School of Management, Shimla University. The list of letter grades, the grade points associated with them are given below:

Grade Grade PointA+ 10A 9B+ 8B 7C+ 6C 5D 4E <4

In order to arrive at these letter grades, the total marks in a particular course for all the students pursuing the course are tabulated in the descending order (equivalently a histogram).

The performance of the course is analysed in terms of the highest, lowest and the average marks and the dividing lines between the clusters of students.

Gaps and dips between the clusters and the nature of the clusters guide in drawing the dividing lines between the grades. In a normal class of large size, the C grade usually covers the average performance. This is, however not a hard and fast rule and exceptions may arise in case of small classes, skewed histogram etc. Border line cases may be considered individually on the basis of regularity and the attendance, class room discussions, progressive good performance throughout the semester, etc.

The grading is done using the Standard Deviation Procedure.

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Grade Point Averages are calculated in the following manner. Suppose a student obtains the

following grades in the first semester:

Subject Credits Grade Grade Point Credit*Grade Point

MBA101 3 B 7 21

MBA102 3 A+ 10 30

MBA103 3 B+ 8 24

MBA104 3 B 7 21

MBA105 3 A 9 27

MBA106 2 A+ 10 20

MBA107 3 A 5 15

Total Credits 20 Total Credits*Grade Point 158

C GPA

= TotalCredits∗Grade Point ÷ TotalCredits

= 158 ÷ 20 = 7.9

Students should get a minimum grade point of 4 in each subject and a grade point average of 5 in

the semester. In case a student gets a grade point of less than 4 in only one subject, but the grade

point average is 5 or more, then he or she need not repeat the course.

In no case a student will be allowed to complete the MBA course in more than four years. If a

student does not complete the MBA program in four years, he / she will be debarred from the

University and will not be awarded any degree.

5

SHIMLA UNIVERSITY, SHIMLA


TOTAL CREDIT=101

First Semester Examination

Code Paper L T P Total Credits

MBA10

1

Managerial Economics 3 0 0 3

MBA10

2

Statistics & Quantitative Techniques 3 0 0 3

MBA10

3

Accounting for Managers 3 0 0 3

MBA10

4

Organizational Behaviour 2 0 2 3

MBA10

5

Principles and Practices of Management 3 0 0 3

MBA10

6

Communication Skills & Personality

Development (ELP)

3 0 2 4

MBA10

7

Basic Computers & IT Skills (CLP)-I 3 0 2 4

Total Credits 23

Note: At the end of First Semester, students have to undergo internship/ training for

minimum 21 days.

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Second Semester Examination


MBA201 Human Resource Management 3 0 0 3

MBA202 Production and Logistics Management 3 0 0 3

MBA203 Marketing Management 3 0 0 3

MBA204 Financial Management 3 0 0 3

MBA205 Operations Research 3 0 0 3

MBA206 Computing Skills for Business Operations

(CLP)-II

3 0 2 4

MBA207 Entrepreneurship Development 3 0 0 3

Total Credits 22

Note: At the end of Second Semester, students have to undergo practical training for

minimum six weeks

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Third Semester Examination


MBA301 Research Methodology and SPSS Lab 2 0 2 3

MBA302 Strategic Management 3 0 0 3

MBA303 Summer Internship Project 0 0 16 8

Major Specialization I 3 0 0 3

Major Specialization II 3 0 0 3

Major Specialization I 3 0 0 3

Major Specialization II 3 0 0 3

Total Credits 26

Note: At the end of Third Semester, students have to undergo internship/ training for

minimum 21 days.

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Fourth Semester Examination


MBA401 Business Laws 3 0 0 3

MBA402 Corporate Social Responsibility and Ethics 3 0 0 3

MBA403 Research Project 0 0 24 12

Major Specialization V 3 0 0 3

Major Specialization VI 3 0 0 3

Major Specialization III 3 0 0 3

Major Specialization IV 3 0 0 3

Total Credits 30

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Department Electives

Code Department Electives L T P Total Credits Human Resource ManagementMBA304 Human Resource Development 3 0 0 3MBA305 Industrial Relations and Collective Bargaining 3 0 0 3MBA306 Labour Legislation 3 0 0 3MBA307 Managerial Leadership 3 0 0 3MBA308 Strategic HRM 3 0 0 3MBA404 Organisational Change and Development 3 0 0 3MBA405 Performance Management 3 0 0 3MBA406 Compensation and Reward Management 3 0 0 3MBA407 HR Audit and HR Information System 3 0 0 3MBA408 Competency Mapping 3 0 0 3 Marketing ManagementMBA309 Consumer Behaviour and Marketing Research 3 0 0 3MBA310 Services Marketing 3 0 0 3MBA311 Rural and Social Marketing 3 0 0 3MBA312 Advertisement and Sales Promotion 2 0 0 3MBA313 Sales and Distribution Management 3 0 0 3MBA409 Industrial Marketing 3 0 0 3MBA410 Brand and Product Management 3 0 0 3MBA411 Retail Marketing 3 0 0 3MBA412 Customer Relationship Management 3 0 0 3MBA413 E-Marketing 3 0 0 3 Financial ManagementMBA314 Security Analysis and Portfolio Management 3 0 0 3MBA315 Strategic Financial Management 3 0 0 3MBA316 Corporate Tax Planning 3 0 0 3MBA317 Capital Markets 3 0 0 3MBA318 Working Capital Management 3 0 0 3MBA414 Mergers, Acquisitions and Corporate Restructuring 3 0 0 3MBA415 Goods and Services Tax 2 0 2 3MBA416 Project Appraisal and Management 3 0 0 3MBA417 Financial Engineering 3 0 0 3MBA418 Financial Markets and Institutions 3 0 0 3 International BusinessMBA319 International Business Concepts and Ethics 3 0 0 3MBA320 International Trade and Law 3 0 0 3

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MBA321 International Management 3 0 0 3MBA323 International Marketing 3 0 0 3MBA323 International business environment 3 0 0 3MBA419 International Human Resource Management 3 0 0 3MBA420 Global Strategic Management 3 0 0 3MBA421 Export – Import Documentation 3 0 0 3MBA422 International financial system and market 3 0 0 3MBA423 Legal dimension of international business 3 0 0 3 Information TechnologyMBA324 E-Business & Digital Marketing 3 0 0 3MBA325 Network & Information Security Principles 3 0 0 3MBA326 E-Commerce 3 0 0 3MBA327 Business Intelligence & Applications 3 0 0 3MBA328 Management Information Systems 3 0 0 3MBA424 Database Management Systems 3 0 0 3MBA425 Software Project Management 3 0 0 3MBA426 Web Technologies 3 0 0 3MBA427 ERP-Advanced Business Application Programming 3 0 0 3MBA428 E-Governance and Framework of ICT 3 0 0 3

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First Semester – Core Courses

MBA101: Managerial EconomicsL-3 T/P-0 Credits – 3Objectives: To understand how take decisions based on economic criteria, by studying various economic theories and analyzing economic information

Course Contents

UNIT I Lectures: 10Introduction to Managerial Economics: Scope of Managerial Economics and other disciplines, Basic tools of economics and their use in decision-making Demand and Supply analysis: Market Equilibrium, Elasticity of demand: its determinants and business applications,

UNIT II Lectures: 09Theory of demand: cardinal and ordinal theory, Indifference curve and consumer’s equilibrium, an introduction to the theory of revealed preference; demand forecasting: objectives and methods of forecasting.

UNIT III Lectures: 09Theory of costs and production function: various cost concepts, short run and long run cost, Economies and Diseconomies of scale; Short run and Long run production function: Law of variable proportions, Iso-quants and Laws of Returns , Market Structures: Perfect Competition; Monopoly; Discriminating Monopoly, Monopolistic Competition; An introduction to Oligopoly and price rigidity model;

UNIT IV Lectures: 12Classical and Keynes theory of employment, Trade cycle: Types, phases &. Measures to control trade cycles; Inflation: cause and control of inflation; National income: various concepts and its measurement

Text Books1. D.N. Dwivedi, Managerial Economics 6th Edition, Vikas Publishers 2. D.D.Chaturvedi, S.L.Gupta&Sumitra Pal, Business Economics: Texts & Cases, Galgotia

Publishing Co., New Delhi3. P.L.Mehta, Managerial Economics, Himalaya Publications, Delhi

Reference Books1. Mote, Paul, Gupta, Managerial Economics, 1st Edition, Tata McGraw-Hill2. K.K. Dewett, Modern Economic Theory, S. Chand and Sons3. Maheshwari&Varshney, Managerial Economics, S.Chand& Sons, New Delhi4. H.C. Peterson & W.C. Lewis, Managerial Economics, 4th Edition, Prentice Hall India

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MBA102: Statistics and Quantitative TechniquesL-3 T/P-0 Credits – 3Objective: To understand the role of Business mathematics, statistics and Quantitative Techniques in managerial decision making by collecting, analysing and presenting data in an appropriate manner.

Course ContentsUnit I Lectures: 8Role of Mathematics and statistics in Business Decisions, Theory of Sets, Compound interest, depreciation and annuities; Equations: Linear, Quadratic & Simultaneous Equations, Matrix Algebra, Binomial Theorem, Principles of Mathematical Induction, Arithmetic Progression & Geometric ProgressionUnit II Lectures: 11Data Analysis: Measure of Central Tendency, Measures of Dispersion: Range Quartile Deviation, Mean Deviation, and Standard, Deviation and Coefficient of Variation, Skewness and Kurtosis, Index Numbers, Methods: Simple, Aggregate, Weighted, TestUnit III Lectures: 11Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of Correlation. Regression Analysis: Fitting of a Regression Line and Interpretation of Results, Properties of Regression Coefficients and Relationship between Regression and Correlation Time Series Analysis, Trend Variation, Least Square Fit, Seasonal VariationUnit IV Lectures: 10Theory of Probability, Addition and Multiplication Law, Bayes’ Theorem, Theoretical Distributions: Binomial, Poisson and Normal Distribution, Sampling Distribution, Standard Error, Theory of Estimation, Point Estimation, Interval Estimation; Testing of Hypothesis: Large Sample Tests, Small Sample test, (t, F, Z Test and Chi Square Test).

Text Books1. Levins, Krehbiel& Berenson, Business Statistics, Pearson Education2. Levin & Rubin, Statistics for Management, Prentice Hall3. Sancheti&Kapoor, Business Mathematics, Sultan Chand and Sons4. Gupta, Statistical Methods, Sultan Chand and Sons5. T N Srivastava&ShailajaRego, Statistics for management

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MBA103: Accounting for ManagersL-3 T/P-0 Credits – 3Objective: To understand the role of accounting in organizations and the various methods of preparing, studying and analyzing accounting information.

Course ContentsUnit I Lectures: 12Accounting as an information system, concepts, convention and principles of accounting, Role of accountant in an organization; Branches of accounting: Financial, Cost and Management Accounting and their inter-relationships. Preparation of Journal, Subsidiary books, Ledger, Trial Balance and Final Accounts of a sole trader and a partnership firm (with simple adjustments). Depreciation Accounting: Fixed instalment and reducing balance methods.

Unit II Lectures: 9 Financial Analysis-Concepts and objectives, Tools of Financial Analysis: trend analysis, common size statements, comparative statements, Cash flow statements (with additional information).

Unit III Lectures: 8Introduction to ratio analysis- Introduction to ratio analysis, Advantages of ratio analysis, calculation of different type of ratios- Liquidity Ratio’s, Solvency Ratio’s, Turnover Ratio’s, Profitability Ratio’s.

Unit IV Lectures: 12Cost Accounting-Meaning, Scope and Classification of costs, Absorption costing, marginal costing. Methods of valuing material issues; Introduction to Break Even Analysis

Text Books1. IM Pandey, Management Accounting, Vikas Publishing House2. Maheshwari, Financial Accounting, Vikas Publishing House

Reference Books1. Horngren, Sundem and Stratton. Introduction to Accounting Management, PHI2. R.K, Lele, JawaharLal, Accounting Theory, Himalaya Publishing House3. L.S. Porwaa Accounting Theory, Tata McGraw Hill4. A.K. Vashisht, J.S Pasricha, Management Accounting,Unistar Books Pvt. Ltd.5. S.P. Jain, K.L. Narang, Cost Accounting Principles and Practices, Kalyani Publishers6. Bhattacharyya, John Dearden, Costing for Management,Vikas Publishing House7. Taxman

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MBA104: Organizational BehaviourL-2 T/P-2 Credits – 3Objective: To understand what managers do in organizations and the way their roles effect employee performance, motivation and organizational culture.

Course ContentsUNIT I Lectures: 6Organizational Behavior: What managers do, Definition of OB, contributing disciplines to OB, challenges and opportunities for OB; Foundations of Individual behavior - biographical characteristics, ability, and learning; Values, Attitudes, Personality and Emotions; PerceptionUNIT II Lectures: 13Motivation: Concept, Theories of Maslow, Herzberg, McClelland, Porter & Lawler Model, Application of Motivation Concept; Job Satisfaction; Foundations of Group Behavior: Group formation, development and structure, Group Processes, Group Decision- making Techniques, Work Teams.UNIT III Lectures: 8Interpersonal Skill- Transactional analysis; Life Positions; Johari Window; Leadership: Concept, theories styles and their application. Power and Politics in OrganizationUNIT IV Lectures: 13Conflict Management, Stress Management, Crisis Management; Organizational Change & Development, Innovation, Creating a Learning Organization; Organizational Culture; Organizational Effectiveness

Text Books1. Robbins S. P., Organization Behaviour, Pearson Education Asia2. Luthans F., Organization Behaviour, Tata McGraw Hill3. UdaiPareek, Understanding Organization Behaviour, Oxford Publishing House

Reference Books1. Hersey, Blanchard & Johnson, Management of Organizational Behaviour, Prentice Hall

India2. Newstrom& Davis, Organizational Behaviour: Human Behaviour at Work, Tata McGraw

Hill3. Rallinson, Broadfield& Edwards, OB & Analysis, Addison Wesley4. Aswathappa KS, Organization Behaviour, Himalaya Publishing House

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MBA105: Principles and Practices of ManagementL-3 T/P-0 Credits – 3Objective: This course seeks students to understand the concept and evolution of management thought and management functions in organizations.

Course ContentsUnit I Lectures: 8Definition, nature, purpose and scope of management; Functions of a manager; is management a science or an art? Ethics in managing and social responsibility of managers; Evolution of management thought; Contributions of leading theorists;Management Science, Operations Research/Mathematical School/ Decision Theoryapproach. Systems Approach: Key concepts in systems;closed system vs. open system; subsystems, system boundary; McKinsey's 7-S Approach.Unit II Lectures: 12Planning: Types of plans, steps and process of planning; Nature ofobjectives, setting objectives; Concept and process of MBO; Nature and purpose of strategies and policies; Strategic planning process; SWOTanalysis, Portfolio matrix, premising and forecasting;Decision-Making: Importance and steps in Decision Making; Traditional approaches; Decision making under certainty;Introduction to decision-making under uncertainty;decision tree; group-aided decisions; Brain storming; Creativity - creative problemsolving.Unit III Lectures: 12Organizing: Concept of organization, process of organizing, bases; Authority & power; Line & Staff concept; problems; ways to avoid conflict; Delegation; elements; authority, responsibility,accountability;reasons for failure; delegating effectively; Decentralization; concept, reasons and types. Span of control; concept, factors determining effective span-situational approach; Coordination: concept and importance; factors which makecoordination difficult; techniques to ensure effective coordinationUnit IV Lectures: 8Control: planning-control relationship, process of control; settingobjectives, establishing standards, measuring performance, correcting deviations.Human response to control; Dimensions of Control; Feed forward; Concurrent; Feedback; Techniques of Control; Traditional Techniques & ModernTechniques of Control; Comparative study of main features of Japanese Managementand Z-culture of American Companies.

Text Books1. Harold Koontz & HeinzWeihrich, Essentials ofManagement, Tata McGraw Hill2. Stoner, Freeman, Gilbert Jr. Management Prentice Hall3. Bhatt & Kumar, Principles ofManagement, Oxford Publications

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Reference Books1. Heinz Weihrich& HaroldKoontz, Management (AGlobal Perspective), Tata McGraw Hill2. Kreitner, Management, AITBS3. Stephen Robbins & CoulterMary, Management, Prentice HallIndia4. Richy W.Griffin, Management, AITBS5. Terry & Franklin, Fundamentals ofManagement, Pearson Education Asia6. Robbins Stephen P., Principles ofManagement, AITBS7. Tripathi, History of IndianBusiness, OxfordPublications

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MBA106: Communication Skills & Personality DevelopmentL-3 T/P-2 Credits – 4

Objective: The core objective of the course is to improve the language proficiency of the learners. The focus will be on understanding the concept of communication skills while adopting the proper spoken skills with the knowledge of grammar. The motive of the course is to enable students to express themselves fluently and appropriately in social and professional context.

Module I: Basics of Communication: Purpose of Communication, Nature of Communication, Process of Communication, Channels of Communication, Different mediums of Communication, Barriers to Communication. Module II: Listening Skills: Importance of listening, improving listening skills, types of listening, barriers of good listening, overcoming the existing barriers.Module III: Speaking Skills: Debate, declamation, extempore, on the spot public speaking, presentation skills, preparing presentations, clarity and precision in public speaking. Module IV: Reading Skills: Importance of reading, types of reading, technique of reading, reading tips with exercises.Module V: Writing Skills: Report writing, Business writing, Letter writing, Memos, Circulars and Notice writing, Resume writing.

Text Books:1. Functional Aspects of Communication Skills by P. Prasad, published by S. K. Kataria, 2011.2. English Grammar & Composition by Wren & Martin published by S. Chand & Company Ltd., New Delhi. 2010.3. Lesikar, Petit & Flately, Lesikar’s Basic Business Communication, Tata McGraw-Hill.

Reference Books:1. Business Communication by Virender Kumar, published by Kalyani Publishers.2. Communication skills for Engineers and Scientists, Sangeeta Sharma and Binod Mishra, PHI Learning private limited, 2010.3. An Approach to Communication Skills by Bhattacharya Indrajit, published by Dhanpatrai Co., (Pvt.) Ltd., New Delhi, 2010.

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COMMUNICATION SKILLS AND PERSONALITY DEVELOPMENT

SEMESTER – I (Lab)Master of Business Administration (MBA)

Course Code- MBA 106

Course Title- Communication Skills & Personality Development (Lab)

Evaluation Scheme (50)= Internal Assessment (25) + External Assessment (25)

Objectives: The prime objective of the lab is to develop soft skills and interpersonal skills for better transition of students from college to workplace along with the enhancement of the overall performance of students.

