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Next-Generation Digital Messaging Platform harmony

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Introducing Agility Harmony, the next-generation digital messaging platform from Epsilon. Learn the benefits of a solution built by marketers, for marketers.

TRANSCRIPT

Page 1: Agility Harmony Overview Brochure

Next-Generation Digital Messaging Platform

harmony

by marketers for marketers

Epsilon Agility Harmony brings together world-class technology and services and industry-leading data solutions to create a truly next-generation digital messaging platform This centralized solution for email and cross-channel marketing makes it easy to deliver highly personalized data-driven campaigns It also provides you with unprecedented insight into campaign performance along with the ability to preemptively improve campaign results before and after you click send

Most importantly because Agility Harmony is from Epsilon you get the advantage of a digital messaging platform developed by marketers for marketers from the ground up We work with enterprise clients every day to deliver cutting-edge email and cross-channel campaigns that drive better results We share your passion for digital marketing as well as your desire to deliver a better customer experience

find digital marketing harmony at last

performance

As a digital marketer your requirements are clear You need a platform built to harness your cross-enterprise data engineered to integrate with your existing marketing and database systems and equipped to deliver thousands of campaigns per second billions of customized messages per year all around the world

Agility Harmony is a cloud-based solution offering maximum availability It features a flexible architecture that is highly extensible and easily integrated with other systems Most importantly it sports an infrastructure with a limit-less capacity for data That infrastructure is tested every day by hundreds of the worldrsquos largest brands demanding real-time access to enterprise and cross-channel data

and peace of mind

Why Agility Harmony

bull Developedbymarketersformarketers

bull Powerfuleasy-to-usedatasegmentation

bull Fastprecisehighlytargetedcampaigns

bull Preemptiveemailcampaignintelligence

bull Embeddedmobiledeviceoptimization

bull World-classstrategicservicesportfolio

bull Supportformulti-tieredorganizationsandmultiplebrandsbull Customizablerole-basedpermissionsforawidevarietyofusersbull Real-timenotificationsandalertsthatkeepyouinformedandproductivebull Flexiblecampaignstoragemodelkeepscreativeanddataassetstogetherbull Object-levelaudittrailsandpre-deploymentchecklistsandapprovalsbull Multilingualuserinterfaceidealforglobalmarketingorganizations

Herersquos how Agility Harmony improves your digital workday

maximum resultsmore efficiency

With Agility Harmony Epsilon places a great deal of emphasis on tools that are easy to use and capabilities that will turbo-boost your teamrsquos productivity from top to bottom As a result Agility Harmony succeeds in simplifying the steps it takes for you to pro-duce highly personalized data-driven campaigns

YoursquollfindthatAgilityHarmonysolvesthemostcommonproblemsfor email marketers in innovative and approachable ways Thatrsquos important since fewer headaches means you can focus on improv-ing results that will drive your business

KraftEpsilon consistently executes with a high level of quality The results wersquove achieved with our email program are a reflection of the success of our partnership

ROLES amp PRODUCTIVITY

precise targeting

Agility Harmony provides a compelling user-friendly feature set that enables you to produce industrial-strength email and cross-channel campaigns You can personalize any campaign and target your messages right down to the individual using dynamic content You can also make it easy for individuals to share your message acrosssocialnetworksmdashFacebookTwitterLinkedInandmore

PluswithAgilityHarmonyrsquosmobileoptimizationandcompre-hensiveproofingtestingandmonitoringtoolsyoucandelivercampaigns that are pre-optimized for viewing on multiple devices ensuring that the message you intended to send is the message that customers receive

Brookstone Working with Epsilon has given our leadership team confidence that our new email marketing goals and revenue targets will be achieved

across all devices

bull Fastandprecisetargetingwithaneasy-to-usesegmentcreationtool

bull Extensivecontentpermutationsforhighlyrelevantdynamicmessages

bull Mobiledeviceoptimizationviaembeddedbestpracticesandadaptivedesign

bull Automatedcampaignschedulingtriggeringandbuilt-incampaignthrottles

bull Drag-and-dropcampaigncompositionwithrobustvisualworkfloweditor

bull CentralizedABCtestingandcampaignproofingforerror-freedelivery

Agility Harmonyrsquos enterprise-class campaign management capabilities include

CAMPAIGN CREATION

Agility Harmony offers powerful data segmentation tools designed with marketers in mind That means your campaign can be purely goal driven and not limited by your inability to access meaningful subscriber information and attributes You can integrate automate and leverage data from anywhere in your enterprise as well as from cross-channel campaigns and use it all to drive customer engage-ment

WithAgilityHarmonyyoucaneasilyimportandstoredatadefinesegmentation rules and apply these rules to existing or real-time datawithinacampaignSegmentationrulescanbedefinedbyanyuser stored and shared with members of your team That means yourtechnicalmanagerscandefinecomplexsegmentationrulesand your program managers can apply them to the appropriate campaigns and data structures No muss no fuss

big datathe tools you need to tame

bull Powerfulsegmentationtoolssimpleenoughformarketerstousebull Targetedqueriesbasedondeepprofileattributesandresponseactivitybull Subscriberviewsbasedoncommunicationtouchpointsandresponsehistorybull Masterprofileandlistmanagementatbothsubscriberandcampaignlevelsbull Abilitytoleveragedatafromacrossyourenterpriseandacrosschannelsbull Embeddeddatahygieneprocessesformaximumemaildeliverability

More ways Agility Harmony intensifies and simplifies data enablement

DATA ENABLEMENT

DellEpsilon is a great marketing partner for us They understand our strategic vision and are constantly challenging us to take our campaigns to the next level

real-time analytics

If you are like most digital marketers itrsquos hard to go beyond the standard email metrics like click-throughs and open rates Agility Harmony endeavors to change that by offering a new breed of metrics that drill deeper into campaign performance statistics to provide alternative and more meaningful measures of success

