agenda - manatee county, florida · anna maria, florida 9:00 am agenda moment of silence pledge of...

_____________________________________________________________________________________________________

Tourist Development Council Carol Whitmore, Chairman, Vernon DeSear, Vice‐Chairman

Mayor Wayne Poston, Doug Copeland, Ed Chiles, Dale Sconyers, Jack Rynerson, Jiten Patel, Eric Cairns _________________________________________________________________________________________________________________

MANATEE COUNTY TOURIST DEVELOPMENT COUNCIL

December 10, 2018

The Center of AMI 407 Magnolia Avenue Anna Maria, Florida

9:00 AM

Agenda

Moment of Silence Pledge of Allegiance 1. Approval of October 15, 2018 Meeting Minutes 2. Public Comment

3. SRQ Update Presented by Fredrick “Rick” Piccolo, Sarasota Bradenton Int’l. Airport (SRQ) 4. Request for Expenditures: Airline Incentives Marketing Program Recommendation Needed; Presented by Elliott Falcione,BACVB 5. State of Tourism - Update Presented by Dr. Walter Klages, Data Research Services 6. Request for Expenditures: Concert Series Sponsorship Recommendation Needed; Presented by Elliott Falcione, BACVB 7. Request for Expenditures: Women’s Entrepreneurial Empowerment Summit Recommendation Needed; Presented by Aimee Blenker and Elliott Falcione, BACVB 8. Digital Content Update Presented by Emily Knight, BACVB 9. Sports Commission Update Presented by Sean Walter, BACVB

10. Public Comment

11. New / Old Business

AGENDA ITEM 1 SUBJECT: TDC Meeting Minutes AGENDA DATE: December 10, 2018 PRESENTED BY: N/A ACTION REQUIRED: Approval Needed ATTACHMENTS: October 15, 2018 Meeting Minutes

MANATEE COUNTY

TOURIST DEVELOPMENT COUNCIL

Minutes – October 15, 2018 Members who were Present: Carol Whitmore (Chairman), Vernon DeSear (Vice-Chair), Jack Rynerson, Jiten Patel, Doug

Copeland, Dale Sconyers, Ed Chiles, and Eric Cairns

Member who was Absent: Mayor Wayne Poston

Members of Press were also in attendance.

Meeting was called to order at 9:00AM at the County Admin Bldg, 1112 Manatee Ave. W., Bradenton, Florida

Moment of Silence; Pledge of Allegiance

Minutes

A motion was made by Jiten Patel, seconded by Eric Cairns, to approve the August 20, 2018 minutes.

Motion carried unanimously.

Public Comment There was no Public Comment.

City of Bradenton Parking Garage Project Update

Elliott Falcione, Executive Director of the Bradenton Area CVB, introduced Steve Padgett of Fawley

Bryant. Padgett showed visuals of the new parking garage being constructed in downtown Bradenton.

The parking garage will house the Manatee Chamber of Commerce and will feature 3 stair towers,

parking for 500 vehicles, and 5,000 sq ft of retail space.

Visit Florida – Member Benefits

Elliott Falcione introduced Jen Carlisle of Visit Florida. Carlisle gave an overview of the amenities

available to Visit Florida partners/members. Carlisle also gave an update on how Visit Florida is helping

those in the Florida Panhandle affected by Hurricane Michael and those on the East and West Coast of

Florida affected by Red Tide.

Elliott Falcione updated members on recently approved expenditures up to $100,000 to hold a 5-county

promotion/co-op ad to help recover from red tide with Visit Florida reimbursing the entire $100,000.

/ TDC Minutes / October 15, 2018

Discussion took place re: better ways of communicating the benefits of Visit Florida’s membership to

our industry; benefits of using Instagram; benefits of attending Florida Governors Conference; thanks to

then Gov. Lawton Chiles for signing the bill making Visit Florida a public private entity.

2018/2019 Marketing Campaign Update

Summer Wright and John Fisher, of Aqua, updated TDC members on the CVB’s new “Cure Campaign”

and showed the new internet-based ad spots currently running.

