Agarbattis Agarbattis

CONCEPT:CONCEPT:

AAgarbattisgarbattis” also known as “Incense Sticks” are ” also known as “Incense Sticks” are made from aromatic plants and essential oils made from aromatic plants and essential oils extracted from plants or animal sources. extracted from plants or animal sources.

► When lightened, they release fragrant smoke When lightened, they release fragrant smoke which is used in religious activities, prayers, which is used in religious activities, prayers, therapeutic and aesthetic purposes.therapeutic and aesthetic purposes.

► These have been used since times immemorial as These have been used since times immemorial as an integral part of Hindu deity worship In India.an integral part of Hindu deity worship In India.

► about 10,000 agarbatti manufacturing units in the about 10,000 agarbatti manufacturing units in the country including tiny, small and medium, besides country including tiny, small and medium, besides another 200 well-established ones having over 50 another 200 well-established ones having over 50 branded branded agarbattisagarbattis. Nearly 12 lakh people are . Nearly 12 lakh people are directly or indirectly employed by the industry.directly or indirectly employed by the industry.

CONCEPT:CONCEPT:

► India is exporting a wide range of India is exporting a wide range of agarbattis agarbattis or incense sticks that have natural,exotic or incense sticks that have natural,exotic fragrances extracted from jasmine, fragrances extracted from jasmine, sandalwood (chandan) and rose. sandalwood (chandan) and rose.

► The incense sticks are packed in attractive The incense sticks are packed in attractive packaging.packaging.

► The The agarbatti agarbatti industry depends heavily on industry depends heavily on forest products for raw materials—a natural forest products for raw materials—a natural advantage since nature has bestowed upon advantage since nature has bestowed upon it vast expense of forests.it vast expense of forests.

Governing BodyGoverning Body

►Ministry of Commerce and industry, Ministry of Commerce and industry, Government of India over the years Government of India over the years has been playing an important role in has been playing an important role in promoting exports of promoting exports of agarbattis agarbattis from from the country.the country.

PACKAGINGPACKAGING

►Packaged quite attractively, these Packaged quite attractively, these brands appeal to a cross section of brands appeal to a cross section of consumers at various price segments.consumers at various price segments.

►These These agarbattis agarbattis are available in are available in ‘fragrance locked packets’.‘fragrance locked packets’.

►Fragrance-locking’ is a unique concept Fragrance-locking’ is a unique concept of packaging which helps to retain the of packaging which helps to retain the fragrance for a longer period.fragrance for a longer period.

India’s exports of India’s exports of Agarbattis Agarbattis to major countriesto major countries

► India’s exports of India’s exports of agarbattisagarbattis, shot up steeply by 21.68 , shot up steeply by 21.68 per cent when the same reached a level of Rs. 247.42 per cent when the same reached a level of Rs. 247.42 crore over Rs. 203.33 crore in the previous year.crore over Rs. 203.33 crore in the previous year.

► Country-wise export trends reveal that USA continues Country-wise export trends reveal that USA continues to be the largest market. to be the largest market.

► There was a phenomenal growth of 39.54 to this There was a phenomenal growth of 39.54 to this market during the period----exports having touched a market during the period----exports having touched a figure of Rs. 35.57 crore as against Rs. 25.49 crore. figure of Rs. 35.57 crore as against Rs. 25.49 crore.

► The other major markets witnessing steep growth The other major markets witnessing steep growth during the period comprised:during the period comprised:

► Djibouti (92.74%), Sri Lanka (57.92%), Australia Djibouti (92.74%), Sri Lanka (57.92%), Australia (53.75%), Spain (46.43%), Mauritius (46.04%), Chile (53.75%), Spain (46.43%), Mauritius (46.04%), Chile (38.99%), Egypt (33.51%), Malaysia (33.32%), UAE (38.99%), Egypt (33.51%), Malaysia (33.32%), UAE (28.53%), South Africa (26.78%), and UK (26.58%).(28.53%), South Africa (26.78%), and UK (26.58%).

► On the other, the markets showing a negative growth On the other, the markets showing a negative growth during the period include: Italy(48.45%), Brazil during the period include: Italy(48.45%), Brazil (14.55%), and France (3.49%).(14.55%), and France (3.49%).

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