2

Agenda

•  Jean-Claude Jacomin - Who am I? •  Global Juvenile Business

– Market overview – Dorel’s vision & strategic focus – Brand portfolio & product innovation – Expansion

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4

International Profile

Career in Consumer Brands

Innovation Track Record

Leading Business Transformation

Jean-Claude Jacomin

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Broad International Experience

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Career in Consumer Brands

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Track Record Within Dorel Europe (DEU)

•  Successful Innovative Product Launches •  Leading Business Transformation •  Business Model Innovation

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DEU: Successful Innovative Products

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DEU: Leading Business Transformation

•  Redefinition of the brand portfolio: global brand strategy and positioning - Shared platforms and product development for Maxi-Cosi and Bébé Confort

•  Implementation of a European structure - Driving synergies by the creation of a Pan-European Competence Centre - Implementation of Market clusters to increase synergies by centralized Sales Support functions

•  Worldwide distribution of DEU brands and products in more than 80 countries

•  DEU product platforms and brands are shared globally across Juvenile division

•  Successful integration of acquisitions

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DEU: Business Model Innovation

2011 2012

Design of the New Business model

May

Finalization of the New Business model

Apr

il

July

Key priorities defined; Services to consumer, Brand connections with consumers, E-commerce, services to retailers

June

Launch of the New Business model in the organization: June Conference S

epte

mbe

r Installation taskforces

Installation Service Competence center M

arch

M

arch

Business Model Kick off week across DEU

Team Sessions and workshops A

pril

May

Final presentation roadmap of taskforces

Acceleration principles defined M

ay

Change summit Ju

ne We accelerate now!

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We Accelerate Now!

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Dorel Juvenile A Global Business

in Transition

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Dorel Juvenile Global Leader

•  Powerful international and regional brands

•  Successful product innovation driven by our

best in class R&D facilities

•  Strong leadership in child safety and regulation

•  Exceptional supply chain management

•  Experiences and talented people

•  Defined growth strategy through acquisition

•  Know-how in smooth integration of new

companies

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Dorel

Juvenile

(1)

2007

(1) 2008

(1) 2009

2010

2011

Sales

$1,017

$1,074

$995

$1,030

$980

(2)

Gross Profit

$309

$310

$274

$281

$247

Operating

Profit

$113

$127

$93

$96

$54

Juvenile Consolidated Financials (in Millions of US $)

(1) Financial information for 2007, 2008 and 2009 has been prepared in accordance with Canadian GAAP (2) Since the fiscal year ended December 30, 2009, the Company has applied CICA section 3031 Inventories and accordingly, depreciation expense related to manufacturing activities is included in cost of sales starting in 2008

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Juvenile Market Overview Europe*

5.3 B €

USA

2.55 B US$

Canada

450 M US$

Latin America

320 M US$

40% OPP

22% OPP

49% OPP

35% OPP

30% MPP

26% MPP

22% MPP 48% MPP

25% HPP

52% HPP

29% HPP

17% HPP

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

USA Europe Canada Chili

HPPMPPOPP

40% OPP

22% OPP

49% OPP

35% OPP

30% MPP

26% MPP

22% MPP 48% MPP

25% HPP

52% HPP

29% HPP

17% HPP

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

USA Europe Canada Chili

HPPMPPOPP

40% OPP

22% OPP

49% OPP

35% OPP

30% MPP

26% MPP

22% MPP 48% MPP

25% HPP

52% HPP

29% HPP

17% HPP

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

USA Europe Canada Chili

HPPMPPOPP

* Top 8 countries: France, United Kingdom, Spain, Germany, Netherlands, Portugal, Italy, Belgium

35% OPP

49% OPP

22% OPP

45% OPP

48% MPP22% MPP

26% MPP

30% MPP

17% HPP

29% HPP

52% HPP

25% HPP

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

USA Europe Canada Chili

HPPMPPOPP

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The World is Changing in Many Ways…

Urbanization; changing mobility

Sustainability; brand reputation

Demographic developments; Gen Y

Technology advancements

Economic developments; shift of power

Increasing power of consumer

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Dorel Juvenile Vision

A Growing & Coherent Global Juvenile

Business Delivering Enhanced Performance

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Key Strategic Focus

•  Integrate Political and Economic changes in our Business Models

•  Develop innovative and competitive Product and

Services •  Implement effective online and offline campaign

plans to build our brands worldwide •  Reinforce consumer focus, including gen Y •  Drive synergies across the global Juvenile Division •  Continuously adapt our organization and invest in

our talented resources

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4 Pillars to Our Growth Strategy

