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AFRICA RISING A vision for an African price comparison website

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AFRICA RISING Africas wealth is not its oil, no its diamonds; it is the talents and creativity of its people. The true wealth of Africa is its more than 900 million consumers and its countless number of business leaders and entrepreneurs. .. Africa Rising by Vijay Mahajan

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WHAT IS PRICE COPARISON ON THE WEB? It gives consumers the ability to compare prices for similar and identical goods before making an online purchase. - Similar are grouped and located through the category structure. - Identical goods are matched by intelligent queries that use product manufactures codes, model names etc. RRRR 4

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HOW DOES IT GENERATE INCOME? CPC (COST PER CLICK) RRRR CPS (COST PER SALE) CPA (COST PER ACTION) Affiliate referral similar to Google

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EXAMPLES Price check South Africa U Price South Africa Beslist - Netherlands Scandid - India

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TECHNOLOGIES DATA EXTRACTION (traditional) AUTOMATED WEB SCRAPING (advanced) Merchant APIs (in-house dev)

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MARKET RESEARCH My research indicates that access to develop the SA price comparison media is distorted: - Skills required lead to deployment taking place from technology houses. - No guarantee of successful technology implementation otherwise. - SA currently has 6 active sites with little take-up in the media sector. - One brand holds the Lions share of the market - MEDIA 24 (Price check) - Modeled on European standards; is partially successful in the SA market. - Market distortions aid and maintain the current status qua.

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RESEARCH CONCLUSION - The South African market is still under saturated. - High revenue generation is possible for a well-positioned quality product. - Africa requires a hybrid model that offers both physical and online trade. - SA would also benefit from such a product. - A bulls-eye marketing plan could deliver a uniquely African product. - South African has much room for expansion while Africa is wide open. this product should be driven from the media sector while supported by an innovative technology provider.

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AFRICAN HYBRID MODEL Currency National identity National brands Language Local variables

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AFRICAN HYBRID MODEL DRC French Congolese Frank ZAMBIA English Kwacha ANGOLA Portuguese - Kwanza

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BIG PICTURE MEGA ONLINE STORE GPS plays a big roll

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DEVELOPMENT MODELS - - In-house development - Off the shelf (in-house implementation) - Technology partnership The ideal partner

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CHALLENGES - - Internet savvy ??? (Getting there Africas smart phone generation) - eCommerce savvy - Merchant readiness - Co-ordination skills ?? (Cape Town has Africa already) - Payment Not (pre pay model)

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MISSION, VISION & GOALS - Goals - Launch a South African version (Bull-eye marketing plan) Mission - Roll out the African Hybrid Model Vision - Reshape the industry with development of a dateless system using search engine technology (Google)

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CONCLUSION - Its a bold plan but certainly interesting