agenda monthly update 4.18.12. agenda announcements housekeeping equine network department...
TRANSCRIPT
Agenda
Monthly Update
4.18.12
Agenda
Announcements
Housekeeping
Equine Network department updates Sales Print Digital USRider Equine.com HorseBooksEtc
Agenda
Announcements
AgendaHousekeeping Tom’s Credit Card Usage
If you want to charge something to Tom’s Credit Card, email Tom Winsor and CC Jenn Knapp ([email protected]) for approval.
Please email a signed, coded invoice to Jenn Knapp within 48 hours of the charge
Sales Update Ride Now Tour
Road to London Merial and Horsez signed up as sponsors
A Home for Every Horse Holding a reception at Rolex to celebrate
Purina contributing $125K in feed on behalf of A Home for Every Horse to the Unwanted Horse Council
Strong push to replace Farnam has netted many new and long dormant advertisers Featherlite and Exiss Trailers returning to
June issues
Michelle Adaway joins the team, taking over Hunter’s portfolio in addition to becoming Associate Publisher on Instride and Discover Horses
Edit Update
Horse&Rider and EQUUS active/expire surveys launched
Launched 2 new blogs on DiscoverHorses.com
Pinterest pages launched
Olympics coverage
Spin to Win Rodeo 60 page SIP completion for a large roping event called the BFI
Spin to Win Rodeo also doing a 6-part instructional series fromTrevor Brazile, a 9-time world all-around champ First-ever instruction series Trevor has
done in print and video!
Digital Update EQUUS/EquiSearch webinar with Dr. Don on April
25th
MyHorse Books 2nd webinar with Dr. Allan Hamilton of Zen Mind, Zen Horse had 200+ live attendees
MyHorse Books webinar with Clinton Anderson on April 23rd
A/B Testing now available in WhatCounts
Hub launches on EquiSearch
SEO progress
USRider
Completed filming of commercial
Facebook email campaign has generated 1000+ new fans (120% growth)
Completed LAR training at Eastern Kentucky University
Close to partnership deal with APHA
Equine.com Completed SEO tasks on 50 key Landing
Pages. First Google report shows dramatic improvement in 90% of the pages. In the words of our SEO guru, Erik Gauger, “This is about as good as a report as you can imagine…nearly across the board increases…”
Moved our Servers from the Data Center in Mesa to our offices at Deer Valley to add storage and computing assets while lowering costs.
Changed our Ad Serving Software from Open X to Dart on all Equine Network sites.
Working with two new Associations on Cobrand arrangements-American Paint Horse Association (APHA) and the National Reining Horse Association (NRHA).
HorseBooksEtc
Sales up 25% from Q1 2011
Launching new Marketing campaigns Wholesale eblasts Monthly newsletter
Social media promotions
Adding a MyHorse Daily category
Pizza in the kitchen!