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Company Presentation 2016
africon – Your business to Africa
africon
A consulting company with sole focus on the African
continent.
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WHO ISafricon?
A hands on consulting teamwith extensive african experience
ESTABLISHED
2010
SOLE FOCUS AREA KEY BENEFITS
Reduction in costsReduction in timeReduction in risk
africon
Our clients are multinationals and SME from all over the
world seeking a market strategy for Africa.
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More than
40 clientsin 5 years
REINER HP NETZSCH
“africon has got a local presence in Nigeria ensuring reliabledata along the whole project timeline.”(Hugh Bonfield, VP Sales EMEA)
“Due to the real hands on approach locally we could perfectly verifythe data we had collected earlier.”(Alexander Boss, Director Africa)
“The introduction to key distributing companies in Nigeria and Kenyawas key to our success in Africa.” (Matthias Lehnert, Export Manager Africa)
Why africon
The long term Africa experience will ensure immediate results and ensure
discussion with relevant stakeholder in Africa.
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Key success factors
Local contacts
Local presence
Africa experience
Network of experts
Hands on approach
EXPERIENCE
More than
17 yearsof experience in business with Africa.
REPRESENTATION
NigeriaKenyaTanzaniaGhana
CONTACTS HANDS ON
From day one we work hands on.
More than
300 Top-level
contacts in
African countries.
Machinery / Industrial goods / Processing• Market research for leading producer of
paint assembly plants / chocolate machinery• Market analysis on the potential for
packaging machines• Market analysis and strategy for medical
devices in Sub-Sahara Africa• Business development packaging machines• Overall Africa strategy for grinding and
milling machines for the steel industry
IT / Financial services• Market entry strategy for a mobile payment
platform in SSA• Africa strategy - review for a global cards and
payment company• Market sizing, market strategy and
identification for a global ATM company• Market research and business development
for cheque truncation solutions• Cross boarder bill payment market sizing
Market entry for mobile applications for financial services
• Market entry strategy for an online bank• Market analysis and business development
for high end server
Selected projects in Africa
Our footprint in Africa leaves a trail of success. Till today we have
helped more than 40 clients with their Africa strategy.
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Steel / Water / Sanitary / Services• Analysis on the East African medical market
with focus on hospitals • Africa strategy for a plastic pipe and sanitary
business• Identification of M&A targets for a large
piping company• Project management for a dried mango
production in East Africa• Market analysis and business development
for a leading trade fair service provider• Workshop doing business in Africa• Overall Africa strategy for a steel company
Consumer goods / FMCG• Analysis on FMCG distributing companies in
Nigeria• Analysing the Nigerian consumer market for
a global silicones supplier• Identification of M&A targets for a retailing
company in India• Market sizing for consumer batteries in West
Africa• Developing a consumer market strategy for
razor blades in Africa• Identification of local manufacturing
companies in Nigeria
Executed projects
Our services
The services of africon include first stage analysis on African markets,
market assessment in detail and managing African markets.
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Stage I:Market Research
Stage II:Market assessment and strategy
Stage III:Market management
Key
ele
men
ts
Market landscape Market sizing HR management
Macroeconomic indicators Legal and regulation Business trip
Market prioritization model Pricing strategy Opportunities identification
Top market identification Go to market strategy Local business development
Key trends Product and pricing analysis Local project management
Competitive analysis Local administration
Channel identification
Sam
ple
Del
iver
able
s
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Marc Zander (German)Managing Partner / CEO – Based in Dubai18 years of Africa experience6 years of consulting experienceKey Areas: Payment, Industrial Equipment, FMCG
Sonja Mattfeld (German)Partner – Based in Germany17 years of Africa experience4 years of consulting experienceKey Areas: Industrial Plants, Infrastructure
Emmanuel Agha (Nigerian)Project Manager – Based in Nigeria3 years of international experience10 years of consulting experienceKey Areas: Logistics, Payment, Software, IT
Cédrick Lukusa (Congolese)Project Manager – Based in Germany3 years of international experience5 years of consulting experienceKey Areas: Financial Systems, Finance, Industrial Plants
Erik Deitersen (German)Consultant – Based in Nigeria4 years of Africa experience3 years of consulting experienceKey Areas: Automotive, Market Research
Thairu Gichuhi (Kenyan)Consultant – Based in Kenya2 years of international experience10 years of consulting experienceKey Areas: Finance, Real Estate, Marketing
Dana Krüger Consultant – Based in Nigeria4 years of Africa experience2 years of consulting experienceKey Areas: Infrastructure, Healthcare, HR
Lena Schwoerer (German)Consultant – Based in Germany6 years of Africa experience2 years of consulting experienceKey Areas: Energy, Consumer Goods
Harrison Mwaura (Kenyan)Business Analyst – Based in Kenya1 year of international experience2 years of consulting experienceKey Areas: Automotive, Consumer
Joscha Wurzel (German)Visiting Associate – Based in Germany2 years of Africa experience1 year of consulting experienceKey Areas: Infrastructure, Sanitary Ware
africon - Team
The team of africon consists of very experienced
personnel with long term experience in the African market.
© africon GmbH 2016
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africon – Advisory Board
The advisory board supports with management advice, contacts locally in
Africa and access to political decision maker.
© africon GmbH 2016
Dennis Awori Alastair Newton Tei Mukunya
• Chairman of Toyota Tsusho East Africa and non executive Director of several other Kenyan companies e.g. Kenyan Airways and Bank of Africa Kenya Ltd.
• Chairman of KEPSA the umbrella body for Kenya's private sector
• Ambassador of the Republic of Kenya to Japan and Korea from 2003-2009.
• BSC in aeronautical engineering from University of Manchester.
• Since 2015 Co-Founder and Director of Alavan Business Advisory.
• Chair of strategy committee of Qalis, member of Practitioners 'Advisory Board of global policy; guest editor of Arab Digest.
• Former British diplomat and served in Africa, Paris and New York.
• Additionally joined African Development Cooperation in 2008. Oversaw fund acquisition by Atlas Mara.
• Owner and founder of Azuri Health Ltd. working with Rockefeller Foundation, Technoserve and Save Food.
• Director of Midas Golden Academy• Formerly CEO of Touchstone
Consultancy Services.• Working experience with BAT and
other organization e.g. GIZ, SNV, USAID and EU-CDTF.
• BA in strategic management from United States international University.
Customer reference – Netzsch
Netzsch was able to establish successful distribution business to Nigeria and Kenya after the selection of reliable partners locally.
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Customer situation Deliverables africon Project scope
•No experience and knowledge in Africa
•New sales director for the region
• Existing business in SA and North Africa
• Challenge to analyse key market in Sub-Sahara Africa
• Lack of reliable partner
•Overview of key markets in Africa and selection of key growth markets
• Introduction to key accounts and key implementation partner (distributors)
• Set up and support during market entry (logistics, legal, customs etc.)
• Various business trips to Nigeria and Kenya
• 5 team members
• 20 expert interviews
• 24 weeks in total
• 20 partner interviews
• 2 workshops with local implementation partner
• 2 joint business trip
Questions?
Please do not hesitate to contact us:
Germany
africon GmbHDorfstr. 34
40629 Düsseldorf
+49-211-7817-9960mail: [email protected]
Nigeria
africon office231, Ikorodu RoadIlupeju, 100525
Lagos
+234-(0)-12904554mail: [email protected]
UAE
africonTorch Tower
Dubai
+971-56-3709134mail: [email protected]
Kenya
africon officeEden Square ComplexChiromo Road
Nairobi
+254-705-327 599mail: [email protected]