With Agility Harmony reporting and analytics have been devel-oped around the concept of ldquoActive Intelligencerdquo Wersquore giving you the ability to optimize campaign results before and immediately after you click send thanks to unprecedented insight into campaign performance and tools to take preemptive action to improve it

PampG We are so pleased with the level of commitment the Epsilon team consistently provides us They are an extension of our marketing team ndash a true partner

split-second optimization

bull Activecampaignoptimizationbeforeandimmediatelyafteryouclicksend

bull Robustreportingondeploymentmetricsincludingopensclicksanddelivery

bull Performancereportingbasedonresponseactivityandcontentengagement

bull Snapshotanalysisonactiveandrecentlydeployedcampaigns

bull Up-to-the-minuteanalysisusinglivemonitorsandreal-timereporting

Agility Harmony changes the way you think about reporting and analytics

INTELLIGENCE AND REPORTING

morethanjust a platform

World-class services portfolio

bull StrategicConsulting

bull AnalyticsandDataServices

bull EmailResponseNetwork

bull ProfessionalServices

bull CampaignManagement

bull AgencyServices

bull Deliverability

WithAgilityHarmonywersquoreconfidentthatdigitalmarketerswillbearmedwiththetoolstheyneedtobuildengaginghighlyprofitabledigitalcommunicationsButsometimessoftwareisnotenoughSometimesyouneedapartnertohelpmakethemostofwhatrsquosavailable ndash to build strategies extend your resources and more

Agility Harmony is backed by nothing less than the worldrsquos larg-est and most experienced digital marketing services organization Today Epsilon provides full-service digital marketing to some of the worldrsquos most recognized brands We also help companies with limited time or limited resources maximize the value of Agility Harmony and achieve a greater return on their marketing spend

More than the services we offer what distinguishes Epsilon from the rest is the skill and dedication of our people We employ thou-sandsofexperiencedmarketersproficientincampaignstrategyanalytics deliverability creative and more And they all share the same mission ndash helping you achieve the best possible results

Why Agility Harmony

bull Developedbymarketersformarketers

bull Powerfuleasy-to-usedatasegmentation

bull Fastprecisehighlytargetedcampaigns

bull Preemptiveemailcampaignintelligence

bull Embeddedmobiledeviceoptimization

bull World-classstrategicservicesportfolio

Itrsquos time you found HarmonyContact Epsilon at (866) 276-4581 or harmonyepsiloncom

Visit wwwagilityharmonycom to learn more

facebookcomagilityharmony agilityharmony

epsiloncom

CopyrightcopyEpsilon2013EpsilonDataManagementLLCAllrightsreserved

Page 2: Agility Harmony Overview Brochure

by marketers for marketers

Epsilon Agility Harmony brings together world-class technology and services and industry-leading data solutions to create a truly next-generation digital messaging platform This centralized solution for email and cross-channel marketing makes it easy to deliver highly personalized data-driven campaigns It also provides you with unprecedented insight into campaign performance along with the ability to preemptively improve campaign results before and after you click send

Most importantly because Agility Harmony is from Epsilon you get the advantage of a digital messaging platform developed by marketers for marketers from the ground up We work with enterprise clients every day to deliver cutting-edge email and cross-channel campaigns that drive better results We share your passion for digital marketing as well as your desire to deliver a better customer experience

find digital marketing harmony at last

performance

As a digital marketer your requirements are clear You need a platform built to harness your cross-enterprise data engineered to integrate with your existing marketing and database systems and equipped to deliver thousands of campaigns per second billions of customized messages per year all around the world

Agility Harmony is a cloud-based solution offering maximum availability It features a flexible architecture that is highly extensible and easily integrated with other systems Most importantly it sports an infrastructure with a limit-less capacity for data That infrastructure is tested every day by hundreds of the worldrsquos largest brands demanding real-time access to enterprise and cross-channel data

and peace of mind

Why Agility Harmony

bull Developedbymarketersformarketers

bull Powerfuleasy-to-usedatasegmentation

bull Fastprecisehighlytargetedcampaigns

bull Preemptiveemailcampaignintelligence

bull Embeddedmobiledeviceoptimization

bull World-classstrategicservicesportfolio

bull Supportformulti-tieredorganizationsandmultiplebrandsbull Customizablerole-basedpermissionsforawidevarietyofusersbull Real-timenotificationsandalertsthatkeepyouinformedandproductivebull Flexiblecampaignstoragemodelkeepscreativeanddataassetstogetherbull Object-levelaudittrailsandpre-deploymentchecklistsandapprovalsbull Multilingualuserinterfaceidealforglobalmarketingorganizations

Herersquos how Agility Harmony improves your digital workday

maximum resultsmore efficiency

With Agility Harmony Epsilon places a great deal of emphasis on tools that are easy to use and capabilities that will turbo-boost your teamrsquos productivity from top to bottom As a result Agility Harmony succeeds in simplifying the steps it takes for you to pro-duce highly personalized data-driven campaigns

YoursquollfindthatAgilityHarmonysolvesthemostcommonproblemsfor email marketers in innovative and approachable ways Thatrsquos important since fewer headaches means you can focus on improv-ing results that will drive your business

KraftEpsilon consistently executes with a high level of quality The results wersquove achieved with our email program are a reflection of the success of our partnership

ROLES amp PRODUCTIVITY

precise targeting

Agility Harmony provides a compelling user-friendly feature set that enables you to produce industrial-strength email and cross-channel campaigns You can personalize any campaign and target your messages right down to the individual using dynamic content You can also make it easy for individuals to share your message acrosssocialnetworksmdashFacebookTwitterLinkedInandmore

