AFFILIATE MARKETING

Presented By: Glorywebs

Definition

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about Product.

Affiliate Marketing

EXPLAINATION

Advertiser= One type of Merchants who sell their products and services

Publisher= One type of Affiliates Who Promotes a Products

Consumer = A person who See the advertisement ,use a End of Product to call Consumer.

Affiliate marketing Affiliate marketing is a type of

performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer

Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising.

It is the best way for promoting the product through online and it is quite efficient in making the product known to customers. The market revolves around four categories of people i.e. merchant, network, publisher and customers.

Advantages

Merchants gain a wider place to sell their products and services, resulting in more customers and more sales.

The affiliate marketing program provides an easy way to create additional sources of income for website publishers and owners. Marketing banners of merchants products generate instant sales wherein they get a commission.

It does not require a sizeable investment on the part of the affiliate.

The affiliate does not have to worry about customer support, book keeping, and e-commerce related headaches

An affiliate marketer enjoys the luxury of being his own boss and work on his own time. He can work only for a few hours or more and generate income 24/7 wherever he may be located in the world.

Disadvantages

There is the possibility that some merchants may incur high commission costs and costly set up and maintenance fees due to affiliate facilitators/brokers.

The affiliates may engage in false and misleading advertising in order to get sales commissions.

Merchants may promise high commissions to attract new affiliates then drop commission rates after a week or two.

There are also false advertising, unlawful use of trade names, logos, or brands.

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