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Agenda

Values in Communication The American Value System Detecting Values from Speakers’ Words Listening Skills from the Textbook Listening Skills from Research Critical Thinking

Values of Communicators

Isolating Values Determining

Values in Others’ Messages

Agenda

Values in Communication The American Value System Detecting Values from Speakers’ Words Listening Skills from the Textbook Listening Skills from Research Critical Thinking

American ValuesAmerican Values

Meridian House International, 1984

Personal ControlChangeTimeEqualityIndividualismSelf-HelpCompetition

FutureActionInformalityDirectnessPracticalityMaterialism

Mankind Should Control NatureMankind Should Control NatureHumans Can Achieve AnythingHumans Can Achieve AnythingLook Out for Own Self InterestsLook Out for Own Self Interests

Personal ControlPersonal Control

We Value ChangeWe Value Change

DevelopmentImprovementProgressGrowth

Utmost ImportancePunctualityUse WiselyDelayed Gratification

Time and Its ControlTime and Its Control

Devalue PastDevalue Past Unconscious of Unconscious of

PresentPresent Planning the Planning the

FutureFuture Someday...Someday...

Future-OrientedFuture-Oriented

““Created Equal”Created Equal” No Deferential No Deferential

TreatmentTreatment

Equality/EgalitarianismEquality/Egalitarianism

IndividualismIndividualism

Privacy We See

Ourselves as Unique

“Time to Myself”

AccomplishmentsAccomplishments Self-Made ManSelf-Made Man Born Poor; Made Born Poor; Made

GoodGood

Self Help

Action-OrientedAction-Oriented

Workaholics “Don’t Just

Sit There…” Identify Self

by Profession Value Labor

InformalInformal Casual with

Authority First Names Shorts “Hi” Familiarity

CompetitionCompetition

Free EnterpriseFree EnterpriseBe the BestBe the BestProgressProgress

OpennessOpenness HonestyHonesty AssertivenessAssertiveness

DirectnessDirectness

Practical

Efficient Pragmatic Rational Objective Effective

MaterialisticWe Own

• VCRs, DVD players, Big screen TVs

• Automobiles• Telephone, Answering Machines,

Pagers, Cell Phones • Personal Computers…

Is this material Enough?Is this material Enough?

Values of Communicators

Isolating Values Determining

Values in Others’ Messages

Methods to Extract ValuesListen for words that openly state valuesListen for negative wordsFind unstated values behind stated beliefsLook for unexpected omissionsLook for connotative languageLook at sources of evidenceNote proportions

Background September 15, 1962 Birmingham, Alabama:

• 4 children killed in Sunday School bombing January 1963:

• Governors Orville Faubus and George Wallace oppose integration of public schools arguing for nullification, interposition, and interdiction

March 1963:• Sheriff Bull Conner turns fire hoses turned on young

people to prevent their registering to vote July 1963:

• FBI spreads rumor of planned riots during the march on Washington planned for August 28, 1963

Values Analysis of the“I Have a Dream” Speechof Dr. Martin Luther King Jr.

Look for words actually used

Compare to expectations for such a message

Positively Stated Values Negatively Stated Values Total

Freedom , free 22 Not free, oppression 3 25

Brotherhood 7 Exile, discord 7 14

Pursuit of happiness 6 Poverty, default 6 12

Life 1 Physical violence 10 11

Justice 6 Injustice 3 9

Equality 2 Segregation 6 8

Faith, pray, God 7

Agenda

Values in Communication The American Value System Detecting Values from Speakers’ Words Listening Skills from the Textbook Listening Skills from Research Critical Thinking

Text Suggestions Don’t argue prematurely Separate the message from the

speaker Be “opportunistic” Look for key ideas Ask questions Paraphrase Take useful notes

Agenda

Values in Communication The American Value System Detecting Values from Speakers’ Words Listening Skills from the Textbook Listening Skills from Research Critical Thinking

Listening Habits of the Effective and Ineffective

Listening Habits of the Effective and Ineffective

Listening for Mistakes

1. Controlling through feedback

2. Asking why the subject might be valuable

Avoiding Difficult Materials

Watch varieties

Paper and pencil listening

1. Using notes

2. Using different notation methods

Calling the subject boring Delay evaluating subject

Tolerating Distractions Modify the situation

Listening Habits of the Effective and Ineffective

Listening for Mistakes

1. Controlling through feedback

2. Asking why the subject might be valuable

Avoiding Difficult Materials

Watch varieties

Paper and pencil listening

1. Using notes

2. Using different notation methods

Calling the subject boring Delay evaluating subject

Tolerating Distractions Modify the situation

Listening Habits of the Effective and Ineffective

Listening for Mistakes

1. Controlling through feedback

2. Asking why the subject might be valuable

Avoiding Difficult Materials

Watch varieties

Paper and pencil listening

1. Using notes

2. Using different notation methods

Calling the subject boring Delay evaluating subject

Tolerating Distractions Modify the situation

Listening Habits of the Effective and Ineffective

Listening for Mistakes

1. Controlling through feedback

2. Asking why the subject might be valuable

Avoiding Difficult Materials

Watch varieties

Paper and pencil listening

1. Using notes

2. Using different notation methods

Calling the subject boring Delay evaluating subject

Tolerating Distractions Modify the situation

Listening Habits of the Effective and Ineffective

Listening for Mistakes

1. Controlling through feedback

2. Asking why the subject might be valuable

Avoiding Difficult Materials

Watch varieties

Paper and pencil listening

1. Using notes

2. Using different notation methods

Calling the subject boring Delay evaluating subject

Tolerating Distractions Modify the situation

The ACE Listening Method

Attention

Comprehension

Evaluation

Listen and Take Notes!

Agenda

Values in Communication The American Value System Detecting Values from Speakers’ Words Listening Skills from the Textbook Listening Skills from Research Critical Thinking

Advice from the textbook on critical thinking Listen for information first Evaluate the speaker’s credibility Examine the Speaker’s Evidence and

Reasoning Examine Emotional Appeals

Informal Fallacies

False cause – post hoc ergo propter hoc• Post hoc for short

Bandwagon fallacy – ad populum Either or fallacy Hasty generalization Attacking the person

– ad hominem Red herring Non sequitur

Other Fallacies You Need to Know

Appeal to authority, rather than the authority’s reasons: Ad verecundiam

Begging the Question

Activity with Fallacies

X

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See You Monday