PluswithAgilityHarmonyrsquosmobileoptimizationandcompre-hensiveproofingtestingandmonitoringtoolsyoucandelivercampaigns that are pre-optimized for viewing on multiple devices ensuring that the message you intended to send is the message that customers receive

Brookstone Working with Epsilon has given our leadership team confidence that our new email marketing goals and revenue targets will be achieved

across all devices

bull Fastandprecisetargetingwithaneasy-to-usesegmentcreationtool

bull Extensivecontentpermutationsforhighlyrelevantdynamicmessages

bull Mobiledeviceoptimizationviaembeddedbestpracticesandadaptivedesign

bull Automatedcampaignschedulingtriggeringandbuilt-incampaignthrottles

bull Drag-and-dropcampaigncompositionwithrobustvisualworkfloweditor

bull CentralizedABCtestingandcampaignproofingforerror-freedelivery

Agility Harmonyrsquos enterprise-class campaign management capabilities include

CAMPAIGN CREATION

Agility Harmony offers powerful data segmentation tools designed with marketers in mind That means your campaign can be purely goal driven and not limited by your inability to access meaningful subscriber information and attributes You can integrate automate and leverage data from anywhere in your enterprise as well as from cross-channel campaigns and use it all to drive customer engage-ment

WithAgilityHarmonyyoucaneasilyimportandstoredatadefinesegmentation rules and apply these rules to existing or real-time datawithinacampaignSegmentationrulescanbedefinedbyanyuser stored and shared with members of your team That means yourtechnicalmanagerscandefinecomplexsegmentationrulesand your program managers can apply them to the appropriate campaigns and data structures No muss no fuss

big datathe tools you need to tame

bull Powerfulsegmentationtoolssimpleenoughformarketerstousebull Targetedqueriesbasedondeepprofileattributesandresponseactivitybull Subscriberviewsbasedoncommunicationtouchpointsandresponsehistorybull Masterprofileandlistmanagementatbothsubscriberandcampaignlevelsbull Abilitytoleveragedatafromacrossyourenterpriseandacrosschannelsbull Embeddeddatahygieneprocessesformaximumemaildeliverability

More ways Agility Harmony intensifies and simplifies data enablement

DATA ENABLEMENT

DellEpsilon is a great marketing partner for us They understand our strategic vision and are constantly challenging us to take our campaigns to the next level

real-time analytics

If you are like most digital marketers itrsquos hard to go beyond the standard email metrics like click-throughs and open rates Agility Harmony endeavors to change that by offering a new breed of metrics that drill deeper into campaign performance statistics to provide alternative and more meaningful measures of success

With Agility Harmony reporting and analytics have been devel-oped around the concept of ldquoActive Intelligencerdquo Wersquore giving you the ability to optimize campaign results before and immediately after you click send thanks to unprecedented insight into campaign performance and tools to take preemptive action to improve it

PampG We are so pleased with the level of commitment the Epsilon team consistently provides us They are an extension of our marketing team ndash a true partner

split-second optimization

bull Activecampaignoptimizationbeforeandimmediatelyafteryouclicksend

bull Robustreportingondeploymentmetricsincludingopensclicksanddelivery

bull Performancereportingbasedonresponseactivityandcontentengagement

bull Snapshotanalysisonactiveandrecentlydeployedcampaigns

bull Up-to-the-minuteanalysisusinglivemonitorsandreal-timereporting

Agility Harmony changes the way you think about reporting and analytics

INTELLIGENCE AND REPORTING

morethanjust a platform

World-class services portfolio

bull StrategicConsulting

bull AnalyticsandDataServices

bull EmailResponseNetwork

bull ProfessionalServices

bull CampaignManagement

bull AgencyServices

bull Deliverability

WithAgilityHarmonywersquoreconfidentthatdigitalmarketerswillbearmedwiththetoolstheyneedtobuildengaginghighlyprofitabledigitalcommunicationsButsometimessoftwareisnotenoughSometimesyouneedapartnertohelpmakethemostofwhatrsquosavailable ndash to build strategies extend your resources and more

Agility Harmony is backed by nothing less than the worldrsquos larg-est and most experienced digital marketing services organization Today Epsilon provides full-service digital marketing to some of the worldrsquos most recognized brands We also help companies with limited time or limited resources maximize the value of Agility Harmony and achieve a greater return on their marketing spend

More than the services we offer what distinguishes Epsilon from the rest is the skill and dedication of our people We employ thou-sandsofexperiencedmarketersproficientincampaignstrategyanalytics deliverability creative and more And they all share the same mission ndash helping you achieve the best possible results

Why Agility Harmony

bull Developedbymarketersformarketers

bull Powerfuleasy-to-usedatasegmentation

bull Fastprecisehighlytargetedcampaigns

bull Preemptiveemailcampaignintelligence

bull Embeddedmobiledeviceoptimization

bull World-classstrategicservicesportfolio

Itrsquos time you found HarmonyContact Epsilon at (866) 276-4581 or harmonyepsiloncom

Visit wwwagilityharmonycom to learn more

facebookcomagilityharmony agilityharmony

epsiloncom

CopyrightcopyEpsilon2013EpsilonDataManagementLLCAllrightsreserved

Page 3: Agility Harmony Overview Brochure

performance

As a digital marketer your requirements are clear You need a platform built to harness your cross-enterprise data engineered to integrate with your existing marketing and database systems and equipped to deliver thousands of campaigns per second billions of customized messages per year all around the world

