agency
DESCRIPTION
Understanding AgencyTRANSCRIPT
AGENCY
Listing Agent
Buyer
Sellers
Selling Agent
Which side of the “Fence” are you
on?
Listing Broker/Salesperson is Agent for the seller-Client Selling
Broker/Salesperson is subagent for the seller-Client
TRADITIONAL AGENCY RELATIONSHIPS
Buyer
NO REPRESENTATION
SALESPERSON MUST TREAT BUYER:1. Fairly & Honestly, and
2. Disclose to the Buyer known facts that may affect value
1. Loyalty
2. Obedience
3. Disclosure
4. Confidentiality
5. Accounting
6. Reasonable Care
SELLER___FIDUCIARY DUTIES OWED BY AGENT TO CLIENT:
TRADITIONAL AGENCY RELATIONSHIPS
Listing Broker/Salesperson is Agent for the Seller-Client
Selling Broker/Salesperson
is AGENT for Buyer-Client
Buyers
BUYER AGENCY BROKERAGE SYSTEM
2 Agents & 2 Clients
BUYER AGENCY BROKERAGE SYSTEM
• The Selling Real Estate Agent is on the Buyer’s side of the (fence) transaction. He must :
• Negotiate for the lowest price possible, and
• Structure the transaction to the Buyer’s advantage
FIDUCIARY DUTIES OWED BY BOTH AGENTS TO CLIENTS:
1. Loyalty 4. Confidentiality
2. Obedience 5. Accounting
3. Disclosure 6. Reasonable Care
“Results when Buyer -Client wishes to purchase property listed
with the same company ( in-house listing)”
Buyers
BROKER /SALESPERSON CANNOT DISCLOSE:
Price Seller is willing to accept
Price Buyer is willing to pay
Personal confidences that may put one party at a disadvantage
DUAL AGENCY RELATIONSHIPS
Sellers
Broker/Salesperson (s) becomes a mediator for both Buyers and Sellers
Listing Agent and Selling Agents are the same person and do not represent either party- He/She is a mediator!
How is a Buyer’s Agent Paid?
Like other goods & services, brokerage fees or commissions are already built into the price of the property being purchased.
SELLING PRICE COMMISSIONS AND OTHER CLOSING COSTS
NET TO SELLER
LISTING BROKERRECEIVES PART OF
COMMISSION
SELLING BROKER RECEIVES PART OF
COMMISSION
-My company could participate in the sellers offered fee split
-We can instruct the seller to pay my company in the buyer’s behalf
-The buyer can pay my company directly upon closing escrow