agenda - scce official site•case study: our program’s evolution •branding and promoting your...

© 2006, Cisco Systems, Inc. All rights reserved.Presentation_ID.scr

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© 2009 Cisco Systems, Inc. All rights reserved.

Presented by:

Jeremy Wilson, Senior Manager - Ethics

Ethics@Cisco

© 2009 Cisco Systems, Inc. All rights reserved. 2

Agenda

Where’s The Beef?

Ready, Set, Launch….

•The keystone: Our Code of Business Conduct

•Case Study: Our Program’s Evolution

•Branding and Promoting Your Program

•Electronic / Social Media Tools

•Partnership with Corporate Communications

•Management Empowerment

•New Hires - Peer to Peer Training

•The keystone: Our Code of Business Conduct

•Case Study: Our Program’s Evolution

•Branding and Promoting Your Program

•Electronic / Social Media Tools

•Partnership with Corporate Communications

•Management Empowerment

•New Hires - Peer to Peer Training


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When in Doubt, Check it OutWhen in Doubt, Check it Out

Code of Business Conduct (COBC)

Connect with the Code


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� Employee “ownership”

� Tone from the top

� Custom to Cisco

� Intuitive navigation

Table of Contents

Characteristics of Revised COBC


� Key Action Steps

� Policy Overview



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� Links to related items

� FAQ’s based on real-life scenarios




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Empowerment

I am Ethical I am empowered to maintain a workplace of integrity

I am Ethical I am empowered to maintain a workplace of integrity

I Know the CodeWhen in doubt, check it out

I Know the CodeWhen in doubt, check it out

I Share My Concerns Open communications

I Share My Concerns Open communications


Feedback from employees

� I just wanted to provide feedback on the COBC material. As promised, it took me exactly 30 minutes to review, and it was extremely clear, well-organized, and helpful. I liked the Q&A format with real-life examples. The layout was also pleasing and easy to follow. It's definitely one of the best materials of its kind I've seen in 9+ years at Cisco. Nicely done. - Sr. Communications Manager

� Really nice work on the format this year. - Attorney in Legal Dept

� As a 12-year veteran at Cisco, I just have to say how impressed I am with the latest COBC. So much more user-friendly than in previous years - thanks for the hard work it must have taken to put this together for us. - Records Program Manager

� Just wanted to say great job w/the new COBC. I think it's much more applicable to the majority of employees (well, engineers, anyway - previous versions seemed geared mainly toward upper executives and sales), and was not a "chore" to read. –Software Engineer


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Web Based COBC


Industry Recognition

� Ethisphere code assessment

� International Association of Business Communicators –Silver Quill Awards

�Grade A

� Employee Communications

� Writing

� Video

� Strategic Plan


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Branding Our Program


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6 10 11 715

23814 17

5

126

40 22

93

45

102

681515

30

40

15

19

55 65

70

80

50

50

0

50

100

150

200

250

Q1 FY08 (Aug-Oct) Q2 FY08 (Nov-Jan) Q3 FY08 (Feb-April) Q4 FY08 (May-July) Q1 FY09 (Aug-Oct) Q2 FY09 (Nov-Jan)

Ethics Office Contacts by Type

Reports/questions to

[email protected]

Reports/Questions by

telephone

Reports/Questions to

email aliases or

webform

Reports/Quesitons to

EthicsLine

Reports/Questions via

CITE Tool

�August: Ethics Office

presence at Global Sales mtg.

including handouts of pens

with Ethics @Cisco e-mail alias

�Oct: Launch of COBC website

featuring e-mail aliases


Branding Our Program: Infuse Technology


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� Discussion Forum

� Wiki

� Survey/Polling

� Podcast

Electronic Media


Disclaimer regarding usage:

•FAQ’s

•Current Events – Ethical Dilemmas

•Open Dialogue

•Feed Questions

•Experiment – see what works

•Include link in all publications

PLEASE READ: This forum is to provide opportunities for the Ethics and Compliance teams to generate discussions around various ethics-related issues at Cisco. FOR THE CONFIDENTIAL DISCLOSURE OF ALLEGED ETHICAL VIOLATIONS, PLEASE USE THE APPROPRIATE REPORTING CHANNELS, DETAILED ON THE ETHICS OFFICE WEBSITE (includes a hyperlink to the web page)

Discussion Forum


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Plain English Code of Conduct I would like to see a plain English interpretation of the Cisco Code of Conduct.

Ethics Office Reply:

Jim, I agree with you 100%. The Cisco Ethics Office is currently in the process of rewriting FY08 COBC. We 're changing the COBC so that it 'Connects with our Values,….. …….. We intend to make it less legalistic so do not be

surprised by the drastic changes!

Discussion Thread



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ICS Wiki & VP Blog


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Surveys & Polling examples

� COBC surveys

� Non Compliant Certification survey

� PULSE survey

� CEC polling questions

� Ethics Idol poll

Other Tools



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� Meets regularly

� Shares resources & costs

� Leverage existing projects, meetings

Partnerships

E&C Work Group

Corporate Communications

� Partner in communication plan development

� Distributes via company-wide media tools

� Provides writers for articles – (free to us to use)

� Executive communication support


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Tone from the top, Manager’s Role, Guide for Employees


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Keep it fun!


Get Personal with Managers


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Engaging New Hires


Jeremy WilsonSenior Manager - Ethics

San Jose, [email protected]

408-527-3500

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