Agility Harmony is a cloud-based solution offering maximum availability It features a flexible architecture that is highly extensible and easily integrated with other systems Most importantly it sports an infrastructure with a limit-less capacity for data That infrastructure is tested every day by hundreds of the worldrsquos largest brands demanding real-time access to enterprise and cross-channel data

and peace of mind

Why Agility Harmony

bull Developedbymarketersformarketers

bull Powerfuleasy-to-usedatasegmentation

bull Fastprecisehighlytargetedcampaigns

bull Preemptiveemailcampaignintelligence

bull Embeddedmobiledeviceoptimization

bull World-classstrategicservicesportfolio

bull Supportformulti-tieredorganizationsandmultiplebrandsbull Customizablerole-basedpermissionsforawidevarietyofusersbull Real-timenotificationsandalertsthatkeepyouinformedandproductivebull Flexiblecampaignstoragemodelkeepscreativeanddataassetstogetherbull Object-levelaudittrailsandpre-deploymentchecklistsandapprovalsbull Multilingualuserinterfaceidealforglobalmarketingorganizations

Herersquos how Agility Harmony improves your digital workday

maximum resultsmore efficiency

With Agility Harmony Epsilon places a great deal of emphasis on tools that are easy to use and capabilities that will turbo-boost your teamrsquos productivity from top to bottom As a result Agility Harmony succeeds in simplifying the steps it takes for you to pro-duce highly personalized data-driven campaigns

YoursquollfindthatAgilityHarmonysolvesthemostcommonproblemsfor email marketers in innovative and approachable ways Thatrsquos important since fewer headaches means you can focus on improv-ing results that will drive your business

KraftEpsilon consistently executes with a high level of quality The results wersquove achieved with our email program are a reflection of the success of our partnership

ROLES amp PRODUCTIVITY

precise targeting

Agility Harmony provides a compelling user-friendly feature set that enables you to produce industrial-strength email and cross-channel campaigns You can personalize any campaign and target your messages right down to the individual using dynamic content You can also make it easy for individuals to share your message acrosssocialnetworksmdashFacebookTwitterLinkedInandmore

PluswithAgilityHarmonyrsquosmobileoptimizationandcompre-hensiveproofingtestingandmonitoringtoolsyoucandelivercampaigns that are pre-optimized for viewing on multiple devices ensuring that the message you intended to send is the message that customers receive

Brookstone Working with Epsilon has given our leadership team confidence that our new email marketing goals and revenue targets will be achieved

across all devices

bull Fastandprecisetargetingwithaneasy-to-usesegmentcreationtool

bull Extensivecontentpermutationsforhighlyrelevantdynamicmessages

bull Mobiledeviceoptimizationviaembeddedbestpracticesandadaptivedesign

bull Automatedcampaignschedulingtriggeringandbuilt-incampaignthrottles

bull Drag-and-dropcampaigncompositionwithrobustvisualworkfloweditor

bull CentralizedABCtestingandcampaignproofingforerror-freedelivery

Agility Harmonyrsquos enterprise-class campaign management capabilities include

CAMPAIGN CREATION

Agility Harmony offers powerful data segmentation tools designed with marketers in mind That means your campaign can be purely goal driven and not limited by your inability to access meaningful subscriber information and attributes You can integrate automate and leverage data from anywhere in your enterprise as well as from cross-channel campaigns and use it all to drive customer engage-ment

WithAgilityHarmonyyoucaneasilyimportandstoredatadefinesegmentation rules and apply these rules to existing or real-time datawithinacampaignSegmentationrulescanbedefinedbyanyuser stored and shared with members of your team That means yourtechnicalmanagerscandefinecomplexsegmentationrulesand your program managers can apply them to the appropriate campaigns and data structures No muss no fuss

big datathe tools you need to tame

bull Powerfulsegmentationtoolssimpleenoughformarketerstousebull Targetedqueriesbasedondeepprofileattributesandresponseactivitybull Subscriberviewsbasedoncommunicationtouchpointsandresponsehistorybull Masterprofileandlistmanagementatbothsubscriberandcampaignlevelsbull Abilitytoleveragedatafromacrossyourenterpriseandacrosschannelsbull Embeddeddatahygieneprocessesformaximumemaildeliverability

More ways Agility Harmony intensifies and simplifies data enablement

DATA ENABLEMENT

DellEpsilon is a great marketing partner for us They understand our strategic vision and are constantly challenging us to take our campaigns to the next level

real-time analytics

If you are like most digital marketers itrsquos hard to go beyond the standard email metrics like click-throughs and open rates Agility Harmony endeavors to change that by offering a new breed of metrics that drill deeper into campaign performance statistics to provide alternative and more meaningful measures of success

With Agility Harmony reporting and analytics have been devel-oped around the concept of ldquoActive Intelligencerdquo Wersquore giving you the ability to optimize campaign results before and immediately after you click send thanks to unprecedented insight into campaign performance and tools to take preemptive action to improve it

PampG We are so pleased with the level of commitment the Epsilon team consistently provides us They are an extension of our marketing team ndash a true partner

split-second optimization

bull Activecampaignoptimizationbeforeandimmediatelyafteryouclicksend

bull Robustreportingondeploymentmetricsincludingopensclicksanddelivery

bull Performancereportingbasedonresponseactivityandcontentengagement

bull Snapshotanalysisonactiveandrecentlydeployedcampaigns

bull Up-to-the-minuteanalysisusinglivemonitorsandreal-timereporting

Agility Harmony changes the way you think about reporting and analytics

INTELLIGENCE AND REPORTING

morethanjust a platform

World-class services portfolio

bull StrategicConsulting

bull AnalyticsandDataServices

bull EmailResponseNetwork

bull ProfessionalServices

bull CampaignManagement

bull AgencyServices

bull Deliverability

WithAgilityHarmonywersquoreconfidentthatdigitalmarketerswillbearmedwiththetoolstheyneedtobuildengaginghighlyprofitabledigitalcommunicationsButsometimessoftwareisnotenoughSometimesyouneedapartnertohelpmakethemostofwhatrsquosavailable ndash to build strategies extend your resources and more

