affluent buyers exposed: get the full exposé
TRANSCRIPT
![Page 1: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/1.jpg)
Affluent Buyers Exposed: The economy might be in a long, slow recovery, but affluent consumers in the US indicate they’re ready to conAnue spending as much as they have been.
![Page 2: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/2.jpg)
InteracAve slides ahead: Watch for symbols (to tweet) and links (to learn more) throughout the presentaAon to share or access addiAonal content.
![Page 3: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/3.jpg)
The affluent consumer audience requires a unique strategy to sell to them.
![Page 4: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/4.jpg)
The affluent consumer audience has mulAple digital devices.
![Page 5: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/5.jpg)
40% of the affluent consumer audience will showroom and then purchase online.
![Page 6: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/6.jpg)
Affluent consumer are unique in the way they like to engage luxury brands.
![Page 7: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/7.jpg)
49% of affluent internet users would opt in to receive emails from luxury brands. +2x over preference to receive texts.
![Page 8: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/8.jpg)
For many affluent consumers, the appeal of buying luxury goods goes beyond owning the actual item…
![Page 9: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/9.jpg)
…it’s the experience surrounding the purchase of an expensive item.
![Page 10: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/10.jpg)
The exclusivity a brand offers a customer is a key element of the luxury experience. They appreciate experiences such as: Limited-‐ediAon merchandise, the first look at a product, and personalized service.
![Page 11: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/11.jpg)
TranslaAng that experience to the digital realm is one reasons luxury marketers iniAally balked at the idea of creaAng virtual spaces for their goods.
![Page 12: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/12.jpg)
But with the amount of Ame spent online growing nearly one quarter from 2011 (32.8 hours) to 2013 (41.6 hours).
![Page 13: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/13.jpg)
This opportunity is increasing fast.
![Page 14: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/14.jpg)
Product Discovery Channels: 48% online; 50% in-‐store.
Product Discovery Channels: 48% online; 50% in-‐store.
![Page 15: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/15.jpg)
How can brands capitalize on this opportunity…
![Page 16: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/16.jpg)
and duplicate the connecAon between a trusted sales associate and an in-‐store shopper…
![Page 17: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/17.jpg)
when the online shopper can’t touch, smell, or try on the product?
![Page 18: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/18.jpg)
The answer: Connect affluent consumers with a luxury brand advocate/expert.
![Page 19: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/19.jpg)
“These aren’t the idle rich. These are people who use online resources to save Ame. And they will spend money to save Ame.” –Skip Brand, Co-‐founder & CEO Newco bbd
![Page 20: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/20.jpg)
ConnecAng online shoppers with a trusted advocate will give the shopper the informaAon and answers they need to feel confident buying luxury products online.
![Page 21: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/21.jpg)
Learn how to reach your affluent buyers. Get the full exposé.
![Page 22: Affluent Buyers Exposed: Get The Full Exposé](https://reader030.vdocuments.site/reader030/viewer/2022020218/55b70e7ebb61ebd63b8b46c8/html5/thumbnails/22.jpg)
Join the Conversation.
#AwesomeCX