afg-fall winter 2012-pronovias

WELCOME TO PRONOVIAS!

THE CORPORATE PROFILE

THE RETAIL CONCEPT

THE PRODUCT LINES

MARKETING & COMMUNICATION

THE PRONOVIAS FRANCHISE SYSTEM

Thank you for your interest and your time. It is a honour for me to

introduce you to the Pronovias world.

To start with, we are a family owned company. Since we started in 1964, the

company has never changed ownership and we are determinated to continue

being in the future a family owned-professionally managed company. We

believe that family companies add human values, long term vision and a unique

commitment in making things better day after day.

My father was a pioneer. He started in the bridal business in 1920 as a bridal

fabric retailer. In the early 60’s he started the first prêt-à-porter bridal operation

in Spain. In 1968 when I was 18 he gave me the opportunity to manage the

company. Three months later I launched Pronovias with the idea of making it

the best bridal company in the world. 40 years later and with the help of

thousands of people all over the world our company has become the world

leader in bridal fashion. But there is still so much to do…

In the next pages we invite you to know more about our achievements and

challenges. On the other hand, let me tell you something which has always

been and will be the essence and personality of our business: LOVE.

We are a company full of LOVE and you can feel it every where. We LOVE our

work, we LOVE making the most beautiful bridal dresses in the world, we LOVE

our customers, we LOVE the people who work in the company and above all

we LOVE making brides all over the world realize their magic dream on their

happiest day. Anybody who wants to share our project is already part of our

family.

Welcome to the Pronovias family!

Alberto Palatchi, President

“Love has always been

the essence of our

brand personality”

THE RETAIL CONCEPTTHE CORPORATE PROFILE THE PRODUCT LINES MARKETING & COMMUNICATION THE PRONOVIAS FRANCHISE THE CORPORATE PROFILE

1922 Alberto Palatchi Benveniste begins selling laces and embroidery under

“El Suizo” brand.

1928 Opening of first lace store in Barcelona (street Condal nº 7).

1964 Launch of San Patrick S.L. as the pioneer in bridal “prêt-à-porter” in Spain.

1968 Alberto Palatchi Ribera starts in the Business

The PRONOVIAS brand is born.

Opening of franchises

1972 Launch of Pronovias corporate stores.

1975 Expansion in Europe through affiliates and subsidiaries

1980 Creation of new brands and product lines.

1990 Expansion in 5 continents.

Licences of national and international designers Valentino, Elie Saab.

2002 / Now Flagships openings in main cities all over the world (London,

Milan, Paris, New York). New global distribution centre in Barcelona.

HISTORY

A FAMILY OWNED

PROFESSIONALLY MANAGED

COMPANY

FACTS

FIGURES 2010

CORPORATE & PERSONAL VALUES

HISTORY


Pioneer of the bridal “prêt-à-porter” and specialized bridal stores in Spain.

Worldwide leader in bridal fashion with a global market share of over 5%.

Design: More than 70 full-time people in charge of design and development of new

products headed by our Creative Director Manuel Mota.

More than 2000 new products every year.

Distribution: More than 3.800 customers in 75 countries.

Retail: 150 company owned or franchised stores. Flagship stores in New York,

London, Paris, Milan, Madrid, Barcelona, Mexico, Athens.

Brands: Pronovias, Manuel Mota. ST. Patrick, La Sposa, Atelier Diagonal, White

One. Exclusive Licensed brands for bridal: Elie Saab.

Growth rate: 20% average organic growth, every year.

HISTORY

A FAMILY OWNED


COMPANY

FACTS

FIGURES 2010

FACTS



HISTORY

A FAMILY OWNED


COMPANY

FACTS

FIGURES 2010FIGURES 2010


Sales agregates

EBITDA (consolidated)

Equity Capital (consolidated)

Investment last 3 years

Headcount

USD

228 M

57 M

350 M

130 M

740 people

The Pronovias team:

740 people.

42 nationalities.

The same spirit. Worldwide


HISTORY

A FAMILY OWNED


COMPANY

FACTS

FIGURES 2010

CORPORATE & PERSONAL VALUESCORPORATE & PERSONAL VALUES

CORPORATE VALUES

Customer satisfaction

Leadership

Pioneers

Innovation

Organic sustainable growth

Product superiority

International drive

Commitment in making a better

life for our people, business

associates and comunities

Reinvestment

PERSONAL VALUES

Love in everything we do

Honesty

Courage

Hard work

Commitment

Positive attitude

Constant personal development


The integration of all stages involving the elaboration of our dresses,

guaranties the maximum quality and the best finishing at affordable prices.

The whole manufacturing process combines craft techniques and a great

deal of artisan work with the most modern technology, which allows us to

meet the tight deadlines that the market dictates.

