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Consumer empowerment

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What is Collaborative Marketing?

›strategy to engage an audience in an

active, non-intrusive conversation› What does it accomplish?

›Connects all constituents, solidifies loyalty, Creates innovation efficiency, Increases product adoption and success, Improves communication with customers,

Helps Identify, engage, and leverage Advocates, Reduces

skepticism towards your marketing message, Results in an

ownership of a product/service and authentic WOM›

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It’s A Matter of How

Ask (Surveys, online chats/focus groups and quickpolls)

agencyme’s dialogue platform

& Engage (Blogs, forums and networking)

Intuitive, Graphical, & Real-time Community Administration

& Reporting

Front-End Community Experience

Back-End Insights & Administration

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Multiple Forms Of Exchange

Collaboration & Innovation Through Community(blogs, quick polls, message boards, quick thoughts, surveys)

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Quantify, Prioritize and Act

Robust, Customized Reporting and Insights Mining

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4. ACTIVATE: SUPPORT EVENTS

GROWTH, DIRECT MKG

3. ENGAGE: GIVE A VOICE,

INFORM, CLOSE HE LOOP

2. GENERATE INSIGHTS:

INNOVATION MKG & LIFESTYLE

1. IDENTIFY, RECRUIT, PROFILE

Key segments:

Demographics, Brand

A&U, Advocacy

Qualitative-Quantitative

methodology that enables members to

not only react to ideas, but to modify

them and create new ideas that are

quantitative tested.

WOM marketing via influencers who feel vested

as they co-created the

ideas

Get consumers to respond to and co-

create product, packaging, claims,

naming, communication to gain consumers

ideas and response on key factors

Support At Every Stage

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What You

Collect

Empowered Involvement Community

What You

Do