How to Innovate without Imploding

@TriKro

Tristan Kromer!!

i@mNotaNinja.com!GrasshopperHerder.com

Life at the end!of the Waterfall

What do startups do?

Tools

(and workshops)

Buy my book!

Gets SMS from kids “Pick me up!”

Has a housekeeper once a week

Complains “I feel overwhelmed”

Orders take-out 3 nights/wk

BEHAVIORS

Calls to remind husband for errands

Help coordinating errands, manage kids, keep things runningHave time for herself

Feel like she has life under control

NEEDS & GOALS

“to clone herself”

Working mom

34 years oldLives in Walnut Creek, works in San Jose

Married, 2 kids

Household income is $150k / year

DEMOGRAPHICS

Interactions

Events

Happiness

Goal Hypothesis

Measurement

Experiment

Result

Next Step

Retrospectives

Innovation Ecosystem

• Which elements do you have in your company?

@TriKro

Tristan Kromer!!

i@mNotaNinja.com!GrasshopperHerder.com