Module I: Listening Skills: Listening and sequencing of sentences – Filling in the blanks -Listening and answering questions.Module II : Presentation skills: Elements of effective presentation – Structure of presentation - Presentation tools – Voice Modulation – Audience analysis - Body language – Video samplesModule III : Writing Skills: Forming effective sentences, creative thinking, and Outdoor activities can be performed in order to enhance the creativity among students.Module IV : Soft Skills: Time management – Articulateness – Assertiveness – Psychometrics – Innovation and Creativity - Poise - Video SamplesModule V : Personality Development: SWOT – Online Questionnaire, Online 16 PF tests.

Reference Books:Functional Aspects of Communication Skills by P. Prasad, published by S. K. Kataria, 2011.Business Communication Today by Bovee and L. Courtland, published by Pearson.

Website links:www.nptel.ac.in/courses/109104031/31www.mindtools.com/ www.thefreedictionary.com/ http://personality-testing.info/http://www.psychometrictest.org.uk/16pf-test/https://www.jobtestprep.co.uk/16pftest.aspxhttp://www.wikiwealth.com/swot

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MBA107: Basic Computer & IT SkillsL-3 T/P-2 Credits – 4Course objective: The main objective of the course is to give practical of computers and how to use computers for productivity. The major components of this course will be Microsoft Office application software package, Internet and Microsoft Windows. Prerequisites: It is important to be able to type and to be familiar with Windows OS prior to attending.Hardware: Laptop is mandatory for this course. Minimum configuration of Laptop should be Core i3 Processor, 2 GB RAM and 500 GB HDD.Software: MS Office with Windows 7 and above.

Unit IFundamental Computer Concept: Computer Peripheral Basic, Operating system fundamentals, Introduction to software, Introduction to Networks, Types of Networks such as Local Area Networks, Metropolitan Area Networks, Wide Area Networks and Internet.

Basics of Operating System: Types, and functions of Operating Systems, Working with Windows Operating System: Introduction, The Desktop, Structure of Windows, Windows Explorer, File and Folder, Operations, The Search, The Recycle Bin, Configuring the Screen, Adding or Removing New Programs using Control Panel, Applications in windows (Paint, Notepad, WordPad, and Calculator etc.)

Unit IIIntroduction to MS Office: Origin & current status of Package and desktop applications.

Introduction to MS Word: Menus, shortcuts, document types, working with word documents (opening, editing & converting), Formatting documents (setting font styles, setting paragraph style, setting page styles & setting document styles), creating tables & working with them, drawings in MS Word, various useful tools in MS word (Word completion, spell check, mails merge, tracking changes & security) and printing documents.

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Unit IIIIntroduction to MS Power Point: Opening new Presentations, setting backgrounds, selecting presentation layout, creating presentation (Setting presentation style & adding text to presentation), Formatting presentation (Adding style, color, arranging objects, slide backgrounds & slide layouts), Adding graphics to presentation (Inserting movies pictures & tables to presentation), Adding effects to presentation (Setting animation & transition effects, adding audio & videos), Printing handouts and Generating standalone presentation viewer.

Unit IV Introduction to MS Excel: Spread sheet & its applications, menus, shortcuts, Working with spread sheets (Opening files, saving files, setting margins, converting files) Spread sheet addressing, Entering & editing data, Computing data (Setting formulas & Applying mathematical operations), Formatting spread sheets, Working with spread sheets (Sorting, filtering, validation & subtotal), Creating charts, Using tools (Error Checking, spell checking, Macros & Formula auditing) and Printing worksheet.

Unit VInternet and applications of Internet: Introduction, Internet evolution, Working of Internet, Use of InternetOverview of World Wide Web (Web Server and Client), Introduction to Search engine and Searching the Web, Introduction to Social Networking , blogging and websites etc.

Introduction to E-Mails: Creating an account, writing a formal mail, writing an informal mail, general settings in E-Mails, Creating a MS Outlook account, synchronization with e-mail account.

Basic Reference Materials

Recommended Books1) Step by Step 2010 Microsoft Office System (W/CD) by Curtis Frye, Joyce Cox, Steve

Lambert.2) The Unofficial Guide to Microsoft Office Excel 2007 Julia Kelly & Curt Simmons.3) Fundamentals of Information Technology By Alexis Leon

Reference Books1) Microsoft Office Word 2010 Inside Out Microsoft Press Publication.2) Microsoft Office Excel 2010 Inside Out Microsoft Press Publication.3) Beyond Bullet Points: Using Microsoft PowerPoint 2007 Microsoft Press Publication.

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Web Resources1) Computer Fundamentals & Internet

a. http://windows.microsoft.com/en-in/windows/windows-basics-all-topics#1TC=windows-7

b. http://www.gcflearnfree.org/computerbasics/2c. http://fcit.usf.edu/internet/chap1/chap1.htmd. http://www.gcflearnfree.org/email101/2e. http://nlp.stanford.edu/IR-book/html/htmledition/web-search-basics-1.html

2) MS Officea. http://www.gcflearnfree.org/office2013/powerpoint2013b. http://www.gcflearnfree.org/office2013/word2013c. http://www.gcflearnfree.org/office2013/excel2013d. http://www.tutorialspoint.com/word/e. http://www.tutorialspoint.com/excel/f. http://computers.tutsplus.com/tutorials/powerpoint-101-everything-you-need-to-

make-a-basic-presentation--cms-19541

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Second Semester – Core Courses

MBA201: Human Resource ManagementL-3 T/P-0 Credits – 3Objective: To understand the Human Resource Management function, its components, human resource information system and industrial relations as required in an industrial set up.

Course ContentsUnitI Lectures: 10Introduction: Meaning, scope, objective, functions, policies & roles and importance of Human Resource Management. Interaction with other functional areas; HRM &HRD a comparative analysis, organizing the Human Resource Management department in the organization; Human Resource Management practices in India; Human Resource Planning: Definition, objectives, process and importance Job analysis, Description, specification & job evaluation.UnitII Lectures: 8Recruitment, Selection, Placement and Introduction Process; Human Resource Development: Concept, Employee training & development; Career Planning & developmentUnitIII Lectures: 12Performance management: concept and process, performance appraisal, Potential appraisal; Job Compensation: Wage & salary administration, incentive plans & fringe benefits; Promotions, demotions, transfers, separation, absenteeism & turnover. Quality of work life (QWL): Meaning, origin, development and various approaches and to QWL, techniques for improving QWL; Quality circles: concept, structure, role of management quality circle in IndiaUnit IV Lectures: 10Job satisfaction and morale; Health, Safety & Employee welfare; Counselling for effective Human Resource Development; Human Relations: definition, objectives & approaches to human relations, Employee grievances and discipline, participation & empowerment, Introduction to collective bargaining and HR Audit.

Text Books1. V.S.P. Rao, Human Resource Management, Excel Books2. C.B. Memoria, Personal Management Himalaya Publishing House3. Edwin B. Flippo, Personal Management, Tata McGraw-Hill4. K. Aswathappa, Human Resource Management, Tata McGraw-Hill

Reference Books1. Dale Yoder, Personal Management & Industrial Relations, Tata McGraw-Hill2. C.B. Gupta, Human Resource Management Sultan Chand and Sons3. V.P. Michael, HRM & Human Relations4. R.S. Dwivedi, HRD in India Companies, Himalaya Publishing House5. Gary Dessler, Human Resource Management, McMillan

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MBA202: Production and Logistics ManagementL-3 T/P-0 Credits – 3Objective: To understand the concept of production and Logistics management, the types of production facilities and controlling inventory, quality of products produced & Logistics Management.

Course ContentsUnit I Lectures: 8 Operations management: Concept, Functions. Product Design and development – Product design and its characteristics: Product development process (Technical): Product development techniques .Process selection- Project, job, Batch, Mass and Process types of Production Systems. Product –Process Mix; Building Blocks of a Supply Chain Network; Performance Measures; Models for supply chain decision makingUnit II Lectures: 10Facility Location – importance, Factors in Location Analysis: Location Analysis Techniques. Facility Layout – Objectives: Advantages: Basic types of layouts. Capacity Planning – Concepts: Factors Affecting Capacity Planning, Capacity Planning Decisions. Production Planning & Control (PPC) –Concepts, Objectives, Functions. Work Study – Productivity: Method Study; Work MeasurementUnit III Lectures: 12Introduction to modern productivity techniques – just in time, Kanban system; Total Quality Management & six-sigma; Functions of Purchasing Management – Objectives, Functions: Methods: Procedure. Value analysis – Concepts; Stock control systems. Virtual factory concept; Production worksheets Mathematical Foundations of Supply Chain Solutions: Use of Stochastic Models and Combinatorial Optimization; Supply Chain Planning; E-Procurement; E-Logistics.Unit IV Lectures: 10Inventory Management – Concepts, Classification: Objectives: Basic Factors Affecting Inventory Control Policy: Inventory costs: EOQ Model: Re-order Level: ABC Analysis. Quality Management - Quality Concepts, Difference between Inspections, Quality Control, Quality Assurances, Total Quality Management: Control Charts: acceptance Sampling.

Text Books1. Nair, Production & Operations Management, 1st Edition, Tata McGraw-Hill2. Adam and Eben, Production & Operations Management, 5th Edition, Prentice Hall India

Reference Books1. Krajewski&Ritzman, Operations Management 5th Edition, Pearson Education2. Buffa&Sarin, Modern Production/Operations Management 8th Edition, John Wiley3. Chary, Production & Operations Management 2nd Edition Tata McGraw-Hill

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MBA203: Marketing ManagementL-3 T/P-0 Credits – 3Objective: To facilitate the understanding of the marketing function, and decisions required to be taken by marketing managers.

Course ContentsUnit I Lectures: 10Introduction to marketing: Core concepts, Marketing and selling, Marketing mix. Factors affecting marketing environment; Marketing and globalization Marketing planning process & strategic planning; Marketing Information System: Concept and Components; Consumer Behaviour & Factors influencing consumer buying behaviour, Buying process; Market Segmentation & Targeting; Competitors AnalysisUnit II Lectures: 12Product Decisions: Product Mix, Differentiation & Positioning, New product development, Consumer adoption process, Product Life Cycle and strategies, Packaging and Labeling decisions. Branding & brand equity, Services Marketing, Pricing Decisions: Objectives, Factors affecting pricing decisions, Pricing Methods, Pricing StrategiesUnit III Lectures: 10Distribution Decisions: Nature and types of Marketing Channels, Channel Design and Channel Management Decisions, Retailing, Wholesaling, Physical distribution. Promotion Decisions: Communication process, Promotion Mix, Advertising, Sales Promotion, Public Relations, Managing the Sales forceUnit IV Lectures: 8New Concepts: Green Marketing, Global Marketing, Buzz marketing, viral marketing Customer Relationship Management (CRM) Strategic marketing v/s Marketing management, Strategic marketing process; E-Commerce: Marketing in the digital age.

Text Books1. Kotler, Philip Marketing Management, Prentice Hall2. Subhash C. Jain, Marketing Management, Cengage Publications3. Ramaswamy&Namakumari, Marketing Management, McMillan

Reference Books1. Kurtz & Boone, Principles of Marketing, Cengage Publications2. Kotler& Armstrong, Principles of Marketing, Prentice Hall3. Kotler&Koshy, Marketing Management, Prentice Hall4. Biplab S. Bose, Marketing Management, Himalaya Publishing House

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Second Semester–Core Courses

MBA204: Financial ManagementL-3 T/P-0 Credits – 3Objective: Understand the sources of finance for determining the capital structure and assess budgets for new projects and working capital requirements.

Course ContentsUnit I Lectures: 8Evolution of Financial-management, scope and objectives of financial management, agency problem; Time Value of Money, Valuation of bonds and stocks; Source of Long Term funds: Equity shares, Preference share, Debentures, public deposits, factors affecting long term funds requirementsUnitII Lectures: 12Capital Budgeting: Capital Budgeting process, Project Selection. Estimation of project cash flows, Capital Budgeting Techniques: Payback Period Methods, Average rate of return, Net Present Value methods, IRR, Benefit-Cost ratio, Capital rationingUnit III Lectures: 12Capital Structure: Determinants of Capital Structure, Capital structure theories, Cost of Capital, Operating and Financial Leverage; Management of Retained Earnings: Retained earnings & Dividend policy, Consideration in dividend policy, Forms of Dividends theories, Bonus Shares.Lease financing: Concepts, types of leases, Advantages and disadvantages of leasing, Evaluation of lease agreementUnit IV Lectures: 8Working Capital: Concept factors affecting working capital requirements, determining working capital requirements, Sources of working capital; Receivables Management, Inventory Management, and Cash Management. Recent Developments—Introduction to concepts of EVA, MVA and CAPM

Text Books1. I.M. Pandey, Financial Management, Vikas Publishers2. Khan and Jain, Financial Management, Tata McGraw Hill3. Prasanna Chandra Financial Management (Theory & Practice), Tata McGraw Hill

Reference Books1. James C. Van Horne Financial Management & Policy, Pearson Education Asia2. James C. Van Horne & John M., Fundamentals of Financial Management, Pearson

Education Asia3. Brearlyand Myres, Principles of Corporate Finance, Tata McGraw Hill4. John J. Hampton Financial Decision Making:Concept, Problem and Cases, PrenticeHall

India5. P.V.Kulkarni Financial Management Himalaya Publishing House6. Lawrence J. Gitman, Principles of Management, Pearson Education

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Second Semester–Core Courses

MBA205: Operations ResearchL-3 T/P-0 Credits – 3Objective: Use operations research or management science to take optimum decisions regarding various real-life organizational problems, when faced with constraints.

Course ContentsUnit I Lectures: 10Introduction to OR: Managerial Decision Making and OR. OR Models: Principles and Types. Linear Programming: Problem Formulation, Graphical & Simplex Method, Duality, and Sensitivity AnalysisUnit II Lectures: 10Transportation Models, Trans-shipment Problem, Travelling Salesman Problem, Assignment Models; Replacement Models: Group Replacement, Individual Replacement Queuing Theory: Models (M/M/1): (FcFs/¥); (M/M/1): (FcFs/N)Unit III Lectures: 10Inventory control (deterministic Models only) Price Break Inventory Model; Dynamic Programming. Principles of Optimality, Recurrence Relation; Game Theory: Zero Sum Two Person Game, Saddle Point, Graphical Method, Approximation Method, Pure Mixed Strategy, DominanceUnit IV Lectures: 10PERT-CPM: Uncertainty of PERT, Early Start, Early Finish, Late Start Late Finish and Float, Crashing of activity in CPM, Resource Leveling; Decision Making: Decision making environment, decision under uncertainty, decision under risk, decision tree analysis.

Text Books1. J K Sharma, Quantitative Techniques for Managerial Decisions, 1st Edition, Macmillan2. N D Vohra, Quantitative Techniques in Management, 2nd Edition, Tata McGraw-Hill3. S.D. Sharma, Operations Research, 12th Edition, KedarNath Ram Nath& Co4. V.K. Kapoor, Operations Research, 7th Edition, Sultan Chand5. Lee, Moore, and Taylor, Management Science6. S.M. Lee (et.al) Management Science

Reference Books1. Tulsian&Pandey Quantitative Techniques, 1st Pearson Education2. Hillier & Lieberman, Introduction to Operations Research, 7th Tata McGraw-Hill3. J. K. Sharma Operations Research McMillan4. H.A. Taha, Operations Research5. C.K. Mustafi, Operations Research6. KantiSwaroop, Operations Research7. Hira Gupta, Operations Research

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SHIMLA UNIVERSITY, SHIMLAMASTER OF BUSINESS ADMINISTRATION (MBA)

Second SemesterMBA206: Computing Skills for Business Operations (CLP) II

L-3 T/P-2 Credits – 4

Course objective: The main objective of the course is to give overview of applications of computers in office environment and how to use computers for productivity. The major components of this course will be ERP, SAP, E-Commerce, Digital Marketing and Accounting using computers.Prerequisites: While extensive computer experience is required to attend the class, it is important to complete the IT101 prior to attending. Hardware: Laptop is mandatory for this course. Minimum configuration of Laptop should be Core i3 Processor, 2 GB RAM and 500 GB HDD.Software: MS Office, Browsers, Accounting software with Windows 7 and above.

Unit IElectronic Commerce: Introduction to E-Commerce, Electronic Commerce Framework, Functions of E-Commerce, Levels of E-commerce, Comparison between Conventional organization and E-organization. Intranets & extranets. Legal infrastructure for E-Commerce in India (The Information Technology Act, 2000).Electronic Payment Systems, Traditional Vs Electronic Payment System, Electronic Data Interchange (EDI) Introduction and implementation

Technology behind E-commerce: Network Infrastructure- an Overview, The Internet Hierarchy, Basic Blocks of e-commerce, Networks layers & TCP/IP protocols, FTP, SMTP World Wide Web, Cloud Computing. E-commerce security, HTTPS, Digital Signature and Digital Certificates

Unit IIDigital Marketing: Introduction To Digital, E-Marketing and Social Media Marketing, Origin and current status, Difference between traditional Marketing and Digital Marketing, Digital Branding, Digital Branding and its importance, E- Advertising, The scope of E- Advertising. Content marketing-Building content Strategy, Content Promotion, SEO

Technology behind E-commerce: Introduction and working of the following technologies: Internet, Social Media, Search Engines, Data Analytics, Mobile commutation and Smartphone.

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Unit IIIAccounting using computers: Accounting Introduction, Importance of Computers in Accounting, Differences between Manual & Computerized Accounting Systems.

Introduction to tally software: like Tally etc, Creating a Company, Authentication and authorization on Accounting software , Correcting and Customizing software, Introducing the Accounting Cycle, Working with Trial Balance, Working with Final Accounts, Closing the Books, Reporting.

Unit IV Introduction to Enterprise Resource Planning: Introduction, Business Intelligence, Business Process Reengineering, Product life Cycle management, SCM, CRM, And Project: Definition, Teams and Management, Process Definitions, Vendors and Consultants, Operation and Maintenance, Total quality management.

Business Modules of ERP: Finance, Manufacturing, Human Resources, Quality Management, Marketing, Sales, Distribution and Services.

Technology behind E-commerce: ERP software packages Introduction and working of the following technologies: Data Warehousing, Data Mining, OLAP, OLTP, and DSS.

