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Agenda
Values in Communication The American Value System Detecting Values from Speakers’ Words Listening Skills from the Textbook Listening Skills from Research Critical Thinking
Agenda
Values in Communication The American Value System Detecting Values from Speakers’ Words Listening Skills from the Textbook Listening Skills from Research Critical Thinking
Personal ControlChangeTimeEqualityIndividualismSelf-HelpCompetition
FutureActionInformalityDirectnessPracticalityMaterialism
Mankind Should Control NatureMankind Should Control NatureHumans Can Achieve AnythingHumans Can Achieve AnythingLook Out for Own Self InterestsLook Out for Own Self Interests
Personal ControlPersonal Control
Utmost ImportancePunctualityUse WiselyDelayed Gratification
Time and Its ControlTime and Its Control
Devalue PastDevalue Past Unconscious of Unconscious of
PresentPresent Planning the Planning the
FutureFuture Someday...Someday...
Future-OrientedFuture-Oriented
““Created Equal”Created Equal” No Deferential No Deferential
TreatmentTreatment
Equality/EgalitarianismEquality/Egalitarianism
AccomplishmentsAccomplishments Self-Made ManSelf-Made Man Born Poor; Made Born Poor; Made
GoodGood
Self Help
Action-OrientedAction-Oriented
Workaholics “Don’t Just
Sit There…” Identify Self
by Profession Value Labor
MaterialisticWe Own
• VCRs, DVD players, Big screen TVs
• Automobiles• Telephone, Answering Machines,
Pagers, Cell Phones • Personal Computers…
Is this material Enough?Is this material Enough?
Methods to Extract ValuesListen for words that openly state valuesListen for negative wordsFind unstated values behind stated beliefsLook for unexpected omissionsLook for connotative languageLook at sources of evidenceNote proportions
Background September 15, 1962 Birmingham, Alabama:
• 4 children killed in Sunday School bombing January 1963:
• Governors Orville Faubus and George Wallace oppose integration of public schools arguing for nullification, interposition, and interdiction
March 1963:• Sheriff Bull Conner turns fire hoses turned on young
people to prevent their registering to vote July 1963:
• FBI spreads rumor of planned riots during the march on Washington planned for August 28, 1963
Values Analysis of the“I Have a Dream” Speechof Dr. Martin Luther King Jr.
Look for words actually used
Compare to expectations for such a message
Positively Stated Values Negatively Stated Values Total
Freedom , free 22 Not free, oppression 3 25
Brotherhood 7 Exile, discord 7 14
Pursuit of happiness 6 Poverty, default 6 12
Life 1 Physical violence 10 11
Justice 6 Injustice 3 9
Equality 2 Segregation 6 8
Faith, pray, God 7
Agenda
Values in Communication The American Value System Detecting Values from Speakers’ Words Listening Skills from the Textbook Listening Skills from Research Critical Thinking
Text Suggestions Don’t argue prematurely Separate the message from the
speaker Be “opportunistic” Look for key ideas Ask questions Paraphrase Take useful notes
Agenda
Values in Communication The American Value System Detecting Values from Speakers’ Words Listening Skills from the Textbook Listening Skills from Research Critical Thinking
Listening Habits of the Effective and Ineffective
Listening for Mistakes
1. Controlling through feedback
2. Asking why the subject might be valuable
Avoiding Difficult Materials
Watch varieties
Paper and pencil listening
1. Using notes
2. Using different notation methods
Calling the subject boring Delay evaluating subject
Tolerating Distractions Modify the situation
Listening Habits of the Effective and Ineffective
Listening for Mistakes
1. Controlling through feedback
2. Asking why the subject might be valuable
Avoiding Difficult Materials
Watch varieties
Paper and pencil listening
1. Using notes
2. Using different notation methods
Calling the subject boring Delay evaluating subject
Tolerating Distractions Modify the situation
Listening Habits of the Effective and Ineffective
Listening for Mistakes
1. Controlling through feedback
2. Asking why the subject might be valuable
Avoiding Difficult Materials
Watch varieties
Paper and pencil listening
1. Using notes
2. Using different notation methods
Calling the subject boring Delay evaluating subject
Tolerating Distractions Modify the situation
Listening Habits of the Effective and Ineffective
Listening for Mistakes
1. Controlling through feedback
2. Asking why the subject might be valuable
Avoiding Difficult Materials
Watch varieties
Paper and pencil listening
1. Using notes
2. Using different notation methods
Calling the subject boring Delay evaluating subject
Tolerating Distractions Modify the situation
Listening Habits of the Effective and Ineffective
Listening for Mistakes
1. Controlling through feedback
2. Asking why the subject might be valuable
Avoiding Difficult Materials
Watch varieties
Paper and pencil listening
1. Using notes
2. Using different notation methods
Calling the subject boring Delay evaluating subject
Tolerating Distractions Modify the situation
Agenda
Values in Communication The American Value System Detecting Values from Speakers’ Words Listening Skills from the Textbook Listening Skills from Research Critical Thinking
Advice from the textbook on critical thinking Listen for information first Evaluate the speaker’s credibility Examine the Speaker’s Evidence and
Reasoning Examine Emotional Appeals
Informal Fallacies
False cause – post hoc ergo propter hoc• Post hoc for short
Bandwagon fallacy – ad populum Either or fallacy Hasty generalization Attacking the person
– ad hominem Red herring Non sequitur
Other Fallacies You Need to Know
Appeal to authority, rather than the authority’s reasons: Ad verecundiam
Begging the Question