Agility Harmony is backed by nothing less than the worldrsquos larg-est and most experienced digital marketing services organization Today Epsilon provides full-service digital marketing to some of the worldrsquos most recognized brands We also help companies with limited time or limited resources maximize the value of Agility Harmony and achieve a greater return on their marketing spend

More than the services we offer what distinguishes Epsilon from the rest is the skill and dedication of our people We employ thou-sandsofexperiencedmarketersproficientincampaignstrategyanalytics deliverability creative and more And they all share the same mission ndash helping you achieve the best possible results

Why Agility Harmony

bull Developedbymarketersformarketers

bull Powerfuleasy-to-usedatasegmentation

bull Fastprecisehighlytargetedcampaigns

bull Preemptiveemailcampaignintelligence

bull Embeddedmobiledeviceoptimization

bull World-classstrategicservicesportfolio

Itrsquos time you found HarmonyContact Epsilon at (866) 276-4581 or harmonyepsiloncom

Visit wwwagilityharmonycom to learn more

facebookcomagilityharmony agilityharmony

epsiloncom

CopyrightcopyEpsilon2013EpsilonDataManagementLLCAllrightsreserved

Page 4: Agility Harmony Overview Brochure

bull Supportformulti-tieredorganizationsandmultiplebrandsbull Customizablerole-basedpermissionsforawidevarietyofusersbull Real-timenotificationsandalertsthatkeepyouinformedandproductivebull Flexiblecampaignstoragemodelkeepscreativeanddataassetstogetherbull Object-levelaudittrailsandpre-deploymentchecklistsandapprovalsbull Multilingualuserinterfaceidealforglobalmarketingorganizations

Herersquos how Agility Harmony improves your digital workday

maximum resultsmore efficiency

With Agility Harmony Epsilon places a great deal of emphasis on tools that are easy to use and capabilities that will turbo-boost your teamrsquos productivity from top to bottom As a result Agility Harmony succeeds in simplifying the steps it takes for you to pro-duce highly personalized data-driven campaigns

YoursquollfindthatAgilityHarmonysolvesthemostcommonproblemsfor email marketers in innovative and approachable ways Thatrsquos important since fewer headaches means you can focus on improv-ing results that will drive your business

KraftEpsilon consistently executes with a high level of quality The results wersquove achieved with our email program are a reflection of the success of our partnership

ROLES amp PRODUCTIVITY

precise targeting

Agility Harmony provides a compelling user-friendly feature set that enables you to produce industrial-strength email and cross-channel campaigns You can personalize any campaign and target your messages right down to the individual using dynamic content You can also make it easy for individuals to share your message acrosssocialnetworksmdashFacebookTwitterLinkedInandmore

PluswithAgilityHarmonyrsquosmobileoptimizationandcompre-hensiveproofingtestingandmonitoringtoolsyoucandelivercampaigns that are pre-optimized for viewing on multiple devices ensuring that the message you intended to send is the message that customers receive

Brookstone Working with Epsilon has given our leadership team confidence that our new email marketing goals and revenue targets will be achieved

across all devices

bull Fastandprecisetargetingwithaneasy-to-usesegmentcreationtool

bull Extensivecontentpermutationsforhighlyrelevantdynamicmessages

bull Mobiledeviceoptimizationviaembeddedbestpracticesandadaptivedesign

bull Automatedcampaignschedulingtriggeringandbuilt-incampaignthrottles

bull Drag-and-dropcampaigncompositionwithrobustvisualworkfloweditor

bull CentralizedABCtestingandcampaignproofingforerror-freedelivery

Agility Harmonyrsquos enterprise-class campaign management capabilities include

CAMPAIGN CREATION

Agility Harmony offers powerful data segmentation tools designed with marketers in mind That means your campaign can be purely goal driven and not limited by your inability to access meaningful subscriber information and attributes You can integrate automate and leverage data from anywhere in your enterprise as well as from cross-channel campaigns and use it all to drive customer engage-ment

WithAgilityHarmonyyoucaneasilyimportandstoredatadefinesegmentation rules and apply these rules to existing or real-time datawithinacampaignSegmentationrulescanbedefinedbyanyuser stored and shared with members of your team That means yourtechnicalmanagerscandefinecomplexsegmentationrulesand your program managers can apply them to the appropriate campaigns and data structures No muss no fuss

big datathe tools you need to tame

bull Powerfulsegmentationtoolssimpleenoughformarketerstousebull Targetedqueriesbasedondeepprofileattributesandresponseactivitybull Subscriberviewsbasedoncommunicationtouchpointsandresponsehistorybull Masterprofileandlistmanagementatbothsubscriberandcampaignlevelsbull Abilitytoleveragedatafromacrossyourenterpriseandacrosschannelsbull Embeddeddatahygieneprocessesformaximumemaildeliverability

More ways Agility Harmony intensifies and simplifies data enablement

DATA ENABLEMENT

DellEpsilon is a great marketing partner for us They understand our strategic vision and are constantly challenging us to take our campaigns to the next level

real-time analytics

If you are like most digital marketers itrsquos hard to go beyond the standard email metrics like click-throughs and open rates Agility Harmony endeavors to change that by offering a new breed of metrics that drill deeper into campaign performance statistics to provide alternative and more meaningful measures of success

With Agility Harmony reporting and analytics have been devel-oped around the concept of ldquoActive Intelligencerdquo Wersquore giving you the ability to optimize campaign results before and immediately after you click send thanks to unprecedented insight into campaign performance and tools to take preemptive action to improve it

