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Best Practices - Driving Web Traffic & Monetization With Widgets April 2, 2008 Join the audio portion of this event - U.S. & Canada: 800.773.0519 International: 00+1 212.231.2900 Access Code: 9520114. Agenda. House Keeping Introductions NewsGator Widgets 101 Widget Best Practices - PowerPoint PPT PresentationTRANSCRIPT
Best Practices - Driving Web Traffic & Monetization With Widgets
April 2, 2008
Join the audio portion of this event - U.S. & Canada: 800.773.0519
International: 00+1 212.231.2900Access Code: 9520114
Agenda
• House Keeping• Introductions• NewsGator Widgets 101• Widget Best Practices • National Geographic Magazine
– Best Practices in Action• Learn More
Housekeeping
• Join the audio portion of this event– U.S. & Canada: 800.773.0519– International: 00+1 212.231.2900– Access Code: 9520114
• For assistance during the call– Press *0 to reach a ReadyTalk operator
• Your lines are muted– Please ask questions via the chat window– We will address questions at the end of the
presentation
• After the webinar– A copy of the presentation slides will be sent to you
Introductions
Rob Covey Managing Editor/Creative Dir National Geographic
Jeff Nolan VP - SaaS NewsGator Technologies, Inc
Walker Fenton General Manager - SaaS NewsGator Technologies, Inc
NewsGator Widgets 101
Dynamic Content
Branded
• Improved Monetization • Increased Page Views• Higher CTRs• Dynamic Content
Social Interaction
Rate
Share
Comment
Viral
Banners vs
Widgets
NewsGator Widgets101
Editorial Control
NewsGator Widgets101
low
high
low highVALUE
FR
EQ
UE
NC
Y
View the widget
Read article (click through)
Share content
Add the widget
Widget Best Practices
1. Cleary Define Your Objectives
Clearly Define Your Objectives
Sample Objectives Key Measurement
• Increase Online Traffic • Page Views• Click Through Rates
• Interact With Customers/Own The Conversation
• Other Interactions• Click Through Rates
• Syndicate Brand & Content To Other Sites/Locations
• Descendants / Placements
• Drive Ad Sponsorships • Ad/Sponsorship Dollars• Impressions• Click Through Rates
Examples…
Widget Best Practices
2. Know Your Audience & Select Relevant Content
Know Your Audience & Select Relevant Content
• Engage users with a variety of content types– Pictures– Video– Text
• Cater to the interests of users
• Encourage interaction• Use dynamic content• Provide localized
content
Widget Best Practices
3. Aggregate Content From Multiple Sources
Aggregate Content From Multiple Sources
• Content universe is larger than what you publish– Combine multiple content sources
• In-house• Syndicated
– Leverage NewsGator’s Discovery tools & Editorial Control• Whitelisted search • Control post level content within each feed
Examples…
Most popular
Search
Personalized
Widget Best Practices
4. Take Advantage Of Social Interaction
Take Advantage Of Social Interaction
• Interact & share content– Rate– Share– Email– Comment– IM– Send to mobile– Other (Digg, Del.icio.us)
Widget Best Practices
5. Use Prominent Site Placement & Broad
Distribution/Promotion
Use Prominent Site Placement & Broad Distribution/Promotion
• Placement– Keep front and center– Add to as many pages
as possible– Add to your navigation
menu– Add to blogs
• Distribution/Promotion– Ad Networks– Distribute to likeminded
sites, affiliates– Allow individuals to take
to start pages, social networks, etc.• Supports OpenSocial
– Promote through other marketing channels (blog, print, email, etc.)
Examples…
Widget Best Practices
6. Monetize
Monetize Widgets
• Ad sponsorship– Pre-roll & Post-roll
video– Sponsorships– Ad Server
Integration– Pay per click
• Co-branding
Best Practices Summary
1. Clearly Define Your Objectives
2. Know Your Audience & Select Relevant Content
3. Aggregate Content From Multiple Sources
4. Take Advantage Of Social Interaction
5. Use Prominent Site Placement & Broad Distribution/Promotion
6. Monetize Your Widgets
Best Practices In Action
Audience Knowledge & Content Selection
• Readers value photography
• National Geographic brand tied to photos
• Puzzles are popular• Photo changes daily• Users contribute
photos
On-Site Promotion
• Add widgets to as many pages as possible
• Add navigation menu option on all pages
Co-Brand Promotion
• Increased web footprint– 19 co-branded widgets– Doubled number of
page views
• Drives interactions– Tampa Bay Online has a
5% click through rate(CTR)
Get Started Now
Co-brand YourShot puzzle widget
http://widgets.newsgator.com/cobrand-puzzle.aspx
Question & Answer Session
Submit questions via chat box in ReadyTalk
Learn More
Sign up for free trial
Visit http://widgets.newsgator.com
Thank You
Walker Fenton, General Manager – [email protected], 303.552.2025
Jeff Nolan, Vice President - [email protected], 650.430.3947
Rob Covey, Managing Editor/Creative DirectorNational Geographic [email protected], 202.857.7412
About NewsGator Software-as-a-Service
Full personalization
• Drives page views & site time• Increases ad/sponsorship opportunities• Extends reach & brand Mobile
NewsGator Platform
Editor’s Desk
Enrich/enhance content
Viral Syndication