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Page 1: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion
Page 2: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Agenda

• Introduction

• Market

• Technologies, Standards & Big Players

• Services

• What we have done

• Conclusion

Page 3: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Introduction

Page 4: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Concepts

• Set-Top Box• Interactive TV• Web TV• VoD• T commerce• T Learning• PVR

Page 5: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Convergence of Internet and TV

Accessing web,

email, and more

through the TV

Accessing web,

email, and more

through the TV

Internet on TVInternet on TV

Interactive with your

favorite shows

Combines power of

the Internet with TV

Interactive with your

favorite shows

Combines power of

the Internet with TV

Interactive TVInteractive TV

Pause, Rewind, and

Fast Forward TV

Record programs to

watch later

Pause, Rewind, and

Fast Forward TV

Record programs to

watch later

Personal TVPersonal TV

Page 6: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

TV versus PC

• Emphasis on entertainment > information• Better visual experience• More trusted and secure medium• More controlled medium• Less content capability• For consumer cheaper ,quicker and easier• More family involvement• 99% of homes have TV (30% DTV), 34% PCs

Page 7: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Types Of Service Offering

Increasing Interactivity

TraditionalTV

•Digital Text

•Electronic Guide

•Enhanced Content

Enhanced TVEnhanced TV Interactive TVInteractive TV

•Web content, games

•E-mail, messaging

•Transactions, integrated

interactivity

Page 8: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Customized GUI

Page 9: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Market

Page 10: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

PC vs. Internet Appliances

Source: Xilinx

Page 11: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Set Top Box Market Projection (millions)

Low end STBs

14.6 26.4 33 42.6 44.6 42.6 35.8 25 15 1.8 0

High end STBs

0 1.2 3.9 8.3 14.9 23.9 36.3 50.3 64.8 81.5 83.8

Source: 2001 Paul Kagan Associates, Inc

Page 12: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

IAs Unit Shipment

Page 13: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Total IA Unit Shipment

Page 14: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Technologies,Standards

& Big Players

Page 15: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Standards

• MHP

• GEM

• ATVEF

Page 16: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Platform Partner

Page 17: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Services

Page 18: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Services

Page 19: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

• Multiple screen support

• Instant replays on demand

• Player & game statistics

• Customize camera angles

ShoppingApplications

• Order with the click of the remote

• E-wallet and shopping cart facilities offer secure peace of mind

• Network operators can offer a new, low cost outlet for the retailers

• Incremental revenues from a truly unique shopping experience

Entertainment

Page 20: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Interactive news

Page 21: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion
Page 22: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

What We have

done

Page 23: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Set top box

Page 24: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Motivations

• More than 80 percent of use cases are Internet Browsing & Multimedia Applications

• Hardware Platforms

• Embedded Linux Technology

• I TV Standards & Task forces

• Great Market for developing countries

Page 25: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Applications

Page 26: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

More Applications

Page 27: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Features

• Multimedia Player– MPEG4, DVD, MP3, VCD, MPEG2, …– Easily supports new formats

• Internet Browser– Flash– JVM– Multi Language

• Voice & Video Transfer– H:323– H:262

• EMail & Chat

Page 28: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Goals• Simple GUI, Loginless,

Zooming, Portable, Easy Setup, …

• Compatible with ASP model• Security & Virus protection• Graphical Contents• Pushing Contents

Make IA consumer device not a professional box

• Network Bandwidth• Cost• Security• Manageability• Applications

Page 29: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Architecture

ParsIA

Multimedia Network Driver

Remote Controller

Driver

MPEG Decoder

Driver

SmartCard Videocam CoolDisk

Driver

ParsIA Kernel

Windowing System

GUI

Applications & Services Mozilla Browsers

Page 30: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Conclusion

Page 31: Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

Lets make it happen


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