Basic Reference Material

Text Books: 4) Alexis Leon, “ERP DEMYSTIFIED”, Tata McGraw Hill, Second Edition, 2008.5) Computer Accounting with Tally by Firewall Media

Reference Books:4) Mary Sumner, “Enterprise Resource Planning”, Pearson Education, 2007.5) Ellen Monk “Concepts in Enterprise Resource Planning” 4th Edition, Courage Learning,

2009.

Web Resources

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1) Electronic Commercea. http://www.managementstudyguide.com/understanding-e-commerce.htmb. http://managementhelp.org/computers/e-commerce.htm

2) Digital Marketinga. http://feldmancreative.com/2015/09/digital-marketing-basics-simplified-and-

comprehensive/

3) Accounting using computersa. http://tallynine.com/basic-rules-accounting-entries/b. http://tallynotes.blogspot.in/2011/06/basic-accounting.htmlc. http://www.tallydirect.in/tally-online-tally-course-and-online-tally-training.html

4) Enterprise Resource Planning & SAPa. http://www.tutorialspoint.com/sap/sap_introduction.htmb. https://en.wikipedia.org/wiki/SAP_ERPc. http://go.sap.com/product/enterprise-management/erp.htmld. https://en.wikipedia.org/wiki/Enterprise_resource_planning


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MBA207: ENTREPRENEURSHIP DEVELOPMENT

L-3 T/P-0 Credits – 3Objective: To Identify, train and motivate entrepreneurial instinct, to give a clear picture about the process and procedures involved in setting up a small scale Industrial unit. To impart basic managerial skills and understandings to run the project efficiently and effectively.Course ContentsUnit I Lectures: 8Nature and Development of Entrepreneurship – Definition – Concept – Role of Entrepreneurship in economic Development – Entrepreneurship as a career – Characteristics of Successful, Entrepreneurship – Entrepreneur – Knowledge and Skills. Small Enterprises – Project Identification and Selection – Project Formulation – Project Appraisal – Financing of Enterprise – Ownership Structure – Factors Affecting Entrepreneurial Growth . Unit II Lectures: 8Business Environment – Role of Family and Society – Entrepreneurial Motivation - Competencies– Entrepreneurial mobility – Entrepreneurship Development Programmes – Training and Other support Organizational Services. Unit III Lectures: 12Enterprises Management – Characteristics – Functions – Management Process – Working Capital Management – Inventory Management – Production And Operation – marketing – Human Resource TQM for Enterprises. Unit IV Lectures: 12Enterprise Development – Growth Strategies – International Business – Export Documentation and Procedures – Electronic Commerce – Franchising – Preventing sickness and Rehabilitation of Business Units. Text BooksS.S. Khanka, “Entrepreneurial Development”, First Edition, S. Chand & Company Ltd, New Delhi. Reference BooksRobert D Hisrich, “ Entrepreneurship”, Six edition, Tata McGraw Hill Edu Pvt ltd, New Delhi

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Third Semester - Core CoursesMBA301: Research Methodology and SPSS Lab

L-2 T/P-2 Credits – 3Objective: Research plays a very important role in management. This paper helps students of MBA to develop a research temper and be able to conduct research in an organizational set up and also use SPSS to develop an understanding of how to analyse and report research data.

Course ContentsUnit I Lectures: 6Definition and Applications of Research Methodology; types of research; descriptive; exploratory; quantitative; qualitative; steps in the research process; reviewing of literature; formulating a research problem; identifying objectives; establishing operational definitions; identifying variables; defining concepts; indicators; variables; types of measurement scales: nominal; ordinal; interval; ratio; constructing hypotheses: functions; characteristics; types of hypothesesUnit II Lectures: 11Research Design: definition; functions; study designs: based on number of contacts; based on reference period; experimental; non-experimental and quasi-experimental study designs; cross- over comparative experimental designs; replicated cross-sectional design; action research; methods of data collection: primary and secondary sources; primary data collection instruments; attitudinal scales: Likert, Thurstone, Guttman scales; validity of research instruments: face and content; concurrent and predictive; construct validity; reliability of research instruments: external and internal consistency proceduresUnit III Lectures: 11Sampling: concepts; principles; types of sampling: probability; non-probability; mixed sampling designs; sampling frame; sample size determination; writing a research proposal; ethical issues in data collection; data editing; coding and tabulatingUnit IV Lectures: 12Introduction to hypothesis testing; advanced data analysis techniques: basic concepts of discriminant analysis; factor analysis; cluster analysis; multi-dimensional scaling and conjoint analysis; displaying data; writing a research report

* Working Knowledge of Statistical Package such as SPSS shall be provided to the Students.

Textbooks:1. Ranjit Kumar (2009) Research Methodology, 2nd edition, Pearson Education2. Dr. Gupta, SL and Gupta, Hitesh (2011), Research Methodology, International Book

House Pvt. Ltd.

Reference Books1. Donald Cooper and PS Schindler (2009) Business Research Methods, 9th edition, Tata

McGraw Hill.2. Richard Levin and DS Rubin (2009) Statistics for Management, 7th edition, Pearson

Education

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Third Semester – Core Courses

MBA302: Strategic ManagementL-3 T/P-0 Credits – 3Objective: A very important aspect of any leadership position is to plan the strategic growth of an organization. This paper helps students of marketing identify the strategic planning and implementation process in an organization.

Course ContentsUnit I Lectures: 7Introduction to business policy and strategic management: Nature, importance, pupose and objective of business policy, what is strategy, levels, strategic decision making and process

Unit II Lectures: 9Strategic intent: vision, mission, goals, objectives, policies and plan, Environmental appraisal, organization appraisal, corporate level strategies, business level strategies, strategic analysis and choice

Unit III Lectures: 6Strategy implementation: inter-correlation between formation and implementation, aspect of strategy, project and procedural implementation, structure and behavioural implementation, functional and operational implementation

Unit IV Lectures: 6Strategy evaluation and control: strategic and operational control, techniques of strategic evaluation and control.

Text Books1. Marketing Management: Analysis, Planning & Control: - Phillip Kotler2. Business Policy & Strategic Management – AzharKazmi

Reference Books1. Strategic Marketing-David W. Cravens, Nigel F. Piercy2. Marketing Strategy, TMH Ed. - Boyd Walker, Mullins Larrech3. Case Studies in Strategic Marketing Management:4. For contemporary case studies students should refer to the periodicals and journals.

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Third Semester – Department Elective CoursesHuman Resource Management

MBA304: Human Resource DevelopmentL-3 T/P-0 Credits – 3Objective: Human Resource Development moves beyond just managing to developing employees in an organization. This paper helps students of HR to appreciate the finer aspects of HR Development and understand its building blocks.

Course ContentsUnit I Lectures: 8Introduction: need and role of HRD; process and mechanism of HRD; planning; building and controlling HRD; HRD in the Indian context; human resource planning, acquisition and utilization: job analysis; job designing; recruitment; selection; placement and orientation; utilization of ineffective manpower; tackling unsatisfactory performers; HR auditUnit II Lectures: 9Personnel training and development: identifying training needs; evolving training strategy; designing training and development activities; training methods; Management development; evaluating training programs; factors for successful training activities; career development and managementUnit III Lectures: 6Motivational aspects of HRD; development cycle; reinforcement for behaviour modification; job design to increase employee motivation; creating incentivesUnit IV Lectures: 5Organizational climate and culture for HRD; nature, components and effects of organizational climate and culture; quality of work life and HRD

Text Books1. T.V. Rao: Alternative: Approaches and Strategies of Human Resources Development2. D.M. Silvera: Human Resource Development3. Tracey: Human Resource Management & Development: Handbook

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MBA305: Industrial Relations and Collective BargainingL-3 T/P-0 Credits – 3Objective: Post Globalization, the industrial relations scenario in India has undergone numerous changes. An understanding of the history of IR and its application in industry is necessary for anyone option to join a factory or a manufacturing set up so as to contribute to the overall growth of the organization.

Course ContentsUnit I Lectures: 8The Concept of Industrial Relations, Background to Industrial Relations, Evolution of Industrial Relations in India, The Dynamic Context of Industrial Relations: Globalization and the National Economy, Responses to Competitive Pressures, Changes in Employment Practices, The Actors in Employee Relations: Management, Unions and the State. Role of Trade Union in Industrial Relations, Changing Profiles of Major Stakeholders of Industrial Relations in IndiaUnit II Lectures: 8Employee Involvement & Participation: Concept, Objectives and Forms, Ethical Codes, Discipline & Grievance Management: Forms and Handling of Misconduct. Collective Bargaining: Importance, Forms, Process of Negotiation and Recent Trends in Collective Bargaining, Positive Employee RelationsUnit III Lectures: 8Industrial Relations & Technological Change, Adjustment Processes and Voluntary Retirement Schemes, Main Recommendations of the Second National Labour Commission, International Labor Organization (ILO): Objectives, Structure and Procedure for Admission as a Member. Managing Without Unions, International Dimensions of Industrial Relations, The Future Direction of Industrial Relations.Unit IV Lectures: 4Industrial Relations in USA, UK, Russia and Japan

Text Books1. Sinha, P.R.N. et al (2009). Industrial Relations, Trade Unions, and Labour Legislation.

Pearson Education2. Blyton, P. & Turnbull, P. (2004). The Dynamics of Employee Relations. Palgrave

Macmillan.

Reference Books1. Ackers, P. & Wilkinson, A. (2003). Understanding Work & Employment: Industrial

Relations in Transition, Oxford: Oxford University Press.2. Padhi, P.K. (2010), Labor and Industrial Laws, Prentice Hall of India3. Singh, B.D. (2009), Industrial Relations: Emerging Paradigms, Excel Books4. Sen, R. (2009), Industrial Relations: Text and Cases, Macmillan India

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Third Semester – Department Elective CoursesHuman Resource ManagementMBA306: Labour Legislations

L-3 T/P-0 Credits – 3Objective: Labour legislations have helped in maintaining cordial industrial relations as well as the overall well-being of employees across various industries. This paper explores the various legislations that were enacted in India keeping in view the interests of employers, employees, society and the Government

Course ContentsUnit I Lectures: 5Importance of Labour Legislations; history of labour legislations in India; functions of labour legislations; types of labour legislations: legislations concerning regulating conditions of work; legislations concerning settlement of disputes; social security legislationsUnit II Lectures: 6Legislations concerning regulating conditions of work: The Factories Act, 1948; The Contract Labour Act, 1970; Industrial Employment (Standing Orders) Act, 1972; Unit III Lectures: 6Legislations concerning settlement of disputes: Industrial Disputes Act, 1947; Trade Unions Act, 1926Unit IV Lectures: 11Social Security Legislations: Payment of Wages Act, 1936; Minimum Wages Act, 1948; Payment of Bonus Act, 1965; The Workmen’s Compensation Act, 1923; The Employee State Insurance Act, 1948; Employees’ Provident Fund and Miscellaneous Provisions Act, 1952; Maternity Benefit Act, 1961

Text Books1. Elements of Industrial Law, N D Kapoor2. Progressive Industrial Relations, Dr. S K Bhatia

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MBA307: Managerial LeadershipL-3 T/P-0 Credits – 3Objective: Leadership is increasingly being thought of as a highly rewarding, but stressful position. HR managers are required to identify leaders early and groom them to take on various leadership roles. This paper explores various leadership theories in detail, and critically analysing their application in real world scenarios.

Course ContentsUnit I Lectures: 7Nature of leadership; nature of managerial work; perspectives on effective leadership behaviour; participative leadership; delegation; and empowermentUnit II Lectures: 7Dyadic role making; attributions and followership; power and influence; managerial traits and skillsUnit III Lectures: 7Early contingency theories of effective leadership; charismatic and transformational leadership; leading change in organizationsUnit IV Lectures: 7Leadership in teams and decision groups; strategic leadership by executives; developing leadership skills; ethical leadership and diversity

Text Books1. Gary Yukl, G., Leadership in Organizations, 7th Edition, Prentice Hall2. Leadership, Research Findings, Practie and Skills, Andrew J DuBrin, 4th Ed., Biztantra

Reference Books1. Hay Group, Leadership Styles

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MBA308: Strategic Human Resource ManagementL-3 T/P-0 Credits – 2Objective: Hitherto, HR was only a staff function, but today, it is being seen as a key contributor to the overall strategy of the organization. This paper helps students of HR to appreciate the finer aspects of HR’s strategic role, and its contribution to the strategic growth of an organization.

Course ContentsUnit I Lectures: 7Introduction to Strategic HRM; definition; need and importance; evolution of SHRM; HRs new role orientation; SHRM for competitive advantageUnit II Lectures: 7HR strategy and HR planning; behavioural issues in strategy implementation; matching culture with strategy; human side of mergers and acquisitionsUnit III Lectures: 7HR strategies: recruitment and retention; training and development; performance management; reward and compensation; retrenchmentUnit IV Lectures: 7Non-traditional approaches: investment in disabled employees; employee engagement; knowledge management; talent management; role of strategic HR leader; managing workforce diversity

Text Books1. Armstrong, M. (2009). Strategic Human Resource Management. Kogan Page.2. Mello, J. (2008). Strategic Human Resource Management. Thompson Learning.

Reference Books1. Greer, C. (2008). Strategic Human Resource Management. Pearson Education.2. Kandula S. R. (2009). Strategic Human Resource Development. Prentice Hall India.

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Third Semester – Department Elective CoursesMarketing Management

MBA309: Consumer Behaviour and Marketing ResearchL-3 T/P-0 Credits – 3Objective: Consumers behave in a particular way and it is at times difficult to predict their behaviour. However, it is possible to have an understanding on what drives consumer to behave in a particular manner. This paper explores the behavioural tendencies of consumers and use research to identify such behavioural tendencies.

Course ContentsUnit I Lectures: 8Introduction to Consumer Behaviour: Scope and Relevance of Consumer Behaviour Studies; Basic Model of Consumer Behaviour: Buying Decision Process- Problem Recognition; Information Search, Alternative Evaluation-Decision Rules- and Selection, Outlet Selection and Purchase, Post Purchase Behaviour and Customer Satisfaction, Role of Involvement; Types of Buying BehaviourUnit II Lectures: 10Individual Determinants of Consumer Behaviour: Motivation; Attention, Perception and Consumer Imagery; Learning and Memory; Personality and Self Concept; Consumer Attitudes – Formation and Change; Consumer Values and Lifestyles, External Determinants of Consumer Behaviour: Influence of Culture and Subculture; Social Class; Reference Groups and Family Influences, Diffusion of Innovation, Models of Consumer Behaviour; Researching Consumer Behaviour; Online Consumer Behaviour

Unit III Lectures: 6Introduction to Market Research Types of Research – Basic & Applied, Nature, Scope, Objectives, Importance & Limitations of Market Research; Sources and collection of Marketing Data; Secondary data – Advantages & Limitations, Sources – Govt. & Non Govt. Primary Data – Advantages & Limitations, Sources, Methods of Collection Primary Data – Observation, Mail, Personal Interview, Telephonic Interview, Internet InterviewingUnit IV Lectures: 6Market Research Techniques: National readership survey, Retail Store Audit, Consumer Panels, Test Marketing, Research in Advertising Decisions, Marketing Audit, Data Base Marketing, Focus Group Interviews, Setting up & Implementation of Marketing Research Project; Steps in formulating Market Research; Data collection methods, test marketing, focus group interviews, internet interviewing, sample design, questionnaire construction, scaling techniques

Text Books1. Schiffman L.G. and Kanuk L.L. (2006), Consumer Behaviour, 9th Edition, Pearson

Education, New Delhi2. Hawkins, D. I. & Best R. J. and Coney, K.A. and Mookerjee, A, (2007) Consumer

Behaviour- Building Marketing Strategy, Tata McGraw Hill, New Delhi3. Marketing Research by RamanujMajumdar4. Marketing Research by Mishra

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5. Marketing Research by MV Kulkarni6. Marketing Research by DM Sarawte.

References Books1. Solomon, Michael R. (2009), Consumer Behaviour: Buying, Having and Being, PHI

Learning Pvt. Ltd., New Delhi2. Assel Henry, (2005), Consumer Behaviour, Cengage Learning, New Delhi.3. Majumdar, R.(2010), Consumer Behaviour: Insights from the Indian Market, PHI

Learning Pvt. Ltd., New Delhi4. Loudon, David L. and Della Bitta, J. (2002) Consumer Behaviour, 4th Edition, Tata

McGraw Hill, New Delhi.5. Research for Marketing Decisions by Paul Green, Donald Tull.1. Marketing Research - RajendraNargundkar (Tata McGraw Hill)2. Business research Methods- Donald R. Cooper.3. Market research- G.C. Beri

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MBA310: Services MarketingL-3 T/P-0 Credits – 3Objective: Understand how to market services, as service plays an important role in the lives of customers. Services, could be anything from bank to hotels to airlines to a host of other businesses.

Course ContentsUnit I Lectures: 7Nature and scope of Services Marketing: concept of services; importance; goods and services marketing; emergence and reasons for growth of service sector in India; characteristics of services; classification of services; environment of service marketing (micro as well as macro)Unit II Lectures: 7Product differentiation; product levels; pricing of services – pricing concepts; pricing strategies for services; use of differential pricing; Place: service distribution; components of service delivery system; potential management; problems associated with service deliveryUnit III Lectures: 7Promotion: advertising, sales, promotion and personal selling in service industry; People: importance of people in service marketing; role of various people involved; Physical Evidence: concept of physical evidence; importance; types of physical evidence in various sectors; Process: concept of process; types of processes; role of process in various servicesUnit IV Lectures: 7Service models: service quality GAP model; Gronross Model of service quality (internal marketing, external marketing, and interactive marketing); challenges in marketing of services; Application of service marketing to hospitals, educational institutions and tourism industry

Text Books1. Services Marketing, Valarie A Zeithmal& Mary Jo Bitner-TMH,

3/e, 20042. Services Marketing, Christopher Lovelock, Pearson Education, 30043. Services Marketing, RajendraNargundkar- TMH,1/e,20044. Services Marketing, Ravi Shankar, Excel Books, 2006

Reference Books1. Services Marketing, Kenneth E Clow& David L Kurtz, Biztantra, 2/e, 20072. Services Marketing, GovindApte, Oxford, 20073. Handbook of Services Marketing & Management, Swartz &Iacobucci, Sage Publications,

20004. Services Marketing, Hoffman & Bateson, Thomson, 2007.5. Services Marketing, Peter Mudie and Angela Pirrie, 3/e, Elsevier, 2006.6. Services Marketing, C Bhattacharjee, Excel, 20065. Services Marketing, S M Jha, HPH, 2007

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MBA311: Rural and Social MarketingL-3 T/P-0 Credits – 3Objective: Most products marketed by producers are targeted for the urban consumer. However, in recent times, a great deal of research has gone into understand the psyche of the rural consumer. This paper helps students of marketing appreciate the psyche of a rural consumer and device strategies to market products for this consumer.

