POST SHOW REPORT26 MAY - 28 MAY 2014

CTICC, CAPE TOWN, SOUTH AFRICA

AFRICA’S FIRST TRULY

GLOBAL FOOD &

HOSPITALITY TRADESHOW

FOOD & HOSPITALITY WORLD POST SHOW REPORT The first edition of Food Hospitality World Africa certainly sent a strong message to the market - we mean business.

The inaugural exhibition staged at the end of May in Cape Town, South Africa, attracted not only a wide variety of exhibitors, but a host of local and international delegates, visitors and buyers. Organised by Fiera Milano Exhibitions Africa, the trade show presented a new, more streamlined and professional approach to the food and hospitality trade sector on the African continent and by all accounts, from those who attended, a much needed one. More than just an exhibition for vendors to display their latest wares, trends and services, this Show, which took place over three days, also provided the ideal environment for business to business networking and lead generation. Running concurrently with the exhibition, Fiera Milano Exhibitions Africa incorporated a con-ference into Food Hospitality World Africa, attracting some of South Africa’s and pan-African leading speakers, innovators and businessman. Tackling topical issues such as Food Security, en-ergy conservation and hospitality trends, the first conference was held to be a great success - with some the speakers and conference delegates connecting and forming business relationships.

The objectives of staging a quality platform for those in the sector to connect, converse and trade was more than adequately achieved. This is evidenced by the support from South Africa’s Department of Trade and Industry who brought over twenty international buyers from as far afield as the middle-East and other parts of Africa and who have already committed to maintaining their presence at forthcoming exhibitions.

Overall, Food Hospitality World Africa established itself as a strong platform for Fiera Milano to entrench itself on the African continent and an ideal place to conduct business.

FOOD HOSPITALITY WORLD – ONE SHOW, MILLIONS OF OPPORTUNITIES· More than 3000 delegates from the range of food & hospitality sectors attended the Show over the span of three days.

· A total of 197 pre-fixed meetings were requested for the exhibitors combined, out of these a total of 124 Meetings were accepted. At least twice that amount ended up in quality meetings being concluded. For example: The Inward DTI Buyers Group from the UAE reported on 150 quality meetings after the show, while they had only 50 pre-fixed.

· We received more than 1052 pre-registration requests and 990 confirmed their presence.

· A large portion of the pre-registered visitors were decision makers within SMME’s, including managing directors, general managers and procurement managers.

· We received excellent feedback from both exhibitor & buyers on the quality of the show.

SHOW FEATURE AREAS

THE LION’S DEN

South African innovators of products for the food and hospitality industry, had the chance to present to an audience of opinion leaders and potential buyers. Each innovator who was selected to enter the Lion’s Den had 20 minutes to present their product and convince the audience that they were worthy of consideration. Overseeing the process and judging the winner of the business start-up prize including an exhibition stand at the world renowned Tuttofood in Italy, worth R500K, was business commentator and former broadcaster, Chris Gibbons. The winner was Wade Allcott of Setta Kitchenware.

FOODS FROM AROUND THE WORLD

Leading chefs from across the globe presented new products for the food, beverage and hospitality industry. From earth friendly ozone hygiene products that can remove DNA from chopping boards to the finest Italian charcuterie, chefs and restaurateurs were guaranteed to see products they hadn’t seen before in action.

GELATO WORLD

This was a first in South Africa and paid tribute to the ice cream and frozen yogurt industry and related products and its huge potential in Africa. Forty-minute demonstrations by leading Gelato masters showcased machinery, ingredients, Gelato bars and other Gelato related products which generated excellent business opportunities for Gelato related products & distributors in the African market place.

FOOD HOSPITALITY WORLD CONFERENCE

Three days dedicated to the following topics: Doing business in Africa; Sustainability and Food Security and the latest global food trends – for those at the coal-face. Keynote speakers were from abroad and local and proved to be a must attend three day programme for anyone involved in the food, beverage and hospitality industry.

MARKET VISITS

The programme included behind the scene tours with leading retailers, distributors and hotel chains. Exhibitors and buyers did excellent networking and gathered a good understanding of the South African market place.

EXHIBITOR PROFILE· 75% of exhibitors rated the Show between Good and Excellent where as 70% of the exhibitors were very satisfied with the visitors at the show.

· 70% of existing exhibitor said they will participate at Food Hospitality World Africa again next year.

· 70% of the exhibitors benefited from the pre-fixed B2B meetings and about 50% have already started deals with buyers.