Request for Expenditures – Coquina Beach Improvements

Chad Butzow (Interim Director) and Michael Sturm, of the Manatee County Public Works Dept, gave

presentation on Coquina Beach parking lot storm water Improvements that need to be made, as well as

the construction schedule, project phasing, and the costs of the project. Butzow requested

expenditures up to $5 million from tourist tax proceeds to help pay for the project.

Discussion took place re: permitting fees; pervious concrete vs regular concrete; Bradenton Beach CRA

enhancing multi-modal paths; timeframe to expend the Tourist Development Tax monies; parking

problem on the island; hopes to include a huge promenade in later/future plans; this type of

expenditure vs needing more marketing after red tide; and CVB’s emergency marketing line item.

A motion was made by Vernon DeSear, seconded by Jiten Patel, to recommend to the County

Commissioners approval of expenditures up to $5 million from Tourist Tax Proceeds to fund storm

water improvements to the Coquina Beach Parking Lot, as long as the County will look into a multi-

modal transportation plan for the island. Motion carried unanimously.

A motion was made by Ed Chiles, seconded by Dale Sconyers, to move $250,000 out of the $1 million

emergency marketing fund into the CVB’s advertising/marketing line item in case it is needed for an

adverse situation. Motion carried unanimously.

Request for Expenditures - Blue Community One Planet Living Initiative

David Randle, USF, gave presentation on the Blue Community Sustainable Tourism Pilot Program for

hotels, resorts, restaurants, and attractions. This is an opportunity to bring this program, as well as a

small conference, to our community.

Discussion took place re: the need to get the entire tourism industry more involved in the blue

community.

A motion was made by Ed Chiles, seconded by Jack Rynerson, to recommend to the County

Commissioners approval of expenditures up to $25,000 for sponsoring the Blue Community

Sustainable Tourism Pilot Program for the Bradenton Area tourism industry. Motion carried

unanimously.

/ TDC Minutes / October 15, 2018

State of Tourism Update

Dr. Walter Klages, Research Data Services, gave update on state of tourism and the impact of Red Tide

on our market and on our destination

Public Comment

There was no Public Comment.

NEW/OLD BUSINESS

1. Dale Sconyers – the need to meet with, and better communicate with, our legislators on our

struggles with Red Tide.

2. Chairman Carol Whitmore: the beaches were full this past weekend; future TDC meetings on

the island will be at The Center of AMI, until Holmes Beach can get their technology system

upgraded, with City of Anna Maria as the back-up; need a thank you letter to Holmes Beach for

hosting our prior meetings and for Mayor Johnson supporting our TDC thru the years.

3. Eric Cairns: first time since red tide outbreak that his hotel has experienced ‘no vacancy’ on a

Saturday and Sunday; hoping our tourism industry will assist with getting supplies to the

Panhandle with the help of Florida Restaurant and Lodging Association.

4. Vernon DeSear: expressed his concerns regarding the Panhandle and Red Tide.

5. Jack Rynerson: IMG has a new entrance on 53rd Ave., Legacy Hotel at IMG is open for business.

6. Elliott Falcione: the importance of businesses being prepared for adverse situations; 30 Day

Deals promotion; a Premier Sports Campus initiative will be brought to TDC in February; and an

Unplugged Concert Series is in the works for The Center of AMI in 2019.

There being no further business to discuss, the meeting adjourned at 11:14am.

These minutes are in draft form until approved at the December 10, 2018

meeting.

AGENDA ITEM 2

SUBJECT: Public Comment AGENDA DATE: December 10, 2018 PRESENTED BY: N/A ACTION REQUIRED: N/A ATTACHMENTS: N/A

AGENDA ITEM 3

SUBJECT: SRQ Update AGENDA DATE: December 10, 2018 PRESENTED BY: Fredrick “Rick” Piccolo, Sarasota Bradenton Int’l. Airport ACTION REQUIRED: N/A ATTACHMENTS: N/A

AGENDA ITEM 4

SUBJECT: Request for Expenditures – Airline Incentives Marketing Program

AGENDA DATE: December 10, 2018 PRESENTED BY: Elliott Falcione, Bradenton Area CVB ACTION REQUIRED: Recommendation Needed ATTACHMENTS: Information regarding the Request for Expenditures

AIRLINE INCENTIVE MARKETING PROGRAM

Request to expend up to $521,160 over a 2-year period for Airline Incentive Marketing Program.

