Music Project! ;D - Agencies

By Mattie and Mike =)

Analysis of event/productionThe music agents meet with bands for management, to agree on dates for tours and work out monetary requirements for the production and promotion of the gigs and tours. They also arrange contact with promoters regarding equipment, set list, guest list etc. and also contact venues to arrange performance dates and arrange the cost of hiring out the venue. Finally, they arrange accommodation of the band, making sure everything is sorted, and they don’t get bad backs.

The agents contact the label to attempt to setup a gig which includes similar bands to tour. Also, if they’re with a bigger band, they can also set you up as a support slot to gain more fans.

Costs/Production BudgetThe agents must consider the financing required for a gig, the promotion, management and the crew. They need to also take into consideration the price of accommodation and transport for the band. They also think about the pricing of the tickets and if they would gain any profit from the band. The way they make money would be to take a percentage from the earnings of the band from a tour.

Place - Venue

The manager for the band/artist would not organise the venue for the band as they would get the bands promoter to do it. They would have to talk with the promoter and agree with where they’d have the concert, the budget for it all and for the tour dates.

Forms of publicity/Distribution methods

The way they promote their band is by contacting the promoters and talking about the band contracts to try and arrange businesses. They would also put the band/artist on other bands on their label as a support act to give them more publicity. They would also promote their band through tv advertisement (e.g. Kerrang!, Scuzz), through radio (e.g. Capital FM, Absolute Radio) and through internet sources (e.g. iTunes, Youtube). They would also organise for autobiographies to be published for the fans to read. They would do competitions for the fans to meet and greet with the band or hang with them, they would also organise signings for the band so people could meet and get an item signed by the whole band.

What market research do they undertake?

They find out the niche’s of the market and what is popular at the time, so that they may sell their product at the right time to the right audience. They also do surveys and find out (using shop records).

There is literately no website for finding the information out!