PampG We are so pleased with the level of commitment the Epsilon team consistently provides us They are an extension of our marketing team ndash a true partner

split-second optimization

bull Activecampaignoptimizationbeforeandimmediatelyafteryouclicksend

bull Robustreportingondeploymentmetricsincludingopensclicksanddelivery

bull Performancereportingbasedonresponseactivityandcontentengagement

bull Snapshotanalysisonactiveandrecentlydeployedcampaigns

bull Up-to-the-minuteanalysisusinglivemonitorsandreal-timereporting

Agility Harmony changes the way you think about reporting and analytics

INTELLIGENCE AND REPORTING

morethanjust a platform

World-class services portfolio

bull StrategicConsulting

bull AnalyticsandDataServices

bull EmailResponseNetwork

bull ProfessionalServices

bull CampaignManagement

bull AgencyServices

bull Deliverability

WithAgilityHarmonywersquoreconfidentthatdigitalmarketerswillbearmedwiththetoolstheyneedtobuildengaginghighlyprofitabledigitalcommunicationsButsometimessoftwareisnotenoughSometimesyouneedapartnertohelpmakethemostofwhatrsquosavailable ndash to build strategies extend your resources and more

Agility Harmony is backed by nothing less than the worldrsquos larg-est and most experienced digital marketing services organization Today Epsilon provides full-service digital marketing to some of the worldrsquos most recognized brands We also help companies with limited time or limited resources maximize the value of Agility Harmony and achieve a greater return on their marketing spend

More than the services we offer what distinguishes Epsilon from the rest is the skill and dedication of our people We employ thou-sandsofexperiencedmarketersproficientincampaignstrategyanalytics deliverability creative and more And they all share the same mission ndash helping you achieve the best possible results

Why Agility Harmony

bull Developedbymarketersformarketers

bull Powerfuleasy-to-usedatasegmentation

bull Fastprecisehighlytargetedcampaigns

bull Preemptiveemailcampaignintelligence

bull Embeddedmobiledeviceoptimization

bull World-classstrategicservicesportfolio

Itrsquos time you found HarmonyContact Epsilon at (866) 276-4581 or harmonyepsiloncom

Visit wwwagilityharmonycom to learn more

facebookcomagilityharmony agilityharmony

epsiloncom

CopyrightcopyEpsilon2013EpsilonDataManagementLLCAllrightsreserved

Page 5: Agility Harmony Overview Brochure

precise targeting

Agility Harmony provides a compelling user-friendly feature set that enables you to produce industrial-strength email and cross-channel campaigns You can personalize any campaign and target your messages right down to the individual using dynamic content You can also make it easy for individuals to share your message acrosssocialnetworksmdashFacebookTwitterLinkedInandmore

PluswithAgilityHarmonyrsquosmobileoptimizationandcompre-hensiveproofingtestingandmonitoringtoolsyoucandelivercampaigns that are pre-optimized for viewing on multiple devices ensuring that the message you intended to send is the message that customers receive

Brookstone Working with Epsilon has given our leadership team confidence that our new email marketing goals and revenue targets will be achieved

across all devices

bull Fastandprecisetargetingwithaneasy-to-usesegmentcreationtool

bull Extensivecontentpermutationsforhighlyrelevantdynamicmessages

bull Mobiledeviceoptimizationviaembeddedbestpracticesandadaptivedesign

bull Automatedcampaignschedulingtriggeringandbuilt-incampaignthrottles

bull Drag-and-dropcampaigncompositionwithrobustvisualworkfloweditor

bull CentralizedABCtestingandcampaignproofingforerror-freedelivery

Agility Harmonyrsquos enterprise-class campaign management capabilities include

CAMPAIGN CREATION

Agility Harmony offers powerful data segmentation tools designed with marketers in mind That means your campaign can be purely goal driven and not limited by your inability to access meaningful subscriber information and attributes You can integrate automate and leverage data from anywhere in your enterprise as well as from cross-channel campaigns and use it all to drive customer engage-ment

WithAgilityHarmonyyoucaneasilyimportandstoredatadefinesegmentation rules and apply these rules to existing or real-time datawithinacampaignSegmentationrulescanbedefinedbyanyuser stored and shared with members of your team That means yourtechnicalmanagerscandefinecomplexsegmentationrulesand your program managers can apply them to the appropriate campaigns and data structures No muss no fuss

big datathe tools you need to tame

bull Powerfulsegmentationtoolssimpleenoughformarketerstousebull Targetedqueriesbasedondeepprofileattributesandresponseactivitybull Subscriberviewsbasedoncommunicationtouchpointsandresponsehistorybull Masterprofileandlistmanagementatbothsubscriberandcampaignlevelsbull Abilitytoleveragedatafromacrossyourenterpriseandacrosschannelsbull Embeddeddatahygieneprocessesformaximumemaildeliverability

More ways Agility Harmony intensifies and simplifies data enablement

DATA ENABLEMENT

DellEpsilon is a great marketing partner for us They understand our strategic vision and are constantly challenging us to take our campaigns to the next level

real-time analytics

If you are like most digital marketers itrsquos hard to go beyond the standard email metrics like click-throughs and open rates Agility Harmony endeavors to change that by offering a new breed of metrics that drill deeper into campaign performance statistics to provide alternative and more meaningful measures of success

With Agility Harmony reporting and analytics have been devel-oped around the concept of ldquoActive Intelligencerdquo Wersquore giving you the ability to optimize campaign results before and immediately after you click send thanks to unprecedented insight into campaign performance and tools to take preemptive action to improve it