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Juvenile Operating Structure

Dorel Distribution Canada

DJG USA

Dorel Chile

Dorel Brazil

Dorel Europe

IGC Australia

Dorel China

3400 people in 20 countries

Dorel Colombia

1

Sylvain Duval Nicolas Duran

Jean-Claude Jacomin

DOREL JUVENILE USA

DOREL DISTRIBUTION

CANADA

DOREL EUROPE

DOREL BRAZILDOREL AUSTRALIA

DOREL CHILE

DOREL COLOMBIA

Dave Taylor Mark Robbins Jean-Claude Jacomin (interim)

Dean Jennings Rafael Camarano Christian Sitnisky

Dorel Juvenile Organisation Structure

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Strong International Brands and Product Innovation

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Global Brand Presence

69

countries

62

countries

68

countries

56

countries

•  Global market leader in car seats and child safety

•  #1 in the USA in Home Safety and Infant Health

•  Our multi specialist brand with strong footprint in South Europe

•  The primary stroller brand in many European countries and emerging markets

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Car Seats Strollers Large Furniture

Safety Small Furniture

Small Nursery

HPP

MPP

OPP

Strong Global Brand Portfolio

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Continuous Product Innovation

Maintains our Leading Market Position

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• State of the art in-house Dorel Technical Centers in the US and Europe for Child Safety • Regulation and compliance is not a global standard. Dorel Juvenile has local expertise across the globe

• Strong relationship with international research centers:

• Transport Research Laboratory (TRL) developed new crash test dummy Q10 in cooperation with Dorel

Global Leadership in Child Safety and Regulation

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The European

Future of Child Safety

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DEU Introduces 2 Way Family

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•  The Maxi-Cosi Prezi Infant Car Seat features

Superior Side Impact Performance: •  Featuring New G-Cell HX™ & Air Protect®

•  Launch Campaign Late August •  Online Teaser and Reveal

•  Online and In-Store “It only does Everything”

•  Targeted Awareness •  Targeted Mobile Advertising for Prezi Launch

•  Fit Pregnancy Eblast to deploy 9/27 to more than 200,000 subscribers

•  Fit Pregnancy to add to their Fall Buyer’s Guide

Prezi – USA Superior Side Impact Performance

30 Before After

“ Government of Canada Introduces Toughest-Ever Testing Standards for

Child Car Seats”

2013 Canadian CRS Development

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•  Children can carry their own booster car seat along •  Collapsible armrests allow seat to convert from Belt-

Positioning-Booster to backpack with spacious capacity

•  Convenient and safe traveling!

BoostApak On the Go Convenience

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Award Winning Quinny Yezz

• Compact Size and Ultra light

• Designed using the latest technology and lightest materials

• Strong, durable and easy to use and is ideal for tackling every challenge in the city

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The 1st eco-designed baby bottle accepted by baby whatever his feeding habit - 30% impact on the environment* - 20% less plastic*

Wide neck bottle: easy to fill, easy to clean The baby bottle that answers all parents’ expectations and babies’ needs

Natural Comfort Launched in Europe

* Life Cycle assessment approved by external agency

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Global Life Cycle Management

February 2013 Cologne 2014

Zapp Xtra Zapp Xtra 2.0 Folding seat

Zapp Xtra 3.0 Redesign

Cologne 2010

Zapp

2004

Keep improving Quinny Zapp Xtra and continue generating revenues

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Brand Communication to Strengthen and

Support our Global Brands

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USA Britto Campaign

•  Quinny and Maxi-Cosi partner with Romero Britto, an artist with work that's been exhibited in galleries and museums in over 100 countries.

•  Multi-Tiered Launch Campaign in Miami, FL •  Initial Results:

–  Broadcast segments with CNN en Español, NBC Miami and Telemundo –  Feature-length posts by People.com, mom media powerhouse Babble blog

and the South Florida Sun Sentinel fashion editor

Total Media Impressions to Date: 57,641,591

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New Global Quinny Website

• Matches brand values - gutsy, dynamic and conscious

• Increase awareness and conversion

• Introduction: International - Cologne, Local – October ‘12

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Quinny: Pan-European viral

•  Quinny Yezz is introduced in Europe with a big Facebook campaign

•  > 19,000 videos made, 180,000 times viewed •  > 470 mio impressions of the Facebook ad

And… a call from Facebook head office about the extraordinary conversion rate on the banners!