Course ContentsUnit I Lectures: 7Rural Marketing Introduction: Definition; Rural Markets in India: Characteristics of Rural Consumers; Rural Market Environment and Infrastructure; Challenges of Rural MarketingUnit II Lectures: 7Rural Marketing Strategies: Rural Market Segmentation; Product Strategies; Pricing Strategies; Promotion Strategies; Distributor Strategies; Rural Marketing Research; Role of IT in Rural Marketing (e-Chaupal) with few case studies; Marketing of Rural and Cottage Industry Products. Future of Rural Marketing in IndiaUnit III Lectures: 7Foundation of Social Marketing: Definition, Scope and Importance; Social Marketing Challenges; Conceptual Framework of Social Marketing; Social Markets Segmentation; Marketing Mix: Product Strategies; Pricing Strategies; Promotion Strategies, DistributionUnit IV Lectures: 7Social Marketing Applications: Role of Govt. and NGO’s in Social Marketing; Social Marketing Applied in Family Planning, Healthcare, Small Savings, Literacy, AIDS Prevention, Environmental Protection, Anti- Smoking, Substance Abuse

Text Books1. Kotler P and Andreasen (2008) Strategic Marketing for Non-Profit Organizations,

Prentice Hall of India, PHI, New Delhi2. Kashyap, Pradeep, Amp, Raut, Siddhartha (2005) Rural Marketing, Wiley, New Delhi3. Krishnamacharyulu, C.S.G and Rama Krishnan Lalitha, (2006), “Rural Marketing – Text

and Cases”, Pearson Education, New Delhi.

Reference Books1. Balram, Dogra and Ghuman, Kharminder, (2008) Rural Marketing, Tata McGraw Hill,

New Delhi,2. Kotler, P. Lee, N. R., Lee, N. (2008) Social Marketing: Influencing Behaviors for Good,

Sage Publications.3. Kotler, P. Roberto, N. Lee, N. (2002) “Social Marketing: Strategies for Changing Public

Behavior”, 2nd Edition, Sage Publications4. Bhatia, Tek K. (2007) Advertising and marketing In Rural India, 2nd Edition, Macmillan

Publishers India Ltd., New Delhi

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MBA312: Advertising and Sales PromotionL-3 T/P-0 Credits – 3Objective: Advertisement plays a key role in making consumers / customers relate to a product. This paper helps students of marketing understand the concept of advertisement and sales promotion and its appeal to consumers.

Course ContentsUnit I Lectures: 9Concept and definition of advertisement; social, economic and legal implications of advertisements; setting advertisement objectives; advertisement agencies; selection and remuneration; advertisement campaigns; media plan – types and choices; reach and frequency of advertisements; cost of advertisements and relation to sales; media strategy and schedulingUnit II Lectures: 6Message Development; types of advertisements; layout; design appeal; copy structure; producing advertisements – print, radio, TV and web advertisements; media research; testing validity and reliability of advertisements; measuring impact of advertisementsUnit III Lectures: 5Definition, scope and role of sales promotion; objectives of sales promotion; sales promotion techniques; trade oriented and consumer oriented sales promotionUnit IV Lectures: 8Sales promotion campaigns; identifying requirements; designing sales promotion campaigns; involving salesmen and dealers; outsourcing sales promotion; national and international promotion strategies; integrated promotion; coordination with various promotion techniques; online sales promotions

Text Books1. Wells, Moriarty and Burnett, Advertising – Principles and Practice, Pearson Education,

7th Edition, 20072. Kenneth Clow, Donald Baack, Integrated Advertisements, Promotion and Marketing

Communication, Prentice Hall of India, 2003

Reference Books1. S.H.H. Kazmi and Satish K Batra, Advertising and Sales Promotion, Excel Books, 20012. George E Belch and Michel A Belch, Advertising and Promotion, McGraw Hill,

Singapore, 20033. Julian Cummings, Sales Promotion, Kogan Page, London 19984. JaishriJethwaney, Advertising Management, Oxford, 2008

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Third Semester – Department Elective CoursesMarketing Management Stream

MBA313: Sales and Distribution ManagementL-3 T/P-0 Credits – 3

Course ContentsUnit I Lectures: 7Introduction to Sales Management: Scope and Importance; The Evolving Face of Personal Selling; Personal Selling Process and Approaches; Sales Organization Structure; Sales Strategies, Sales Forecasting; Sales Territory DesignUnit II Lectures: 7Sales Force Management: Sales Force Job Description; Recruitment and Selection; Training Sales Personnel; Sales Force Motivation; Compensation; Sales Quotas: Evaluating Sales Performance; Information Technology in Sales ManagementUnit III Lectures: 9Distribution Planning and Control: Functions of Intermediaries; Types and Role of Channel Intermediaries in India for Consumer and Industrial Products: Wholesale and Retail Structure, Complex Distribution Arrangement (Structural Separation and Postponement) Channel Strategy and Design; Selection, Motivation and Evaluation of Intermediaries; Managing Channel Dynamics, Relationships and Channel Conflict; Ethical and Legal Issues in Sales and Distribution Management in Indian context.Unit IV Lectures: 6Distribution System and Logistics: Physical Distribution System; Objectives and Decision Areas; Customer Service Goals; Logistics Planning; An overview of Transportation, Warehousing and Inventory Decisions; Efficient Supply Chain Management (SCM); Integration of Sales and Distribution Strategy; Case Studies

Text Books1. Still, R. R. &Cundiff, E. W., Govoni, N. A. P. (2007). Sales Management, 5th Edition

Pearson Education, New Delhi2. Rosenbloom, Bert (2004) Marketing Channels: A Management View, 7th Edition,

Cengage Learning, New Delhi.

Reference Books1. Jobber , David and Lancaster, Geoffery (2006), Selling and Sales Management, 7th

Edition, Pearson Education, New Delhi2. Tanner Jr., J.F., Honeycutt Jr., E.D. and Erffmeyer, R.C. (2009), Sales Management:,

Pearson Education, New Delhi3. Panda, T.K. and Sahadev, S (2005) Sales and Distribution Management, Oxford

University Press, New Delhi4. Havaldar, K.K. and Cavale, VM. ((2007), Sales and Distribution Management: Text and

Cases, Tata McGraw Hill, New Delhi

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Third Semester – Department Elective CoursesFinance Management

MBA314: Security Analysis and Portfolio ManagementL-3 T/P-0 Credits – 3Objective: This paper explores the concept of security and roles of stock exchanges in analysing the value of such securities. In addition, organizations generally have a portfolio and it is important to manage this portfolio.

Course ContentsUnit I Lectures: 7Financial Market: Introduction, Financial Market, Investment, Speculation, Gambling; Stock Market in India: Nature, Function of stock exchange, BSE, NSE, OTCEI, Secondary Market, Secondary Market trading, Trading Limits, Stock Indices & their computation; Stock Market Regulation: Introduction, SEBI, Primary Market regulation, Secondary Market regulation.Unit II Lectures: 5Security credit rating: Introduction, Credit rating in India, Functions, Advantages & Disadvantages of rating, Credit rating Agencies in India; Listing of Securities: Introduction, Advantages of listing, Provision of Listing agreement, Requirements of listing, Service of Intermediaries: Introduction, Brokers, Fund Managers, Merchant Bankers, Investment Banks, DepositoriesUnit III Lectures: 9Fundamental Analysis: Introduction, Economic Analysis, Tools of Economic Analysis, History performance analysis of Industry, Company analysis, Tools of company analysis; Technical analysis: The Dow theory, Elliot wave principle, Technical Indicators, Charts, Patterns; Efficient Market theory; Portfolio Risk analysis: Introduction, VAR, CAPM, Markowitz Portfolio selection model, Portfolio Performance evaluation; Sharpe, Treynor’s, Jensen’s portfolio performance measureUnit IV Lectures: 7Mutual Fund Management: Introduction, Types, Objectives, Regulations for mutual fund, Cost associated with mutual fund, Mutual Fund Asset composition, Fund Performance & return Measurement; Financial Derivatives: Derivative Market in India, Regulatory framework, clearing and settlement, Derivative Instruments- Forward, Future, Options, Warrants ; Hedging

Text Books1. Chandra. Prasanna, (2009), Investment Analysis and Portfolio Management, 3rd Edition, Tata

McGraw Hill, New Delhi2. Fischer and Jordon (2009). Security Analysis and Investment Management, 6th Edition, Pearson

Education.3. M.Ranganatham & R.Madhumathi (2012). Security Analysis and Portfolio Management, 2nd

Edition, Pearson Education.

Reference Books1. Rustagi, R. P. (2008). Investment Analysis and Portfolio Management, 2nd Edition, Sultan Chand

& Sons.2. Bhalla, V.K. (2010). Investment Management: Security Analysis and Portfolio Management, 17th

Edition, S. Chand & Sons.3. Frank K. Reilly, Keith E Brown. (2009). Investment Analysis and Portfolio Management, 8th

Edition, Cengage Learning.

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MBA315: Strategic Financial ManagementL-3 T/P-0 Credits – 3

Objective: Financial strategy is a key element in the overall growth of an organization. This paper aims to help students of FM to understand the role of finance in strategic planning.

Course ContentsUnit I Lectures: 7Corporate Valuation: Approaches, Enterprise DCF valuation; Corporate objectives: Shareholder Wealth Maximization, Limitation of shareholder wealth maximization, Enlightened Value Maximization, CSR, Sustainability & Triple Bottom Line, Stakeholder Theory; Strategy & Business Model: Concept, Types, Diversification & Value Creation, Business Model; Capital Allocation: Link between Strategy & Capital Budgeting, Strategic Planning & Financial Analysis, Capabilities & Investment, Investment Timing Strategy, Post Audit.Unit II Lectures: 7Strategic Financial Decisions: Capital Structure, Imperfection & Capital Structure, Signalling Theory, Tools for developing effective Capital Structure, Guidelines for Capital Structure Planning, Share Buyback; Cost Management: Strategic Cost Management, Guidelines, Achieving true Cost Analysis; Corporate Risk Management: Definition, Types of Risks, Risk Management, Risk Mitigation, Risk Transfer, Strategic Risk Management, COSO ERM Framework.Unit III Lectures: 7Corporate Governance: Divergence of Interest, Types, Principles Models of CG, Board of Directors, Auditors, Executive Compensation; Corporate valuation and value based management: Methods & Key premises, Marakon Approach, Alcar Approach, Mckinsey Approach, Stern Stewart Approach, and BCG Approach.Unit IV Lectures: 7Mergers, Acquisitions and Restructuring: Definitions, Types, Value Creation, Cost & Benefit of Merger, Business Alliance, Managing Acquisition, Divestitures, PSU Disinvestment, Corporate Portfolio Management.

Text Books1. Allen, D: An Introduction to Strategic Financial Management, CIMA/Kogan Page,

London2. Chandra, Prasanna: Financial Management, Tata McGraw Hill, Delhi3. Copeland, T., Koller, T and Murrin, J: Valuation: Measuring and Managing the Value of

Companies, John Wiley, International Edition, New York4. Copeland, T.E. and Weston, J.F: Financial Theory and Corporate Policy, Addison-

Wesley, New York

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Reference Books1. Hampton, Jone: Financial Decision Making, PHI, New Delhi.2. Kaplan, Robert S., and Cooper, Robin: Cost & effect: using integrated cost systems to

drive profitability and performance, Harvard Business Press3. Grinblatt, Mark and Titman, Sheridan: Financial Markets and Corporate Strategy, Tata

McGraw Hill4. Brearly, Richard A. and Myers, Stewart C.: Principles of Corporate Finance, Tata

McGraw Hill

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MBA316: Corporate Tax PlanningL-3 T/P-0 Credits – 3Objective: Organizations, like individuals, pay taxes on the income they generate. This paper helps students of management understand the concept of corporate tax and how to plan so as to reduce the tax outlay for an organization.

Course ContentsUnit I Lectures: 7Introduction: Definitions: Income, Person, Assesse, Assessment Year, Previous Year, Gross Total Income, Total Income; Residential Status and Scope of Total Income on the basis of Residential Status, Agricultural IncomeUnit II Lectures: 7Taxation of Companies: Definitions: Company and its Types, Heads of Income, Deductions fromGross Total Income for Companies, Simple Problems on Computation of Taxable Income of Companies, Minimum Alternate Tax u/s 115JBUnit III Lectures: 9Tax Planning: Concepts relating to Tax Avoidance and Tax Evasion and Tax Planning; Tax Planning with Reference to: Location of Undertaking, Type of Activity, Ownership Pattern; Tax Planning relating to: Mergers and Demergers of Companies. Tax Considerations in respect of Specific Financial and Managerial Decisions like Capital Structure Decisions, Deemed Dividend, Make or Buy, Own or Lease, Repair or Renewal, Managerial RemunerationUnit IV Lectures: 5Tax Management: Filing of Returns and Assessments, Penalties and Prosecutions, Appeals and Revisions, Advance Tax, TDS, Advance Rulings, Avoidance of Double Taxation Agreements

Text Books1. AhujaGirish, Gupta Ravi, “Simplified Approach to Corporate Tax Planning and

Management”, Bharat Law House Pvt. Ltd., New Delhi2. Singhania V.K., Singhania Monica, “Corporate Tax Planning and Business Tax

Procedures”, Taxman Publications, Delhi

Reference Books1. AhujaGirish, Gupta Ravi, (2010). Systematic Approach to Income Tax, Service Tax and

VAT, Bharat Law House Pvt. Ltd., New Delhi2. Singhania V.K., Singhania Monica (2006) “Student’s Guide to Income Tax”, Taxman

Publications, Delhi.3. NitinVashisht and B.B. Lal (2008). Direct Taxes: Income Tax, Wealth Tax and Tax

Planning, 29th Edition, Pearson Education.4. Lal, B.B. (2008). Income Tax and Central Sales Tax: Law and Practice, 29th Edition,

Pearson Education

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MBA317: Capital MarketsL-3 T/P-0 Credits – 3Objective: Capital markets are extremely essential for the financial health of an organization. This paper helps students of financial management understand the role of capital markets for generating finance for an organization.

Course ContentsUnit I Lectures: 8Money Market – Indian Capital Market – Evolution and Growth – Constituents of Indian CapitalMarket – New Financial Institutions – New Financial Instruments – Capital Market Doldrums – Measures of Reactivation – Measures of Investor Protection – Recent Initiatives in the Indian Capital Market – Indian Capital Market – Major Issues – Rebound in Indian Capital Market; Capital market instruments - Meaning – Types – Preference Shares – Equity shares – Non- Voting Equity Shares – Convertible Cumulative Preference Shares (CCPS) Company Fixed Deposits – Warrants – Debentures and Bonds – Global Debt InstrumentsUnit II Lectures: 8Regulation of Indian capital market - Genesis – The Factors – The Regulatory Framework – Committees on Regulatory Frame work – Primary Market – NIM and Secondary Markets – An Interface – Services of NIM – NIM Vs. Secondary Market – Methods of New Issue – Methods ofMarketing Securities – Stock Option or Employees Stock – Option Scheme (ESOP) – Bought Out Deals Vs. Private Placements; Intermediaries in New Issues Market – Intermediaries in NIM – Merchant Bankers/ Lead Managers – Underwriters – Bankers to An Issue - Brokers to an Issue – Registrars to an Issue and Share Transfer Agents – Debenture TrusteesUnit III Lectures: 6Listing – Security Listing – Security – Stock Exchange – Recognized Stock Exchange – Legal Provisions – Steps – Legal Significance – Refusal of Listing – SEBI Powers – Listing and Corporate Governance – Listing Agreement – Stock Exchange Powers – Listing – Benefits - Consequences of Non-Listing – New Entry Norms for Unlisted Companies – Listing – Suspension / WithdrawalUnit IV Lectures: 6Underwriting – Definition – Types – Mechanics of Underwriting – Benefits/Functions – Indian Scenario – Underwriting Agencies – Obstacles – Underwriter – Underwriting Agreement – SEBIGuidelines – Variants of Underwriting Grey Market – BOOK-BUILDING – Concept – Characteristics – The Process – Allocation Procedure –Initial Public Offer (IPO) Issue – Additional Issue by Listed Company – Offer by Unlisted Company

Text Books1. Dr. S. Gurusamy - Capital Markets - Vijay Nicole Imprints – First Edition – 2006

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MBA318: Working Capital ManagementL-3 T/P-0 Credits – 3Objective: Working capital helps organizations in managing their day-to-day operations. This paper helps students of financial management to understand the intricacies of working capital management to ensure that the organization is financially stable and viable to produce products.

Course ContentsUnit I Lecture: 7Role of Working Capital: analysis of solvency; liquidity and flexibility; valuation;Unit II Lectures: 7Inventory management; accounts receivables management; credit policy and collections; managing payables and accrualsUnit III Lectures: 7Corporate cash management; cash concentration and collection systems; cash forecasting; short term investing managementUnit IV Lectures: 7The Money Market; short term financing; managing multinational cash flows

Text Books1. Manness, T.S., and Zietlow, J.T. (2005). Short-Term Financial Management, 3rd Edition,

Thompson/South-Western; ISBN 0-324-20293-8

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Fourth Semester – Department Elective CoursesInternational Business

MBA319: International Business Concepts and EthicsL-3 T/P-0 Credits – 3Objective: To understand the basic concepts of international business like economic decisions, political decisions, make or buy decisions and risk management inherent to such businesses

Course ContentsUnit I Lectures: 6International Business –Definition – Internationalizing business-Advantages –factors causing globalization of business- international business environment – country attractiveness –Political, economic and cultural environment – Protection V/s liberalization of global business environment.Unit II Lectures: 8Strategic compulsions-Standardization V/s Differentiation – Strategic options – Global portfolio management- global entry strategy – different forms of international business – advantages organizational issues of international business – organizational structures – controlling of international business – approaches to control – performance of global business- performance evaluation system.Unit III Lectures: 8Global production –Location –scale of operations- cost of production – Make or Buy decisions – global supply chain issues – Quality considerations- Globalization of markets, marketing strategy – Challenges in product development , pricing, production and channel management- Investment decisions – economic- Political risk – sources of fund- exchange –rate risk and management – strategic orientationUnit IV Lectures: 6Disadvantages of international business – Conflict in international business- Sources and types of conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical issues in international business – Ethical decision-making.

