Intro to Affiliate Marketing
(for Web Retailers)

Outdoor Retailer Winter Market 2010

Salt Lake City Marriott Downtown, Salon E

Intro to Affiliate Marketing
(for Web Retailers)

AGENDA:Affiliate Marketing Overview & EffectivenessHow to Get StartedBest Practices for SuccessAffiliate (Spadout.com) Presentation

Affiliate Marketing
Overview & Effectiveness

Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer.

Affiliate Marketing
Overview & Effectiveness

Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer.Affiliates drive targeted shopping traffic to web retailers using different promotional methods including:

Affiliate Marketing
Overview & Effectiveness

Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer.Affiliates drive targeted shopping traffic to web retailers using different promotional methods including:Online Brand Development.

Affiliate Marketing
Overview & Effectiveness

Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer.Affiliates drive targeted shopping traffic to web retailers using different promotional methods including:Online Brand Development.

Search Engine Optimization.

Affiliate Marketing
Overview & Effectiveness

Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer.Affiliates drive targeted shopping traffic to web retailers using different promotional methods including:Online Brand Development.

Search Engine Optimization.

Web Community Building.

Affiliate Marketing
Overview & Effectiveness

Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer.Affiliates drive targeted shopping traffic to web retailers using different promotional methods including:Online Brand Development.

Search Engine Optimization.

Web Community Building.

Paid Search Engine Marketing (PPC).

Affiliate Marketing
Overview & Effectiveness

Affiliate compensation is performance-based on a cost per sale model, meaning retailers only pay the contracted commission after the sale/transaction takes place.

Affiliate Marketing
Overview & Effectiveness

Affiliate compensation is performance-based on a cost per sale model, meaning retailers only pay the contracted commission after the sale/transaction takes place.

Qualified Affiliates work to promote your brand free of charge with the understanding that you'll convert their referral to a sale, which results in a commission earned.

Affiliate Marketing
Overview & Effectiveness

Consider a few of the benefits if you're a web retailer:Only Pay for Results - You're only charged for the marketing efforts after the sale is complete.

Free Branding - Your pre-configured banner ad campaigns circulate and distribute your brand for free.

New Customer Acquisition - Affiliates are a real time sales force in addition to a tool for acquiring new, long-term customers.

Affiliate Marketing
Overview & Effectiveness

It is not uncommon for established Affiliate programs to generate 10%-25% of a web retailer's entire sales volume in a year.

Affiliate Marketing
How to Get Started

Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment.

Affiliate Marketing
How to Get Started

Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment. Once that has been accomplished choose a reputable Affiliate platform and produce program collateral including:

Affiliate Marketing
How to Get Started

Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment. Once that has been accomplished choose a reputable Affiliate platform and produce program collateral including:Quality Product Datafeed.

Affiliate Marketing
How to Get Started

Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment. Once that has been accomplished choose a reputable Affiliate platform and produce program collateral including:Quality Product Datafeed.

Array of Banners & Other Ad Units.

Affiliate Marketing
How to Get Started

Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment. Once that has been accomplished choose a reputable Affiliate platform and produce program collateral including:Quality Product Datafeed.

Array of Banners & Other Ad Units.

Program Terms & Description.

Affiliate Marketing
How to Get Started

Find an Affiliate Manager!

Affiliate Marketing
Best Practices for Success

Affiliate Manager DutiesCommunication and responsiveness are crucial components of the Affiliate Manager's role. Other duties include:Regularly updating ad campaigns & promotional offers.

Affiliate Marketing
Best Practices for Success

Affiliate Manager DutiesCommunication and responsiveness are crucial components of the Affiliate Manager's role. Other duties include:Regularly updating ad campaigns & promotional offers.

Effectively communicating new promotional offers.

Affiliate Marketing
Best Practices for Success

Affiliate Manager DutiesCommunication and responsiveness are crucial components of the Affiliate Manager's role. Other duties include:Regularly updating ad campaigns & promotional offers.

Effectively communicating new promotional offers.

Engaging Affiliates to optimize efforts & increase sales.

Affiliate Marketing
Best Practices for Success

Affiliate Manager DutiesCommunication and responsiveness are crucial components of the Affiliate Manager's role. Other duties include:Regularly updating ad campaigns & promotional offers.

Effectively communicating new promotional offers.

Engaging Affiliates to optimize efforts & increase sales.

Manage ongoing initiatives to effectively brand the program.

Affiliate Marketing
Best Practices for Success

To build a successful Affiliate program you should:View Affiliates as partners and individuals.

Affiliate Marketing
Best Practices for Success

To build a successful Affiliate program you should:View Affiliates as partners and individuals.

Build relationships based on trust.

Affiliate Marketing
Best Practices for Success

To build a successful Affiliate program you should:View Affiliates as partners and individuals.

Build relationships based on trust.

Give Affiliates plenty of notice on promotions.

Affiliate Marketing
Best Practices for Success

To build a successful Affiliate program you should:View Affiliates as partners and individuals.

Build relationships based on trust.

Give Affiliates plenty of notice on promotions.

Be responsive and predictable.

Affiliate Marketing
Best Practices for Success

To build a successful Affiliate program you should:View Affiliates as partners and individuals.

Build relationships based on trust.

Give Affiliates plenty of notice on promotions.

Be responsive and predictable.

Remain engaged with regular communication.

Affiliate Marketing
Best Practices for Success

To build a successful Affiliate program you should:View Affiliates as partners and individuals.

Build relationships based on trust.

Give Affiliates plenty of notice on promotions.

Be responsive and predictable.

Remain engaged with regular communication.

Establish clear program terms and enforce them.