agri business marketing forum mda
TRANSCRIPT
PROMOTING MISSOURI PRODUCTS
Tristan Asbury, Melissa Miller & Kayla Otto Marketing Specialists Missouri Department of Agriculture
AGRICULTURE BUSINESS DEVELOPMENT
WHO WE ARE…
Ò Agriculture Business Development (ABD) É AgriMissouri É Market News É Missouri Agricultural & Small Business
Development Authority (MASBDA) É International Marketing
Ð 4 Marketing Specialists Ð 2 Development Coordinators
WHAT WE DO… Ò Export Consultation Ò Export Documentation Ò Memberships/Partnerships Ò Trade Shows Ò Trade Missions Ò Trade Leads Ò Foreign Trade Offices
FOREIGN TRADE OFFICES
FORESTRY INDUSTRY
Ò 15.4 million acres É 1/3 of Missouri
Ò $7.3 billion industry Ò 388 Sawmills Ò 6 Cooperages Ò Largest producer:
É Walnut É White oak staves É Wood pallets É Charcoal
FORESTRY PRODUCTS
Ò Forest products rank #5 in ag exports É $169 million
Ò Top Exports: É Hardwood Lumber É Wooden Casks É Hardwood Logs É Oak Lumber É Ties
Ò Top Export Partners: É China É Canada É Mexico É Japan É Germany
HARDWOODS/SOFTWOODS
HARDWOODS: SOFTWOODS:
Ò Ash Ò Cherry Ò Cottonwood Ò Hickory Ò Hard Maple Ò Soft Maple Ò Red Oak Ò White Oak Ò Yellow Poplar Ò Black Walnut
Ò Red Cedar Ò Yellow Pine
MEMBERSHIPS/FUNDING
Ò Missouri Forest Products Association (MFPA) Ò Hardwood States Export Group (HSEG) Ò American Hardwood Export Council (AHEC) Ò Softwood Export Council (SEC)
É Funding available
FOOD/BEVERAGE INDUSTRY
Ò Product Areas É Food Ingredients É Beverages É Processed/Prepared Foods É Snack Foods É Wine & Craft Beer
Ò Food Export Midwest Ò Wine & Grape Board
FOOD/BEVERAGE EXPORTS
Ò Prepared foods rank #3 in ag exports É $263 million
Ò Wine & Craft Beer rank #10 in ag exports É $90 million
Ò Top Exports: É Prepared Foods É Wine & Beer É Condiments & Sauces É Vegetable Oil NESOI É Non-Alcoholic Beverages
(juices, coffee, tea, etc)
Ò Top Export Partners: É Canada É Mexico É United Kingdom É China É Philippines
GRAIN INDUSTRY
Ò Product Areas É Corn É Rice É Soybeans É Wheat É Cotton É Oil Seeds É Other Grains
Ò Rice – 4th É 14 million cwt
Ò Soybeans – 6th É 260 million bushels
Ò Corn – 7th É 628 million bushels
Ò Cotton – 8th É 570,000 bales
GRAIN EXPORTS
Ò Soybean meal ranks #2 in ag exports É $276 million
Ò Feeds & fodders rank #4 in ag exports É $186 million
Ò Corn ranks #6 in ag exports É $167 million
Ò Soybeans ranks #7 in ag exports É $161 million
Ò Distillers grains rank #8 in ag exports É $104 million
LIVESTOCK INDUSTRY • Beef Cattle • Dairy Cattle • Horses, Donkeys, Mules • Pigs • Sheep • Goats • Poultry (chicken & turkey) • Rabbits • Aquaculture • Exotics (llamas, alpacas, bison, elk) • Genetics
LIVESTOCK INVENTORY & EXPORTS
Ò Inventory É 2nd in Beef Cows
(1.8 million head) É 7th in Hogs
(2.35 million head) É 5th in Turkeys
(16 million head) É 9th in Broilers
(46.8 million head)
Ò Exports: É Beef & Beef Products
($7.4 million) É Pork & Pork Products
($236 million) É Poultry Meat &
Products Ex. Eggs ($7.2 million)
U.S. LIVESTOCK GENETIC EXPORT, INC.
Ò Foreign Market Development Program (FMD) Ò Market Access Program (MAP) Ò Quality Samples Program (QSP) Ò Cochran Fellowship Program Ò Emerging Market Program (EMP) Ò http://www.uslge.org/
WHY GO INTERNATIONAL?
Ò Increase sales & profit Ò Resource procurement Ò Economic factors Ò Growth
TOPICS OF INTEREST
COMMODITY TRENDS
Ò Domestic market is exceptional Ò Strong U.S. dollar Ò High prices continue Ò Changing diets Ò Growth in beverage industry Ò Livestock outlook positive Ò Genetics exports
KEEP AN EYE ON…
Ò Trade Promotion Authority (TPA) Ò Trans Pacific Partnership (TPP) Ò West Coast Port Situation Ò Country of Origin Labeling (COOL) Ò Canada’s BSE problem Ò Hardwood Checkoff Ò Cuba
UPCOMING EVENTS
Ò Dubai Wood Show É April 14-16, 2015 É Dubai, UAE
Ò Beef Australia Expo É May 4-9, 2015 É Rockhampton,
Australia
Ò Taipei International Food Show É June 24-27, 2015 É Taipei, Taiwan
Ò Sylva Wood Expo É June 29-July 1, 2015 É Shanghai, China
THANK YOU!
Connecting producers to consumers and consumers to agriculture.
Tristan Asbury Marketing Specialist – Food Products & Beverages [email protected] (573) 751-5611 Melissa Miller Marketing Specialist – Livestock [email protected] (573) 751-5613
Kayla Otto Marketing Specialist – Forestry Products [email protected] (573) 751-7213 Brenda Siegler Marketing Specialist – Grains [email protected] (573) 522-9560