Text Books1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition, Tata

McGraw Hill, 20092. John D. Daniels and Lee H. Radebaugh, International Business, Pearson Education Asia,

New Delhi, 20003. K. Ashwathappa, International Business, Tata McGraw Hill, 2008

Reference Books1. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International Business,

Thomson, Bangalore, 20052. Aravind V. Phatak, Rabi S. Bhagat and Roger J. Kashlak, International Management,

Tata McGraw Hill, 20063. OdedShenkar and YaongLuo, International Business, John Wiley Inc., Noida, 2004

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Forth Semester - Department Elective CoursesInternational Business

MBA320: International Trade and LawL-3 T/P-0 Credits – 3Objective: To identify the rules that regulate international trade as well as various forms of economic cooperation that aim at using scare resources across various countries

Course ContentsUnit I Lectures: 5Introduction to international trade; nature and structure of international institutions, trade implications of international institutions, membership, rules, regulations and following international treatiesUnit II Lectures: 10Forms of economic cooperation; reforms for emergence of trading blocs at the global level; static and dynamic effects of a customs union and free trade areas; rationale and economic progress of SAARC/SAFTA and ASEAN regions; problems and prospects of forming a customs union on the Asian Region; Regionalism (EU, NAFTA); multilateralism and WTO; Rise and fall of gold standard and Bretton-Woods System; Need, adequacy and determinants of international reserves; conditionality clause of IMFUnit III Lectures: 7Emerging International Monetary system with special reference to Post-Maastricht developments and developing countries; reform of the International monetary system, India and developing countries; theory of short term capital movements and East-Asian crisis and lessons for developing nationsUnit IV Lectures: 6International trade and financial institutions; functions of GATT / WTO (TRIPS, TRIMS), UNCTAD, IMF, World Bank and Asian Development Bank – their achievements, failures; WTO and World Bank from the point of view of India

Text Books1. Cherunilam, Francis, “International Business”, Himalaya Publishing House2. Sharan, V., “International Business”, Prentice Hall of India3. Yergin, Daniel, “The Battle for the World Economy”

Reference Books1. Bedi, S.K.S., “Business Environment”, Excel Books2. Hill, Charles W.L., International Business With Global Resource, McGraw Hill

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Fourth Semester – Department Elective CoursesInternational business

MBA321: International Management

Objective: The objective of this paper is to familiarize students with the cross cultural behavior and its management for successful operations of the international firms.


Content:Unit IInternational Management: Concept, Dimensions and Approaches; Business culture andCorporate culture; Problems of intercultural communication; Cross-cultural values and business management; Business values ethics and social responsibilities. Challenges of Global Planning: Economics, political and strategic predisposition imperatives;Resource allocation and portfolio compositions of a global firm; Planning for linkages and synergies among business a cross borders ; Locus of decision making; Headquarter subsidiary relationships in international business enterprises.

Unit IIOrganization and Control for international Competitiveness: Organization design and structure of international companies; Global product division; Matrix and network structures; Managing communication across cultures; Managing for continuous innovations in trans cultural context; Developing coordination; Systems of control in international operations. Management of Personnel with Different Social and Cultural Backgrounds: Selection, training and development of people for global assignments; Compensation and reward practices among international firms; managing cultural and social diversities.

Unit IIIMotivation and leadership in international Firms. Managing Political Risks: Host country home country and multinational relationships; Political risk assessment and protection techniques for multinational corporations; Organizing for political risk management.

Unit IVInternational Business Negotiations: Importance of business negotiations; Business negotiation process and skills, Management of business negotiations, Negotiations within groups, Negotiations across cultures. Managing international Collaborative Arrangements: Joint Ventures and other forms for strategic alliances: Traditional and emerging reasons for forming strategic alliances: Pitfalls in strategic alliances; Making cross cultural alliances work. Suggested Readings:

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Text Books

1.Adler, Nancy J., International Dimensions of organizational Behaviour, 4thed., Southwestern College Publishing Company, Singapore, 2001.2.Bartlett, C.A. and S. Ghoshal, Managing Across Borders: The Transnational Solution,Century Business London, 1989.3.Beamish, Paul w., Allen J. Morrison, Phillip M. Rosenzweig and Andrew C. Inkpen,International Management: Text and Cases, Irwin McGraw Hill, Boston, 2000.4.Fowler, Alam, Negotiation Skils: Skills and strategies, University Press Hyderabad,1990.5.Helen, D., Management: Managing Across Borders and Cultures, PrenticeHall, UpperSaddle River, New Jersey, 2000.6.Hiltrop, Jean M and Shiela Lidall, The Essence of Negotiation, Prentice Hall of India Pvt. Ltd., New Delhi, 1995.

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Third Semester - Department Elective Courses International Business

MBA322: International MarketingL-3 T/P-0 Credits – 3Objective: International marketing takes a lot of cues from International Trade and Law. This paper helps students of International Business understand how international markets function and integrates the concepts of marketing in an international perspective.

Course ContentsUnit I Lectures: 5International marketing: definition; scope and challenges of international marketing; international trade theories; reasons for going internationalUnit II Lectures: 6The international marketing environment: political; legal; environmental; socio-cultural and technological environments; country risk analysis; international economic environment: IMF; WTO; international monetary system; international trade barriers; tariff and non-tariff; regional blocs: EU; NAFTA SAARC; ASEAN; MERCUSORUnit III Lectures: 11International marketing research; selection of export markets; forms of international market entry: direct and indirect methods; international product policy: product standardization and adaptation; international product mix; international product life cycle; export packaging; international pricing policy: factors influencing pricing policies; international pricing strategies; international distribution policies; factors influencing international distribution channels; types of international distribution channels; role of internet in international distribution; international communication policy; communication strategies in international marketing; international promotion mixUnit IV Lectures: 6Direction and composition of Indian exports; Indian export and import policy; export promotion organizations; export incentives; producing for exports; export quality control; export finance; shipment and procedures thereof; export documents; processing of an export order; organization and structure of export and import houses

Text Books1. Onkvisit, S. & Shaw, J., International Marketing: Analysis & Strategy, Prentice Hall

India.2. Czinkota, M., Ronkainen, I., Sutton Brady, C. and Beal, T. International Marketing,

Thomson Learning.3. Cherunilam, F., International Trade & Export Management, Himalaya.

Reference Books1. Keegan, Global Marketing Management, Pearson Education Asia.2. Daniels, J. International Business, Pearson Education.3. Cherunilam, International Marketing, Himalaya Publishing.

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MBA323: International business environmentL-3 T/P-0 Credits – 3Objective:The purpose of this paper is to enable the students learn nature scope and structure of International Business, and understand the influence of various environmental factors on international business operations.

Contents:Unit IIntroduction to International Business: Importance nature and scope of International business; modes of entry into International Business internationalization process and managerial implications.Unit IIEnvironmental Context of International Business: Framework for analyzing international business environment–Domestic, foreign and global environments and their impact on international business decisions.Unit IIIGlobal Trading Environment: World trade in goods and services–Major trendsand developments; World trade and protectionism–Tariff and non-tariff barriers;Counter trade. International Financial Environment: Foreign investments-Pattern, Structure andeffects; Movements in foreign exchange and interest rates and then impact ontrade and investment flows.Unit IVMultinational Corporations and their involvement in International Business: Issues in foreign investments, technology transfer, pricing and regulations; International collaborative arrangements and strategic alliances.Emerging Developments and Other Issues: Growing concern for ecology; Countertrade; IT and international business.

Suggested Readings:1.Bennet, Roger, International Business, Financial Times, Pitman Publishing,London, 1999.2.Bhattacharya, B., Going International: Response Strategies of the Indian Sector,Wheeler Publishing, New Delhi, 1996.3.Czinkota, Michael R., et. al., International Business, the Dryden Press, Fortworth,1999.

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Fourth Semester – Core CoursesMBA401: Business Laws

L-3 T/P-0 Credits – 3Objective: Managers are required to understand business laws and the legal framework within which they have to operate. This paper explores the key business laws that managers are required to apply in their day-to-day functioning.

Course ContentsUnit I Lectures: 10Detailed study of The Indian Contract Act, 1872Unit II Lectures: 10Detailed study of The Companies Act, 1956Unit III Lectures: 10Detailed study of The Partnership Act, 1932Unit IV Lectures: 10Detailed study of The Negotiable Instruments Act, 1881 and The Negotiable Instruments (Amendment and Miscellaneous Provisions) Act, 2002

Text Books1. Tulsian, P C(2009) , “Business Laws,” Tata McGraw Hill, New Delhi

Reference Books1. Maheshwari, S.N. and Maheshwari, S.K. (2008). A Manual of Business Laws, 3rd ed.

Himalaya Publishing House

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Fourth Semester – Core CoursesMBA402: Corporate Social Responsibility and Ethics

L-3 T/P-0 Credits – 3Objective: Organizations have been held responsible for various scams and erosion of ethics from human beings. This paper explores the alternatives available to businesses and helps students of management understand the importance of ethics and act as socially responsible citizens of the country.

Course ContentsUnit I Lectures: 10Moral Values and Ethics: values; concepts, types and formation of values, ethics and behaviour; values of Indian managers; managerial excellence through human values; development of ethics, ethical decision making; business ethics: the changing environment and stakeholder management, relevance of ethics and values in business; spiritual values; modern business ethics and dilemmas; overview of CSR and sustainabilityUnit II Lectures: 10Managing ethical dilemmas at work: the corporation and external stakeholders; corporate governance: from the boardroom to the marketplace; corporate responsibilities towards consumer stakeholders and the environment; the corporation and internal stakeholders; values-based moral leadership; culture; strategy and self-regulation; spiritual leadership for business transformation; organizational excellence and employee wellbeing through human valuesUnit III Lectures: 11Corporate Social Responsibility: A historical perspective from Industrial Revolution to Social Activism; moral arguments for CSR; development of corporate conscience as the moral principle of CSR; CSR of business, employees, consumers and community; corporate governance and Code of Corporate Governance; consumerism, current CSR practices of firms in India and Abroad; challenges of environment: principles of environmental ethics; environmental challenges as business opportunities; affirmative action as a form of social justiceUnit IV Lectures: 8Issues in moral conduct of business and CSR: failure of corporate governance; social audit; unethical issues in sales, marketing, advertising and technology: Internet Crime and Punishment; Intellectual Property Rights, corruption in business and administration; BS / ISO Guideline on CSR Management (ISO-26000)

Text Books1. Weiss, Joseph W (2009), Business Ethics: Concepts & Cases, Cengage Learning.2. Colin Fisher and Alan Lovell (2009), Business Ethics and Values: Individual, Corporate

and International Perspectives, Prentice Hall

Reference Books1. Hartman, Laura P and AbhaChatterjee (2006), Perspectives in Business Ethics, Tata

McGraw Hill2. Baxi C.V. and Prasad Ajit (2007): Corporate Social Responsibility, Excel Books

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Fourth Semester – Department Elective CoursesHuman Resource Management

MBA404: Organizational Change and DevelopmentL-3 T/P-0 Credits – 3Objective: Change is the only constant in this world today. Hence it is important for organizations to manage change. This paper explores the history of organizational development and the techniques that can help organizations to manage such changes.

Course ContentsUnit I Lectures: 7Introduction to Organizational Development: definition; nature and characteristics of Organization Development; managing the Organization Development process; theories of planned change; goals, values and assumptions of OD; role and competencies of the OD practitionerUnit II Lectures: 7The diagnostic process and introduction to OD interventions: diagnosis at the organization, group and individual levels; data collection processes; diagnostic methods; challenges in diagnosis; diagnostic information feedback: characteristics of effective feedback; survey feedback; characteristics of effective interventions; designing interventions; the intervention processUnit III Lectures: 7Human process and HRM interventions: sensitivity training; process consultation; third-party interventions; team building; organization confrontation meetings; intergroup relations interventions; large group interventions: grid OD; system for management; role playing; employee empowerment; performance management systems; employee wellness interventions; career planning; goal setting; MBOUnit IV Lectures: 7Techno-structural and strategic interventions: restructuring organizations; job enrichment; sociotechnical systems; TQM and quality circles; culture change; self-designing organizations; Learning Organizations; challenges and future of OD; future trends in OD; ethical issues in Organizational Development

Text Books1. Cummings, T.G. & Worley, C.G. (2009). Organizational Development and Change,

Cengage Learning.2. French, W., Cecil, H. Bell & Jr. (2007). Organizational Development, Pearson

Reference Books1. Brown, D.R. & Harvey, D. (2006). An Experiential Approach to Organization

Development, Pearson Education2. Jones, G. R. (2008). Organizational Design and Change, Pearson Education.3. Srivastava, B. (2009). Organizational Design and Development- Concepts and

Applications, Biztantra4. Edward D.H. (2007), “The Road to Organic Growth”, Tata McGraw Hill

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MBA405: Performance ManagementL-3 T/P-0 Credits – 3Objective: Performance Management is amongst the most critical sub-function of an HR Manager. This paper helps students of HRM identify the Performance Management Process and understand its role in developing a highly motivated workforce.

Course ContentsUnit I Lectures: 7Foundations of Performance Management: Concept and Philosophy underlying Performance Management, Significance, Objectives, Pre-Requisites, and Characteristics of Effective Performance Management; Performance Management versus Performance Appraisal; Performance Management and Strategic Planning, Performance Management Process-Conceptual Model, Overview of Strategies for Performance ManagementUnit II Lectures: 7Planning and Implementation of Performance Management-Overview of Performance Planning, Defining Performance and Selecting a Measurement Approach, Developing Job Descriptions, Defining Performance Standards, Key Result Areas, Competencies and Skills, Characteristics of Effective Performance MetricsUnit III Lectures: 7Performance Appraisal and Monitoring: Characteristics of effective Appraisals; Methods of Performance Appraisal; Designing Appraisal Forms; Implementing Performance Appraisal Process, Performance Review Discussions; Improving Quality of Performance Ratings; 360 Degree Appraisal; e- Appraisal; Performance Monitoring; Performance Management Documentation; Annual Stock Taking, Performance Management AuditUnit IV Lectures: 7Other Performance Management and Development Issues: Coaching, Counseling and Mentoring;Potential Appraisal, Competency Mapping; Performance Related Pay; Implementing Performance Management System- Strategies and Challenges; Role of HR Professionals in Performance Management; Ethical and Legal Issues, Appraisal and Management Practices in Indian Organizations

Text Books1. Agunis, H. (2008), Performance Management, Second Edition. Pearson Education, New

Delhi2. Kohli, A.S. & Deb, T. (2009). Performance Management, Oxford University Press, New

Delhi

Reference Books1. Bagchi, S.N. (2010). Performance Management, Cengage Learning, New Delhi2. Rao, T.V. (2008). Performance Management and Appraisal Systems: HR Tools for

Global Competitiveness, Response Books: A division of Sage Publications3. Kandula, S.R. (2007). Performance Management, PH of India, New Delhi

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MBA406: Compensation and Reward ManagementL-3 T/P-0 Credits – 3Objective: Compensation is a major motivator for attracting talent into any organization. This paper helps students of human resource management appreciate the finer aspects of having a strong compensation and reward system in an organization to attract and retain talent.

Course ContentsUnit I Lectures: 7Introduction to compensation: definition; goals of compensation system; foundations of compensation management; compensation strategy; monetary & non-monetary rewards; intrinsic rewards; cafeteria style compensation; fringe benefits and supplementary compensation; compensation structure- Indian practicesUnit II Lectures: 7Compensation for employees: wage theories; evolution of modern day labor force; incentive plans; ESOP’s; EVA; reward management in TNC’s; discrimination in labor market; quality in labor market; industry’s compensation policy (micro-level); compensation for chief executives and other employees: guidelines of Companies Act relating to CEO Compensation; different components of compensation packageUnit III Lectures: 7“Job Evaluation”, Job Description and Job Specification: job analysis & its process; methods of job evaluation; internal and external equity in reward management; role of wage board & pay commissions; knowledge based compensation; team compensation; competency based compensationUnit IV Lectures: 7Modern techniques of compensation: incentive schemes/payment-by-results (PBR); performance linked compensation; tax planning: tax implication of employee compensation package to the employer; tax efficient compensation package; VRS: approaches to deal with workforce redundancy; international compensation: problems; objectives; elements of expatriate’s compensation package; case studies

Text Books1. Henderson, R.I. (2009). Compensation Management in a Knowledge-based world 10/e.

Pearson Education2. Deb, T. (2009). Compensation Management: Text and Cases Excel Books

Reference Books1. Gerhart, B. &Rynes, S.L. (2008). Compensation, Evidence, and Strategic Implications,

Sage Publication2. Berger & Berger. (2008), “The Compensation Handbook: A State-of –the –Art Guide to

Compensation Strategy and Design,” McGraw Hill3. Martocchio, J. (2004), Strategic Compensation: A Human Resource Perspective

Approach, Pearson Education

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MBA407: HR Audit and HR Information SystemsL-3 T/P-0 Credits – 3Objective: One of India’s contributions to the HR fraternity is the concept of HR Audit. A study of HR Audit helps managers understand the maturity of the HR systems and carve a path to achieve the highest level of maturity. In addition, students also explore how HR Information Systems help them in achieving such high levels of maturity.