PampG We are so pleased with the level of commitment the Epsilon team consistently provides us They are an extension of our marketing team ndash a true partner

split-second optimization

bull Activecampaignoptimizationbeforeandimmediatelyafteryouclicksend

bull Robustreportingondeploymentmetricsincludingopensclicksanddelivery

bull Performancereportingbasedonresponseactivityandcontentengagement

bull Snapshotanalysisonactiveandrecentlydeployedcampaigns

bull Up-to-the-minuteanalysisusinglivemonitorsandreal-timereporting

Agility Harmony changes the way you think about reporting and analytics

INTELLIGENCE AND REPORTING

morethanjust a platform

World-class services portfolio

bull StrategicConsulting

bull AnalyticsandDataServices

bull EmailResponseNetwork

bull ProfessionalServices

bull CampaignManagement

bull AgencyServices

bull Deliverability

WithAgilityHarmonywersquoreconfidentthatdigitalmarketerswillbearmedwiththetoolstheyneedtobuildengaginghighlyprofitabledigitalcommunicationsButsometimessoftwareisnotenoughSometimesyouneedapartnertohelpmakethemostofwhatrsquosavailable ndash to build strategies extend your resources and more

Agility Harmony is backed by nothing less than the worldrsquos larg-est and most experienced digital marketing services organization Today Epsilon provides full-service digital marketing to some of the worldrsquos most recognized brands We also help companies with limited time or limited resources maximize the value of Agility Harmony and achieve a greater return on their marketing spend

More than the services we offer what distinguishes Epsilon from the rest is the skill and dedication of our people We employ thou-sandsofexperiencedmarketersproficientincampaignstrategyanalytics deliverability creative and more And they all share the same mission ndash helping you achieve the best possible results

Why Agility Harmony

bull Developedbymarketersformarketers

bull Powerfuleasy-to-usedatasegmentation

bull Fastprecisehighlytargetedcampaigns

bull Preemptiveemailcampaignintelligence

bull Embeddedmobiledeviceoptimization

bull World-classstrategicservicesportfolio

Itrsquos time you found HarmonyContact Epsilon at (866) 276-4581 or harmonyepsiloncom

Visit wwwagilityharmonycom to learn more

facebookcomagilityharmony agilityharmony

epsiloncom

CopyrightcopyEpsilon2013EpsilonDataManagementLLCAllrightsreserved

Page 6: Agility Harmony Overview Brochure

Agility Harmony offers powerful data segmentation tools designed with marketers in mind That means your campaign can be purely goal driven and not limited by your inability to access meaningful subscriber information and attributes You can integrate automate and leverage data from anywhere in your enterprise as well as from cross-channel campaigns and use it all to drive customer engage-ment

WithAgilityHarmonyyoucaneasilyimportandstoredatadefinesegmentation rules and apply these rules to existing or real-time datawithinacampaignSegmentationrulescanbedefinedbyanyuser stored and shared with members of your team That means yourtechnicalmanagerscandefinecomplexsegmentationrulesand your program managers can apply them to the appropriate campaigns and data structures No muss no fuss

big datathe tools you need to tame

bull Powerfulsegmentationtoolssimpleenoughformarketerstousebull Targetedqueriesbasedondeepprofileattributesandresponseactivitybull Subscriberviewsbasedoncommunicationtouchpointsandresponsehistorybull Masterprofileandlistmanagementatbothsubscriberandcampaignlevelsbull Abilitytoleveragedatafromacrossyourenterpriseandacrosschannelsbull Embeddeddatahygieneprocessesformaximumemaildeliverability

More ways Agility Harmony intensifies and simplifies data enablement

DATA ENABLEMENT

DellEpsilon is a great marketing partner for us They understand our strategic vision and are constantly challenging us to take our campaigns to the next level

real-time analytics

If you are like most digital marketers itrsquos hard to go beyond the standard email metrics like click-throughs and open rates Agility Harmony endeavors to change that by offering a new breed of metrics that drill deeper into campaign performance statistics to provide alternative and more meaningful measures of success

With Agility Harmony reporting and analytics have been devel-oped around the concept of ldquoActive Intelligencerdquo Wersquore giving you the ability to optimize campaign results before and immediately after you click send thanks to unprecedented insight into campaign performance and tools to take preemptive action to improve it

PampG We are so pleased with the level of commitment the Epsilon team consistently provides us They are an extension of our marketing team ndash a true partner

split-second optimization

bull Activecampaignoptimizationbeforeandimmediatelyafteryouclicksend

bull Robustreportingondeploymentmetricsincludingopensclicksanddelivery

bull Performancereportingbasedonresponseactivityandcontentengagement

bull Snapshotanalysisonactiveandrecentlydeployedcampaigns

bull Up-to-the-minuteanalysisusinglivemonitorsandreal-timereporting

Agility Harmony changes the way you think about reporting and analytics

INTELLIGENCE AND REPORTING

morethanjust a platform

World-class services portfolio

bull StrategicConsulting

bull AnalyticsandDataServices

bull EmailResponseNetwork

bull ProfessionalServices

bull CampaignManagement

bull AgencyServices

bull Deliverability

WithAgilityHarmonywersquoreconfidentthatdigitalmarketerswillbearmedwiththetoolstheyneedtobuildengaginghighlyprofitabledigitalcommunicationsButsometimessoftwareisnotenoughSometimesyouneedapartnertohelpmakethemostofwhatrsquosavailable ndash to build strategies extend your resources and more

Agility Harmony is backed by nothing less than the worldrsquos larg-est and most experienced digital marketing services organization Today Epsilon provides full-service digital marketing to some of the worldrsquos most recognized brands We also help companies with limited time or limited resources maximize the value of Agility Harmony and achieve a greater return on their marketing spend

