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TRANSCRIPT
Technology's Role in a Real Estate Development“Lead the Experience”
Mamduh AllamBusiness Development Manager, Real Estate Practice
Cisco’s Value Proposition to Developers
Connected Real Estate
Cisco Approach & Projects
222
Agenda
Financial Benefits & Case Studies
Q&A
Cisco’s Value Proposition to Developers & Owners
Trends Shaping the Future of Buildings1. Population Growth
Doubled in 2nd half of last century; will reach 10 B in 2050
2. Infrastructure AdvancesBroadband and Internet fastest growing infrastructures ever
introduced
3. Transformation Of OrganizationsAutomated > Enabled > Networked > Networked Virtual
Organizations
4. Asset Utilization60% of Space is wasted
5. Energy Consumption & Environmental Impact “LEED”Buildings consume 50% of world’s energy; 90% of world’s electricity
Real Estate Owners Concerns
Attracting Residents & Businesses
Attracting Residents & Businesses
ProtectingAssets
Safety & Security
ProtectingAssets
Safety & Security
CreatingNew Experiences
CreatingNew Experiences
ReducingTotal Cost of Ownership
ReducingTotal Cost of Ownership
Increasing Stakeholder Value
Increasing Stakeholder Value
Addressing Sustainability
“LEED”
Addressing Sustainability
“LEED”
Operator Value
• OPEX reduction
• Productivity
• EHSS compliance
• Efficiency
• GREEN “LEED”
Operator Value
• OPEX reduction
• Productivity
• EHSS compliance
• Efficiency
• GREEN “LEED”
Owner Value
• Building lifecycle
• Differentiator
• $ value ROI
• Revenue
• Retention
Owner Value
• Building lifecycle
• Differentiator
• $ value ROI
• Revenue
• Retention
User / Tenant Value
• Human experience
• Simple interaction
• Brand attraction
• Media rich
User / Tenant Value
• Human experience
• Simple interaction
• Brand attraction
• Media rich
Creating Value for Users and Real Estate Owners
Creating Value for Users and Real Estate Owners
Creating ValueCreating Value
EnhancedPower Management
EnhancedPower Management
IntelligentLAN Switching
IntelligentLAN Switching
Auto VLANAuto VLAN Auto QoSAuto QoS
LinkSysLinkSysCarrier
SoftswitchCarrier
Softswitch
FirewallFirewall
WiFi NetworkingWiFi Networking
Dynamic DeviceDiscovery
Dynamic DeviceDiscovery
IntelligentTraffic Routing
IntelligentTraffic Routing
Network Access ControlNetwork Access Control
Secure VPN AccessSecure VPN Access
StorageStorage
CiscoWorksCiscoWorks
SeamlessMobility
SeamlessMobility
Dynamic User TrackingDynamic User Tracking
SRSTSRSTVideo AssociationVideo Association
WirelessWireless
IP CommunicationsIP Communications StorageStorage SecuritySecurityVideoVideo Data CenterData Center
ServicesServices Music-on-DemandMusic-on-Demand Service CentreService Centre
Smart Card PMSSmart Card PMS
Loyalty ProgramsLoyalty Programs
Digital Signage Digital Signage Asset TrackingAsset Tracking
Room AutomationRoom AutomationVideo ConferencingVideo ConferencingPhysical securityPhysical security IPTVIPTV WirelessWirelessVoDVoD
ConciergeConcierge
Energy ManagementEnergy Management IPTIPTBMSBMS Video SurveillanceVideo SurveillanceSystemsSystems
SecuritySecurity Digital SignageDigital Signage
Asset ManagementAsset ManagementVideo DeliveryVideo Delivery
BASBAS SafetySafety A/VA/VCablingCablingData CenterData Center
DevicesDevicesFire AlarmFire Alarm Access ControlAccess Control
HVACHVAC ElevatorsElevators
Data CommunicationData Communication
CamerasCameras
Voice CommunicationVoice Communication
TVTVSensorsSensors
RFIDRFIDLightsLights
Building ControlsBuilding Controls
CADCAD
ProcessesProcesses
Surveillance Data RetrievalSurveillance Data Retrieval
EvacuationEvacuation Guest ManagementGuest ManagementContent ManagementContent Management
Lost & FoundLost & Found
MaintenanceMaintenanceSupplier ManagementSupplier Management
Renovation and UpgradesRenovation and Upgrades
RegistrationsRegistrations
Facility OperationsFacility Operations
Service Oriented Building Architecture
Systems IntegrationCreate an Information Sharing Platform Between Systems
Systems IntegrationCreate an Information Sharing Platform Between Systems
Converged NetworkIndustry Standard Communication Backbone
Converged NetworkIndustry Standard Communication Backbone
Service CreationCreate Correlations Between Processes to Create Services
Service CreationCreate Correlations Between Processes to Create Services
7© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Connected Real Estate
s e r v i c e s
Enhance Building Performance
Connected Real Estate: Bldg Systems
Situation: Proprietary and DisparateServices Only Relevant to FMNon-InteroperableMaintenance & Operational Lock-in
Energy
Access
Surveillance
Fire HVAC
Elevator
Lighting
s e r v i c e s
Improve User Effectiveness
Connected Real Estate: IT and Comms
Situation: IP-based technologiesOpen, highly interoperable
The Network is the Platform
Energy
Access
Surveillance
Fire HVAC
Elevator
Lighting
InternetSignage
Media Telephony
Wireless
s e r v i c e s
Extending the Platformfor Transformation
One Network ‐ the 4th Utility
Solution: Building Systems move onto IPIntegration with IP Telephony
Gateways for Integration
Energy
Access
Surveillance
Fire HVAC
Elevator
LightingMedia Telephony
InternetSignage Wireless
Convergence: Introducing the 4th Utility
ElectricityElectricityGasGas
Essential UtilitiesEssential UtilitiesInternetInternet
4th Utility4th UtilityWaterWater
Reduce Cost and Complexity byReplacing Disparate Networks with One
Simplified, Flexible, and Scalable IP Network
Reduce Cost and Complexity byReplacing Disparate Networks with One
Simplified, Flexible, and Scalable IP Network© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Integrated Operations Center
Integrated Operations CenterIntegrated Operations Center
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13
Economies of scale benefits through integratingthe Network, Security, and Facilities Operations into
ONE Integrated Operations Center
Economies of scale benefits through integratingthe Network, Security, and Facilities Operations into
ONE Integrated Operations Center
Financial Benefits & Case Studies
Changing the TCO+ve
-ve
Time
5–100 Years
MaintenanceMaintenance RenovationRenovationReuseReuse
Increase RevenueNew business models,
managed services, intelligent building premiums
Increase RevenueNew business models,
managed services, intelligent building premiums
Reduce CAPEXSimplified installation,
reduced cabling, procurement options for building systems
Reduce CAPEXSimplified installation,
reduced cabling, procurement options for building systems
DecommissioningDecommissioning
Reduce OPEXSimplified management,
maintenance, operational efficiencies, energy savings
Reduce OPEXSimplified management,
maintenance, operational efficiencies, energy savings
Cas
h Fl
ow
OperationsOperationsDesign andConstructionDesign and
Construction© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Time to Engage Your Technology Partner
Strategy Design Construction Operation
Building Systems Design Current Entry
IT Network DesignCurrent Fit Out Entry
15 - 20% 80- 85%
Life
cycl
eco
st
Building Systems & IT Infrastructure DesignProposed Entry
ExamplesCAPEX Cost Savings Due to Convergence
Barbizon 63New York CityBarbizon 63New York City
Building mgmt systemAccess controlsVideo surveillanceA/V intercomTelephony and wireless
Building mgmt systemAccess controlsVideo surveillanceA/V intercomTelephony and wireless
One America PlazaSan DiegoOne America PlazaSan Diego
Camera systemCard accessParking with validationHVACAutomation software
Camera systemCard accessParking with validationHVACAutomation software
The ShiresLeicester, UKThe ShiresLeicester, UK
Electronic systemsIntegrated triple playBuilding integrationStructure cablingInteroperable systems
Electronic systemsIntegrated triple playBuilding integrationStructure cablingInteroperable systems
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17
EnergyFairmont HotelsEnergyFairmont Hotels
Electricity savingIntegration of:
LightHVACAccess
Electricity savingIntegration of:
LightHVACAccess
OperationsCisco SystemsOperationsCisco Systems
CCTV over IPCentralized controlIntrusion detectionTemp, leak detectionMonitoring
CCTV over IPCentralized controlIntrusion detectionTemp, leak detectionMonitoring
MaintenancePfizer UKMaintenancePfizer UK
Annual maintenanceIntegration of:
70,000 building pointCentralized opsUnified control system
Annual maintenanceIntegration of:
70,000 building pointCentralized opsUnified control system
ExamplesOPEX Cost Savings Due to Convergence
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18
Customizable services and experiences can be created over the connected building and IT systems.