Course ContentsUnit I Lectures: 8HR as assets: definition of human resource accounting; introduction to human resource accounting; HR accounting concepts; methods and applications; HR accounting v/s other accounting; managing HR Cost; investment in employees; replacement costs; determination of HR value-monetary and non-monetary measurement methods; ROI ApproachUnit II Lectures: 8Developing HR Accounting Systems; implementation of HR Accounting practices; integrating HRA with other accounting systems; recent advancements and future directions in HR Accounting; role of HR Audit in business environment; HR Audit objectives; concepts; components; need; benefits; importance; methodology; instruments; HRD score card; effectiveness of HR Audit; issues in HR audit; Focus of HRD auditUnit III Lectures: 5HRD audit reports; concepts; purpose; role of HR managers and auditors; report design; preparation of report; use of HR Audit report for business improvement; case studiesUnit IV Lectures: 7Evolution of HRIS; database concepts and applications in HRIS; systems design considerations in HRIS; HRIS needs analysis; system design and acquisition; cost justifying HRIS investments; project management development; information security and privacy; future of HRIS

Text Book1. Human Resource Information Systems: Basics, Applications and Future Directions” by

M. Kavenagh and M. Thite (2009)2. HRD Audit, Rao, TV, 1999, Response Books: A division of Sage Publications

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Fourth Semester – Department Elective CoursesHuman Resource ManagementMBA408: Competency Mapping

L-3 T/P-0 Credits – 3Objective: Gone are the days when the roles and responsibilities a job carried determined the recruitment, pay and increment policies. Today, most organizations use competency of an individual to determine the above. Using competency as a basis requires managers to radically shift their thinking. This paper helps students of HR to appreciate the finer aspects of using competency as a means to determine recruitment, pay and increment policies

Course ContentsUnit I Lectures: 7Competency method in Human Resource Management- Features of competency methods, historical development, definitions, approaches to mapping and case studies in competency mapping.Unit II Lectures: 7Competency method in Human Resource Management- Features of competency methods, historical development, definitions, approaches to mapping and case studies in competency mapping.Unit III Lectures: 7Methods of data collection for mapping.-observation, repertory grid; critical incidence technique, expert panels, surveys, automated expert system, job task analysis, behavioural event interviewUnit IV Lectures: 7Methods of data collection for mapping.-observation, repertory grid, critical incidence technique, expert panels, surveys, automated expert system, job task analysis, behavioural event interview

Text Books1. Competency Based HRM, Ganesh Sherman, TMH, 1st Edition, 20042. A Handbook of Competency Mapping, SeemaSangvi, Response Books, 2004

Reference Books1. Competence at Work (1993) by Lyle M. Spencer, Signe M. Spencer, John Wiley and

Sons, Inc.2. 360 Degree feedback, Competency Mapping and Assessment Centers, Radha R Sharma,

Tata McGraw Hill

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Fourth Semester – Department Elective CoursesMarketing Management

MBA409: Industrial MarketingL-3 T/P-0 Credits – 3Objective: Marketing industrial products is very different from marketing consumer products. This paper helps students of marketing appreciate this difference and understand the process of marketing industrial products to industries.

Course ContentsUnit I Lectures: 7Nature of Industrial Marketing: Industrial Marketing v/s Consumer Marketing Relational approach to Industrial Marketing- The Nature of Industrial Demand & Industrial Customer; Types of Industrial Products: Major Equipment; Accessory Equipment; Raw and Processed Materials; Component Parts and Sub- Assemblies; Operating Supplies; Standardized and Non-standardized parts, Industrial servicesUnit II Lectures: 7Factors influencing Organizational Buying: Buying Roles; Organizational Buying Decision Process; Environmental & organizational Influences Organizational Influences on Buying Behaviour: Buying Roles; The Buy Grid Model; The Organizational Buying Decision Process Industrial Product Decisions: Industrial Product Life Cycle –Industrial Product Mix determinants viz. technology – competition – operating capacity – shift in location of customers – government controls – changes in level of business activityUnit III Lectures: 7Channel Structure for Industrial Products – Geographical, size, operating characteristics – manufacturers’ and sales agents – Brokers - Channel Logistics Pricing for Industrial Products – Pricing Objectives - Price Decision Analysis – Breakeven analysis – net pricing – discount pricing – trade discounts – geographic pricing – factory pricing – freight allowance pricing – Terms of Sale – Outright purchase – Hire-purchase – LeasingUnit IV Lectures: 7Purchasing systems – Auctions-Documentation – bids – order placement – follow up – receipt and inspection Promotion for Industrial products – Supporting salesman – Motivating distributors – Stimulating primary demand – Sales appeal – Publicity & sponsorships – Trade shows – exhibits – Catalogs – Samples – promotional letters – Promotional novelties

Text Books1. Industrial Marketing – Hill, Alexander, Cross2. Industrial Marketing – Analysis, Planning and Control – Reeder, Briery, Reeder3. Industrial Marketing – P K Ghosh4. Industrial Marketing – Hawaldar

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MBA410: Brand and Product ManagementL-3 T/P-0 Credits – 3Objective: Brand and Products are unique to a company, and many companies look to leverage the success of brands and products to grow. This paper is aimed at familiarizing students the concept of managing brands and products for the growth of the organization.

Course ContentsUnit I Lectures: 7Brand Management: what is a brand? Brand development: extension; rejuvenation; re-launch product v/s brands; goods and services; retailer and distributors; people and organizations; brand challenges and opportunities; the Brand Equity concept; identity and imageProduct Management- What is a Product- Product Personality, Types of Products- Product Line, Product Mix.Unit II Lectures: 7Brand leveraging & brand performance: establishing a brand equity management system; measuring sources of brand equity and consumer mindset; cobranding; celebrity endorsementProduct Development- What is a Product- Factors influencing design of the product- Changes affecting product management- Developing Product Strategy; Setting objectives & alternatives, Product strategy over the lifecycle, Customer analysis, Competitor analysis, Design of manufacture.Unit III Lectures: 7Brand positioning & brand building: brand knowledge; brand portfolios and market segmentation; steps of brand building; identifying and establishing brand positioning; defining and establishing brand valuesNew product development- Product Differentiation and Positioning strategiesUnit IV Lectures: 7Designing & sustaining branding strategies: brand hierarchy; branding strategy; brand extension and brand transfer; managing brand over timeMarket Potential & Sales Forecasting- Forecasting target market potential and sales- Methods of estimating market and sales potential, Sales forecasting, planning for involvement in international market

Text Books1. Branding Concepts- Pati, Debashish2. Brand Positioning Strategies for Competitive Advantage- SubratoSengupta3. The New Strategic Brand Management- Kapfere, Jean-Noel4. Brand Management Perspectives and Practices- Das, Naveen5. Total Brand Management: An Introduction- Chaturvedi, B.M6. Brand Management Financial Perspectives- Ray7. Product Management: Ramanujam8. Product Management: Chunawalla9. Product Management: Lehmann DR; Russel S Winner

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MBA411: Retail MarketingL-3 T/P-0 Credits – 3Objective: Understand a diverse perspective on the impact of human consumption on the environment and developing marketing strategies to improve the human-environment interaction through the creation, communication and delivery of superior value and customer relationship management

Course ContentsUnit I Lectures: 6Retailing- Meaning, Nature, Classification, Growing Importance of Retailing, Factors Influencing Retailing, Functions of Retailing, Retail as a career.Unit II Lectures: 7Developing and applying Retail Strategy, Strategic Retail Planning Process, Retail Organization, The changing Structure of retail, Classification of Retail Units, Retail Formats: Corporate chains, Retailer Corporative and Voluntary system, Departmental Stores, Discount Stores, Super Markets, Warehouse Clubs.

Unit III Lectures: 5Varity of Merchandising Mix, Retail Models and Theory of Retail Development, Business Models in Retail, Concept of Life cycle Retail. Store Management, Responsibilities of Store Manager, Store Security, Parking Space Problem at Retail Centers, Store Record and Accounting System, Coding System, Material Handling in Stores

Unit IV Lectures: 10Emergence of Organized Retailing, Traditional and Modern retail Formats in India, Retailing in rural India, Environment and Legislation for Retailing, FDI in Retailing, etailing.

Text BooksReferences- 1.Swapana Pradhan- Retailing Management 4.A. J. Lamba- The Art of Retailing Reference Books1. Dravid Gilbert- Retail Marketing 2. George H, Lucas Jr., Robert P. Bush, Larry G Greshan- Retailing3. Barry Berman, Joel R Evans- Retail Management; A Strategic Approach

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MBA412: Customer Relationship ManagementL-3 T/P-0 Credits – 3Objective: The overall growth and success of a business depends on how well they are able to keep their customers happy. Customer Relationship Management helps organizations to keep their customers happy through the use of various technologies. Hence, it is important for students of marketing to understand the significance of CRM in the growth and success of a company.

Course ContentsUnit I Lectures: 7 Definitions - Concepts and Context of relationship Management – Evolution - Transactional v/sRelationship Approach – CRM as a strategic marketing tool – CRM significance to the stakeholders.Unit II Lectures: 7Customer information Database – Customer Profile Analysis - Customer perception, Expectations analysis – Customer behavior in relationship perspectives; individual and group customer’s - Customer life time value – Selection of Profitable customer segmentsUnit III Lectures: 7Elements of CRM – CRM Process – Strategies for Customer acquisition – Retention and Prevention of defection – Models of CRM – CRM road map for business applicationsUnit IV Lectures: 7Strategic CRM planning process – Implementation issues – CRM Tools- Analytical CRM – Operational CRM – Call center management – Role of CRM Managers. e- CRM Solutions – Data Warehousing – Data mining for CRM – an introduction to CRM software packages

Text Books1. G. Shainesh, Jagdish, N. Sheth, Customer Relationships Management Strategic

Perspective, Macmillan 20052. Alok Kumar et al, Customer Relationship Management: Concepts and Applications,

Biztantra, 2008

Reference Books1. H. Peeru Mohamed and A. Sahadevan, Customer Relation Management, Vikas

Publishing 20052. Jim Catheart, The Eight Competencies of Relationship selling, Macmillan India, 20053. Assel, Consumer Behavior, Cengage Learning, 6th Edition4. Kumar, Customer Relationship Management - A Database Approach, Wiley India, 20075. Francis Buttle, Customer Relationship Management: Concepts & Tools, Elsevier, 2004

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Fourth Semester – Department Elective CoursesMarketing ManagementMBA413: E-Marketing

L-3 T/P-0 Credits – 3Objective: This paper explores the vast potential Internet has to market various products and services electronically.

Course ContentsUnit I Lectures: 7Introduction to Internet / E-Marketing: Meaning, scope and importance of internet marketing, Application of internet marketing, Internet versus traditional marketing communication: the internet microenvironment; Business to Consumer and Business to Business Internet Marketing; E-Marketing Research; Internet marketing strategyUnit II Lectures: 7Online buyer behaviour and Models; The Marketing Mix in an online context: Product, Price, Distribution, Promotion, People, Process and Physical Evidence; Managing the Online CustomerExperience: Planning website design, Understanding site user requirement, site design an structure, developing and testing content, Service qualityUnit III Lectures: 7Characteristics of interactive marketing communications; Integrated Internet Marketing Communications (IIMC); Objectives and Measurement of Interactive marketing communication; Online Promotion Techniques: Search Engine Marketing, Online PR, Interactive Advertising, Online Partnerships, Viral Marketing, Opt-in-e-mail, Offline CommunicationsUnit IV Lectures: 7Relationship Marketing using the internet: e-CRM, Customer Life Cycle Management, Approaches to Implementing e-CRM; Performance Management for Internet Marketing,: Creating a performance system, defining the performance metrics framework, Tools and techniques for Measurement, Maintenance Process; Responsibilities in Website Maintenance

Text Books1. Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R. (2009) Internet Marketing:

Strategy, Implementation and Practice, Third Edition, Pearson Education, New Delhi.2. Strauss, Judy and Frost, Raymond (2009), E-Marketing, 5th Edition, PHI Learning Pvt.

Ltd., New Delhi.

Reference Books1. Roberts, M.L. (2009) Internet Marketing, 1st Indian Edition, Cengage Learning, New

Delhi.2. Hanson, W. and Kalyanam, (2010), e-Commerce and Web Marketing 1st Edition,

Cengage Learning, New Delhi.3. Shainesh G. and Jagdish N Sheth (2008). Customer Relationship Management- A

strategic Perspective, Macmillan India Ltd4. Mohammed, Rafi, (2004), Internet Marketing: Building Advantage in a Networked

Economy, 2nd Edition, Tata McGraw Hill

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Fourth Semester – Department Elective CoursesFinancial Management

MBA414: Mergers, Acquisitions and Corporate RestructuringL-3 T/P-0 Credits – 3Objective: Mergers and Acquisitions take place to synergize various processes that two companies have. This paper helps students of finance understand the motives for M&As and corporate restructuring

Course ContentsUnit I Lectures: 7Introduction to Mergers, Types of Mergers, Merger Strategy-Growth, Synergy, Operating Synergy, Financial Synergy, Diversification, Other Economic Motives, Hubris Hypothesis of Takeovers, Other Motives, Tax Motives Financial Evaluation, Joint Venture and Strategic AlliancesUnit II Lectures: 7Legal Aspects of Mergers/ Amalgamation and Acquisition / Labour, Provisions of Companies Act, Regulation by SEBI, Takeover Code: Scheme of Amalgamation, Approval from Court. Valuation of a BusinessUnit III Lectures: 7Methods of Valuation – Cash flow Basis, Earning Potential Basis, Growth Rate, Market Price etc. Computation of Impact on EPS and Market Price, Determination of Exchange Ratio, Impact of Variation in Growth of the Firms, MBO, LBO, Boot Strapping; Criteria for Negotiating Friendly Takeover, Financing of MergerUnit IV Lectures: 7Defense against Hostile Takeover, Poisson Pill, Bear Hug, Greenmail, Pacman; Post Merger H.R. and Cultural Issues

Text Books1. Gaughan, Patrick A. (2008). Mergers Acquisitions and Corporate Restructurings, 4th

edition, Wiley India2. J. Fred Westan, Kwang and Susan (2006). Mergers and Acquisitions, 1st Indian Reprint ,

Prentice Hall, India

Reference Books and Periodicals1. Depamphilis Donald (2008). Mergers Acquisitions and Other Restructuring Activities,

4th edition, Academic Press Advanced Finance Series, Elsevier Incorporation2. Sundarsanam (2006). Creating Value from Mergers and Acquisitions, 1st Edition,

Pearson Education3. Ramanujan. S. (1999). Mergers: The New Dimensions for Corporate Restructuring,

McGraw Hill4. Gupta, Manju (2010). Contemporary Issues in Mergers and Acquisitions, Himalaya

Publishing5. Association for Corporate Growth, Mergers and Acquisitions Journal

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MBA415: Goods & Services Tax (GST)

L-3, T/P – 0 Credits: 3

Objective: To provide students with a working knowledge of principles and provisions of GST and Customs Law

Unit I: Introduction Lectures: 10Constitutional framework of Indirect Taxes before GST (Taxation Powers of Union & State Government); Concept of VAT: Meaning, Variants and Methods; Major Defects in the structure of Indirect Taxes prior to GST; Rationale for GST; Structure of GST ( SGST, CGST, UTGST & IGST); GST Council, GST Network, State Compensation Mechanism, Registration.

Unit II: Levy and collection of GST Lectures: 10Taxable event- “Supply” of Goods and Services; Place of Supply: Within state, Interstate, Import and Export; Time of supply; Valuation for GST- Valuation rules, taxability of reimbursement of expenses; Exemption from GST: Small supplies and Composition Scheme; Classification of Goods and Services: Composite and Mixed Supplies.

Unit III: Input Tax Credit Lectures: 10Eligible and Ineligible Input Tax Credit; Apportionments of Credit and Blocked Credits; Tax Credit in respect of Capital Goods; Recovery of Excess Tax Credit; Availability of Tax Credit in special circumstances; Transfer of Input Credit (Input Service Distribution); Payment of Taxes; Refund; Doctrine of unjust enrichment; TDS, TCS. Reverse Charge Mechanism, Job work.

Unit IV: Procedures Lectures: 10Tax Invoice, Credit and Debit Notes, Returns, Audit in GST, Assessment: Self-Assessment, Summary and Scrutiny. Special Provisions: Taxability of E-Commerce, Anti-Profiteering, Avoidance of dual control, E-way bills, zero-rated supply, Offences and Penalties, Appeals. Customs Law: Basic Concepts, Territorial Waters, High Seas, Types of Custom Duties, Valuation, Baggage Rules & Exemptions.

Text Books1.SK Mishra, Systematic Approach to GST.2.CA Arpit Haldia, GST Mini Ready Reckoner

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Reference Books1. Taxmann’s, GST Acts with rules & Forms.

Note: In case of any subsequent notifications/amendments regarding GST or customs law by the government, the syllabus would be updated accordingly

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MBA416: Project Appraisal and ManagementL-3 T/P-0 Credits – 3Objective: Organizations undertake numerous projects for various reasons. This paper helps students of financial management understand the importance of projects and understand the analysis, appraisal and management of such projects.

Course ContentsUnit I Lecture: 7Project Identification Analysis: Concept of Project, Search for Business Idea, Project Identification, Project Planning Formulation and Analysis, Project Screening and Presentation of Projects for Decision Making; Socio-economic Consideration in Project Formulation; Social Infrastructure Projects for Sustainable Development; Investment Opportunities.Unit II Lectures: 7Market and Technical Analysis: Market and Demand Analysis – Market Survey, Demand Forecasting, Uncertainties in Demand Forecasting; Technical Analysis- Product Mix, Plant Capacity, Materials and Inputs, Machinery and Equipment; Project Costing and Finance: Cost of project; Cost of production; Break Even Analysis; Means of Financing Project; Tax Aspects in Project Finance; Role of Financial Institution in Project FinanceUnit III Lectures: 7Project Appraisal: Time Value of Money; Project Appraisal Techniques – Payback Period, Accounting Rate of Return, Net Present Value, and Internal Rate of Return, Benefit Cost Ratio; Social Cost Benefit Analysis; Effective Rate of Return; Risk Analysis: Measures of Risk; Sensitivity Analysis; Stimulation Analysis; Decision Tree AnalysisUnit IV Lectures: 7Project Scheduling/Network Techniques in Project Management: CPM and PERT Analysis; Float Times; Crashing of Activities; Contraction of Network for Cost Optimization, Updating; Cost Analysis of Resources Allocation; Multiple Projects: Project Dependence; Capital Rationing; Ranking Methods of Projects; Mathematical Programming Approach; Linear Programming Model; Post Project Evaluation

Text Books1. Chandra P. (2009), Projects, (7th Edition), Tata McGraw Hill2. Pinto, (2009). Project Management, 1st edition, Pearson Education

Reference Books1. Paneerselvam. R and Senthilkumar P. “Project Management”, PHI Learning Pvt. Ltd2. Choudhury, S, (2007). Project Management, 1st Edition, Tata McGraw Hill Publishing

Company.3. Bhavesh, M. Patel (2009). Project Management: Strategic Financial Planning Evaluation

and Control, Vikas Publishing House Pvt. Ltd.

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Fourth Semester – Department Elective CoursesFinance Management

MBA417: Financial EngineeringL-3 T/P-0 Credits – 3Objective: Financial engineering is a relatively new concept that involves the application of various engineering tools to the field of finance, including statistical tools and models.