More than the services we offer what distinguishes Epsilon from the rest is the skill and dedication of our people We employ thou-sandsofexperiencedmarketersproficientincampaignstrategyanalytics deliverability creative and more And they all share the same mission ndash helping you achieve the best possible results

Why Agility Harmony

bull Developedbymarketersformarketers

bull Powerfuleasy-to-usedatasegmentation

bull Fastprecisehighlytargetedcampaigns

bull Preemptiveemailcampaignintelligence

bull Embeddedmobiledeviceoptimization

bull World-classstrategicservicesportfolio

Itrsquos time you found HarmonyContact Epsilon at (866) 276-4581 or harmonyepsiloncom

Visit wwwagilityharmonycom to learn more

facebookcomagilityharmony agilityharmony

epsiloncom

CopyrightcopyEpsilon2013EpsilonDataManagementLLCAllrightsreserved

Page 7: Agility Harmony Overview Brochure

real-time analytics

If you are like most digital marketers itrsquos hard to go beyond the standard email metrics like click-throughs and open rates Agility Harmony endeavors to change that by offering a new breed of metrics that drill deeper into campaign performance statistics to provide alternative and more meaningful measures of success

With Agility Harmony reporting and analytics have been devel-oped around the concept of ldquoActive Intelligencerdquo Wersquore giving you the ability to optimize campaign results before and immediately after you click send thanks to unprecedented insight into campaign performance and tools to take preemptive action to improve it

PampG We are so pleased with the level of commitment the Epsilon team consistently provides us They are an extension of our marketing team ndash a true partner

split-second optimization

bull Activecampaignoptimizationbeforeandimmediatelyafteryouclicksend

bull Robustreportingondeploymentmetricsincludingopensclicksanddelivery

bull Performancereportingbasedonresponseactivityandcontentengagement

bull Snapshotanalysisonactiveandrecentlydeployedcampaigns

bull Up-to-the-minuteanalysisusinglivemonitorsandreal-timereporting

Agility Harmony changes the way you think about reporting and analytics

INTELLIGENCE AND REPORTING

morethanjust a platform

World-class services portfolio

bull StrategicConsulting

bull AnalyticsandDataServices

bull EmailResponseNetwork

bull ProfessionalServices

bull CampaignManagement

bull AgencyServices

bull Deliverability

WithAgilityHarmonywersquoreconfidentthatdigitalmarketerswillbearmedwiththetoolstheyneedtobuildengaginghighlyprofitabledigitalcommunicationsButsometimessoftwareisnotenoughSometimesyouneedapartnertohelpmakethemostofwhatrsquosavailable ndash to build strategies extend your resources and more

Agility Harmony is backed by nothing less than the worldrsquos larg-est and most experienced digital marketing services organization Today Epsilon provides full-service digital marketing to some of the worldrsquos most recognized brands We also help companies with limited time or limited resources maximize the value of Agility Harmony and achieve a greater return on their marketing spend

More than the services we offer what distinguishes Epsilon from the rest is the skill and dedication of our people We employ thou-sandsofexperiencedmarketersproficientincampaignstrategyanalytics deliverability creative and more And they all share the same mission ndash helping you achieve the best possible results

Why Agility Harmony

bull Developedbymarketersformarketers

bull Powerfuleasy-to-usedatasegmentation

bull Fastprecisehighlytargetedcampaigns

bull Preemptiveemailcampaignintelligence

bull Embeddedmobiledeviceoptimization

bull World-classstrategicservicesportfolio

Itrsquos time you found HarmonyContact Epsilon at (866) 276-4581 or harmonyepsiloncom

Visit wwwagilityharmonycom to learn more

facebookcomagilityharmony agilityharmony

epsiloncom

CopyrightcopyEpsilon2013EpsilonDataManagementLLCAllrightsreserved

Page 8: Agility Harmony Overview Brochure

morethanjust a platform

World-class services portfolio

bull StrategicConsulting

bull AnalyticsandDataServices

bull EmailResponseNetwork

bull ProfessionalServices

bull CampaignManagement

bull AgencyServices

bull Deliverability

WithAgilityHarmonywersquoreconfidentthatdigitalmarketerswillbearmedwiththetoolstheyneedtobuildengaginghighlyprofitabledigitalcommunicationsButsometimessoftwareisnotenoughSometimesyouneedapartnertohelpmakethemostofwhatrsquosavailable ndash to build strategies extend your resources and more

Agility Harmony is backed by nothing less than the worldrsquos larg-est and most experienced digital marketing services organization Today Epsilon provides full-service digital marketing to some of the worldrsquos most recognized brands We also help companies with limited time or limited resources maximize the value of Agility Harmony and achieve a greater return on their marketing spend

More than the services we offer what distinguishes Epsilon from the rest is the skill and dedication of our people We employ thou-sandsofexperiencedmarketersproficientincampaignstrategyanalytics deliverability creative and more And they all share the same mission ndash helping you achieve the best possible results

Why Agility Harmony

bull Developedbymarketersformarketers

bull Powerfuleasy-to-usedatasegmentation

bull Fastprecisehighlytargetedcampaigns

bull Preemptiveemailcampaignintelligence

bull Embeddedmobiledeviceoptimization

bull World-classstrategicservicesportfolio

Itrsquos time you found HarmonyContact Epsilon at (866) 276-4581 or harmonyepsiloncom

Visit wwwagilityharmonycom to learn more

facebookcomagilityharmony agilityharmony

epsiloncom

CopyrightcopyEpsilon2013EpsilonDataManagementLLCAllrightsreserved

Page 9: Agility Harmony Overview Brochure

epsiloncom

CopyrightcopyEpsilon2013EpsilonDataManagementLLCAllrightsreserved