MISSJSSAUGA

AGENDA

MISSISSAUGA CELEBRATION SQUARE EVENTS COMMITTEE .

THE CORPORATION OF THE CITY OF MISSISSAUGA

MONDAY, JUNE 23,2014-4:30 P.M.

COMMITTEE ROOM A, SECOND FLOOR 300 CITY CENTRE DRIVE, MISSISSAUGA, ONTARIO L5B 3C1

www.mississauga.ca

Members: Councillor Frank Dale, Ward 4 (Vice-Chair) Councillor Ron Starr, Ward 6 (Vice-Chair) Councillor Nan do Iannicca, Ward 7 Councillor Pat Saito, Ward 9 Frank Giannone (Chair) Bruce Kerr Mario Carbone Rafay Agha Ron Duquette SonjaHidas Joe Saundercook Elena Price

Contact: Sacha Smith, Legislative Coordinator Office ofthe Clerk 905-615-3200 ext. 4516 Fax 905-615-4181

sacha. smith@mississauga.ca

City/Living Arts Staff: Paul Mitcham, Commissioner, Community Services Andrew Whittemore, Director, Culture Melissa Agius, Manager, Mississauga Celebration Square Dolores Bartl Hofmann, Senior Communications Advisor, Anne Murphy, Area Manager, Library Services Rob Bowslaugh, Manager, Facilities Maintenance Andy Wickens, Manager, Parks Operations Joanne Foote, Youth Coordinator Linda Keen Lausberg, Director, Performing Arts and Events, Living Arts Centre

Mississauga Celebration Square Events Committee

CALL TO ORDER

APPROVAL OF THE AGENDA

- 1 -

DECLARATIONS OF CONFLICT OF INTEREST

DEPUTATIONS

MATTERS CONSIDERED

1. Approval of Minutes of Previous Meeting

June 23, 2014

Minutes of the Mississauga Celebration Square Events Committee meeting held on April28, 2014.

2. Mississauga Celebration Square Strategic Plan

Michael Tunney, Cultural Research Coordinator and John Ariyo, Supervisor, Research & Projects to provide an update on the Mississauga Celebration Square Strategic Plan.

3. Approval of Festival Applications for Mississauga Celebration Square Fall/Winter 2014

Corporate Report dated April 17, 2014 from the Commissioner of Community Services with respect to the 2014 Mississauga Celebration Square Spring/Summer Calendar.

Recommendation That the Corporate Report dated April 1 7, 2014 from the Commissioner of Community Services entitled, "Mississauga Celebration Square 2014 Spring/Summer Calendar" be received for information.

4. 2014 Mississauga Celebration Square Application Approval Group

Memorandum dated June 18, 2014 from the Legislative Coordinator regarding appointing three (3) members to represent the Committee on the Mississauga Celebration Square Application Approval Group.

5. Resignation from Mississauga Celebration Square Events Committee - Mario Carbone

Email dated May 12, 2014 from Mario Carbone advising of his resignation from the Mississauga Celebration Square Events Committee.

OTHER BUSINESS

ADJOURNMENT

;. MISSISSAUGA

Mississauga Celebration Square Events Committee

JUN 2 3 201,

MINUTES

MISSISSAUGA CELEBRATION SQUARE

THE CORPORATION OF THE CITY

MONDAY, APRIL 28,2014-

COMMITTEE ROOM A, L)LJ,~\.Jl 300 CITY CENTRE DRIVE, MISSISSAUGA,

Members Present:

(SHhidan College Representative)

(Square One Representative) a Hidas

ananee Savuntharanathan (Mississauga Youth Advisory Committee Representative)

Mississauga Celebration Square Events Committee

City/Living Arts Staff:

- 1 -

Paul Mitcham, Commissioner, Community Services Andrew Whittemore, Acting Director, Culture

April28, 2014

Melissa Agius, Manager, Mississauga Celebration Square Paul Damaso, Manager, Cultural Operations Karen Ferreira, Supervisor, Mississauga Celebration Square Events and Promotions Andy Wickens, Manager, Parks Operations Joanne Foote, Youth Coordinator Linda Keen Lausberg, Director, Arts Centre

Mississauga Celebration Square Events Committee - 1 - April28, 2014

Councillor Starr chaired the meeting in the absence of the Chair.

CALL TO ORDER - 4:32 PM

APPROVAL OF THE AGENDA

Councillor Starr advised of a memorandum regarding the Mississauga Celebration Square food

services hours of operations that should be added to the agenda.

Amended/ Approved (R. Duquette)

DECLARATIONS OF CONFLICT OF INTEREST- Nil

DEPUTATIONS

MATTERS CONSIDERED

1. Approval of Minutes of Previous Meeting

2.

