aftersqool pitch deck (2015-03)
TRANSCRIPT
1angel.co/AfterSqool | @AfterSqool | [email protected]
Gus Collazo, CEO and
Founder
Connecting busy moms with great after school programs
The Challenge (for parents)
2angel.co/AfterSqool | @AfterSqool | [email protected]
• Parents need a quick and
easy way to find all their after
school options
• Parents want to search class
schedules in one place
• Parents want easy access to
free trial classes
Parents want to quickly & easily find great after school
programs
The Challenge (for businesses)
3angel.co/AfterSqool | @AfterSqool | [email protected]
• Owners want to focus on
teaching
• Time and money wasted
while recruiting new students
every year
• Current marketing options are
not tailored to their business
Businesses need to find new students while saving time
& money
4angel.co/AfterSqool | @AfterSqool | [email protected]
* Small Business Association, U.S. Census Bureau 5angel.co/AfterSqool | @AfterSqool | [email protected]
After school businesses spend $6.1B in marketing*
• Offensive sales
tactics
• Not focused on this
niche
• Expensive
• Limited Choices
• Limited to no
schedule searching
• Some limited only
on summer camps
• More choices
• Full class schedule
searching
• After school activities
+ summer camps
The Market Opportunity and the Competition
6angel.co/AfterSqool | @AfterSqool | [email protected]
Parents
• SEO
• Fundraisers
• Social Networks
Marketing
Businesses
• Digital Marketing
• Mailings, Postcards
• Sales Calls
7angel.co/AfterSqool | @AfterSqool | [email protected]
Current Plans
• Basic Membership (FREE)
• Plus Membership ($29.99/mo, ROI is 1 student referral)
Future Plans
• Premium Membership ($49.99/mo)
• Elite Membership ($99.99/mo)
• Summer Camp Placements (10% of camp price)
2015 2020
Estimated Customer Lifetime Value: $1,800 $12,100
Estimated Cost of Customer Acquisition:$639 $194
The Business Model
8angel.co/AfterSqool | @AfterSqool | [email protected]
Rollout Plan
2015Los Angeles, CA11,500 Business Members
2016Southern CaliforniaArizona20,000 Business Members
2017New York CityNorthern California48,000 Business Members
2018New York State *NevadaOregonTexasWashington75,000 Business Members
2019Arkansas, ColoradoFlorida, HawaiiIdaho, Iowa, KansasMinnesota, MissouriNebraska, New MexicoOklahoma, Utah112,500 Business Members
2020Remaining metros of US195,000 Business Members
2015 2016 2017 2018 2019 2020
Plus Tier members ($29.99) $42,000 $603,000 $3,365,000 $7,744,000 $12,926,000 $20,293,000
Premium Tier members ($49.99)
$0 $164,000 $1,643,000 $5,195,000 $10,773,000 $16,914,000
Elite Tier members ($99.99) $0 $0 $659,000 $3,151,000 $7,183,000 $11,277,000
Summer Camp Placements $0 $44,000 $607,000 $1,831,000 $4,400,000 $8,584,000
Total Revenue $42,000$811,00
0$6,274,00
0$17,921,00
0$35,282,00
0$57,068,00
0
Financial Projections
2015 2016 2017 2018 2019 2020$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$42,000 $811,000
$6,274,000
$17,921,000
$35,282,000
$57,068,000
Projected Annual Revenue
9angel.co/AfterSqool | @AfterSqool | [email protected]
AnnieSales, Design
GusCEO & Founder
JavierMarketing, Analytics
The Team
10angel.co/AfterSqool | @AfterSqool | [email protected]
Possible Acquirers
Market Cap over $4B, Cash Reserves over
$300mRecently raised $2.2m in Series A
Our listing data and the business intelligence
we gather from site usage would be very
valuable
Initial Public Offering of NASDAQ:
AFSQ
The Exit Strategy
Raising: $500K seed
round
THANK YOU FOR YOUR TIME
Gus Collazo, CEO and Founder
angel.co/AfterSqool
@AfterSqool
Thank You
Source: U.S. Census information for 1997 - 2007
Child Day Care Services
http://thedataweb.rm.census.gov/TheDataWeb_HotReport2/econsnapshot/2012/snapshot.hrml?
NAICS=6244
Other Schools and Instruction
http://thedataweb.rm.census.gov/TheDataWeb_HotReport2/econsnapshot/2012/snapshot.hrml?
NAICS=6116
Market Size Revisited
Source: Small Business Association
SBA estimates that small businesses spend 8% of their revenue on marketing and advertising.
8% of $76B is $6.1B.