agile route benefits of our solution for shopper and shelf understanding characteristics and...
TRANSCRIPT
Agile Route
Shopper Tracker
Shopperception: Using a KINECT to build real world Google Analytics
SHOPPERCEPTION FOR MARKETING RESEARCH
Agile Route has developed a software algorithm that allow us to use the kinect sensor in market-research studies inside the retail’s facilities. It tracks shopper’s activity and
monitors shoppers’ position, paths, flows, times and contacts with the products.
How it works?
WATCH THE DEMO VIDEOS
www. vimeo.com/shoppertracker/videos/
How does it help market
research?
Measuring the shopper’s behavior
and shelf events
In the last few years, trade marketing analysts has found an new subject to study, which is no longer the consumer, but the shopper. The new challenge is to understand his behavior in the POS and the events in the shelves. With this objective several tools have become available (POS Surveys, Behavior Observations, Ethnographic Interviews, Reflex Interviews) but the Shopper Tracker technology allows brands and market research firms to have real world events metrics like Google Analytics has on your website.
Tracking Technology is a new opportunity to understand the shopper and the shelves.
Today, there are technologies that help to explain the shopper’s activities in the POS, like Eye Tracking. Technologies like this give very important information but are limited, because they need the shopper’s cooperation to be applied, so the shopper always knows that he is being studied. This affects the very results it tries to measure. Shopper Tracker doesn’t affect the shopper’s behavior. Our solution is a complement, not a replacement for those tools, giving a new set of information with several benefits that you will learn in the following slides.
What is the added value of Tracking technology in these scenarios?
SOLUTION REPORTS
What kind of DATA will this technology provide to
consumer brands?
After analyzing the shoppers’ activities in the
store for the desired period, the software has
all the data to create valuable reports on how those events are related
to the brand’s most important questions
7x24 shelf analysis with multiple and simultaneous people tracking: • Traffic Flow analysis
based on zones/time • Heat Maps of conversion
rates for each SKU. • Hot activity zones in shelf
WHAT KIND OF DATA DOES THIS TECHNOLOGY PROVIDE?
More Shopper insights: • Multiple events on the
shelf. • Entrance / bounce paths • Average times in zones • Product traction analysis • Real comparative shelf
layout performance
Shopperception
Analytic Metrics
All the following metrics and reports can be filtered for any date/time range. Visitors: people that are detected in the tracking zone. Associated metrics: Visits Average Visit duration Transit Zones: places where Visitors may physically be (e.g.: right in front of a particular part of the shelf). Associated metrics: % Visitors through Transit Zone Average time in Transit Zone Touch: occurs when a Visitor touches a Product in the shelf regardless of taking it. Associated metrics: Total Touches and Touches per Product Average Touch time Touches / Visits Pick-up: grabbing a product from the shelf. Associated metrics: Pick-ups and Pick-ups per Product Pick-ups / Touches Return: putting a product back in the shelf. Associated metrics: Returns and Returns per Product Returns / Touches Conversion: grabbing a product from the shelf and not returning it for the duration of the visit. Associated metrics: Conversions and Conversions per Product Conversions / Touches Goals: grabbing a Product of interest (e.g.: own product SKU). Associated metrics: % of times that the Product is grabbed in the first place. Average time since the shopper entered the scene until the product was picked up. Heat Maps: an overlay of the shelf picture with color-coded areas reflecting activity (from green to red). Visitor touch locations in the shelf.
Shopperception is like Google Analytics for the Retail
Shopperception Benefits of our solution for
shopper and shelf understanding
Characteristics and Benefits
Confidentiality and simplicity: There is no personal data exposed. It registers shopper and shelf activity without any need of intrusive elements (ex. glasses for Eye Tracking or RFID tags).
Avoid personnel costs. There is no need of a researcher in the store. Fully automated information gathering.
More information in the same time span, and longer study periods allow performance comparisons between the same shelf in different periods, different shelf layouts or before/after performance evaluating promotional activation activities .
Multiple Shoppers tracking at the same time.
Avoid subjectivity in the study. Real data, real results.
Full automatic 24 x 365 operation. There is no limit of time, allowing exhaustive studies in the POS without additional personnel costs
New metrics based on facts => New business opportunities
WATCH THE MORE VIDEOS WITH NEW AND RELEVANT INSIGHTS
http://vimeo.com/33179742
How to Contact us
We love to talk about
new projects How to contact Us?
http://www.shopperception.com
Our Goal is to add value to the retail industry by creating a valuable analytic solution for Shopper Understanding .
What is our Goal?
WWW.SHOPPERCEPTION.COM