affiliate program management ecomtim 2012 vlad stanila
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Affiliate Program Management ecomTIM 2012 Vlad Stanila. Despre ce vorbim ?. Ce este un program de afiliere ? Ce este un affiliate manager? Ce face un affiliate manager? Studiu de caz 1 Studiu de caz 2. Ce este un program de afiliere ?. - PowerPoint PPT PresentationTRANSCRIPT
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Affiliate Program ManagementecomTIM 2012
Vlad Stanila
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Despre ce vorbim?
• Ce este un program de afiliere?• Ce este un affiliate manager?• Ce face un affiliate manager?• Studiu de caz 1• Studiu de caz 2
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Ce este un program de afiliere?
Program de afiliere = campanie afiliere
Program de afiliere = campanie marketing ?
Advertiserul prezinta o oferta in fata afiliatilor
Afiliatii pot aplica la campanie, dar nu inseamna neaparat ca o vor promova
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Ce este un program de afiliere?
Unde poate sa intervina advertiserul?
Recrutare afiliati
Activare & Motivare afiliati
Stabilirea regulilor (termeni si conditii)
Comunicare
Optimizare
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Ce este un program de afiliere?
Un program de afiliere de succes este o colaborare intre advertiser si afiliati de tip win-
win
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Ce este un affiliate manager?
Affiliate manager = o persoana si NU un sistem automat
Affiliate manager ≠
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Ce este un affiliate manager?
Este un lider motivat de rezultate
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Ce face un affiliate manager?
Este direct responsabil de performantele campaniei
Modereaza aplicarile noilor afiliati Proceseaza rapid comisioanele
Raspunde rapid afiliatilor Plateste la timp comisioanele
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Ce face un affiliate manager?
Studiaza frecvent statisticile
Existau vanzari
Top afiliati/clickuri – Top afiliati/comisioane
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Ce face un affiliate manager?
Gandeste si implementeaza mecanisme prin care:• sa atraga afiliati noi in campanie• sa (re)activeze afiliati acceptati anterior in campanie• sa motiveze afiliatii existenti sa investeasca mai mult in
promovarea campaniei
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Studiu de caz
Cum pornesti un program de afiliere intr-o categorie unde exista concurenta puternica
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Studiu de caz
Cum realizezi managementul unui program de afiliere activ de mult timp, dar care a inceput
sa produca din ce in ce mai putin
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Indicatori de performanta
• numarul de afiliati noi care au aderat program• procentul de afiliati activi din total acceptati• numarul de afiliti (re)activati• trafic • vanzari/leaduri
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Affiliate management
Affiliate marketing (performance-based) nu inseamna fara efort, implicare, munca...
…dar cu 30 min – 1h/zi