Minutes of the Mississauga Celebration February 24, 2014.

Approved (M. Carbone)

to provide an update on the Mississauga

of the project goal and outcomes, project scope, stakeholder noted the revised timelines to complete the Strategic Plan,

for Council approval in February 2015. He further spoke to participate in the focus groups held at the Central Library and

key findings from the engagement process.

concern that some members may not be available to attend the groups. Mr. Tunney advised that he could follow up with members that

could not attend any of the sessions to get their feedback.

RECOMMENDATION That the PowerPoint presentation and update by John Ariyo, Supervisor, Research and Projects and Michael Tunney, Cultural Research Coordinator with respect to the Mississauga Celebration Square Strategic Plan be received for information.

Received (Councillor P. Saito) MCSEC-0007-2014

'b

Mississauga Celebration Square \ C- Events Committee - 2-

3. Mississauga Celebration Square 2014 Spring/Summer Calendar

April28,2014

Corporate Report dated April 1 7, 2014 from the Commissioner of Community Services with respect to the 2014 Mississauga Celebration Square Spring/Summer Calendar.

Karen Ferreira, Supervisor, Mississauga Celebration Square Events and Promotions provided an overview of the 2014 Spring/Summer calendar for the Square. She highlighted the movie nights, fresh air fitness, World Cup Tournament public viewings, CPR Training on the Square, Pan Am 2015 Games one year countdown, Rockumentary Fridays, Soundbite, Canada Day Celebrations and festivals on the Square.

In response to a question from Councillor Starr explained that the events would be included on a "'V'J"'~'"';" to filter the information and synchronize to a npt•cr.t"l<ll'''l"'

Councillor Iannicca commented on the large number Agius, Manager, Mississauga Celebration Square between May- September and majority ofthe for Paul Damaso, Manager, Cultural Operations noted that the the application approvals for the Square as

Mario Carbone and Ron Duquette expressectccmc:err

...._,~uu.=, Ms. Ferreira provide the option

Melissa booked

may outgrow some of the groups to utilize. Ms. Agius festivals and that alternative venues

noted that currently staff '-'H'-'·VUJ.

Commissioner, Community locations. Paul Mitcham,

..,u.,,,.n'-'HF,JLHI", as it is important for all the groups to grow and not be

of a better turnaround process at the Square

s market on the Square on Wednesdays and that due to the zoning for the area.

. dated April 17, 2014 from the Commissioner of Community 'ssauga Celebration Square 2014 Spring/Summer Calendar" be

Received (M. ) Recommendation GC- 0008-2014

4. Celebration Square Food Services Hours of Operation

Memorandum dated April 28, 2014 from Howie Dayton, Director, Recreation with respect to Mississauga Celebration Square food services hours of operation.

Mississauga Celebration Square Events Committee - 3 - April28, 2014

OTHE

Mr. Dayton provided an overview of the memorandum and explained that Con Wheels will not operate during 2014 and the focus will be on the C Cafe & Patio. He further spoke to the C Cafe and C Express summer operating hours and issuing permits to food vendors.

Councillor Saito enquired about food service for events after 8 pm. Melissa Agius, Manager, Mississauga Celebration Square advised that there would be some food presence and noted that the Crepes vendor would be there and he offers other food items such as chips and ice cream. Marc Skinner, Manager, Food Services advised that this set-up worked very well during the holiday break and on the weekends. Mr. Dayton noted that staff review the performance measures and could do spot checks.

Rafay Agha expressed concern with the language associa~ , and noted that he found it confusing with the hours. I:I~ ~~ggeste plain language. ; :.

Q'~Cafe and C Express ere should be more

Mr. Dayton commented that the type of patron in the s ~~i~~ not intere~t~~)i Paul Mitcham, Commissioner, Community Services no~~Ji , ff are trying .. t5. to get a net revenue. He explained that the cart was notJ)rodu .... ··· e. desired revenue and staff are trying to build a market around the C Cafe & Patio. He :furt q,~h'at there was push back from event organizers with the presence · idea is to have pre-arranged parties/events on the patio and upper Square to create ambiance.

respect to the Mississauga received.