Course Contents

Unit I Lectures:7 Meaning, scope, tools used in financial engineering, difference between financial engineering and financial analysis. Introduction to Derivative, Derivative Markets and Instrument - Derivative market Investors–Hedgers, Speculators and Arbitragers; Derivative Instruments and Taxation system

Unit II Lectures:10Forward Contracts vs Futures Contracts, Definitions, Types of Contracts, Exchange Traded Futures, Hedging an Equity Portfolio, Hedging Using Index Futures, Formula for Changing Beta of portfolio, Hedging Price of an Individual Stock, Rolling the Hedge Forward, Speculation Using Futures, Pricing of Futures, Futures Prices and Expected Future Spot Prices

Unit III Lectures:8 Put and Call Options, Option Positions, American vs European Options, Exchange Traded Options, Options vs Futures/Forwards, Values in Option, Properties of Stock Options, Calls- An Arbitrage Opportunity, Valuing American vs. European Options, Puts- An Arbitrage Opportunity, Lower Band for European Put Prices; No Dividends, Put-Call Parity- No Dividends, Arbitrage Opportunities, Early Exercise, Extensions of Put-Call Parity; Trading Strategies Involving Options - Hedging Examples ,Speculation Example, Hedge Funds, Arbitrage; Types of Strategies

Unit IV Lectures:8 Valuing the Portfolio, Valuing the Option, Risk-neutral Valuation, Irrelevance of Stock’s Expected Return, Delta; Concepts Underlying Black-Scholes, Assumptions, Black-Scholes Formulas, Properties of Black-Scholes Formula, Using Black Scholes Formula

Text Books1. Hull, John C.: Options, Futures and Other Derivatives, Prentice Hall of India2. Walmsley, Julian: New Financial Instruments, Prentice Hall of India3. Marshall, John F. and Bansal, Vipul K.: Financial Engineering, Prentice Hall of India

Reference Books1. Grinblatt, Mark and Titman, Sheridan: Financial Markets and Corporate Strategy, Tata

McGraw Hill2. Sharpe, William F.: Investments, Prentice Hall of India

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3. Strong, Robert A.: Derivatives – An Introduction, Thomson South-Western4. Kumar, S.S.S: Financial Derivatives, Prentice Hall of India

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MBA418: Financial Markets and InstitutionsL-3 T/P-0 Credits – 3Objective: Financial managers are required to deal with a variety of financial institutions. This paper helps students of financial management understand the various institutions that regulate the financial market in India.

Course ContentsUnit I Lectures: 8Indian Financial System and Financial Markets: Organizational structure of the Indian Financial System, Major Components- Financial Markets; Financial Institutions/ Intermediaries; Financial Instruments; Financial Services, Primary market - Public Issue, Right Issue and Private Placement, Underwriters, Book Building Process, Indian Money Markets and Recent Reforms Call Money Market, Treasury Bills Market, Commercial Bills Market, Markets for Commercial Paper & Certificate of Deposits, Secondary Market - Capital Markets in IndiaUnit II Lectures: 8Financial & Banking Institutions: Role, Meaning and Importance of Financial Institutions and Banks, Banking Concept and Norms - E-Banking, Securitization, Universal Banking, Consortium Loaning, Maximum Permissible Banking Finance, Loan Pricing, Non-Performing Assets, Asset Classifications, Income Recognition Provisioning and Capital Adequacy Norms, Disinvestments, Interest Rate Analysis, Narasimham Committee Reports, Credit Gaps, Yield Curve, Risk and InflationUnit III Lectures: 6Mutual Funds & Regulators in IFS: Investment Trust Companies v/s Unit trust, Mutual Funds, ADetailed Critical Appraisal of UTI in the Indian Financial System, Reserve Bank of India, Securities and Exchange Board of India, Objectives and functions of RBI and SEBIUnit IV Lectures: 6NBFC and Financial Services: Activities and Role of NBFC; Regulatory Framework of NBFC; Credit Rating, Leasing and Hire purchase, Factoring, Housing Finance, Venture Capital, Merchant Banking

Text Books1. Bhole, L.M. (2009). Financial Institutes & Markets, 5th Edition, Tata McGraw Hill2. PathakBharti V. (2007). Indian Financial System- Markets, Institutions and Services”,

2nd edition, Pearson Education

Reference Books and Periodicals1. 1 M Y Khan, (2009). Financial Services, 6th Edition, Tata McGraw Hill2. Varshney and Mittal. (2009). Indian Financial System, 10th Edition, Sultan Chand &

Sons3. Reserve Bank of India, RBI Bulletin, NSE/BSE and SEBI Publications

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Fourth Semester - Department Elective CoursesInternational Business

MBA419: International Human Resource ManagementL-3 T/P-0 Credits – 3Objective: To understand the role of international human resource management in international business, focusing on international requirements, multinational teams, managing diverse workforce and employee relations in an international set up

Course ContentsUnit I Lectures: 7Human Resource in a comparative perspective; international recruitment and selection; cultural factors / issues in performance managementUnit II Lectures: 7Developing international staff and multinational teams; approaches to international compensation; repatriationUnit III Lectures: 7Managing a globally and diverse workforce; industrial relations in a comparative perspective; global unions, regional integration and framework agreementsUnit IV Lectures: 7Emerging trends in employee relations and employee involvement; international labour standards; HR / IR issues in multinational corporations and corporate social responsibility

Text Books1. Dowling, J. Peter; Festing, Marion and Engle Sr. D. Allen, International Human Resource

Management, 5th Edition, Cengage Learning2. Ashwathappa, K and Dash, Sadhna, International Human Resource Management – Text

and Cases, Tata McGraw-Hill3. Bedi, SPS and Kishore, Minakshi, Global Human Resource Management, 1st Edition,

Wisdom Publications

Reference Books1. Dowling and Welch, International Human Resource Management, 4th Edition, Cengage

Learning

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MBA420: Global strategic management

Objective: The objective of this paper is to help students understand strategy making process that is informed integrative and responsive to rapid changes in an organization’s globally oriented environment and also to help them understand tasks of implementing strategy in a global market.

L-3 T/P-0 Credits – 3Content:Unit IIntroduction: Strategy making strategy implementing and strategic managing; Roles of line managers, strategic planners and top management; Developing strategic vision and mission; Setting objectives and forming a strategy; Globalization and strategic management; Strategic flexibility and learning organization.Unit IIEnvironmental: Scanning and Competitiveness Analysis; Appraising company’s external strategic situation, company situation, competitive strategy and competitive advantage in global market. Situation Specific Strategies: Strategies for situation like competing in emerging industries, maturing or declining industries, fragmented industries, hyper Competitive industries and turbulent industries; Strategies for industry leaders, runner up firms and weak businesses.Unit IIIStrategic Issues and Alternatives in Globally Competitive Markets :International entry options; Multicounty and global strategies; Concepts of critical markets, global market dominance and global competitiveness, Corporate turnaround, retrenchment and portfolio restructuring strategies; Multinational diversification strategies; Outsourcing strategies; Techniques for analyzing diversified companies.Unit IVCorporate Diversification Strategies: Building shareholder value; Roles of cost sharing and skills transfer in creating competitive advantage via diversification; Competitive advantages to diversified multinational corporations in a globally competitive business world. Strategy implementation and administration: Organization building; Budgets and support system commitment; culture and leadership; Issues in global strategy implementation; strategy evaluation and control.Strategic Issues in Managing Technology and Innovation: Social responsibility and ethics management.

Suggested Readings:

1.Bartlett, C.A. and S. Ghoshal, Transnational Management: Text, Cases, and Readings in Cross Border Management, Irwin London, 1995.2.Bleeke, J. and D. Emst, Collaboration to Compete, John Wiley, New York, 1993.3.Brooke, M.Z .and M.L. Remmers, international Management and Business Policy,Houghton Miffin, Boston.4.Davidson, W.H., Global Strategic Management, John Wiley, New York.

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5. Ellis, J. and D. Williams, International Business Strategy, Pitman, London, 1995.6. Eayerweather, W.H. International Business Strategy and Administration BallingerPublishers, Cambridge Mass

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Third Semester - Department Elective Courses International Business Management StreamMBA421: Export and Import Documentation

L-3 T/P-0 Credits – 3Objectives: In international business, the role of documentation plays a vital role in ensuring that the products are sold in international markets. This paper helps students identify the framework as well as the process of documentation while importing / export goods.

Course ContentsUnit I Lectures: 7Policy framework for India’s Foreign Trade in pre- and post-liberalization era; Export-Import Policy; infrastructural support for India’s foreign trade; policy formulation; consultative and deliberative bodies; EPCs; commodity boards and product development authorities; support organizations and services: IIFT; ITPO; export inspection agencies; Indian Council of Arbitration; FIEO; Commercial Representatives Abroad; State Governments and their role; Canalization Policy and role of public sector organizationsUnit II Lectures: 7Setting up Export Company: IEC Number / RCMC from Export Promotion Council; benefits and costs; Export Sales Contracts: terms and conditions; terms of shipment; processing of export order; documentation: proforma invoice; commercial invoices and its attestation; packing list; Inspection Certificate; Certificate of Origin; Shipping Bills; AR4 Form; Mate's Receipt; GR Form; Marine Insurance Policy; ECGC Policy; Bill of Exchange; Bank Realization Certificate; Bill of Landing; Airway Bill; BSP Certificate / Special Consular Invoice and other related documents.Unit III Lectures: 7Methods and terms of payments for exports; cargo; credit and foreign exchange risks: procedure for filing claims; quality control and pre-shipment inspection; excise and custom clearance; export incentives: major incentives and procedures for claiming them; procurement for exports: planning and methods of procurement for exports; custom clearance of imports: regulations and procedures; managing risks involved in importing; duty exemption schemes: objectives; benefits; procedures and documentation; schemes for import of capital goods: procedures for new/second hand capital goodsUnit IV Lectures: 7Foreign trade financing and insurance schemes: pre-and post-shipment; export credit schemes; import financing schemes; role of EXIM Bank and commercial banks; Export Credit and Foreign Exchange Covers; Export Credit and Guarantee Corporation (ECGC); financial guarantees; export/trading/star-trading/superstar trading houses: objective; criteria and benefits; procedures and documentation; policy for EOU/FTZ/EPZ units: objectives; criteria and benefits; procedures and documentation

Text Books1. Foreign Trade Policy (2009-2013)2. Ram Paras (2009). Export: What, Where and How? Anupam Publication

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MBA422: International financial system and marketsL-3 T/P-0 Credits – 3

Objective:The objective of this paper is to provide students’ knowledge of international financial system, markets and operations, and also to acquaint them with the microenvironment in which the international financial transactions are conducted.

Contents:Unit IIntroduction to International Financial System: International Monetary System: Features and requirements; System of exchanging currencies from Bretton Woods system to free float and convertibility; Pegging of currencies target zone arrangement; European monetary system; International liquidity.Unit IIForeign Exchange Markets and its Activities: Exchange rate quotations and practices; Foreign exchange market activities; Arbitraging, hedging and speculation. Unit IIIExchange Rate Determination: Exchange rate determination in spot and forward market Interest rate parity (IRP), purchasing power parity, Fisher open equation Monetary and portfolio balance approaches; Short run demand and supply theory, BOP theory, and growth theory; Forecasting exchange rate.Unit IVInternational Financial Markets and Instruments: Changing scenario; International capital and money market instruments; International development banking; Eurocurrency markets; International securities market sand instruments Bond and notes market; equity market, GDR, ADR,EDR and IDR; Integration of financial markets and approach; Role of financial intermediaries; Financial swaps. International, Debt Problem: Problem of debt servicing and developing countries (with special reference to India).Suggested Readings:

Text Books

1.Apte, P. G., Multinational Financial Management, Tata McGraw Hill, New Delhi,1998. Baker, J.C., International Finance: Management, Markets and Institutions, Prentice Hall, Englewood Cliffs, 1998.2.Eitemean, David K., Arthur Stone hill and Michael H. Moffett, Multinational Business Finance, Addison Wesley Publishing Company, Readings Mass. 1998.3.Levi, Maurice, International Finance, McGraw Hill Inc., New York, 1996.4.Seth, A.K., International Financial Management, Galgotia Publishing Company, New Delhi,2000.

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MBA423: Legal dimensions of international businessL-3 T/P-0 Credits – 3

Objective: The objective of this paper is to acquaint students with the legal dimensions of international business and enable them to formulate strategies as compatible with laws and treaties governing international business operations.

Contents:Unit ILegal Framework of International Business: Nature and complexities; International conventions and trade law; Code and common laws and their implications to business; International Business contract Legal provisions; Payment terms; International sales agreements; Rights and duties of agents and distributors. Contract of Enforcement and Dispute Settlement; International Commercial Arbitration and Enforcement of Foreign Awards:Unit IIRegulatory Frame work of WTO: Basic principles and charter of GATT/WTO;GATT/WTO; provisions relating to preferential treatment to developing countries, regional grouping, subsidies, technical standards, antidumping duties, and other NTBs, Customs Valuation; Dispute settlement; Implications of WTO to important sector GATS, TRIP and TRIMs.Unit IIIRegulations and Treaties Relating to Licensing, Franchising, Joint Ventures, Patentsand Trade Marks, Technology Transfer and Telecommunications; Restrictions on trade in endangered species and other commodities as based on international conventions;Taxations Treaties.Unit IVRegulatory Framework Relating to Electronic Commerce.India Laws and Regulations Governing International Business Transactions FERA/FEMA, Taxation of foreign income; Foreign investment; Setting up offices and branches abroad. Competition Law: National and International Dimensions.Consumer Law; National and International Dimensions. Suggested

Readings:1.Bansal. A.K., Law of Commercial Arbitration, Universal law House, Delhi.2.Chuah; J., International Trade Law: Questions and Answer Series, Cavendish.London.3.Chush, J. C. T., Law of International Trade. Sweet and Maxwell, London.4.Indian Council of Arbitration Case Law on UNCITRAL Model Laws on International Commercial Arbitration. New Delhi.5.Jain, R., Foreign Exchange Management Law and Practice, Vidhi, New Delhi,2000.

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MASTER OF BUSINESS ADMINISTRATIONThird Semester-Departmental Elective Course

Information Technology

MBA324: E-Business & Digital Marketing


Objectives: The course imparts understanding of the concepts and various application issues of e-business like Internet infrastructure, security over internet, payment systems and various online strategies for e-business.

Course Contents

Unit I Lectures: 10 Introduction to e-business: Electronic Business, Electronic Commerce, Electronic Commerce Models, Types of Electronic Commerce, Value Chains in Electronic Commerce, E-Commerce in India. Internet, Electronic Payment System: Concept of Money, Electronic Payment System and types of Electronic Payment Systems, Electronic Fund Transfer.

Unit II Lectures: 12Security Threats to e-business: Security Overview, Electronic Commerce Threats, Encryption, Cryptography, Public Key and Private Key Cryptography, Digital Signatures, Digital Certificates Security Protocols over Public Networks: HTTP, SSL, Firewall as Security Control, Public Key Infrastructure (PKI) for Security, Prominent Cryptographic Applications.

Unit III Lectures: 13 Digital Marketing: Understanding Digital Marketing Process, Visitors Engagement Increasing visibility Introduction to e-Commerce Sites : Types of e-Commerce Sites , How to use e-Commerce Sites :Popular e-Commerce Sites like Flipkart, Amazon, ebay, Myntra, Jabong, Snapdeal etc . Sales and Feedback Analysis : Basic introduction about Google Analytics ,Using Google Analytics , Usage of Mobiles for e-Commerce

Unit IV Lectures: 10 Impact of e-Commerce; Using e-Commerce Sites,Registering on e-commerce sites :Registering products on e-Commerce sites , Placing Advertisement on e-Commerce sites , Creating a product catalogue on e-Commerce sites , Marketing products on e-Commerce sites Integrating Social media for marketing campaign , Modes of Payments

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Text Books

1. Schneider Gary P. and Perry, James T, (2000). Electronic Commerce. 1st Edition, Thomson Learning.

2. Bajaj, Kamlesh K and Nag, Debjani, (1999). E-Commerce: The Cutting Edge of Business. 1 st Edition, Tata McGraw Hill, Publishing Company Ltd., New Delhi.

Reference Books

1. Treese G. Winfield & Stewart C. Lawrance, (1999). Designing Systems for Internet Commerce. 1st Edition. Addison Wesley.

2. Trepper Charles, (2000). E-Commerce Strategies. 1st Edition, Prentice Hall of India,

3. Rehman S.M. & Raisinghania, (2000). Electronic Commerce Opportunity & Challenges.1st Edition, Idea Group Publishing, USA.

4. Knapp C. Michel, (2003). E-commerce Real Issues & Cases. 1st Edition, Thomson Learning.

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SHIMLA UNIVERSITY



MBA325: Network & Information Security Principles


Objectives: This course will help students to identify the risks associated with information system and to bridge the IS risk management approach with the overall business strategy

Course Contents

Unit I Lectures: 10Introduction to Information Security: Definition - Secrecy and Confidentiality, Accuracy, Integrity and Authenticity - Security Threats - Vulnerabilities, Threats and Countermeasures. Security Policy and Awareness: Security policy guidelines - Security awareness - People, Process and Technology - Physical Threats to the Information System - Information Infrastructure - Operating system fundamentals and security

Unit II Lectures: 13Routing, Switch & wireless technology: LAN Design, Basic Switch Concepts and Configuration Basic Wireless Concepts and Configuration , Introduction to WANs, PPP Concepts, Frame Relay, Network Security, ACLs, Teleworker, Services, IP Addressing Services, DHCP. Network management applications: Configuration management, Fault management, Performance management, Event Correlation Techniques, Security Management, Report Management, Service Level Management.

Unit III Lectures: 13Basic Concepts: History of the data centre, Critical services provided by Data Center, Role of Data Centers, Identifying the relevant industry bodies, associated standards and regulations. Site selection and environmental considerations Raised Access Floor and Design: Best Practices, connecting the infrastructure with copper and fibre, history of the access floor & raised floor. Relevant standards and regulations. Floor loading. Current Cabling standards and their importance.

Unit IV Lectures: 9

Ethical Hacking of Computer network, system and application: Malicious Code, Mobile Code & Denial Of Service attack - Information Security Assessment Process - Network Stalking and Fingerprinting - Cracking the Shadow and Administrator - Privilege Escalation - Wireless Security and Review - RFID Hacking and Security Review - Spyware and Phishing.

