Facebook, Twitter, Linkedin and Google+ Overview

By Danielle BrigidaNational Wildlife Federation

@Starfocus or brigidad@nwf.org

Confession: I’m a Wildlife and Technology Geek

Learning about the

environment is FUN!

We’ll Cover…

There are over 100,000 non-profit pages on Facebook

An average user is connected to 80 community pages, groups and events

Page, Group, Profile

Understanding Terminology

• Status – Update your friends with links, photos, or info• Admin – Person who runs a page or group.• Wall – Public messaging on your profile• News Feed – Where you can view friend/page updates• Insights – Facebook page analytics• Tagging – Type the "@" symbol. Select the friend, page,

event, group or app you want to tag from the drop-down menu.

Facebook Page• Must have an official rep as an admin• Communicates broadly

(comments, posts)• Posts and pages are available to

everyone • Anyone can “Like” your page • Admins post under the page name• Tabs and Insights are available

Facebook Group

• Closed space for small groups • Offers more privacy settings and options• Members must be approved or added

by other members• They are notified by default• Collaborate through chats, photo

albums, docs and group events• No insights or tabs available

Use Custom Audiences

Use Powerful Imagery and Ask Questions

Use Facebook as your page…

• Comment on other pages and photos• Respond to other comments

(Wherever You Send Them) Make Sharing Easy

Explore Causes on Facebook

Be Yourself

Create a Welcome Page with iframeshttp://bit.ly/iFrameTabs

Facebook Ads

• Brand Awareness• Drive offsite Traffic• Education/outreach• Relevant/Crisis Specific Ads• Fan/engagement increase

http://nonprofitorgs.wordpress.com/2010/02/09/an-experiment-with-facebook-advertsing-for-nonprofit-organizations/

Understanding Facebook Insights

What these numbers mean…

• These stats are not real time (day lapse)• Hover over the question marks for more info• They span a week of data

Breakdown

• Fans <- Who your fans are• Reach <- Your total reach (through fans)• Who’s talking about this...

Watch John Haydon’s Video

http://www.johnhaydon.com/2011/10/how-use-facebook-insights-video-tutorial/

What is Twitter?

Build Out Your Profile

www.prnewsonline.com

Start with the Basics: http://search.twitter.com

Make Use of Saved Searches

Search for Key Words…

It allows you to be relevant

Find people to follow

• Twellow• Wefollow• Twibes• Followerwonk• Twitter Lists • Friends of friends• Search.twitter

Twitter Management Tools

• Cotweet• Tweetdeck • Hootsuite• Seesmic• Echofon• Snitter• Twitteriffic• Twhirl

Create a Twitter Petition

Track Tweet Reactionswww.topsy.com and www.bit.ly

Other Free Measurement Tools

• Tweetscan• Twitstat• TweetBeep• Tweetmeme• TwitScoop• Tweet Cloud

• Twilert• Klout• Twittergrader• Twinfluence

And Hundreds More…

What you need to knowabout Google+

Your Profile

Creating a Business Page for Your Organization

http://bit.ly/th2stE

Circles

Your Stream

Google+ Hangouts

My questions:

• How will search results be impacted by your social interactions?

• How will Google+ integrate with other products…

MAKING THE MOST OUT OF LINKEDIN

Build Out Your Personal Profile

• Add a picture • Update your work section• Upload your existing contacts• Personalize your Linkedin URL • Use keywords that accurately describe you• Let other’s find you• Add and recommend people you meet• Post your skills and volunteer experience

Join Your Company Page

Build Out Your Company Page

Check Out Your Page Analytics

Add Your Events

Join GroupsThey Increase Your Network

Keep Track of Careers

• Former Staff• Donors• Volunteers and Supporters

Inmaps.linkedinlabs.com

Explore Your Network

Tips for Maintaining a Group

• Don’t over post

• Be relevant

• Answer and ask questions

• Moderate comments and spam

Nonprofit Resources

Questions?