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AgentsLive “Minimizing Degrees of Retail Customer Separation”

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Introduction

Land based channel innovations “will bring the power of the web right were the Players can touch it”. IBM Reveals Five Innovations That Will Change Our Lives within Five Years

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Concept Introduction

Interactive platforms enable an Operation to interface directly with its customer base and provide Personalized Services on a number of levels.

However in the land-based distribution network and especially wherever a “shop-in-shop” setup exists, the Operation’s interface with its retail customers is fundamentally restricted to a transactional interaction with the Agencies’ staff and the display of some “competing for space and consumer attention” marketing material.

Traditionally in the Lottery Industry many terminal manufacturers have incorporated with their POS terminals a Customer Display Screen. However these screens usually provide standard, non-personalized information only related to the ticket transaction and in their idle mode; may also provide some Promotional Screen Shots related predominantly to “Jackpots”…

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Solution - Features

Aqueria International in conjunction with Digimagix has launched AgentsLive (Feb. 2013), a multilingual operating platform that aims to bridge the services gap between a Lottery’s Operation and its land-based retail customer and empowers both, the Lottery’s Marketing team and the Lottery’s Agencies (where applicable) to enhance the Land Network’s Player experience.

AgentsLive provides:

Lottery Game Results / Content

Draw and Rapid Draw Games results (Bingo, Keno, etc.) Sports Betting Live Score and Event feeds (e.g. Game streaming / Highlights) Games Content

Jackpots, Upcoming events, new product launches Sports Book

• Event: Time, Date, League, Tournament • Event Odds and Odds Changes• Event Results Archive• Event Team’s and League Statistics

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Solution - Features

Lottery Administration tools to deliver

Agent Training Videos, Lottery news/alerts Direct communication with any number of retailers (one, groups, all) Player Cross-promotional and Marketing activities “How-to-play” videos Community news Lottery WebTV and /or Entertainment programs (Optional) Corporate social responsibility and responsible gaming information

Agent’s Administration tools (optional)

The display of selected fields and/or web-TV programs on a number of TV screens (irrespective of size) within an Agency

The display of Local Community news / announcements The creation of automated printouts with Game results, promotional material,

etc.

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Solution - Features

Amongst the various distinguishing attributes of AgentsLive is the fact that it empowers an Operation to: enrich “in-real-time” the Product’s / Service’s related content with information that appeals to the general public (Weather, Community (Amber) Alerts…), supporting further an Operation’s Social Welfare and Community initiatives.

AgentsLive (if so desired) can also be utilized to sponsor/support Products and Services of selected Third Parties in order to generate revenue streams that can potentially offset the initial capital investment of the VDUs.

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Implementation at OPAP Agencies

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Agent’s Login

Agency’s unique login enables Lottery operation to communicate directly with any connected Agent

or groups of Agencies

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Overview - Main / Loading Page

Promotional Space

Promotional Space

Display of: Draw Game results, Weather, Alerts,

Events, etc.

Live Streaming: Draws / Sports Events

Video Archive

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Filters Info ChannelsRunning Coupon

Display selected fields

Display customisation fields

Overview - Sports Book Coupon

Footer Displays

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Screen Display

Overview - Sports Book Coupon Display

Footer / Crawler

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Overview - Live Score / Recent Results

Screen Display

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Overview - Event History / Statistics

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Overview - Event Statistics

Community news

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Overview - Poster Displays

Print Option

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SummaryAgentsLive can:

Increase the Lottery’s products exposure within a retail environment Enable the Lottery to enhance the services provided by its retail distribution

network and grow the channel’s exposure Enhance customer engagement with the Lottery’s Brands Create awareness of Lottery Jackpots and new product launches, e.g. Scratch

Tickets, Keno games, Big Sportsbetting events etc. Instigate impulse purchases Drive revenues and customer loyalty Facilitate direct communication on various levels between the Lottery’s

administration and the Agencies in order to synchronize operational and marketing activities

Provide useful tools for Agents and help build a stronger relationships with them Provide the same level of service in the retail channel as in the interactive

channel

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