Connecting building systems affect OPEX and CAPEX; and pays for itself !
Return on Investment ‐ Examples
s e r v i c e s
BarbizonNew York City
1 America PlazaSan Diego
The ShiresLeicester, UK
14% 8.6% 15%
FairmontVancouver
energy savings
PfizerSandwich, UK
maintenance
Cisco SystemsSan Jose
security/surveillance
34% 15% 30%
• Cabling and cable pathways
• Labor and equipment
• Project management (design, implementation)
• Consolidation of servers for the systems
• Reduced training for personnel
• Simplified system configuration
• Wireless and Power over Ethernet
CAPEX SAVINGS• Service contracts, additions, remodeling
• Energy savings
• Improved load factor, coordinate supply
• Maintenance, repair and replacement
• Savings related to “productivity”
• Staff training, efficiency, IT support
• Cable and cable pathways, MAC
OPEX SAVINGS
Return on Investment (ROI) with Connected Real Estate
• Energy Savings – 12%
• Operational Savings – 10%
• Rental Rate Increase – 4%
• Occupancy Improvement – 4%
• Owner Occupied Building
– Energy & Operational Savings: Simple payback 4 years, ROI 95% over 5 years
• Developer Owned Building
– Occupancy & Rental Increases: Simple payback 1.4 years, ROI 265% over 5 years
Source: Building Intelligence Group
Annual Operating Cost Savings of Integrated Systems
Svc Contracts, Additions, Remodeling 32% Less
Energy Cost Savings $0.16 per SF
Improved Load Factor, Coordinate Supply 10% Less
Maintenance, Repair and Replacement $0.20 per SF
Savings Related to “Productivity” $0.39 per SF
Staff Training, Efficiency, IT Support 82% Less
Cable and Cable Pathways, MAC 39% Less
Svc Contracts, Additions, Remodeling 32% Less
Energy Cost Savings $0.16 per SF
Improved Load Factor, Coordinate Supply 10% Less
Maintenance, Repair and Replacement $0.20 per SF
Savings Related to “Productivity” $0.39 per SF
Staff Training, Efficiency, IT Support 82% Less
Cable and Cable Pathways, MAC 39% LessAdapted from: National Institute of Standards and TechnologyAdapted from: National Institute of Standards and Technology
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21
Return on Investment (ROI) with Connected Real Estate
• Energy Savings – 12%
• Operational Savings – 10%
• Rental Rate Increase – 4%
• Occupancy Improvement – 4%
• Owner Occupied Building
– Energy & Operational Savings: Simple payback 4 years, ROI 95% over 5 years
• Developer Owned Building
– Occupancy & Rental Increases: Simple payback 1.4 years, ROI 265% over 5 years
Source: Building Intelligence Group
Site Reference in Dubai
Copyright ® 2006 The Fourth Utility, LLC
Building Systems List
Energy ManagementHVAC & Lighting Control SystemsFire Alarm and Protection ServicesElevators and EscalatorsPlumbing EquipmentAircraft Warning LightsFacility ManagementBuilding Security and Access ControlDigital Signage SystemsIP‐based Video Surveillance Systems (“IPVS”)Communications and Collaboration toolsSystems Integration
Copyright ® 2006 The Fourth Utility, LLC
Tennant Menu Card
• Cost avoidance ( $1 - $2 psf)• Operational savings ($0.50 psf)• New hard dollar revenue ($3 psf)
• Leasing / Marketing advantages• Faster move in • Tenant value / loyalty (stickiness)
• Frequent media coverage • Future-minded foundation• Continuous product development
Ballantyne Village
Approach & Projects
… Cisco collaborate with complex ecosystem