Recently, the Sarasota Bradenton Int’l. Airport (SRQ) announced the expansion of Allegiant Airlines, adding nine new non-stop flights to cities in the Northeast and Midwest. These added flights will offer twice per week year-round service, and will help enhance our brand in some markets of opportunity like:

• Baltimore, MD • Cleveland, OH • Columbus, OH • Grand Rapids, MI

SRQ has made some incredible strides this year, and their passenger deplanement is estimated to be up by over 30% from the year prior, so it is our recommendation to continue to invest via our marketing incentive programs for the airlines based at SRQ. Visit Sarasota, will be matching our incentives, as well as SRQ will continue to offer diverse incentives that have assisted in the additional flights. Suggested Motion: Recommend to the County Commissioners approval to move $521,160 from Tourist Development Tax Reserve Fund to CVB’s Airline Incentive Marketing Program line item to be used over a 2-year period for marketing for new non-stop flights at SRQ Airport.

AGENDA ITEM 5

SUBJECT: State of Tourism - Update AGENDA DATE: December 10, 2018 PRESENTED BY: Dr. Walter Klages, Research Data Services ACTION REQUIRED: N/A ATTACHMENTS: 1. CVB Expense Report 2. Tourist Tax Collection Reports 3. Visitor Profile Report

RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD • SUITE 260

TAMPA, FLORIDA 33602 TEL (813) 254-2975 • FAX (813) 223-2986

September 2018 Visitor Profile Dashboard

Prepared for:

Manatee County Board of County Commissioners

and

Bradenton Area Convention and Visitors Bureau

Prepared by:

Research Data Services, Inc.

www.ResearchDataLLC.com

November 2018

Bradenton Area Visitor Profile September 2018

1 © Copyright 2018. | PCD-1 – 11.13.18

Fiscal Year (Oct. – Sept.) % ∆ % ∆ H/M/C* Visitor Statistics FY 2017 FY 2018 ‘17/‘18 September 2017 September 2018 ‘17/‘18

Visitors (#) 712,900 724,200 +1.6 43,100 35,700 -17.2

Room Nights 1,657,700 1,678,800 +1.3 105,900 88,600 -16.3

Direct Exp. ($) $584,483,400 $618,702,600 +5.9 $20,268,600 $16,144,600 -20.3

Total Eco. Impact ($) $923,074,700 $977,117,000 +5.9 $32,010,200 $25,497,200 -20.3

Tourist Tax Collections $13,466,963 $14,585,539 +8.3 $761,176 $622,059 -18.3 *H/M/C: Visitors staying in a commercial lodging (hotel, motel, or condo). Note that September 2018 was significantly impacted by Red Tide and the related negative publicity.

Lodging Statistics * September 2017 September 2018 % ∆

‘17/‘18

Occupancy 61.2% 47.9% -21.7

Mainland 72.8 67.7 -7.0

Anna Maria Island 47.9 27.9 -41.8

Longboat Key 57.1 50.6 -11.4

Room Rates $154.8 $143.1 -7.6

Mainland 119.1 115.4 -3.1


Longboat Key 178.3 159.0 -10.8

RevPAR $94.7 $68.5 -27.7

Mainland 86.7 78.1 -9.9


Longboat Key 101.8 80.5 -20.9

# of Transient Lodging Units ** 8,171 8,734 +6.9

40.0 50.0 60.0 70.0 80.0 90.0100.0

94.7

68.5

Sep.

September RevPAR

20182017

0.0 25.0 50.0 75.0

61.2

47.9

Sep.

September Occupancy

20182017

%

* The Hilton Longboat Key reopened as the Zota Beach Resort (187 units) on June 23, 2017. ** Source: Florida Department of Business and Professional Regulation (DBPR)

60.0 90.0 120.0 150.0 180.0

154.8

143.1

Sep.

