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CREDENTIAL

Jakarta June 2013

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IF YOU CANT BE THE FIRST,

BE DIFFERENT!Jack Trout and Al Rise

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FAME 74 DIFFERENTIATION

Fame 74 is a communication specialist, dedicated to building

brands, based on USP and consumer insight connection

Our ultimate goal is to achieve clients business result

By making your brandfame in consumers mind and heart

Fame 74s focus is to provide relevant, effective, premium andquality approach to consumer throughfashion and lifestyle

A new concept of communication agency (STP adoption)

Focus will create expertise and minimizing the risk

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FAME 74 WORKING MODEL

CONSUMER

INSIGHT

USP

BRAND

PROPOSITION

FASHION AND

LIFESTYLE

BUSINESS

RESULT

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CAMPAIGN PLANNING CYCLE

WHERE ARE WE NOW?

Brand Equity

Brand Status

WHERE ARE WE GOING TO?

Marketing Objective

Commercial Objective

HOW DO WE GET THERE?

Commercial Strategy

Brand Proposition

ARE WE THERE YET?

Evaluation

KPA

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CLIENTS AND PROSPECTS Our clients / prospects are lifestyle and entertainment

brands and brands who want to use lifestyle and

entertainment as device to approach their consumer

Those who expect quality in their communication program

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TAILORMADE COMPLETE SOLUTIONS

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Image Maker, Advertising & Design

http://www.facebook.com/photo.php?pid=4193439&id=557687443

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http://www.facebook.com/photo.php?pid=4193439&id=557687443

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EVENT MANAGEMENT

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http://www.facebook.com/photo.php?pid=2405599&id=557687443http://www.facebook.com/photo.php?pid=2405763&id=557687443

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http://www.facebook.com/photo.php?pid=2404312&id=557687443http://www.facebook.com/photo.php?pid=2405599&id=557687443http://www.facebook.com/photo.php?pid=2405763&id=557687443http://www.facebook.com/photo.php?pid=2405763&id=557687443http://www.facebook.com/photo.php?pid=2405216&id=557687443http://www.facebook.com/photo.php?pid=2404489&id=557687443

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http://www.facebook.com/photo.php?pid=4716148&id=557687443http://www.facebook.com/photo.php?pid=4716208&id=557687443http://www.facebook.com/photo.php?pid=4716214&id=557687443

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http://www.facebook.com/photo.php?pid=4716148&id=557687443http://www.facebook.com/photo.php?pid=4716533&id=557687443http://www.facebook.com/photo.php?pid=4716507&id=557687443http://www.facebook.com/photo.php?pid=4716520&id=557687443http://www.facebook.com/photo.php?pid=4716208&id=557687443http://www.facebook.com/photo.php?pid=4716255&id=557687443http://www.facebook.com/photo.php?pid=4716531&id=557687443http://www.facebook.com/photo.php?pid=4716214&id=557687443http://www.facebook.com/photo.php?pid=4716151&id=557687443

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Sales Promotion

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Fashion Showcase

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New World Of Marketing

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FAME 74

FAME 74 was born in March

2005 as the first Fashion and

Lifestyle communication

agency/specialist

Fame 74 gains a quick and

positive recognition from the

industry, including a reward

as International YoungCreative Entrepreneur

2007/8

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www.fame-74.com