PRONOVIAS AN INTEGRATED

COMPANY


PRONOVIAS AN INTEGRATED

COMPANY

The operations centre is located in El Prat del Llobregat, just a few

Kilometers away from Barcelona.

More than 55.000m2 dedicated to design, industrialisation, manufacturing

and distribution.

More than 70 people working on the artisan design and development of over

2000 new products every new season.

The Technical Office encompasses all the Know-how of the manufacturing

team, with tight deadlines, to produce the most wonderful dresses ensuring

both quality and the best finishing.

The product development team uses the most modern design tools

supported by CAD.

The multiple artisan finishes require a highly qualified and experienced team.

Hundreds of procedures are handmade.

Every dress is made with fabrics and raw materials from many countries, this

process is controlled by our operational centre.

Every dress is uniquely identified and controlled through every single stage of

the manufacturing process, always using the most highly advanced IT tools.

Direct distribution to our stores and customers worldwide.


LEADING BRIDAL FASHIONTHE PRODUCT LINES

THE RETAIL CONCEPTTHE CORPORATE PROFILE THE PRODUCT LINES MARKETING & COMMUNICATION THE PRONOVIAS FRANCHISE

In our design centre in Barcelona a team of more than 70 highly qualified

professionals invest all their time through innovation and development in the

creation of our new collections.

Our bridal lines highlights more than 600 bridal dresses every year in two

seasons with their respective accessories (veils, headpieces, shoes, lingerie,..).

The bridal new Collection conists of more than 2,000 new items per year. Our

bridal design department also works in partnership and under world license with

Elie Saab, the world’s favourite haute couture designer.

Our cocktail lines design and development highlights more than 400 new styles

per year in two seasons. Scarves, bags and shoes to match with every dress

are also part of our collections.

The architecture of bridal dresses is an heritage of the traditional Haute

Couture. The firm’s unique skills in bridal couture are implemented in our

cocktail line in order to create dresses for the bride’s family and friends in a

design and manufacturing process which are difficult to match by the

competition.

THE PRODUCT LINESThe most beautiful dresses in the world

THE PRODUCT LINES

The Pronovias bridal lines are divided into 8 Collections and 2

seasons per year. Each Collection represents a particular look in a

very appropriate bracket of prices. Retail prices start at 1,000$ up

to 12,000$ approx.

Our targeted customer is a mid-high class member. Every store

can choose among our wide quantity of styles and prices its own

selection to align the Pronovias collection with their local needs.

The benchmark for every store is to have a conversion success

rate above 50% on all brides that visit the store.

Our unique logistics system ensures the delivery of all special

orders at the precise timing requested by each bride. The

Pronovias bridal collection is the world leader in sales within its

category, consistently year after year.

THE PRONOVIAS BRIDAL

COLLECTIONS

Product superiority is in

Pronovias the key to

growth and success

THE RETAIL CONCEPTTHE CORPORATE PROFILE THE PRODUCT LINES MARKETING & COMMUNICATION THE PRONOVIAS FRANCHISE THE PRODUCT LINES

One marriage is always one bride and usually the family and hundreds

of friends. One event like a marriage justifies an appropiate dress code,

normally elegant and glamorous.

Pronovias has already become a world reference in bridal dresses.

We are now working very successfully on becoming a world reference

in cocktail dresses.

The key to our success: Our own Haute Couture fashion designers, the

best quality in fabrics and manufacturing, the unique colours and very

specially our brand philosophy to create dresses that enhance the

beauty of the women at an affordable price.

More than 400 new styles every year in two seasons and a constant

pipeline in our manufacturing process ensures a constant flow of stocks

and deliveries to our stores.

PARTY DRESSES

Haute Couture design and

quality at very affordable

prices with an outstanding

service in the most wonderful

bridal shops

THE RETAIL CONCEPTTHE CORPORATE PROFILE THE PRODUCT LINES MARKETING & COMMUNICATION THE PRONOVIAS FRANCHISE THE PRODUCT LINES

A WORLD CLASS BRANDMARKETING & COMMUNICATION

MARKETING & COMMUNICATIONThe value of the brand

Prescription

We never forget that the essential key of success is word of mouth.

Customer satisfaction is key.

Every customer has to become an ambassador of the brand.

Exceptional service above expectations is the essence of the brands.

International leadership is only possible through building a global

brand.

The strategy of the Group aims a continuous upgrade of the brand

positioning while increasing customer traffic to our stores.

THE RETAIL CONCEPTTHE CORPORATE PROFILE THE PRODUCT LINES MARKETING & COMMUNICATION THE PRONOVIAS FRANCHISE MARKETING & COMMUNICATION

THE CATWALK Once a year the most awaited fashion bridal show in the

world takes place in Barcelona with more than 2,000

guests and press attending: THE PRONOVIAS CATWALK.

