agriculture in the news
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Agriculture in the News. Getting coverage of market issues. Source : International Women's Media Foundation, "Sowing The Seeds," 2009. Source: IWMF, 2009. Sources for ag news stories. Government: 48 percent Experts/professionals: 22 percent Farmers, other rural workers: 20 percent - PowerPoint PPT PresentationTRANSCRIPT
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INTERNATIONAL FOOD POLICY RESEARCH INSTITUTE
AGRICULTURE IN THE NEWSGetting coverage of market issues
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Government & Social Welfare 47%
Economy, Business & Finance 13%
Crime, Ac-cidents & Disasters
12%
Sports & En-tertainment
8%
Other 3%
Agriculture 4%
Gender (non-agricul-tural stories)
3%
Energy & Environment
2% Health & HIV/AIDS 6% Science & Technology 2%
Media Coverage in Mali, Uganda & Zambia
Source: International Women's Media Foundation, "Sowing The Seeds," 2009
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Mali Uganda Zambia0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
9%3% 4%
37%
29%22%
80% 82% 85%
69%
87%
65%
Disconnect in the media
Agricultural as % of media coverage Agricultural as % of GDP Population employed in agriculture Rural population
Source: IWMF, 2009
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Sources for ag news stories
Government: 48 percent Experts/professionals: 22
percent Farmers, other rural workers: 20
percent Community leaders: 6 percent Other: 4 percent
Source: IMWF, 2009
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0%
10%
20%
30%
40%
50%
60%
70%
80%
7%
50%
75%70%
Missing the voices of women
Source: IWMF, 2009
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Making markets work Markets depend on:
• Infrastructure, incl. rural roads• Access to information• Low transaction costs• Access to finance• Storage capacity
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Survey of Ethiopian grain traders 2/3 of traders cannot get bank
loans Only 6% own a vehicle Less than 1/2 have a telephone Less than 1/2 have permanent
storage facilities.
Source, IFPRI, 2003
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Role of the journalist Stenographer
or Storyteller
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Criteria for good stories Information
1) Accurate2) Substantive3) Good sourcing
Writing1) Organized2) Well-written3) Engaging
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The Muturis
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The grandchildren
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Daisy’s Lessons