September Room Rates

20182017

$

$

Bradenton Area Visitor Profile September 2018

2 © Copyright 2018. | PCD-1 – 11.13.18

September 2018 Visitor Origin Markets

Estimated Number of Visitors

Visitor Origins September 2017 September 2018

% ∆ # of Vis. ‘17/‘18

Florida 14,350 12,780 -10.9

Southeast 3,540 2,790 -21.2

Northeast 7,630 5,890 -22.8

Midwest 7,410 6,030 -18.6

Canada 860 890 +3.5

Europe 6,900 5,460 -20.9

Markets of Opportunity 2,410 1,860 -22.8

Total Market 43,100 35,700 -17.2

12,780

2,7905,890

6,030

890

5,460

1,860

September 2018 Visitor Origins

Florida

Southeast

Northeast

Midwest

Canada

Europe

Mkts. ofOpp.

AGENDA ITEM 6

SUBJECT: Request for Expenditures – Concert Series Sponsorship AGENDA DATE: December 10, 2018 PRESENTED BY: Elliott Falcione, Bradenton Area CVB ACTION REQUIRED: Recommendation Needed ATTACHMENTS: Information regarding the Request for Expenditures

CONCERT SERIES SPONSORSHIP at

The Center of Anna Maria and Manatee Performing Arts Center

Request to expend up to $100,000 to sponsor up to 4 “unplugged” concerts.

The Center of Anna Maria and Manatee Performing Arts Center are working with a national concert producer to leverage national music artists as soon as this Winter 2018/2019. The plan is for the Bradenton Area Convention & Visitors Bureau to sponsor up to $100,000 for 4 “unplugged concerts (2 acts at each venue) that will help us showcase our arts & culture in the Bradenton Area. This initiative will meet a few objectives:

1. Enhance the brand at both facilities that will showcase their multi-purpose abilities. 2. Will showcase the Bradenton Area as a vibrant arts community. 3. Will create another revenue stream for both facilities.

Suggested Motion: Recommend to the County Commissioners approval to move $100,000 from Tourist Development Tax Reserve Fund to CVB’s Special Event line item to sponsor up to 4 “unplugged” concerts in FY 2019 at The Center of Anna Maria and Manatee Performing Arts Center.

AGENDA ITEM 7

SUBJECT: Request for Expenditures – Women’s Entrepreneurial Empowerment Summit

AGENDA DATE: December 10, 2018 PRESENTED BY: Elliott Falcione, Bradenton Area CVB ACTION REQUIRED: Recommendation Needed ATTACHMENTS: Information regarding the Request for Expenditures

WOMEN’S ENTREPRENEURIAL EMPOWERMENT SUMMIT Request to expend up to $50,000 to sponsor Women’s Entrepreneurial Empowerment Summit.

We have an incredible opportunity to host the Women’s Entrepreneurial Empowerment Summit in April 2019. This Summit is estimated to draw 500 attendees and would take place at either the Bradenton Area Convention Center or Legacy at IMG Academy. We will be 1 of 4 cities that this Summit will host in 2019. They are:

• Washington, DC • Detroit, MI • Atlanta, GA • Bradenton, FL

Suggested Motion: Recommend to the County Commissioners approval to move $50,000 from Tourist Development Tax Reserve Fund to CVB’s Special Event line item to sponsor the Women’s Entrepreneurial Empowerment Summit to be held in Bradenton, Florida in FY 2019.

AGENDA ITEM 8

SUBJECT: Digital Content Update AGENDA DATE: December 10, 2018 PRESENTED BY: Emily Knight, Bradenton Area CVB ACTION REQUIRED: N/A ATTACHMENTS: N/A

AGENDA ITEM 9

SUBJECT: Sports Commission Update AGENDA DATE: December 10, 2018 PRESENTED BY: Sean Walter, Bradenton Area CVB ACTION REQUIRED: N/A ATTACHMENTS: N/A

AGENDA ITEM 10

SUBJECT: Public Comment AGENDA DATE: December 10, 2018 PRESENTED BY: N/A ACTION REQUIRED: N/A ATTACHMENTS: N/A

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