affiliation or financial disclosure - school nutrition•discover the secret power of analytics to...

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Got #SocialMedia?

Want #MoreFollowers?

#SmartAnswers Here!


PROFESSIONAL STANDARDS CODE

• This session provides one (1) CEU

– Key Area: Communications & Marketing – 4000

– Key Topic: Using your #SocialMedia Savvy to take the 2017

#SchoolBreakfast Challenge

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

▪ Cheerleader for Excellence in School Health & Child Nutrition

▪ Consultant to agencies, organizations & districts nationwide

▪ 2013 Montana School Nutrition Professional of the Year (MT SNA)

▪ Facebook▪ School Meals That Rock

▪ Twitter▪ @SchoolMealsRock

▪ Pinterest▪ SchoolMealsThatRock

▪ Blog▪ SchoolMealsThatRock.org

▪ Email▪ [email protected]

Dayle Hayes, MS, RD


AFFILIATION OR FINANCIAL DISCLOSURE

Board Member/Advisory Panel – Alliance for Healthier Generation School Health Policy Council

Consultant– US Department of Agriculture and Team Nutrition Program

– Multiple state departments of education and agriculture

– Highbush Blueberry Council

– The Mushroom Council

– National Peanut Board

– Potatoes USA

– CLIF bar

– Barilla USA

Speaker’s Bureau– National Dairy Council and state/regional dairy councils

– National Cattlemen’s Beef Association and state beef councils


HOUSEKEEPING


Twitter

@SchoolMealsRock

@SchoolLunch

@donnamartinrd

@GaDOENutrition

Hashtag

#ANC17

#ShakeItUpGA

#findANCfollowers

@TWITTER #PARTY


FACEBOOK


INSTAGRAM


HOT TIPS

•Create outstanding content.

•Maximize communication.

•Enjoy active conversation.


CONTENT

Great content is essential

… but not sufficient.


CONTENT•TEXT


CONTENT•PHOTO


CONTENT•VIDEO


COMMUNICATION

Maximize communication

… with key audience

segments.


COMMUNICATION•STUDENTS


COMMUNICATION•FAMILIES


COMMUNICATION•STAFF MEMBERS


COMMUNICATION•COMMUNITY


CONVERSATION

Social media needs to be

a conversation … make it

an enjoyable one.


CONVERSATION•FOLLOW


CONVERSATION•LIKE/LOVE/RESPOND


CONVERSATION•COMMENT


OBJECTIVES• Discover the secret power of analytics to help you

better understand your audience.

• Explore simple strategies for increasing the followers

you want and limiting those you don't.

• Learn the keys to getting more followers and more

engagement on any social media channel.


ANALYTICSFACEBOOK


ANALYTICSTWITTER


ANALYTICSINSTAGRAM


STRATEGIESFACEBOOK


STRATEGIESTWITTER


STRATEGIESINSTAGRAM


KEYS

Great content is essential

… but not sufficient.


CONTENT•FACEBOOK


CONTENT•TWITTER


CONTENT• INSTAGRAM


KEYS

Maximize communication

… with key audience

segments.


COMMUNICATION•FACEBOOK


COMMUNICATION•TWITTER


COMMUNICATION• INSTAGRAM


KEYS

Social media needs to be

a conversation … make it

an enjoyable one.


CONVERSATION•FACEBOOK


CONVERSATION•TWITTER


CONVERSATION• INSTAGRAM


OBJECTIVES• Discover the secret power of analytics to help you

better understand your audience.

• Explore simple strategies for increasing the followers

you want and limiting those you don't.

• Learn the keys to getting more followers and more

engagement on any social media channel.


HOT TIPS

•Create outstanding content.

•Maximize communication.

•Enjoy active conversation.


PROFESSIONAL STANDARDS CODE

• This session provides one (1) CEU

– Key Area: Communications & Marketing – 4000

– Key Topic: Using your #SocialMedia Savvy to take the 2017

#SchoolBreakfast Challenge

affiliation or financial disclosure - school nutrition•discover the secret power of analytics to...

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