KEY REASONS FOR EXHIBITING· To seek business contacts and generate new business

· To meet prospective clients and get their first hand view on their products

· To introduce a new product launch to the market leaders and decision makers

· To launch a new product into the African market

· To explore the South African market

· To establish companies presence in the market

· To reinforce their brand presence in a new market

· To push sales / overseas sales in case of International clients

· To find new distributors for their products

· To establish joint ventures

· To gain a more comprehensive market understanding

· To gauge the market preference for their new products

Afrox

Alessi

Arcaqua

Barloworld

Bartenders Workshop

Berfin (Pty) Ltd

Beyond Innovation Cc

Busy Corner Meat Wholesalers

Consorzio Frantoi Artigiani D’italia

Corsini Biscotti Srl

Creative Living

Donnelli Vini Spa

Ecopack

Essse Caffe’ Spa

Ferrarini S.P.A

Fratelli Foods (Pty) Ltd

Bastianich

Baladin

San Remo

Lurisia

La Dolce Vita

Fry’s Family Foods

Fynbos Fine Foods

Good Hope Meat Hyper

Healing Earth

Higel Kaltetechnik E.K

Hotel Stuff/ Green Stuff

I.C.E

Idiom Wines / Whalehaven Wines

Illy- 20 Years in SA

International Hotel School

Indezi River Cheese

Iqlaas Foods Pty Ltd

Klein Karoo

La Spaziale Spa

Lettas Kraal

Montebianco Spa

Morgenster Wine & Olive Estate

Nuova Portalupi Salumi

Oakhurst Olives (Pty) Ltd

Pacmar

Pernigotti

Pesto Princess

Rcl Foods

Rentokil Pestaurant

SA Rooibos Tea Supplies

Salumificio Vitali Spa

Seagull

Setta Kitchenware

Shaker SA

Showntell

Sicily Manufacturing

Smeg

Spulboy Germany

Tenuta Vinea

The Deli Box

The Greenleaf Olive Company

Torrefazione Monforte Srl

Toschi Vignola Srl

Tuttofood/Host

Viticoltori Ponte Srl

Western Cape Fine Food Initiative

The Pasta Factory

Oryx Salt

Spice Mecca

Cput

False Bay College

Wicked Waffles

The Allergen

Munch Bowls

Comessa Foods

Classic Marmalade

Sage Kitchen

Ezulwini Chocolates

Moravia

Blue Africa

Marbin

Rio Largo Olive Oil

Igadi Olive Oil

Berry Flavours

Winston and Julia Chocolate

Wilde at Heart

2014 FOOD HOSPITALITY WORLD AFRICA EXHIBITOR LIST

Industrial gases

Special gases

Liquid petroleum gas

Hospitality gases

Filler materials

Gas equipment

Arc equipment

Personal Protective Equipment

Ecocups (100% compostable and biodegradable)

Ecobowls (100% Compostable & Biodegradable)

Ecoware (Versatile Bagasse Solutions)

Disposable Tableware (100% compostable & biodegradable)

Cutlery, Straws & Serviettes

Bags & Greaseproof Paper

Cartons

Cardboard boxes made from at least 50% recycled material and are recyclable & compostable (8 sizes)

Italian foods

Beer products

Wine

Coffee

Vegetarian produce (protein alternatives & meat analogues)

Vegetarian Recipe development

Vegetarian Product development

Halaal products

Hot Deli (prepared meals)

Online directory for hospitality (hotels, buyers, suppliers, offices, government, hopsitals, architects, designers, etc)

Eco-friendly online directory

Subscription service

Newsletter, workshops, consultations, exhibitions, presentations, projects

Coffee

Ostrich meat (Retail & Catering/Wholesale)

International - Ostrich (wholesale/catering)

By-Product (ostrich oil & carcass meat)

Pet Food (chews, bones, treats)

Powders for ice cream

Flavour pastes

Cured Hams

Processed meats

Meat & deli meats

Ham (Prosciutto)

Cured Meats

Cold Meats

Butcher (Beef, lamb & poultry)

Processed meats

Sausages

Salami

Olives

Extra virgin olive oil

Gargano Drop

Organic Oil

Flavoured Oil

Fruit juices

Pressed Fruit Juices

Nectars

Fruit Juice Blends

Fruit Juice Blends in PET

Pesto (fresh, refrigerated, bottled)

Spice Pastes

Spice Relish

Balsamic Vinegar

Milk Frother

Tortilla wraps

Mediterranean-style food products dips olives pickles & refrigerated foods

Chillies - fresh, sauces, jams & pickles

Chai tea

Fresh organic products supplying hospitality trade

Processed berries: jams toppings preserves, concentrates fresh berry packages ready to eat fruit frozen berry range

Spices: spice mixes whole spices rice legumes syrups & flavours

EXHIBITOR SECTORS

WHAT OUR EXHIBITORS HAVE TO SAY

“Oakhurst Olives has connected with several serious buyers from all over Africa. I did more business in one morning at Food Hospitality World Africa, than I could have hoped to have done in months of hard negotiations”.