Our top models have included names like: Karolina Kurkova,

Miranda Kerr, Bar Raffaelli, Eugenia Volodina, Isabelli

Fontana, Alejandra Ambrosio, Rebecca Romijn, Inés Sastre,

Doutzen Kroes, Hanna Sukopova, Carmen Kass...

BRAND POSITIONING

EDITORIAL

CELEBRITY WEDDINGS

THE CATWALK


Editorials with celebrities and high society, family names,

include relevant high society family names like Kennedy,

Hearst, Costner, Nicholson, Mc Donell, Scorsese, Ecclestone.

Our close relationship with global editing companies ensures

world coverage for our editorial productions.

BRAND POSITIONING

THE CATWALK

EDITORIAL

CELEBRITY WEDDINGS

EDITORIAL


Celebrity weddings are very important for our firm.

We have our own department for VIP weddings with potential

quantitative and qualitative coverage press.

Our PR department is very active ensuring that international

celebrities get married wearing a Pronovias dress.

BRAND POSITIONING

THE CATWALK

EDITORIAL

CELEBRITY WEDDINGSCELEBRITY WEDDINGS


WWW.PRONOVIAS.COM Our own traffic engine is our website. With more than one million

users per month and one billion pages visited per year, our website

is without doubts a world leader in its category.

Along the relevant information, our multilingual website offers

interactive tools like the on line appointments and highlighted

events. The website is linked to our own sites at Facebook, Twitter

and Youtube.

A new application for mobile devices has recently been launched

with amazing exponential growth.

The Pronovias Group will continue to invest time, money and effort

ensuring continued growth and supremacy in the Internet.

BUILDING TRAFFIC

CUSTOMER RELATION SYSTEM - CRM

ADVERTISING IN MAGAZINES

WWW.PRONOVIAS.COM



Our own Customer Relation System manages all our customer

base to ensure an adequate marketing follow up of all our

customer data base.

BUILDING TRAFFIC

WWW.PRONOVIAS.COM

ADVERTISING IN MAGAZINES



ADVERTISING IN MAGAZINESADVERTISING IN MAGAZINES

The Group advertises in over 83 magazines in 36 countries

with an annual coverage of more than 2,000 advertising pages.

Within every magazine our brand is positioned as an

international leader. A long list of editorials flow permanently in

our PR pipeline.

BUILDING TRAFFIC

WWW.PRONOVIAS.COM



EMOTIONAL AND RATIONALTHE RETAIL CONCEPT

Getting married probably is the most important decision one person takes in a

lifetime. Choosing and buying a bridal dress for the most important day is a

crucial decision. It also must be a wonderful and memorable experience.

All brides take this venture as a very emotional period and expect this feeling to

be shared by the people who help them choosing and buying their bridal dress.

Therefore, the bride and her Pronovias consultant start up a personal

relationship from the very first moment. Once the bride picks her dress among

the store samples a new dress will be ordered to our headquarters in her size.

This dress will then arrive within the next few weeks to the store, thus the bride

will return for a personal fitting (the first fitting). The dress will be then

customized in the store workshop according to the bride measures. Some

weeks before the wedding day the second fitting takes place in the store to

make sure everything is perfect.

Usually our personal relationship with our brides lasts more than six months.

This is why personal involvement and emotional sharing is essential to build

exceptional service that will lead to a strong brand perception.

EMOTIONAL BUSINESS

“More than 150 stores in the world”

THE RETAIL CONCEPTTHE CORPORATE PROFILE THE PRODUCT LINES MARKETING & COMMUNICATION THE PRONOVIAS FRANCHISE THE RETAIL CONCEPT

THE RATIONALES FOR THE FRANCHISEE

EMOTIONAL BUSINESS

THE RATIONALES FOR THE BRIDE Our combination is unique:

The best store, the best product, the best service, the best price.

Pure luxury at affordable prices.

The comfort of the world brand leader and the guarantee that the

dress will be there in perfect conditions at the right time.

THE RATIONALES FOR THE BRIDE




EMOTIONAL BUSINESS

THE RATIONALES FOR THE BRIDE Here are some key factors of the Pronovias franchise system:

High margin.

High traffic.

High rate of sales conversion.

Low level of leftovers.

Full technology and management support.

Full stock management planning.

Help in selection, training and motivation of staff.

Permanent renovation of window displays and merchandising.

Dedicated support teams in every geographic area.




