agenda - hf-files-oregon.s3.amazonaws.com · aiesec united states. tiers (ranks your exchange...
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AgendaNitty Gritty Day 2!
1. OD for MKT2. The NSB Structure3. Social Media Strategy4. AI Banding5. General Member
Recruitment
➢ Expansions➢ IXP & RXP➢ Rotation of peaks➢ Marketability➢ Largest supply ➢ Quickest consideration➢ Scalable revenue ➢ Lowest expenses➢ Low global standing
Why oGV as National Focus Program?
Our core program that brings organizational sustainability to
AIESEC United States
LCs are grouped into clusters based on their functional performance tiers & are locked from proceeding to some clusters based on org health indicators
Clusters (Rank your overall LC performance)
1. Understand your local market
a. How many students do you have going abroad at your university? b. Where are they going to study or volunteer/intern? c. What markets do you have at your university that are more likely to go abroad? d. Does your university not allow students to go to certain countries?
Market Research
2. Align your local market to national EYPs
a. Gold Partners - Peru, Thailand, Morocco, Argentina, Mexicob. Silver Partners - Colombia, China, Sri Lanka
Benefits of working with national EYPs:
➢ National promotion support (website, mkt newsletter, graphics)➢ National customer flow support (coaching from IR)➢ Standard control support (Quick process time for standard issues)
Narrow your countries
3. Decide your LC EYP
a. Based on their APR & RE timelinei. What are the RE start and end dates? Flexible? Based on wave?ii. What is your sales and approval peak?
b. Based on projects i. How can we align your projects to our market?ii. What are the services and delivery per project?
c. Based on their volume i. How many un-approved opportunities did you have last year?ii. How many members do you have per EP?
*Base your number of EYPs from your performance
Narrow your projects
4. Powered by AIESEC
a. Plan your marketing tactics from now until RoKS and adjust as you go. i. What are the RE start and end dates? ii. What are you conversion rates?
b. Sell the project/SDG...NOT AIESEC.i. How can we align their projects to our market?ii. What are the services and delivery per project?
Promote like study abroad
Your NSB!BlogGraphicsVideo/PhotoSocial MediaDigital Op
Tyler La- Webmaster Mehdi Zaidi- Insta Jason Luong- Photo/Video Chayma Limayma- GD Sara Guan- Blog
Luis Morfin- Webmaster
Madison Regan- CS
Ibrahim El Chami- FB Nora Elb - Video/Photo Taya Arnone- GD Victoria Nguyen- Blog
Mahnvee Deo- TWitter Emilie Enke- Photo/Video Rohit Shaw- GD
bit.ly/AIESECUSBlogContent
bit.ly/AIESECUSPhotoContent
bit.ly/AIESECUSVideoContent
bit.ly/AIESECUSDesignContent