Pieter du Toit, Oakhurst Olives (voted finest Olive Oil word-wide)

“We were firmly established in European markets, but needed to expand into Africa. Of the eight di-rectly matched meetings set up by Fiera Milano prior to the show, five resulted in orders into Africa. Each order was of such significance, that if even one of those meetings had resulted in an order I would have been satisfied. I now have the key distributers in the leading Pan African countries tied up as a result of my participation in Food Hospitality World Africa.”

Stan Hohowsky, Klein Karoo Co-Operative (the largest group of ostrich meat producers in South Africa.)

“For the Western Cape Fine Foods Initiative (WCFFI) and its members (now over 620 food produc-ing SMEs) Food Hospitality World Africa (FHWA) was a great success. The Buyers Lounge and the Lion’s Den concepts were business linkage & enabling platforms of a high standard which allowed our companies the opportunity to meet international and local buyers, importers and distributors whom we otherwise were simply not able to meet or it’s too expensive and time-consuming to access. We found the quality of visitors to be very impressive. We thank the organisers who have done a great job in bringing FHWA to our shores, with fresh and innovative concepts. We believe that this event is set to grow to be the preferred food and hospitality trade show week in Africa and we look forward to next year as we continue to reap the benefits for our food producers and stake-holders.”

Nazeem Sterras; CEO | Western Cape Fine Food Initiative NPC

“Firstly, Setta Kitchenware would like to thank Fiera Milano Exhibitions Africa for bringing this world class concept to South Africa. As winner of the Lion’s Den Most Innovative Product Award, we were extremely honoured. The exhibition was a great success for Setta and we are still following up with the leads generated by the quality buyers who attended the FHWA. Can’t wait for TuttoFood in Milan next year!”

Wade Allcott, Setta Kitchenware (winner of the Lion’s Den Most Innovative Product Award)

AC’S Cash & Carry

Adriatic

Africa Sun Limited

Al Maya International (FZC)

“Americana”

Arabella Hotel and Spa

BAY GROUP

Britos Food International (Pty) Ltd

Broadway Sweets

Burnley Lodge

Cape Grace Hotel

Cape Peninsula University of Technology

Cape Royale Luxury Hotel & Spa

Cape Town Hotel School

Capespan

Cargo Compass SA Pty Ltd

Cerebos Salt

Ciro Beverage Solutions

City Lodge Hotels

Compass Group Southern Africa

Core Catering Supplies

CSIR International Convention Centre

Cubana

Cubana Latino Caffe

Currencies Direct

Dairybelle (Pty) Ltd

Deep Catch

Dewcrisp

Eagle Systems (Cape)

Emirates Snack Foods

Entyce

Enviromall

Fedics

Finlar Fine Foods (Pty) Ltd

FNB

Food Lover’s Market Stoneridge

Fournews (PTY) LTD

Fratelli Foods

Fry’s Family Foods

G5 Investments

Halewood International

Harbour House Group

Heat and Control SA

Hilton Worldwide

Hotel & Restaurant

I&J Limited

ICON Arabia

Islamic Council of South Africa

IMS Africa

Iqlaas Foods

Irvin & Johnson

Joubert& Monty Famous Biltong

JT International

Kauai

Kitchen World

Leisure Hotels Group

Lloyds Register LRQA

LNT Events

LTC international LLC

LTK Capital

Lulu Group International

MAC Brothers

Macadams International

Marcel’s Gourmet Frozen Yoghurt

Massmart

Meikles Hotel

Mexicorn CC

Middle East Food Trading Est

Mindpearlpearl

MSC - Meditteranean Shipping Line

Occasional Treats

Old Mutual

Outdoor Warehouse

Pakco

Pioneer Foods

Primi World

Protea Hotel Breakwater Lodge

Protein Delish

PUNB Perbadanan Usahwan Nasional Berhad

QK Meats SA PTY LTD

Ramniklal B. Kothary & Co. L.L.C

Rani Resorts

Registrar Corp

Rialto Foods

SA Navy

Savino Del bene

Sea Harvest Corporation (Pty) Ltd

Seagull Industries

Seatram Sea and Air(PTY) LTD

Shoprite

Sir Juice (PTY) LTD

Southern Sun The Cullinan

Spar

Sparta

Spinneys Dubai LLC

Stifen

Stone Soup

T.Choithram & Sons LLC

Table Bay Hotel

The Department of Trade and Industry (the dti)

The Kove Collection

The Westin Cape Town

The Wicked Waffle

Tropicana for Projects

Tsebo Outsourcing Group

Tsogo Sun

Tuna Marine Foods

V&A Waterfront

Village and Life

Visi Global

Willowton Group

Woodlands Dairy

Zevenwacht Super spar

· To establish contacts with new business suppliers

· To understand the current market trends in the industry

· To evaluate product offerings from the industry

· To find / buy new products in the market

· To network with industry colleagues

· To obtain information / literature on product rates

· To attend features / challenge

OUR KEY VISITORS

KEY REASONS TO VISIT

WHAT OUR IMPORTANT VISITORS HAVE TO SAY

BUYER FEEDBACK:

“My experience overall was very good in terms of the staff & logistics. My first impression was that the show was smaller than I expected, however I ended up extending my stay because of the quality of the products I found. When one visits larger exhibitions, it is almost like speed dating, whereas at FHWA, I was able to actually negotiate deals in more detail and finalise agreements due to the quality of the exhibition, versus quantity of exhibits. ”

Sherif Emam Tropicana Projects, Egypt

“It was nice to be part of the trade mission to FHWA. It gave us a great opportunity not only to meet many suppliers in South Africa but also experience first-hand the extreme hospitable nature of your countrymen. We are sure that the trade between our countries will increase after this experience. We take this opportunity to thank you and the South African Department of Trade and Industry in putting up this wonderful mission.”

Kirti Meghnani Group Procurement Manager, Choithrams

“The event was a great opportunity to meet with well-established F&B companies of South Africa who are export ready. The buyers from UAE and Oman benefited a lot from the site visit to Woolworths as well as by learning about new products at the Lion’s Den section of Food Hospitality World Africa.”

Sidharth Mehta, Trade Marketing Officer, the dti South African Consulate General - Dubai

“The Food Hospitality World Africa conference was beneficial for us because we have now entered into serious discussions with a number of delegates who share our interest in providing actual, practical and commercial solutions to future food security. The conference gave us an opportunity to demonstrate a real world solution to a real world problem.”

Roy Henderson, Green Cell Technologies, South Africa

Decision Makers 62

Part Decision Makers 24

Consultants/Advisory 8

Don’t Decide 6

THE DECISION MAKING POWER OF THE VISITORS THAT ATTENDED THE SHOW

Other 11.7

Professional Association 5.8

Retailer 6.7

Horeca 75.8

VISITOR FROM PARTICULAR OCCUPATION/SECTOR/ACTIVITY OF COMPANY

PROFILES OF VISITORS THAT ATTENDED FHWA

Owner/Business Partner/MD/GM 54

Purchase/F&B Manager/Chefs 23

Marketing/Sales Manager 12

Marketing/Sales Managers

Others 4

7

Definitely 61

Probably 34

Probably Not 5

PERCENTAGE OF VISITORS WHO WILL PARTICIPATE AGAIN IN FHWA

VISITOR PROFILE

Decision Makers

THE DECISION MAKING POWER OF THE VISITORS THAT ATTENDED THE SHOW

62

Part Decision Makers 24

Consultants/Advisory 8

Don’t Decide 6

VISITOR COMPANY TYPE

402

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54

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246

120

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A FEW KEY EXHIBITORS

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LETTAS KRAALOlive Oil

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MEDIA COVERAGE

Print is both consumer and business and a number of titles are represented in both the long lead (working on 3 - 4 month lead times) and short lead media, however, it should be noted that while these titles are well established (over a period of years), the offering is not as varied as European or North American markets.

Broadcast - radio is split between national broadcasters, regional and community.

Broadcast - television is both terrestrial and satellite and programming covers all 11 official languages in South Africa and through satellite channels, programming is seen across the continent

Digital - the lack of broadband penetration across the continent, including South Africa, means that online media is restricted to online magazines which have robust and interactive audiences. However, mobile magazines and mobi-webiste information portals are growing exponentially, and when linked to social media channels, are where information is being read and shared, more and more.

In respect to Food Hospitality World Africa, as a trade show, the focus of the communi-cations efforts were on talking to business media channels.

The objectives were two-fold:

• To encourage exhibitor participation and; • To drive delegate/visitor attendance to the exhibition and the conference.

To talk to these audiences, several press releases were generated and pitched to the appropriate media channels and titles to achieve coverage. The variety of topics gener-ated by the staging of FHWA attracted the interest of media throughout the show, most especially that to do with the Lion’s Den.

Interviews for key spokespersons were also obtained on radio stations as varied as one of the biggest, most listened to business stations to a community radio station that targets the Muslim population where the Halal World topic and the Halal tourism trend were discussed.

Media Values

The value of the coverage amounted to R2 857 758.00 which reached a national and an international audience (across Africa) of 17m.

PARTNERS & SPONSORS

BOOK YOUR STAND TODAYContact Louise Cashmore

Fiera Milano Exhibitions Africa (Pty) Ltd

P.O. Box 31137, Tokai, 7966, Cape Town, South Africa

T: +27 21 702 2280 | F: +27 21 702 0719 | C: +27 83 462 7836

louise@fieramilano.co.za