afghan social media summit 2014 (asms2014)

October 19-21, 2014 SPONSORSHIP OPPORTUNITIES

AFGHAN NETIZENS HAVE... !

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A HUNGER TO BE HEARD A STRONG VOICE and LOTS TO SAY

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facebook.com/afghansocialmediasummit twitter.com/afgsocialmedia

http://facebook.com/afghansocialmediasummit

http://twitter.com/afgsocialmedia

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Brought together 262 Afghan social media users through a two-day national summit that provided training, tools, and support to accelerate Afghan social media use for positive social change.

THIS TIME LAST YEAR, ASMS2013 (AKA #PAIWAND)




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#PAIWAND PAIWAND BY THE NUMBERS

29

30

160

25

5interactive workshops

speakers

provinces of Afghanistan represented

female attendees

Participants selected to attend the social media summit

speakers joining by videoconference

262total participants, including VIPs,

speakers, and journalists

Afghanistan’s First Social Media Summit

22 + 23 SEPTEMBER 2013

PRESS



PARTICIPANT



VOLUNTEER



STAFF



VIP




HELP US BUILD ON LAST YEAR’S MOMENTUM…




#ASMS2014

BIGGER Expanded to 3 days 500 participants per day

BETTER More speakers + topics Refined content

STRONGER More partners and stakeholders New elements including innovative technology, interactive social media labs, and more!




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THE BASICS !Dates: Oct 19-21, 2014 Location: Kabul, Afghanistan Audience: 500+ social media users per day from all 34 provinces Goals:

•Highlight innovative case studies of social media use in Afghanistan •Increase social media skills for participants •Create a strong community of Afghan social media users

Follow-up: After the summit, we will hold 1-day workshops on digital literacy in 10 provinces

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!• Building Social Movements: Development and Civil

Society o #HashtagActivism o Social Media for Citizen Advocacy o The Role of Humor in Movement Building o Crowd-funding Afghanistan: “Badakshan Needs You”

• New Media, Old Media: Journalism in the Digital Age o Press Event: Relaunch of Paiwandgah Citizen

Journalism platform o How News Spreads in the Digital Economy o Panel Discussion: Mobile News o Digital Media and the Freedom of the Press o Social media, journalism, and ethics

• Innovation, Mobile, and Emerging Technologies o Innovations in Wifi Technology: Mesh Networks,

Drones, and Other Ways to Provide Internet Coverage

o Look Around You: The Power of Maps on the Social Web

o Open Data o Unveiling The Secrets of Social Media: Photos and

Geolocation • Governance and Politics

o Social media and Afghan Elections o SadRoz.af: Tracking the First 100 Days of the New

President o Digital Governance: A Case Study from India o Free speech, censorship, and the future of the

Internet in Afghanistan

• Society, Culture, and Rights o Pashto Landays, Online and Off o The Role of Social Media in Contemporary Art o Towards an Afghan Digital Bill of Rights o Afghan Women Online: Rights, Safety, and Ways

Forward • Marketing and Communications

o Understanding Platforms o Defining Success: Social Media Metrics o Online Media Buying o Everything You Need to Know About Facebook

Advertising o Lessons from the @EUinAfghanistan: Managing

Engagement via Online Competitions • Global Case Studies and Best Practices

o “We the People”: The White House’s Digital Engagement Platform

o #OccupyGezi: Case Study of a Social Media-Fueled Protest

o HarassMap: Geolocating Sexual Harassment in Egypt

o #Kony2012: Lessons Learned on Viral Marketing • Skills-Building Practicums

o Visual Storytelling Workshop o Wikimedia o Collaborative Mapping with OpenStreetMap o Online Privacy and Digital Security o Follow-up workshop: Geolocation o Follow-up workshop: Open Data and Innovation

ASMS 2014 TENTATIVE AGENDA




BROUGHT TO YOU BY…

THE ASMS TEAM IS MADE UP OF AFGHAN AND INTERNATIONAL ENTREPRENEURS | CHANGE-MAKERS | SOCIAL MEDIA EXPERTS | MEDIA PROS | AND TECHNOLOGISTS COMMITTED TO EFFECTING POSITIVE CHANGE IN AFGHANISTAN.