THE PRONOVIAS FRANCHISE SYSTEM

YOUR NEXT STEP

THE PRONOVIAS FRANCHISE

SYSTEM

“Our experience with Pronovias goes many many years back. First, by

buying a small amout of gowns, then the whole collection and in the end

by opening six official Pronovias stores.Through all this time we have

managed to run a very competitive bussiness, which is now in the first

place of Greek brides interest. All this time, the Pronovias head company

has been doing everything in its power to help us grow more and

become the first choice in the bridal industry here in Greece. Being part

of this group, means constant back-up and effort from a team that is

there to help us and to solve any problems we may have.

Why business is good is because we work with the best.”

ALIKI TALOUMIS

Franchisee from Athens (3 stores), Glyfada, Thessaloniki, Cyprus

More than 40 years retail and franchise experience.

150 Pronovias stores in the world. More than 50% of Pronovias stores

are company owned and managed.

Exceptional franchisee rate of satisfaction with extremely low rotation.

THE RETAIL CONCEPTTHE CORPORATE PROFILE THE PRODUCT LINES MARKETING & COMMUNICATION THE PRONOVIAS FRANCHISE THE PRONOVIAS FRANCHISE

THE PRONOVIAS CONTRIBUCION

THE PRONOVIAS

FRANCHISE SYSTEM

THE FRANCHISEE CONTRIBUTION

THE FRANCHISEE PROFILE

THE SHOP PROFILE

Exclusive license for the sale of the product lines in a limited area.

Know-How transfer of our more than 40 years international retail

experience.

Doing your business plan with your feedback and local knowledge.

Investment and cash-flow plan.

Full store interior design project.

Permanent merchandising and window display planning.

Full marketing and communication planning.

Full technology and management support and training.

Training and permanent upgrade of all staff of the shop.

Global advertising budget.

Permanent innovation of product lines.

THE PRONOVIAS CONTRIBUTION



THE PRONOVIAS

FRANCHISE SYSTEM



THE SHOP PROFILE

The full investment.

Personal involvement in the store management and success.

Finding the right location for the store (to be approved by Pronovias).

Managing the fit out stages.

Finding and training personnel according to the Pronovias guidelines.

Following management systems.

Achieving sales targets.

Ensuring customer satisfaction and the brand standards.

Bank guarantee.


“Being a Pronovias franchisee has been a

wonderful experience for myself and the entire

staff. The passion of the brand, image, design

and management have been the main drive for

us to fall in love with it and help our bridal

customers make their dream come true.”

MOODY DAGHER

Franchisee for Dubai, Kuwait, Cairo, Alexandria



THE PRONOVIAS

FRANCHISE SYSTEM



THE SHOP PROFILE

Experience in retail.

Background in other franchising projects.

Financial resources according to this investment needs.

Personal time and interest in the business management. Making sure

we develope all the business potential.

The right fashion approach.


“Since 1969 we have travelled with Pronovias on

the road to success with the same

hope as the first day and have consolidated a

family business in which we have always

felt loved, secure and taken into account.

We are now ready and willing to keep growing

together for at least another 42 years.”

AGUSTÍN SOLER

Franchisee from Granada, Almeria, Casablanca



THE PRONOVIAS

FRANCHISE SYSTEM



THE SHOP PROFILE

The biggest Pronovias store exceeds 2,000 m².

Most of our stores average 140/250 m²

Location: high street – two levels are possible, providing ground level, no less than 80 m²

Cost of fittings is around 1.500 €/m² (depends on local costs)

The atmosphere of the Pronovias store must be elegant, warm, private and modern.

A typical shop of 200 m² will be divided as follows:

80 m² : reception area, information and cocktail

80 m²: fitting area including 4 fitting rooms

40 m²: stock room including workshop

THE SHOP PROFILE

THE PRONOVIAS FRANCHISETHE RETAIL CONCEPTTHE CORPORATE PROFILE THE PRODUCT LINES MARKETING & COMMUNICATION THE PRONOVIAS FRANCHISE THE PRONOVIAS FRANCHISE

If your profile meets our expectations and our project fits into your business plans

a personal interview with more information will take place. This interview will

clarify to both parts the interest in progressing into a formal negotiation.

A confidentiality letter with no other binding engagements will follow.

The next stage will disclose our business plan for your area:

Projected sales and margin budgets.

Investment plan.

Franchise agreement.

THE NEXT STEP

“Being a Pronovias franchisee is not a job, it’s a

passion. When you manage a Pronovias franchise

the passion is automatically spread to you and your

team. Our goal as a franchisee for Mexico is to grant

the bride with an experience identical to the one she

could have in Spain or in any other franchise of the

world.”

MIGDALIA CAVAZOS,

Franchisee from Mexico DF, Guadalajara (2 stores), Monterrey


afg-fall winter 2012-pronovias

Documents

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