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Text Books

1. Mark Merkow, James Breithaupt, (2007). Information Security : Principles and Practices, 1st Edition, Pearson Education,

2. Micki Krause, Harold F. Tipton, (2004). Handbook of Information Security Management, 3 rd Edition, CRC Press LLC,.

Reference Books

1. Matt Bishop , (2002). Computer Security art and science , 2nd Edition, Pearson Education.

2. Michael E Whitman and Herbert J Mattord, (2003). Principles of Information Security, 2nd Edition, Vikas Publishing House, New Delhi.

3. William Stallings, (2005). Cryptography and Network Security: Principles and Practices, 4 th Edition, Pearson Education.

4. Charles P.Pfleeger and Shari Lawrence Pfleeger, (2006). Security in Computing , 4th Edition, PHI

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MBA326: E-Commerce


Unit I Lectures: 10Basics of E-Commerce: Need of e-commerce, Framework of E-commerce; elements of electronic business process: - Basics of Internet and networking; Network Economics; Commerce Paradigm; Interactions; Transactions; Introduction to electronic Payment System; digital cash, electronic check, on line credit card, on – line banking, Internet Basics: What is internet? What Special about Internet, Internet Protocols: TCP, IPv4, IPv6, FTP, HTTP, SOAP, SMTP, UDP.

Unit II Lectures: 10 E-Commerce Policies: E-Commerce – Market Forces Influencing I-way, Public Policy Issues Shaping the I-way; EDI - Applications in Business, Legal, Security and Privacy Issues of EDI; Components of EDI Standards, ASC X12 and EDIFACT.

Unit III Lectures: 10

E-Commerce and Banking: Changing Dynamics in the Banking Industry, Home Banking Implementation Approaches, Management Issues in Online Banking. Intranets and Corporate Finance: An Introduction, Financial Systems, Financial Intranets, Software Modules in Financial Information Systems, Human Resource Management Systems, Size/Structure of Financial Software Market.

Unit IV Lectures: 15

E-Commerce and Retailing: Changing Retail Industry Dynamics, Mercantile Models from the Consumers Perspective, Management Challenges in Online Retailing. Security Issues in e-business: Security Overview, Electronic Commerce Threats, Encryption, Cryptography, Public Key and Private Key Cryptography, Digital Signatures, Digital Certificates, Securing E-commerce Networks: Security, Protocols such as HTTP, SSL, Firewalls, Personal Firewalls, IDS, VPNs, Public Key Infrastructure(PKI) for Security, E-Business models, Futures of E-Commerce : Cyber-laws; Nation State in New Millennium; Entrepreneurial Opportunities; Embedded E- Commerce, Strategies for E-Commerce. Legal, Ethical and Societal Impacts of E-Commerce.

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Text Books:

1. Bharat Bhaskar, Electronics Commerce, Tata McGraw-Hill

2. Ivan Bayross,Web Enabled Commercial Application Development, BPB Publications

Reference Books

4. Dave Chaffey. E-Business and E-Commerce Management- Strategy, Implementation and Practice, Pearson Education

5. Joseph, E-Commerce: An Indian Perspective, Prentice Hall of India.

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MBA327: Business Intelligence & Applications


Objectives : Advanced information technologies that extract non-trivial, actionable, and novel knowledge from data to achieve strategic goals of organizations. Emphasis on multidimensional data modeling, online analytic processing, data warehouse, and data mining.

Course Contents

Unit I Lectures: 12

Basics of BI: Introduction to BW and BI, OLTP, OLAP, Data Flow, ETL process, Understand the difference between a relational data model and multidimensional data model, Learn the basic techniques to develop a multidimensional data model including how to identify, dimensions, characteristics, and hierarchies, Differentiate among star schema, snowflake schema, and multistar schema, Learn how to select the best schema to satisfy business users’ needs. (12 Hours)

Unit II Lectures: 10

Data Warehouse: Understand the purposes of a data warehouse, Plan for and justify a data warehouse, Identify data requirements, architecture, and infrastructure of a data warehouse, Develop a logical data model for a data warehouse, Develop a physical data model for a data warehouse, Business Warehouse. (10 Hours)


Data Mining: Understand the purposes of data mining, Understand the data mining process including objective identification, model selection, hypothesis, formulation, target data collection, data preprocess, model fitting, testing/verification, interpretation/evaluation, and application, Learn about values of data mining from real-life data mining applications, Learn about decision trees and neural networks as two major data mining algorithms, Understand the importance of text mining. (12 Hours)

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Business Performance Management: Key performance indicators, Management Cockpit, Dash Board, Data Visualization, Report Design and Development, Emerging trends in BI. (08 Hours)

Text Books

1. Rajiv Sabherwal, Irma Becerra-Fernandez, (2010). Business Intelligence: Practices, Technologies, and Management.

2. Efraim Turban, (2006), Decision Support & Intelligent System, 8th Edition., Pearson Education.

Reference Books

1. V.Rajaraman, (2011). Analysis and Design of Information System ,2nd Edition. PHI.

2. Jiawei Han, Micheline Kamber, (2011), Data Mining Concepts & Techniques, 3rd Edition The Morgan Kaufmann Series in Data Management Systems

3. Cindi Howson, (2014). Successful Business Intelligence,2 nd Edition, Tata McGraw Hill

4. Mike Biere, (2010). Business intelligence for the enterprise, Addison Weseley.

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MBA328: Management Information SystemsL-3 T/P-0 Credits – 3

Objective:The objective of the course is to acquaint the students about the concept of information system in business organizations, and also the management control systems.Course Contents

Unit I Lectures: 10

Management Information Systems - Need, Purpose and Objectives - Contemporary Approaches to MIS - Information as a strategic resource - Use of information for competitive advantage - MIS as an instrument for the organizational changeInformation, Management and Decision Making - Models of Decision Making - Classical, Administrative and Herbert Simon's Models - Attributes of information and its relevance to Decision Making - Types of information


Information Technology - Definition, IT Capabilities and their organizational impact - Telecommunication and Networks - Types and Topologies of Networks - IT enabled services such as Call Centres, Geographical Information Systems etc.Data Base Management Systems - Data Warehousing and Data Mining


Systems Analysis and Design - Systems Development Life Cycle - Alternative System Building Approaches - Prototyping - Rapid Development Tools - CASE Tools - Object Oriented SystemsDecision Support Systems - Group Decision Support Systems - Executive Information Systems - Executive Support Systems - Expert Systems and Knowledge Based Expert Systems - Artificial Intelligence

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Management Issues in MIS - Information Security and Control - Quality Assurance - Ethical and Social Dimensions - Intellectual Property Rights as related to IT Services / IT Products - Managing Global Information SystemsApplications of MIS in functional areas as well as in the service sector should be covered with the help of minimum 5 case studies.

Recommended Books 1. Management Information Systems, Laudon and Laudon, 7th Edition, Pearson Education Asia2. Management Information Systems, Jawadekar, Tata McGraw Hill3. Management Information Systems, Davis and Olson, Tata McGraw Hill4. Analysis and Design of Information Systems, Rajaraman, Prentice Hall5. Decision Support Systems and Intelligent Systems, Turban and Aronson, Pearson Education Asia6. Management Information Systems, Schulthesis, Tata McGraw Hill7. Management Information Systems - Sadagopan, Prentice Hall8. Management Information Systems - Jayant Oke

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MASTER OF BUSINESS ADMINISTRATION Fourth Semester-Departmental Elective Course


MBA424: Database Management Systems

L-3 T/P-0 Credits – 3Objective:To develop understanding of database management system and abilities to use DBMS packages

Course ContentsUnit I Lectures: 10 Introduction to Database Systems: file System versus DBMS; advantages of DBMS; describing and storing data in a database; queries in a DBMS; structure of a DBMS; people who deal with databases; introduction to data models; architecture of DBMS


Entity Relationship Model: overview of database design; entities; attributes, and entity sets; relationships and relationship sets; additional features of the ER Model; conceptual database design with the ER Model: entity versus attribute; entity versus relationship; Relational Model: introduction to relational model; foreign key constraints; enforcing integrity constraints; querying relational data; logical database design: ER to Relation; introduction to views; destroying/altering tables and views; Codd rules

Unit III Lecture 10

Schema Refinement and Normal Forms: introduction to schema refinement; functional dependencies; examples; motivation; schema refinement; reasoning about functional dependencies; normal forms; decompositions; normalization (Up to 3rd Normal Form)

Unit IV Lectures 7

Concept of Objects: objects; tables; queries; forms; reports; modules; database creation and manipulation; SQL Queries: the form of a basic SQL Query; union, intersect and expect; introduction to nested queries; aggregate operators; null values

Text Books1. Elmasri and Navathe, (2009), Fundamentals of Database Systems, 5 th Edition, Pearson

Education2. ITL Education Ltd., (2010), Introduction to Database System, Pearson Education

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Reference Books1. Ramakrishnan, R. and Gehrke, J. (2007), Database Management Systems, 3rd Edition,

McGraw Hill Education2. Kanan, A. and Date, C. J., (2006), “An Introduction to Database Systems”, Vol. I & Vol.

II, 8th Edition, Addison Wesley Publishing Company3. Singh. S. L., (2008), Database System Concept and Application, 2nd Edition, Pearson

Education.

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SHIMLA UNIVERSITY

MASTER OF BUSINESS ADMINISTRATIONFourth Semester-Departmental Elective Course


MBA425: Software Project Management


Objectives: The purpose of this course Software Project Management is to prepare students to plan for software project that includes estimates of size and effort, a schedule, resource allocation, configuration control, change management and project risk identification and management.

Course Contents

UnitI Lectures: 10

Software Product and Process: Software Characteristics & Applications, Software Process, Software Process Models; Linear Sequential Model, Prototyping Model, RAD Model, Evolutionary Software Process Models, Software Development Process.


Software Project Planning and Scheduling: Software Requirement, Software Requirements Specification, Requirements Validation, Software Design Principles, Software Project Estimation: Size Oriented, Function Oriented, Software Metrics, Software Cost Estimation, COCOMO Model, Project Scheduling, Software Staff & Personnel Planning, Rayleigh Curve, Software Team Organization &Control Structure. Project Monitoring & Control Techniques.


Software Quality Assurance & Configuration Management: Software Quality, Software Quality Assurances, Software Testing, Formal Technical Reviews, ISO Software Quality Standards, Software Configuration Management, SCM Process, Configuration Audit.

Unit IV Lectures: 7

Risk Management: Software Risks, Reactive and Pro-active Risk Strategies, Risk Identification, Risk Projection, Risk Mitigation, Risk Monitoring and Management.

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Text Books

1. Roger. S. Pressman. (2014). Software Engineering: A Practitioner’s Approach. 8th Edition, McGraw Hill, New Delhi.

2. Aggarwal, K. K. & Singh, Yogesh. (2007). Software Engineering. 3rd Edition, New Age International.

Reference Books

1. Bob Hughes and Mike Cotterell. (2006). Software Project Management. 4th Edition, Tata McGraw Hill, New Delhi.

2. Jack. R. Meredith and Samuel J. Mantel, (2011). Jr. Project Management: A Managerial Approach. 8th Edition, John Wiley & Sons, Singapore,.

3. Robert K. Wysocki, Robert Beck Jr. and David B. Crane, (2002). Effective Project Management. 2nd Edition , John Wiley & Sons, Singapore,.

4. Pankaj Jalote, (2002), Software Project Management in Practice, 1st Edition. Pearson Education.

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MBA426: Web Technologies


Objective: To familiarize the students with latest trends in Web Technologies.

Course Contents:

Unit I Lectures: 12

Web Servers: HTTP Request Types, Introduction to Microsoft IIS, Features, Creating Virtual Directory.HTML & XHTML: The development process, basic HTML, formatting and fonts, commenting code, color, hyperlink, lists, tables, images, simple HTML forms, web site structure, XML, Move to XHTML, Meta tags, Character entities, frames and Frame sets.


Style Sheets: Need for CSS, introduction to CSS, basic syntax and structure, using CSS, background images, colors and properties, manipulating texts, using fonts, borders and boxes, margins, padding lists, positioning using CSS, CSS2.


Active Server Pages: Working with ASP Pages, ASP Objects, File System Objects, Session Tracking and Cookies, ActiveX Data Objects, Accessing a Database from Active Server Page. Introduction to MS Visual Interdev, Developing Asp Pages using MS Visual Interdev


Javascript, DHTML: Introduction to Javascript, Client side scripting, simple javascript, variables, functions, conditions, loops and repetition, javascript own objects, the DOM and web browser environments, forms and validations, combining HTML, CSS and javascript, events and buttons, controlling your browser.

Text Books

1. Kogent Learning, (2013). Web Technologies BLACK BOOK, 1st Edition, Dreamtech Press.

2. A.K. Saini and Mukta Sharma, (2015). Planning, designing and development of Website, 1st Edition., Galgotia Press.

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Reference Books

1. Deitel & Deitel, Goldberg, (2009). Internet & World Wide Web, 4th Edition. Pearson.

2. Roussel A. John, (2003). Mastering ASP. 2nd Edition, BPB Publication.

3. Godbole & Khate, (2013), Web technologies, 3rd Edition, TMH india

4. Raj Kamal, (2002), Internet & Web technologies, 7th Edition, TMH India

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SHIMLA UNIVERSITY



MBA427: ERP-Advanced Business Application Programming


Objectives: The Objective of this course is to provide knowledge about ERP and its functions with advanced business application programming (ABAP), which is a tool to customize ERP as per requirements.

Course Contents

Unit I Lectures: 12

Introduction to ERP: Concept of ERP, Need of ERP, Advantages and Disadvantages of ERP, Functions of ERP, Overview of available ERP Packages and Tools, implementation methodologies, Requirement for Implementation, Phases of Implementation, Benefits of Implementation. Introduction to Business Application Programming:- Transaction Codes, Using Editor, Creation of Program, Program naming conventions, syntax, write statement, chain operator.


Data Types And Program Types: Overview of available Data types and program types Defining variables with DATA and TYPES. Operators :- Arithmetic Operators , Relational Operators, Logical Operators.. Control Statements :- If statement, while loop, do loop, case statement, exit, check and continue. Assignments, Conversion and Calculations:- Working with system variables, clear statement, move statement, move-corresponding statement, performing calculations. Data Dictionary:-Data element, domain, table, view, structure, lock objects. Internal Tables : Types of Internal Tables, Creation of Internal Tables, Linking Internal Tables with Standard Tables and DDIC Tables, Delete and update operations in Internal Tables.


Modularization:- Local Modularization and Global Modularization, Creation of subroutines, calling subroutines, creation of function group, creation of function modules, calling function modules. Dialog Programming :-Basic principles, Layout, Flow Logic, Menu Painter, Screen Painter, Table control, Tab strip Control. Selection Screens : Creation of selection Screens,

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Events of Selection Screens, Use of parameter, select options, checkboxes, radio buttons. Reporting : Classical Reporting , Interactive Reporting ,Events of Interactive reporting, System Variables used in Interactive reporting, Hide Concept, List formatting. Query :-Creation of user group ,creation of Info set, Assignment of user group to info set, creation of query.


Data Transfer Techniques : BDC, Creation of BDC,BDC Recording, Session Method , Call Transaction Method. Scripts: Creation Of Scripts, Text Element, Text Symbols, Printing Scripts. Smartforms: Creation of SMARTFORMS, Printing of SMARTFORMS. Cross Applications :- ALE,IDOC,LSMW,BAPI,BADI.

Text Books:

1. Dr Horst Keller, (2009) . ABAP Objects, 2nd Edition, Galileo Press.

2. Kogent Learning. (2009). SAP ABAP/4 black book, 1st Edition, Dreamtech.

Reference Books:

1. Ken Greenwood, (1998). Sams Teach Yourself ABAP/4 in 21 Days, 1st Edition, TechMedia.

2. R. Lyfareff, (1998). Introduction to ABAP/4 Programming for SAP (Hardcover):, 2nd Edition Prima Pub. 3. Alexis Leon, (2014). ERP- Enterprise Resource Planning, 3rd Edition by Tata McGraw Hill Education (India) Private Limited.

4. Mary summer, (2013). ERP- Enterprise Resource Planning, 1stEdition, Pearson Education.

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SHIMLA UNIVERSITY



MBA428: E-Governance and Framework of ICT


Objectives: -The objective of this subject is to prepare students in understanding the various initiatives taken by government for promoting E-Governance, E-governance models and IT Act.

Course Contents

Unit I Lectures: 12

Overview of E-Government and E-Governance: Stages of E-Governance, National EGovernance Plan(NeGP), Mission Mode Projects and their implementation status, E-Governance Introduction to E-governance, Role of ICT in e-governance, Need, importance of E-governance, Categories of E-governance, Key Issues of E-Governance, Technology, Policies, Infrastructure, Training, Copyrights , Consulting Funds, E-governance Models, Model of Digital Governance, Wider Dissemination Model.


E governance Models: Critical Flow Model, Interactive-service model/Government to-Citizento-Government Model (G2C2G),Major areas of E-governance Services, Public Grievances: Telephone, Ration card, transportation, Rural services Land Records, Police: FIR registration, Lost and found, Social services: Death, domicile, school certificates, Public information: employment, hospitals, railway, Agricultural sector: Fertilizers, Seeds, Utility payments Electricity, water, telephone, Commercial: income tax, custom duty, excise duty-Governance Infrastructure.


Phases of e-government: “Brochure ware”, Interactive, and Transaction,, Five Stages of Electronic Government Development, Statutes affecting e-government development,, Human Infrastructural preparedness, Challenges for E-governance

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Policies: National Telecom Reforms, National Telecom Policies NTPs, Regulations: Digital Divide and Digital Dividends, Development and rationale of regulation and, deregulation, Role of Telecom Regulatory Agencies - Telecom Regulatory Authority of India (TRAI) & ITU, Information Technology Act (2000), Internet and E-commerce issues: privacy, security, domain names, etc, Wireless: frequency auctions, standards, competition.

Text Books

1. Vikram Raghavan, (2007). Communication Law in India-Legal Aspects of Telecom, Broadcasting, and Cable Services, 1st Edition, Lexis Nexis Butterworths.

2. D N Gupta, (2008). E Governance A Comprehensive Framework, 1st Edition, Jain Publications Reference books 1. Heather E Hudson, (2006). Global Connections - International Telecommunications Infrastructure and Policy, 1st Edition, Wiley Publication. 2. E. Bohlin and S.L. Levin, (2000). Telecommunications Transformation - Technology, Strategy and Policy, 1st Edition, IOS Press.

3. McElroy, (2003).KMCI (Knowledge Management Consortium International) and Butterworth Hienemann, 1st Edition.

4. R. K. Mitra, (2006). E-government: Macro Issues, 1st Edition, GIFT Publishing.

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