Air Protect Brand Awareness Campaign

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Channel

Expansion and

Market

Development

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Dorel Juvenile Geographic Sales

45%

39%

3%

7% 4% 2%

2011

43%

41%

3% 7% 4% 3% 0

2010

39%

37%

9%

6% 4% 4%

2012 YTD

Europe

USA

Brazil/Chile

Canada

Australia

Other

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Mature Markets North America and Europe

•  Extensive brand portfolio

•  Differentiation in Channels: –  US and Canada sales primarily to Mass Merchants –  Europe sales primarily to specialized stores

•  Seeking more distribution opportunities for growth, among

which e-commerce

•  Dorel is number 1 in Child Restraint Systems in these markets

•  Safety 1st remains the dominant home safety and infant health brand in North America

•  DJG USA’s product/ brand portfolio leads in 3 of North

Americas top mass retailers

DJG USA Turnaround Plan

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DJG USA Current Situation

•  After achieving record profitability in 2009, DJG has seen a downward trend in financial performance

•  Primary Factors: –  R&D performance below expectations –  Escalating costs with inability to realize meaningful price

increases –  Decline in birth rates –  Challenging economy –  Unprecedented regulatory oversight and government

intervention

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DJG USA Current Objective

•  Improve overall profitability

•  Achieve higher return on R&D investments

•  Increase our agility/speed of execution

•  Re-align the organizational structure and the company culture in line with the new business needs

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DJG USA - Strategic themes

1)  Product innovation and brand focus

2)  Revenue growth and customer profitability

3)  Cost reduction

4)  Reorganization and people alignment

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DJG USA

Update

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Dorel Chile

•  Star performer in 2012

•  Great local partnership with Silfa

•  Market leader in product development & sourcing

•  Main specialized retailer: 52 Baby Infanti Stores

•  Expansion in E-Commerce

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Dorel Brazil

•  Only company in the market with distribution in the

OPP/MPP/HPP arena, with a complete juvenile product portfolio

•  International synergies with sister divisions •  Local manufacturing and warehousing based in

Campos dos Goytacazes (RJ)

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Dorel Australia

•  One of the largest Juvenile companies in Australia and New Zealand

•  Over 35 years in the Australian and New Zealand market, across mass retail groups and Independent baby stores.

•  Juvenile brand portfolio: Mother’s Choice, Maxi-Cosi, Safety 1st, Bertini, Quinny and Go Safe

•  Strong brands, product innovation and local product development in CRS is the driving force behind our future growth primarily in the Independent sector.

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Improved Shop in Shop Experience Across the Globe

French Award winning approach!

Canada

China

USA

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Successful Introduction in Korea

“Travel First Class” with Quinny

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Strategic Acquisitions

Why Dorel is Driving Investment Expansion in Latin America?

•  Fastest growing & most dynamic economic region in the world

•  New found stability & maturity to weather external economic turmoil

•  Extensive trade agreements to support foreign direct investment •  Growing middle class •  Growing birth rate in key markets like Mexico, Colombia, Brazil,

Chile •  Developing retail landscape allowing for brand and product

penetration with adequate segmentation 54

Our Strategy

•  Build on new & existing partnerships to drive further expansion

•  Generate scale, drive efficiencies and accelerate profitability through further investments or acquisitions in existing markets

•  Drive business development through the expansion and implementation of retail capabilities

•  Assemble a strong talent pool that can lead and execute Dorel's

strategic vision

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Dorel Continues Push into Latin America

Sept 25 2012

•  Dorel increased its presence in the Latin American market by acquiring a 70% interest in two juvenile product businesses that sell to customers in Colombia and Central America

•  Acquisition will expand Dorel’s ownership of the highly popular Infanti brand to which Dorel already owns the rights in Chile, Bolivia, Peru and Argentina

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Dorel Polska

•  Dorel acquisition of Poltrade has proven to strengthen Dorel’s market position in EEC (European Economic Community) region

•  Organizational integration into Dorel Europe

•  Leading position in Polish car seat market

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Power of Dorel Juvenile - Conclusion

•  Leading position in the Juvenile industry

•  Strong international brands with growth potential

•  Solid internal product innovation competence

•  Moving towards a global coherent organization

•  Continuous focus on new markets & channels

•  Promising foundation in Latin America

•  Appetite for strategic acquisitions

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