#ASMS2014




WE REPRESENT A PUBLIC-PRIVATE PARTNERSHIP BETWEEN...

IMPASSION AFGHANISTAN !A proud Afghan social enterprise, Impassion Afghanistan is Afghanistan’s first social media agency. We combine experience in media, communications, and technology with local and cultural expertise to create innovative, technology-based communications campaigns and data collection plans to help government, business, and communities engage in a networked world.

U.S. Embassy Kabul - Public Affairs Section !The U.S. Embassy Public Affairs Section will provide limited grant funding to implement the Summit and follow-on provincial trainings. This partnership aims to provide the Afghan Social Media Summit with the foundation upon which it can become a fully self-funded and self-sustaining Afghan-led initiative.

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BUT WE NEED YOUR HELP. !

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Conferences are only as good as the people present. !

ASMS2014 is looking for partners who not only have demonstrated passion in social media and mobile technology, but also fundamentally believe in their transformative power in creating positive social impact.




WHAT’S IN IT FOR YOU?IN ADDITION TO SUPPORTING SOCIAL GOOD VIA TECHNOLOGY, SPONSORING #ASMS2014 ALSO COMES WITH SOME TANGIBLE BENEFITS...




Integrate your brand into a ground-breaking three-day experience with a captive Afghan audience that cares deeply about tech, social media, and civic engagement !Gain valuable earned media through our national and international media partners !Engage with Afghanistan’s emerging digerati of influencers, activists, early adopters, and young leaders.

IS AN OPPORTUNITY TO: #ASMS2014




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To cater to the needs of different sponsors, as well as the financial requirements of the conference, the ASMS team has created two main types of sponsorships: !

1. Tiered sponsorship packages 2. In-Kind Partnerships

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We are also open to creating customized sponsorship packages.

SPONSORSHIP BENEFITS




DETAILS EXCLUSIVE (1 onyly)

GOLD (2 only)

SILVER (3 only)

BRONZE (4 only)

PRE-CONFERENCE MARKETINGExclusivity: No competing company offered sponsorship XBrand logo on inclusion of all TVCs X X X XRepresentatives recommended to local and international journalists as interviewees

X X XVideo interview on brand use of social media X XBrand feature (text) on conference materials, including print, website, and other online marketing channels

X X X XExclusive and proprietary survey for event participants, custom-tailored to each brand X X

CONFERENCEBranded lounge area XKeynote speech during session of choice X XOption of sponsored break-out sessions and/or workshops X X XBranded workshop/break-out rooms X X XExhibition Booth X X X XSponsored Fellows that will attend summit as participants and provide brand-related coverage X X X

Insert in the Participant Gift Bag X X X X

VIP Parking X X X XAll Access VIP Pass Unlimited 3 2 1

POST-CONFERENCEExclusive insights report on social media and mobile tech use in Afghanistan, available only to sponsors X X X X

Continued monthly mention of brand on Facebook and Twitter X X X XGuest blog post on ASMS blog X X X XBranded social media contest, to create user generated content around brand X

TIERED SPONSORSHIP PACKAGES




IN-KIND SPONSORSHIP

TECHNOLOGY PARTNERS

Technology partners will supply the technology, whether web-based or physical infrastructure, that will run the conference. Products and services will be provided free of cost in exchange for having the company logo, profile, and other marketing materials prominently displayed, including in the following: • Sponsorship pages • Relevant social media posts provided by the partner • Distribution of promotional materials, gift items (provided by the

company), and product demos (provided by the company) at the conference.

MEDIA PARTNERS

Media partners will be given priority in attending and covering ASMS. ASMS and the Media Partners will work out mutually beneficial agreements for reciprocal content distribution, ad placements, and other promotional activities. In return, Media Partners will be promoted on the following: • Sponsorship pages • Promotion of relevant social media posts provided by the partner

across social media channels • Distribution of promotional materials, gift items (provided by the

company), and product demos (provided by the company) at the conference




2013 PARTNERS AND SPONSORS INCLUDED…




If you are as impassioned as we are about meeting

the needs of a rising generation of Afghan

leaders, let’s talk about how we can bring

to life.

For sponsorship inquiries: [email protected] For press: [email protected] For general inquiries: [email protected] #ASMS2014


mailto:[email protected]



