Agenda

• Who is Shopware and what is our value proposition?

• StudioForty9 – Succeed through digital transformation

• eCommerce 2020 – digital Transformation by Shopware

• Future product roadmap overview

Who is Shopware and

what is our value proposition?

shopware AG

18

Years

170

Employees

1,200+

Partners

80,000+

Installations

TechnologyStefanHamann

SalesStefanHeyne

DesignSebastianHamann

100%equity-financed

80.000+ customers

https://www.perfecthome.co.uk/

SUCCEED THROUGH DIGITAL

TRANSFORMATION

We Are Proud To Work With

170%

Our Mission: 30% YOY Digital Growth

2017

100% 130%

2018 2019 2020

220%

Is there a digital solution?

Can it be automated, made more efficient?

Does it deliver a better customer experience?

Can I reach more customers and markets?

Can I implement it?

Can I improve on it?

DIGITAL TRANSFORMATION

ORIGINAL ECOMMERCE MODEL

OMNICHANNEL ECOMMERCE MODEL

SELL EVERYTHING, TO EVERYONE,

EVERYWHERE

Review, Improve & Repeat

1.Does the basics well (product management, promotions, order management, customer management)

2.Does the more complex well (feed generation, custom easy to create landing pages for marketing and story-telling,

merchandising, content staging/preview and scheduling)

3.Has a modern mobile and desktop user experience out of the box

4.Is a scaleable and secure platform

5.Is open source and extensible (allowing us to develop complex and bespoke solutions to meet clients needs)

6.Is easy to work with from a development perspective

7.Is affordable (maintenance, licensing)

8.Has a strong community of developers who produce good modules available for use at a reasonable cost

9.Has a sensible company structure

10.Has a good roadmap and a transparent future

11.Has an approachable team with a positive attitude to genuine partnership and ongoing support

Our Platform Selection Criteria… for Digital Transformation

eCommerce 2020 – digital Transformation by

Shopware

Chain of success

Customer

Orientation

Customer

RelationsCustomer

ValueCustomer

Satisfaction

• … don‘t look for alternative products or suppliers

• … are more resistent to competitive offers

• … have a higher price willingness of 5 to 8%

• … are liable for repurchases and upselling

• … do word of mouth

Loyal customers…

Acquisition vs. Retention

9%

91%

Future value of

customers already in

the database

Future value of new

customers that will

be aquired

Performance

Performance eCommerce functions:

• CMS (Content Management System)

• Personalisation

• Shopping advisor

PerformanceSatisfaction

Functionality

Shopping Worlds

Shopping Worlds

Storytelling

Digital Publishing

Product Streams

Dynamic streams for

categories

Streams play out in critical cross and up-selling areas

Seamless integration with shopping

worlds

Product Streams

Customer Streams

Custom Products

Shopping Advisor

Future product roadmap

Roadmap & Issue Tracker

Community

InternationalisationTax rates – translatability

Easier to manage cross-boarder commerce

Direct translation of shop pages

Easy tax calculation

Shopware Power-BI

Industry comparison

Target groups, visitors, sales,

conversion, shipping methods

Provide active advice

What is Playground?

Platform for evaluating the new

technology

Experiments to try out

Create your own instances for

testing

Shopware Playground

Thanks for your attention

Let‘s create the future together

Shopware – The eCommerce platform to drive your customers’

experience

Marvin Luttermann

Key Account Manager

Partner