CiscoStrategic Advisory
Client / InvestorFinancialAdvisors
Arch /ConsultingEngineer
FinancialAdvisors
Arch /ConsultingEngineer
PropertyDeveloper
Main Contractor
Mechanical & Electrical Contractor
SteelworkContractor
Ground Works Contractor
Systems/Network Integrator
Fire & LifeSystems
BMS Contractor
Security Contractor
CCTV Contractor
CiscoAdvanced Services
Products
CiscoStrategic Advisory
Advisory Services Key Touch points
Launch and Operate
Construction
Ser
vice
Bus
ines
s C
ase
Impl
emen
tatio
n of
C
isco
com
pone
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\Q
A fo
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ers
Kno
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Tran
sfer
Opt
imiz
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Sup
port
to O
pera
te
Test
& L
aunc
h
Low
Lev
el D
esig
n fo
r C
isco
Com
pone
nts
Tendering/ Detail
Schematic Design
Concept Design
Project ManagementProject Management
Development Lifecycle
System Integrator*LLD of 3rd Party, SI, Knowledge Transfer, Testing, Handover
Operator*
Sup
port
for T
ende
ring
*Non-Cisco Offering
Bus
ines
s R
equi
rem
ents
and
G
ener
al D
esig
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evie
w
Bas
is o
f Des
ign
Ser
vice
Con
cept
Por
tfolio
Net
wor
k A
rchi
tect
ure
and
Hig
h Le
vel D
esig
n
The full cycle of our Engagement Framework maps to the Development’s Lifecycle
Current Projects• King Abdullah Economic City – Rabigh KSA• Al Akaria (Mall 4)• Dabab Towers (PPA)• Destiny USA - Syracuse NY USA• Westfield Malls – London, UK• JAFZA Convention Center- Dubai, UAE• Large Private Real Estate Developer – Dubai UAE• Ocean Park – Hong Kong • University Campus – India
Cisco Real Estate ProjectsProjects To Commence• Knowledge Economic City – Madinah KSA• Prince Abdulaziz bin Musaid Economic City – Hael, KSA• Large Private Real Estate Developer – Jeddah KSA• SAGIA – Riyadh KSA
Completed Projects• Ballantyne Village – Charlotte NC USA• Boston Properties – Boston, MA USA• Energy City Qatar – Doha Qatar• Citystars - Egypt• One America Square – San Diego, CA USA• Ave Maria University – Naples, FL USA
Cisco and Seera in the Saudi Press
Source: ALWATAN, January 212008
Cisco and Seera on CNNMoney.com
Source: http://money.cnn.com/news/newsfeeds/articles/marketwire/0350655.htm
Cisco and SAGIA on YAHOO!
Source: http://biz.yahoo.com/iw/080121/0350660.html
Project description:
• 3 Million Sq. Ft. Convention Centre• 22 meeting and conference rooms,• exhibitions halls• 700-seat modular auditorium• fitness centre• recreational area• 22 retail outlets• twin-tower commercial building:• 1,274 offices, a 322 – room four star hotel• 4,100 space car park• Located in the Jebel Ali Free Zone, Dubai, UAE
JAFZARequirement:
• JAFZA has assigned Cisco as its technology consultant for the Design, Tendering, Construction Supervision, Testing and Commissioning
• The intent of the customer is to deliver a “state-of-the-art” intelligent building
• The Real Estate framework will be based on the IP Network as an additional utility to water, gas and electricity
• Jafza Convention Centre Complex project is set to realize significant benefits in:
• process efficiencies• simpler operations • higher workforce productivity• reduced CAPEX and OPEX• superior security• Revenue generating services