Dayton, Director, Recreation with Hours of Operation be

MISSISSAUGA

~ liiiiJiii

DATE:

TO:

FROM:

SUBJECT:

Corporate Report

June 17, 2014

Clerk's Files

Originator's Files

Chair and Members of Mississauga Celebration Square Events

Committee

Meeting Date: June 23, 2014

Paul A. Mitcham, P. Eng., MBA

Commissioner of Community Services

Mississauga Celebration Square Events Committee

JUN 2 3 201~

Approval of Festival Applications for Mississauga Celebration Square Fall/Winter 2014 (Ward 4)

RECOMMENDATION: That the Corporate Report dated June 17,2014 from the

Commissioner of Community Services entitled, "Approval ofF estival

Applications for Mississauga Celebration Square (MCS) Fall/Winter

2014" be received for information.

BACKGROUND: Corporate Policy 05-03-03 "Outdoor Events in the Civic District"

outlines the process for approving event organizers at MCS.

As per the policy, the 2014 approvals group was convened with

representatives from staff and the following members of the MCS

Events Committee:

• Rafay Agha; and

, • Frank Giannone.

Three applications were received by the March 30, 2014 deadline. All

applications were forwarded to the approvals group for evaluation.

Mississauga Celebration Square Events Committee

- 2 - June 17, 2014

COMMENTS:

STRATEGIC PLAN:

Evaluations were based on criteria outlined in the policy. Applications

were assessed by the approvals group based on the following matrix:

Event history/references 25% Cultural Outline of Event 20% Innovative Programming 20% Potential for Economic Benefit 20% Evidence of Organizational Effectiveness 15% Total Score out of 100% 100%

In the case where an event was not previously hosted on City property,

references were contacted and asked to provide feedback. All

feedback was shared with the approvals group.

MCS is a high profile, high demand event facility. Due to the volume

and quality of applications, as well as the resources available, not all

event requests can be accommodated. Upon review of the

applications, the committee recommended one of the three

applications be provided a booking at MCS.

The Committee did not believe 2 applications met policy

requirements, nor that sufficient information to warrant acceptance

was provided. A summary of the approved recommendation is

provided in Appendix 1.

Supporting community festivals at Mississauga Celebration Square

delivers on the City ofMississauga's commitment to create vibrant

public spaces in the downtown and supports the Strategic pillars of

Connect and Belong.

FINANCIAL IMPACT: There is no financial impact.

CONCLUSION: Based on the process for approving applications for use of

Mississauga Celebration Square outlined in Corporate Policy 05-03-03

"Outdoor Events in the Civic District", an approvals group was struck

to evaluate the three applications submitted for events during the 2014

Fall/Winter season. This resulted in the approval of one application.

Mississauga Celebration Square Events Committee

- 3 - June 17 2014 J_b ,

ATTACHMENTS: Appendix 1: Mississauga Celebration Square Recommendations,

Fall/Winter 2014 Season

Paul A. Mitcham, P. Eng., MBA

Commissioner of Community Services

Prepared By: Melissa Agius, Manager of Events, Mississauga

Celebration Square

l~sfusauga Celebration Square Recommendations, Fall/Winter 2014 Season

NAME OF EVENT ORGANIZATION Chica Festival Plan Canada - Because

I am a Girl and Createabuzz Promotions & Events

DIWALI USTAV & AMELimited Fireworks

MAHARAAS AMELimited celebrating Dandiya & Dushera

Appendix 1

DATE RECOMMENDATION NEW/RETURNING October 11, 2014 Approve Returning

October 24, 2014 Not recommended for New approval

October 5, 2014 Not recommended for New approval

Memorandum

TO: Chair and Members of Mississauga Celebration Square Events Committee

FROM: Sacha Smith, Legislative Coordinator

DATE: June 18, 2014

Mississauga Celebration Square Events Committee

JUN 2 3 201~ SUBJECT: 2014 Mississauga Celebration Square Application Approval Group

The Mississauga Celebration Square Events Committee is required to appoint three (3) members to represent the Committee on the Mississauga Celebration Square Application Approval Group to review and evaluate event applications for the 2015 season. Representatives should not have any affiliations with the groups that have submitted or plan to submit applications for the Square.

Legislative Coordinator Legislative Services Division

Sacha Smith 5. To: M. Carbone Subject: RE: Moving from Mississauga Mississauga Celebration Square

Events Committee

From: M. carbone Sent: 2014/05/12 10:27 AM To: Sacha Smith Cc: 'Frank Giannone'; Mario Carbone Subject: RE: Moving from Mississauga

JUN 2 3 2014

Thank you very much for responding back, I thought that would be the case and I fully understand. This e-mail will be my official notice that I am resigning from the Mississauga Celebration Square committee because of my move out of the city. I really appreciated the opportunity to be involved and I hope I was able to make a contribution to the growth of the square.

If you ever have to reach me in the future, I have attached an alternate e-mail in the cc box ) so please update your records.

Sincerely;

Mario Carbone

1